• Journal of Families and Better Life
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• v.31 no.5
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• pp.173-184
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• 2013

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1704-1714
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• 2008

The purpose of this research was to investigate the relationships among clothing benefits sought, brand attachment, and brand loyalty. The subjects were 559 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and path analysis. The results showed that there were seven clothing benefits sought: ideal figure/impression improvement, individuality, brand, fashion, comfort, conformity, and sex appeal. Brand attachment motives had two factors of brand personality/individuality expression and conformity/status elevation. Brand attachment consisted of love/friendliness and passion. Statistical analyses showed that there were significant relationships among clothing benefits sought, brand attachment, and brand loyalty. There were significant effects of clothing benefits sought factors on brand attachment motives. The consumers who sought benefits of ideal figure/impression improvement, individuality, and sex appeal had a brand personality/individuality expression motive. In the meanwhile the consumers who sought benefits of brand, fashion, comfort, conformity, and sex appeal had a conformity/status elevation motive. There were also significant effects of brand attachment motives on brand attachment. The consumers who had a brand personality/individuality expression motive felt love/friendliness and passion for their brands.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.26 no.2
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• pp.99-103
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• 2020

The volume of parcel delivery is steadily increasing with the rapid growth of the global online e-commerce market. However, a large amount of packaging materials used for these parcel delivery is finally causing environmental problems as waste. In this study, we have taken a pilot test on the returnable parcel delivery packaging & service, which is one of various ways to reduce the generation of the distribution packaging waste raised by e-commerce-based parcel delivery. For the purpose of this project, we made 300 boxes of returnable & foldable delivery packaging(415 mm × 280 mm × 160 mm) and have cooperated with e-commerce company(CJ ENM) & logistics company(LogisAll). Consequently, about 50% of the delivered packages was returned because of the lack of consumer's understanding on the returnable packaging system. We finally have suggested the policy strategy to get over problems derived from the experiment, like the retrieval rate and cost of the returnable packaging, economic efficiency and so on.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.431-441
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• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.154-161
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• 2003

The purpose of this study was to investigate the differences between male and female internet clothing purchasers in regard to value and clothing benefit sought. The subjects used for the study were 224 university students who purchased clothing products through internet. The value consisted of security, pleasure, and accomplishment factors. Clothing benefits sought had figure compensation, sex appeal & fashion, individuality, conformity, and comfort factors. The results showed that male and female internet purchased students differed in regard to value and clothing benefit sought factors. Specifically, male students considered pleasure value more important than did female purchasers. In the meanwhile, female students considered accomplishment value more important and sought figure compensation and conformity benefits more than did male students. Regarding the effects of value on clothing benefits sought. the achievement value had a positive effect on figure compensation, sex appeal & fashion, and conformity benefits for both male and female students. no Pleasure value also had a Positive effect on rigure compensation and sex appeal benefits for female students while it had no effect for male students. In addition, while the security value had a positive effect on conformity benefit for female students, it had a positive effect on comfort benefit for male students.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• Korean Journal of Human Ecology
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• v.1 no.1
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• pp.85-95
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• 1992

The purpose of this research was to find out the most explainable variables influencing fashion leadership. This research was carried out by both the theoretical and empirical study. For the theoretical study, the research of fashion leadership was based on the fashion opinion leadership and innovativeness. The study included the analysis of variables influencing fashion leadership, such as clothing importance, clothing conformity, clothing anticonformity, perceived risk of clothing, use of fashion information source and demographic variables. For the empirical study, fashion leadership was measured by fashion opinion leadership and innovativeness. The variables influencing on the fashion leadership were measured by self-image, social participation, clothing behaviors(clothing importance, normative conformity, identificational conformity, clothing anticonformity, clothing independance), demographic variables(major fields of students, year of education, family income). Data were obtained from 335 female college and university students in Chung-Buk area by self-administered questionaire. The data collected through the questionaire were analyzed by the stastical thechique-stepwise regression. The results of the study were as follow: 44.6 percent of the total variance of fashion leadership was explained by the five variables: Clothing importance, use of marketer-dominated fashion information source, identificational conformity, traditional-modern self image and clothing anticonformity. Family income and the major fields of students are significantly related to the fashion leadership.

• Hwankyungkyoyuk
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• v.23 no.4
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• pp.32-43
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• 2010

This study was performed to know about the conformity tendencies of adolescent and adult groups based on lectures of the expert on the topic 'the cicada'. Characters of each lecture were 'he pure natural science', 'positiveness', 'negativeness' and 'neutrality,' and then attitude changes on the cicadas were investigated with a questionnaire. Consequently, half of the adolescent and adult groups thought of the cicadas' sounds as 'noise' through mass communications respectively. They had a neutral attitude, neither positive nor negative, on cicadas' sounds in the beginning. Attitudes of the people on the cicada, however, were changed positively only with a pure natural science lecture. In this case, the adolescent group was more prevalented by the lecture than the adult group. In other words, the positive-based lecture affected them positively, while the negative-based lecture affected them negatively. The conformity tendencies of adolescent groups participating in the positive-based lecture were substantial. In conclusion, as we can see from the so-called Kohlberg's 'stages of moral development', conformity tendencies of attitudes towards cicadas' sounds were generally much more prevalent in the adolescent group, compared with the adult group, even though there are some differences in subcategories.

• Journal of the Korea Safety Management & Science
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• v.19 no.1
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• pp.39-52
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• 2017

The scope of this study is the construction conformity assessment system according to the new paradigm of construction management To minimize the differences between domestic and international state, construction Conformity Assessment is subdivided into system certification and product certification. For the former, WASCON(Worldwide Assessment System of Construction Quality Maturity Stage) is applied. For the latter, AQUA(Advanced Quality Assessment System) was developed and adopted to model project for demonstration. Both systems are designed to enable quantified rating, integrated into PQCS(Project Quality Certification), which is an advanced project quality certification system. The construction work observing PQCS will gain quality score on its own quality certificate(Quality mark on construction itself or facilities is also available, if needed or preferred by customers). This Quality Rating System will inspire and encourage any related parties. PQCS score would let supplier/constructor recognize how much themselves are operating effectively and efficiently, offering them the opportunity of redeeming their weaknesses.

• Journal of the Korean Society of Safety
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• v.26 no.5
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• pp.65-72
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• 2011

The use of waste concrete can resolve the environmental pollution and shortage of natural aggregate. However, recycled aggregate includes substantial amount of cement paste. So, these aggregates are more porous, and less resistant to mechanical actions than natural aggregates. So, recently, the new manufacture processes of high quality recycled aggregates were suggested such as heating and solving to acid liquid. But the method of solving to acid liquid is not economical and produces additional environmental pollution. In this paper, for the purpose of manufacture of high quality recycled aggregates, the heating processes was added to the existing process of recycled aggregates. To find the optimum process, the experiment was performed by using the method of statistical experiment design, and the heating temperatures(4 levels : 300, 450, 600 and $750^{\circ}C$) and heating times(4 levels : 5, 20, 40, 60 minute) were main experimental variables. By the test results, the optimum manufacturing condition of coarse recycled aggregate was $600^{\circ}C$ and 40 minute, and for the fine recycled aggregate, a little heating made a satisfaction to the KS standard quality code.