• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

• Asia Marketing Journal
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• v.12 no.1
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• pp.31-50
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• 2010

People have competing desires. Hence, people not only chase others' choices due to the need for assimilation but also avoid others' choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others' choices. Specifically, the study extends previous research about the effect of others' choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). Also, the effect of the choice situation was moderated by the perceived identity-relevance level in case of identity-relevant product (e.g., jeans).

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.35-48
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• 2004

This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.606-617
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• 2019

The present study newly developed a firefighters' protective jacket and pants using a Nomex honeycomb structured layer (HPC) in cases of being exposed to flashover or flameover. This study evaluated the protective and comfort functions of an HPC compared to the current KFI firefighters' protective clothing (FPC). The results are as follows. First, thermal protective performance (TPP) of fabric layers was 2.75 times greater for HPC than FPC at $125kW/m^2$. Second, the predicted second and third degree burn areas were smaller for HPC than FPC when using a flame manikin. Third, thermal insulation using a thermal manikin was 0.2 clo greater for HPC than FPC. Fourth, there were no marked differences in maximal performance, mobility, and microclimate temperature/humidity between FPC and HPC through human wear trials. The thermal insulation of HPC was higher than that of FPC; however, any negative effect of HPC thermal insulation on the comfort functions for firefighters was not found. In conclusion, the newly-developed HPC provided more protection in reducing burn injuries from $125kW/m^2$, while no negative impact on maximal performance, mobility and thermal comfort functions of firefighters, which is appropriate for quick-evasive tactics at the flashover, flameover or back draft fires.

• Journal of the Korea Institute of Building Construction
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• v.23 no.1
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• pp.1-9
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• 2023

This study is to analyze the cause of the defects in polyurethane waterproofing, a material commonly used on the roof of buildings, and to determine if it has a relation with the curing conditions of humidity and temperature and the moisture content of the base structure. As a result, it was confirmed that the waterproofing coating did not adhere when the moisture content of the base plate was 10% or more. When the temperature and humidity conditions were 20℃ and 80%RH, none of the properties deteriorate but when the temperature was 40℃, 60%RH, air bubbles were formed on the surface, and at 40℃ and 80%RH, the basic properties of the dry coating film were less than the KS F 3211 performance standard.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.1-11
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• 1989

The purpose of this study is to evaluate the effect of self-actulization and demographic variables upon the selection of clothes among adult women. The Results of this research can be sumerized as follows; 1. Marital status has direct effect on the self-actualizing values, Marital status and houshold type have direct effect on the inner directed and self-regard traits. Marital status and monthly income have direct effect on a capacity for intimate contact. 2. Self-actualizing values and inner directed traits are directly related with individuality of clothing. Frequency of contact with massmedia, household type and employment have direct effect on the individuality of clothing. 3. Self-regard, self-actualizing values, school career and houshold type have direct effect on the conformity of clothing. 4. Self-actualizing values, capacity for intimate contact and frequency of contact with massmedia have direct effect on the fashionability of clothing.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.294-302
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• 2018

The regulation of the game industry by the Korean government is closely related to the specific regulatory behavior from their parents' generation regarding gaming behavior of their children. This is because there exists a gap in terms of digital culture experience between parents and children. This study examined the differences in how moral values affect the awareness or perceptions of the game users. In the results, the norm conformity was found to have a negative influence on the fondness for game users. Age was also shown to have a negative influence on the fondness for the game users. Based on these findings, we also found the mediating effect of age existed specifically with regard to the relation of norm conformity and the fondness for the game users. The results suggest that the game industry promotion policies of Korea should change their existing targets from focusing on everyone to just the elderly.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.475-486
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• 2000

The purpose of this research were to identify the differences in clothing behaviors and psychological characteristics ill relation to age and residence and to identify the relative effects of Korean female adolescent's psychological characteristics on the clothing behaviors. The instruments measuring 9 psychological characteristics-adolescent egocentrism, social and general self-efficacy, public and private self-consciousness, boredom susceptibility, optimal stimulation level, body attitudes-were adapted from previous studies. Clothing behavior measurements were developed based on the pilot study results or adapted from previous studies. The data. collected from 2284 nationwide sample of Korean female adolescents(early, middle, late) was analyzed by frequency, two-way ANOVA, and LISREL confirmatory factor analysis. Clothing behavior were factor analyzed and 6 factors were identified: dressing for others. conformity to peers, clothing interest, self-expression, psychological dependence and clothing exhibition. Effects of age were dominant in 6 out of 9 psychological characteristics and five clothing behavior factors except conformity to peers. Dominant main effect of residence was found oかy in boredom susceptibility. From the results of LISREL, adolescent egocentrism, public self-consciousness and sensation seeking tendency were found to be the most influential psychological characteristics of female adolescents'clothing behaviors.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.51
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• pp.133-158
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• 2011

The purpose of this study is to analyze one of CIETEC(China International Economic and Trade Arbitration Commission) Award on the dispute arising from Cotton Sale Contact which deals with damages and reduction of the price. Especially this case focused on the effect of reduction of the price to damages. The purpose of damages is to place the aggrieved party in as good a position as if the other party had properly performed the contract. So court costs and attorney's fee should be regarded as the loss, because these are caused by consequence of the breach which is recoverable. With the same reason, overpaid taxes should also regard as the loss. It is not impossible, however, to claim both damages and reduction of the price for same loss at the same time. It means buyer could not claim damages for the same loss, once he already claimed reduction of the price. So Korean companies should consider which remedy is proper to himself under the circumstances. He should choose reduction of the price when market price is down. In case of rising market price, he should consider follows: first, it is better to choose damages based on current price(Art.76), if upswing of non-conformity price is higher then upswing of market price. Second, it is better to choose general rule for measuring damages(Art.74), if upswing of market price is higher then upswing of non-conformity price.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.937-945
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• 2002

The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.