• Journal of Fashion Business
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• v.15 no.5
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.571-575
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• 2007

With intensive competition due to the limited growth of the domestic construction market volume and the opening and construction boom of international construction market, construction firms register to grope strategy of enterprise dimension for improvement such as entry extension of domestic construction market order corporate strategy and international construction market. In this research, influence factors of corporate strategy are extracted and their interrelationships are presented in the domain of change of external environment with the internal and external market system, construction enterprise's internal capacity and corporate strategy, government and the internal and external market. The result of this research will be used for quantitative analysis through system dynamics simulation and basic data of model effectiveness verification through actuality domestic construction enterprise's case study, and can be used to basic data of new corporate strategy establishment because construction enterprise forecasts effect hereafter establishing corporate strategy in construction environment that change rapidly.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2012.11a
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• pp.135-136
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• 2012

The purpose of this study is to analysis of counter strategy of greenhouse gas·energy target management system for the construction firm. For this purpose, the greenhouse gas·energy target management system of other industries was investigated. The selection possibility that is construction firm to be managed company was analyzed. In addition, status of counter strategy on the greenhouse gas·energy target management system were investigated and analyzed about 5 domestic major construction firm via questionnaire and interview. As a result, the counter strategy by organization and annual for the greenhouse gas·energy target management system was drawn.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.543-548
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• 2002

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is rising as an important point of apartment competition. But now the apartment brand market is occupied by some large-sized construction companies with strong recognition. So it's difficult for newly joined construction companies to enter the apartment market and the companies that made inroads into the market don't have the brand effects because of consumers' ignorance. Therefore, through the analysis of example from construction and industrial companies, I suggest the marketing strategy which consists of target market, positioning strategy, brand naming strategy, PR strategy and distinct strategy.

• Korean Journal of Construction Engineering and Management
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• v.7 no.2 s.30
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• pp.109-117
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• 2006

Recent rapid changes such as construction market reduction, lowest bidding system of construction cost, five days per week system, and post-construction sale system are inevitably accelerating the competitiveness between construction companies. Those rapid changes of construction environment require construction companies, which are main participants of construction industry, to adapt to the changes and more to lead new construction environment. However, there are many construction uncertainties which could delay construction completion. Without the proper identification of construction uncertainties, structured strategy establishment and management of construction schedule, the competitive advantages of construction duration could not be made. Thus this paper limited the research boundary to construction duration competitiveness instead of general strategy establishment. Recognizing the importance of proper calculation of construction duration, requirements of construction duration reduction and limited researches related to construction schedule strategy, we established the 25 strategies for construction duration competitivenss by internal and external construction environment analysis and SWOT analysis, and then elicited the first considerations to accomplish the strategies through concensus of all the staffs by questionnaire, brainstroming and face-to-face interviews.

• Structural Engineering and Mechanics
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• v.23 no.6
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• pp.675-689
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• 2006

In structural analysis of tall buildings the traditional primary loading analysis approach that assumes all the loads are simultaneously applied to the fully built structure has been shown to be unsuitable by many researches. The construction sequential analysis that reflects the fact of the level-by-level construction of tall buildings can provide more reliable results and has been used more and more. However, too much computational cost has prevented the construction sequential analysis from its application in CAD/CAE software for building structures, since such an approach needs to deal with systematic changing of resultant stiffness matrices following level-by-level construction. This paper firstly analyzes the characteristics of assembling and triangular factorization of the stiffness matrix in the finite element model of the construction sequential analysis, then presents a fast construction sequential analysis strategy and a corresponding step-by-step active column solver by means of improving the existing skyline solver. The new strategy avoids considerably repeated calculation by only working on the latest appended and modified part of resultant stiffness matrices in each construction level. Without any simplification, the strategy guarantees accuracy while efficiency is greatly enhanced. The numerical tests show that the proposed strategy can be implemented with high efficiency in practical engineering design.

• Asia Marketing Journal
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• v.21 no.1
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• pp.45-64
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• 2019

A great deal of research has explored individuals' attempts to simplify choices by constructing a consideration set. This research aims to investigate which construction strategy, either inclusion or exclusion, is more likely to be adopted and how the adoption of a particular construction strategy can affect consideration set size while identifying the moderating role of chronic indecisiveness in the construction process. The findings of Study 1 indicate that individuals are more likely to adopt an inclusion strategy to reduce a consideration set to a more manageable size, and that an exclusion strategy results in a larger consideration set. In Study 2, the findings reveal that high-indecisiveness individuals are less likely than low-indecisiveness individuals to select an inclusion strategy, but that high-indecisiveness individuals adopting an inclusion strategy are able to reduce the number of alternatives in a consideration set to a manageable size on par with the size of a consideration set formed by low-indecisiveness individuals without elevating the level of perceived difficulty. The current research contributes to the stream of research on consideration set construction and indecisiveness, and offers useful practical implications for overcoming indecisiveness. Limitations and avenues for further research are also discussed.

• International conference on construction engineering and project management
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• 2017.10a
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• pp.235-241
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• 2017

SWOT-AHP method was utilized in the research for the Korean construction companies to advance into the US PPP market. The research was that the SO Strategy ": Advancing through strategic selection of both construction sector type and region", ST Strategy "Advancing based on the acquired competitive business sector", WO Strategy "Developing collaboration model between public financial organization and construction company", and WT Strategy "Establihing a partnership or M&A with local companies".

• Journal of the Korean Institute of Oriental Medical Informatics
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• v.13 no.1
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• pp.1-13
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• 2007

Korean medicine industry general means all industry activities related to Korean medicine. It covers material resources such as herbs and products made herbs, medical instruments, Korean medical servics and related information service based on Korean medicine theories. Also according to industrial strategy, Korean medicine industry was to define and branch. The industrial strategy of Korean medicine industry was based on kowledge, high-end, intensive techology, and global denand. By the industrial strategy of Korean Medicine industry, a study on the optimal industry construction of Korean medicine industry was standardizaition in the basic research and promoted bouds, efficiency in the group industrial, detention of global fund and global technology, and intenational division of product process. It is the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry. At once adjustment to the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry was internationalization in the positive adjustment.

• Korean Journal of Construction Engineering and Management
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• v.6 no.2 s.24
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• pp.102-110
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• 2005

After the IMF bailout, the Environment of Domestic Construction Industry had changed dramatically. Before the IMF, Domestic Construction Firms are secured by the government regulations and some traditional practices. However, due to the following reasons: a decrease in public works, an increase in uncertainty of market prediction, the change of bid system, and increase in construction firms, recently the competition among construction firms has became keen. Under the serious competition, in order that medium-size construction firms survive in the construction market, it is need to establish the strategy that could increase productivity. In order to establish the strategy, firstly, construction firms should set up an appraisal standard of construction firms. Consequently, This study will introduce companies' objective appraisal in domestic construction market as well as basal data for setting-up strategy through adaptation industry structure analysis of business administration for strategic group analysis and a company which has lagged behind competitive power among the competitive companies can choose a target strategic group which should be pursued it in the future through being classified according to a group taken analogical strategy.