패널자료를 통해 나타난 소비자의 소매업태간 점포선택행위에 대한 연구

We investigated the consumer behavior of store choice using consumer panel data. The NBD-Dirichlet model known to be predictive of the consumer's brand choice was also found to be well fitted for the store choice behavior. Understanding the regularity in the store choice will provide both manufacturers and sistributors with the necessary guidelines for their competitive strategies.