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http://dx.doi.org/10.5392/JKCA.2018.18.06.294

An Analysis on the Effect of the Korean Moral Values on Fondness for Game Users: Focusing on the Mediating Effect of Generation  

Park, Hyun-Ah (서울대학교 언론정보학과)
Ryu, Seoung-Ho (강원대학교 영상문화학과)
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Abstract
The regulation of the game industry by the Korean government is closely related to the specific regulatory behavior from their parents' generation regarding gaming behavior of their children. This is because there exists a gap in terms of digital culture experience between parents and children. This study examined the differences in how moral values affect the awareness or perceptions of the game users. In the results, the norm conformity was found to have a negative influence on the fondness for game users. Age was also shown to have a negative influence on the fondness for the game users. Based on these findings, we also found the mediating effect of age existed specifically with regard to the relation of norm conformity and the fondness for the game users. The results suggest that the game industry promotion policies of Korea should change their existing targets from focusing on everyone to just the elderly.
Keywords
Game Industry; Game Policy; Moral Value; Generation Gap; Fondness for Game Users;
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