• Journal of Information Technology Services
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• v.19 no.3
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• pp.75-87
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• 2020

This study empirically investigates the design factors that could engender positive impacts on consumers' user experiences with respect to trust, attitude, and intent to purchase a product promoted in the virtual reality (VR) e-commerce environment. Guided by previous literature, we specifically test the role of schema congruity due to the design of the space and virtual agent on trust, attitude, and purchase intention in the context of VR e-commerce. To test the effect of the congruency between user's schema and virtual environment design on user intentions, a 2 × 2 mixed ANOVA design experiment was conducted with place creativity (Low vs. High) as a within factor and workplace attire (Casual vs. Formal) as a between factor. The result showed support for the effect of schema congruity on trust, in that interaction of the two factors were found. Significant positive relationship between trust, attitude, and purchase intention was found. Further implications are discussed based on results.

• The Journal of Fisheries Business Administration
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• v.40 no.3
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• pp.51-68
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• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• Journal of Industrial Convergence
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• v.1 no.1
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• pp.1-24
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• 2003

The 583 employees as subject for empirical analysis were selected by cluster sampling method in Banwol & Sihwa Industrial complex in Ansan area. This study shows the followings; 1. In the group where the task is unstructured and the subordinate's ability is high, the achievement-oriented and participative leader behavior have positive impact on the subordinate's expectancy. 2. In the group where the task is unstructured and the subordinate's ability is low, the directive leader behavior has positive impact on the subordinate's expectancy. 3. In the group where the task is structured and the subordinate's ability is high, the supportive leader behavior has positive impact on the subordinate's expectancy. 4. In the group where the task is structured and the subordinate's ability is low, only supportive leader behavior has positive impact on the subordinate's expectancy, and the directive leader behavior has no significant impact. 5. The subordinate's need for growth has a strong moderating effect in the relationship between leader behavior and job satisfaction. Finally this study indicates the implication for future theoretical and empirical development.

• Korean Journal of Remote Sensing
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• v.37 no.3
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• pp.475-491
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• 2021

With the recent increase in available high-resolution (< ~1 m) satellite SAR images, the demand for precise registration of SAR images is increasing in various fields including change detection. The registration between high-resolution SAR images acquired in different look angle is difficult due to speckle noise and geometric distortion caused by the characteristics of SAR images. In this study, registration is performed in two stages, coarse and fine, using the x-band SAR data imaged at staring spotlight mode of TerraSAR-X. For the coarse registration, a method combining the adaptive sampling method and SAR-SIFT (Scale Invariant Feature Transform) is applied, and three rigid methods (NCC: Normalized Cross Correlation, Phase Congruency-NCC, MI: Mutual Information) and one non-rigid (Gefolki: Geoscience extended Flow Optical Flow Lucas-Kanade Iterative), for the fine registration stage, was performed for performance comparison. The results were compared by using RMSE (Root Mean Square Error) and FSIM (Feature Similarity) index, and all rigid models showed poor results in all image combinations. It is confirmed that the rigid models have a large registration error in the rugged terrain area. As a result of applying the Gefolki algorithm, it was confirmed that the RMSE of Gefolki showed the best result as a 1~3 pixels, and the FSIM index also obtained a higher value than 0.02~0.03 compared to other rigid methods. It was confirmed that the mis-registration due to terrain effect could be sufficiently reduced by the Gefolki algorithm.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.613-621
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• 2017

Currently, there are many digilog products that combine convenience of digital product with feeling of analog product. The experiment was conducted to study the effect of image location, regulatory focus, and message direction in digilog product evaluation. First, ad evaluation of digilog product is more favorable when regulatory focus and message direction is consistent. Especially, this effect is shown when image is located in the right side. Second, people evaluate digital product warmer when regulatory focus and message direction is consistent. This effect is stronger when image is located in the left side. Last, purchase intention is more favorable when regulatory focus and message direction is consistent. This effect is shown when image is located in the right side.

• Journal of Distribution Science
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• v.12 no.1
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• pp.21-28
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• 2014

Purpose - This study aims to examine the Indian consumers'mall shopping patronage with the application of theory of planned behavior (TPB). The research intends to extend the TPB components (attitude, self-efficacy, subjective norms) with the addition of self-image and study their effect on Indian consumers' mall patronage intention. Research design, data and methodology - The research employed factor analysis to verify correct loading of items on corresponding factors and to confirm the applicability of constructs in the Indian context. The model was tested using stepwise regression analysis. Results -The results indicate a positive relationship between self-efficacy and intention to mall patronage. The findings show that self-image, attitude, self-efficacy, subjective norm significantly influence the mall patronage intention. Self-efficacy, which signifies self-competence and confidence in one's ability as a mall shopper indicates that as the self-efficacy increases Indian consumers' will eventually patronize malls. Conclusions - Self-image congruency plays a salient role in predicting mall-shopping patronage. The mall management should ensure that the mall marketing strategies incorporate it along with the other components of TPB to warrant decent footfall.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.19-26
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• 2006

In this research, a theoretical model indicating the influence of fragrance sensibility response on attitude toward and buying intention of scented textile products was tested. On-line survey data was collected from a total of 530 consumers who have used or purchased scented textile products. In results, gender differences were found in the multigroup analysis using Structural Equation Modeling. In the model of females, pleasantness, stimulating, familiarity and congruency of scent affected attitude toward scented textile products while pleasantness was only a factor influencing attitude toward scented textile products in the model of males. In addition, pleasantness was the most important factor for Two genders although males indicated a higher level of buying intention toward scented textile products.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.141-151
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• 2020

This research aimed at studying the role of self-enhancing imagery and self goal-achievement emotion in the effect of characteristics perceived at advertisements using multisensory cues on purchase intention. Sports shoes advertisement was selected as an empirical research object. Questionnaire survey method was used to collect data. 'WenJuanXing' site was used to make the questionnaire in Chinese, and it was loaded on WeChat and QQ. 260 participants from different regions of China participated in online questionnaire survey. The results of testing the hypotheses by structural equation model in Amos 21.0 program are summarized as followings. The congruency between multisensory cues and self-discrepancy awareness positively evoked the self-enhancing imagery and the self goal-achievement emotion. The object relevance between the consumer and the product advertised did not induce the emotion, but evoked the self-enhancing imagery. Both of the self-enhancing imagery and the self goal-achievement emotion had positive effects on the product purchase intention. When developing advertisement, marketers should focus on multisensory cues' characteristics to enhance the self-enhancing imageries as well as to help feel the goal-achievement emotion. They should pay attention to the ways by which the multisensory cues' characteristics used to develop advertisement can be perceived to be congruent with each other by consumers.

• Journal of Industrial Convergence
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• v.5 no.2
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• pp.77-97
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• 2007

The 420 employees as subject for emprical analysis were selected in Banwol & Sihwa Industrial Complex in Ansan area. This study shows the followings; 1. In the group where the task is unstructured and the subordinate's ability is high, the achievement - oriented and participative leader behavior have positive impact on the subordinate's expectancy. 2. In the group where the task is unstructured and the subordinate's ability is low, the directive leader behavior has no significant impact on the subordinate's expectancy. 3. In the group where the task is structured and the subordinate's ability is high, the supportive leader behavior has positive impact on the subordinate's expectancy. 4. In the group where the task is structured and the subordinate's ability is low, only supportive leader behavior has positive impact on the subordinate's expectancy, and the directive leader behavior has on significant impact. Finally this study indicates the implication for future theoretical and empirical delelopment.

• Korean Journal of Cognitive Science
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• v.14 no.2
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• pp.37-46
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• 2003

Two experiments were conducted to explore the implicit representation of gender-stereotype using primed naming task for prime-target pairs. In Experiment 1, Participants were presented gender's attributes as primes at SOA 250ms and were asked to pronounce person's names which differed in typicality and preference of gender's attributes. The results showed that gender congruent effects was not found, but typicality effects and interactions were found. In Experiment 2, Participants were presented gender's attributes as primes at SOA 250ms and were asked to pronounce gender's attributes which differed in typicality of gender's attributes. The results showed that woman's attributes superiority effects were found, but typicality effects were not. These results were discussed from a point of view of graded representation of gender stereotype and asymmetrical processing of gender stereotype to priming conditions in the implicit level.