• 제목/요약/키워드: Conformity to Star Fashion

검색결과 5건 처리시간 0.02초

패션관여도에 따른 TV미디어 스타 동조성과 정보원 연구 (A Study on the TV media star conformity and Information source by the Types of fashion involvement)

  • 하종경;김주희
    • 한국생활과학회지
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    • 제17권6호
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    • pp.1197-1204
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    • 2008
  • The purposes of this study were to categorize the fashion involvement of male and female college students in their twenties and to investigate the relationship of the types of fashion involvement to the conformity to TV media stars and information source. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results of this study are as follows; 1. Fashion involvement was categorized into four factors; pleasure, fashionableness, symbolism, and availability. The conformity to TV media stars was categorized into fashion conformity, star imitation, interests in TV programs, and interests in stars. Information source was divided into mass media, product information, and personal information. 2. There were significant differences in the conformity to media stars and information source by the different types of fashion involvement. 3. The results for the correlation between the conformity to TV media stars and information source showed that there were significant correlations with all of the factors.

연예인 모방행동이 청소년의 의복행동에 미치는 영향 (The Effect of Star-Entertainer Imitation Behavior on Adolescents′ Clothing Behaviors)

  • 김재숙;이미숙
    • 대한가정학회지
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    • 제40권4호
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    • pp.201-210
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    • 2002
  • The purpose of this study was to extend the social teaming and imitation theory in an attempt to examine the effect of star-entertainer imitation behavior on clothing behaviors in relation to adolescents' age and gender variables. The research was a survey and the subjects were 895 adolescents in Taejon, Korea. The measuring instruments was serif-administrated questionnaire consisted of star-entertainer imitation behaviors and clothing behaviors. The collected data were analyzed using factor analysis, ANOVA, Duncan's multiple range test. Results were as fellows: 1) The results of analysing the response of star-entertainer imitation behaviors showed that adolescents had very positive attitudes and high psychological need to identify self with star-entertainers, however, their actual identification behaviors were not very noticeable because of parents' restraint and school regulations on students' appearances and clothing behaviors. 2) The results of analysing the response of clothing behaviors showed four factors such as 'fashion$.$clothing interest', 'psychological dependency on clothing' , 'clothing exhibition', and 'clothing conformity'. 3) Star-entertainer imitation behaviors had significant effects on clothing behaviors; the group with more star-entertainer imitation behaviors showed more fashion$.$clothing interest, higher psychological dependency on clothing and clothing exhibition, and lower clothing conformity than the group with less star-entertainer imitation behaviors. 4) Clothing behaviors showed the differences according as adolescents' age and gender; the female adolescents showed more fashion$.$clothing interest and clothing exhibition than male, the high school and cortege age groups showed higher psychological dependency on clothing than other age groups. It is concluded that the results of this study support social teaming and imitation theory since TV media give strong influence on the TV viewers through presenting various modeling stimuli to adolescents' lives.

중고등학생의 의복태도, 의복착용시 영향집단의 차이에 관한 연구 (A Study on the Difference of Clothing Attitude, Influential Groups in Putting on Clothing for Middle and High School Students)

  • 홍선옥
    • 한국의상디자인학회지
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    • 제1권1호
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    • pp.73-90
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    • 1999
  • The purpose of this study was to make clear the differences of middle and high school students‘ clothing attitude, clothing regulation attitude and influential groups in putting on clothing according to their demographic variables and scholar score. For clothing attitude and clothing regulation attitude, I examined 5 variables of conformity, individuality, modesty, fashion, clothing importance and 2 variables of refusal against regulation from school and parent, The influential groups were divided into ‘significant others’ of teacher, father, mother, other sex friend, same sex friend, and senior and ‘model group’ of teacher, parent, friend and mass media star. My subject was 1050 middle and high school students who are resident in Seoul; sample groups were selected, considered their resident area, gender and the kind of school. As for the analysing method, I adopted SPSS/PC+Program to practice t-test, one-way ANOVA, Duncan’s Multi-Range Test. The results are as follows: There was difference in clothing attitude according to the sex and school except nonconformity. Conformity and clothing importance were higher for than boys in both middle and high schools, In particular, middle school boys' clothing importance were lowest. Compared with middle and high school boys, middle school girls considered fashion most seriously and modesty least, For both sexes, the lower the scholar score, the worst the modesty, While the lower the scholar score, the higher the fashion, the refusals against clothing regulation from school and parent for boys, but the fashion and the refusals against regulation from school for girls, As for boy, the lower his father’s educational career was, the higher the clothing importance was, and the lower his mother‘s educational career, the fiercer he refused against clothing regulation from school. As for the influence on significant other/model groups when wearing clothing, girls were more influenced than boys.

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대중가수 이미지의 청소년 수용에 관한 연구 -팬코스프레 집단을 중심으로- (A Study on the Acceptance of Pop Musician's Image among Korean Adolescent: - Focusing on Subculture, Fan Costume play -)

  • 한자영;유송옥
    • 한국의류학회지
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    • 제28권5호
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    • pp.570-581
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    • 2004
  • The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

육아 예능 TV 프로그램 시청에 따른 유아동복 쇼핑 성향 (Children Wear's Shopping Orientation of Parents According to Watching Childcare-entertainment Reality TV Programs)

  • 김유나;김예리;김지수;나영주
    • 감성과학
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    • 제19권3호
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    • pp.59-70
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    • 2016
  • 아동복 시장에서 질적인 소비의 성장과 함께 육아 예능 TV 프로그램이 대중들의 인기를 끌고 있다. 본 연구는 유아동의 자녀가 있는 구매자인 30대와 잠재적 구매자인 20대들을 대상으로 육아 예능 TV 프로그램 시청 상황을 조사하고 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 성향과의 연관성을 분석하였다. 본 연구는 문헌고찰을 통한 이론적 연구와 설문조사를 통한 실증적 연구를 병행하였다. 이론적 연구는 유아동복 쇼핑 성향에 관한 서적, 인터넷 뉴스, 국내 선행 논문 등을 바탕으로 조사하였으며 설문조사는 유아동의 자녀가 있는 30대 100명, 잠재적 구매자인 20대 101명을 대상으로 조사하였다. SPSS통계분석 결과 다음과 같이 나타났다. 첫째, 육아 예능 TV 프로그램 시청시간이 길수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 육아 예능 TV 프로그램 시청에 대한 선호도가 높을수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 둘째, 자녀가 있는 소비자뿐만 아니라 잠재적 소비자 역시 아동복 구매 시 육아 예능 TV 프로그램의 영향을 받는 것으로 나타났다. 이상의 연구 결과로 추측해 볼 때, 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 시 육아 예능 TV 스타를 따라하고 싶은 동조성향에 큰 영향을 준다는 것을 볼 수 있었다. 이에 따라 유아동복 제품에 대한 육아 예능 TV 프로그램의 노출이 현재 소비자와 미래 소비자의 구매에 긍정적으로 작용하고 있다는 것을 알 수 있었다.