• 대한가정학회지
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• 제39권12호
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• pp.253-269
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• 2001

The goal of this study is to examine the level of disposition conformity in everyday life and behavior conformity in clothes brand choice, and analyze the effects of disposition conformity and influential variables on behavior conformity in brand choice. For this analysis, the data were collected from 478 middle school and high school students in Seoul through surveys. Frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, ANOVA, t-test, Duncan's multiple range test and multiple regression have been used to analyze the research objectives. Main findings are following; First, the 62.8% of the students showed high level of disposition conformity, and the 60.7% of them showed relatively low level of behavior conformity in brand choice. The adolescent consumers'disposition conformity to the reference groups in everyday life is in the order of parents, peer group, and mass media star. Second, the group differences in disposition conformity are diversified by independent variables. Among socio-demographic variables, disposition conformity to peer group differ by grade and disposition conformity to parents differ by the parents'education. Sex causes differences between groups in all disposition conformity except parents. In economic variables, the perceived level of living raises differences between groups in disposition conformity to the parent and whole disposition conformity. As the degree of disposable money gets higher in buying clothes, adolescent consumers conform more to the mass media star. Disposition conformity to parents and peer group were also differed by self-esteem. Third, significant variables, which affect the adolescent consumers'behavior conformity in brand choice, are grade, their mother's education, degree of disposable money in buying clothes, and disposition conformity to peer group and mass media star.

• 한국의류학회지
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• 제15권3호
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• pp.289-296
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• 1991

This research was intended to provide conceptual framework of clothing conformity by determining motivation types of clothing conformity and nonconformity, and their relation-ships. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business were was used as the situational stimulus. The literature study suggested three different motivation types of clothing conformity including Normative Conformity, Informational Conformity, and Identificational Conformity, and two different types of clothing nonconformity including Anticonformity and Independence. As the results of the empirical analysis, clothing conformity types were found to be Normative Conformity and Identificational Conformity. Clothing nonconformity types were found to be Anticonformity and Independence. Identificatinal Conformity correlated positively with Anticonformity and negatively with Independence, whereas Normative Conformity correlated negatively with Anticonformity and Independence.

• 한국의류학회지
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• 제24권3호
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• pp.401-411
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• 2000

The objectives of the thesis were to investigate the general trends of clothing conformity and clothing attitudes and to figure out the relationships between clothing conformity and clothing attitudes, and differences of clothing conformity and clothing attitudes between different genders and ages. The conformity includes clothing conformity by informational influence, by identificational influence, and by normative influence. And the clothing attitudes are fashion interests, pursuit of individuality, clothing importance. It was turned out that three types clothing conformity were closely related with variables of clothing attitudes(fashion interests, pursuit of individuality, clothing importance). Particularly, the clothing conformity by normative influence was negatively correlated with pursuit of individuality. And other clothing conformities were positively correlated with the variables of clothing attitudes. It was also turned out that school girls marked high points on the clothing conformity by informational influence and by identificational influence. Middle school students were influenced by identification idol. Most of middle and high school students were believed to recognize the importance of clothing, and they were pursueing both fashion and individuality simultaneously.

• 한국IT서비스학회지
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• 제12권4호
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• pp.25-40
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• 2013

Recently, social network services (SNSs) most notably in Facebook, Twitter, Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we suggested three different aspects of social conformity:social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative, and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.

• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• 대한가정학회지
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• 제44권12호
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• pp.139-154
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• 2006

The purpose of this study is to determine the variables affecting adolescents' conformity behavior in bullying. The study subjects were 753 middle school and high school students. The data were analyzed using Chi-Square, ANOVA, and hierarchical regression analysis. The major findings are as follows. 1. The variables affecting bully-conformity behavior were sympathy, close friends to confide in, anxiety, social skills, and family harmony. The variables affecting victim-conformity behavior were social skills, sex, attitude toward school atmosphere, anxiety, and sympathy. The variables affecting onlooker behavior were anxiety, sex, and close friends to confide in. 2. Sympathy, self-esteem and social skills were higher in the victim-conformity group than in the other two groups. Anxiety was higher in the onlooker group than in the other two groups. In the case of the victim-conformity group compared to the bully-conformity group, the parents showed more generous attitude toward their children, a more harmonious atmosphere existed within family members, and the group showed better relationship with teachers. Finally, the victim-conformity group showed a positive attitude toward school atmosphere, compared to the other two groups.

• 한국의류산업학회지
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• 제15권2호
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• pp.210-218
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• 2013

This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.

• 한국의류학회지
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• 제25권7호
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• pp.1341-1352
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• 2001

When segmenting consumers according to their fashion adoption behavior, it has been assumed that consumers' fashion conformity and innovativeness characteritics are negatively correlated. The purpose of this study was to examine the relationship between conformity and innovativeness and that these two attributes exist independently. The research problems of this study were to segment consumers according to the degrees of conformity and innovativeness, and to identify differences in reference groups and clothing purchasing behavior among the segments. The results of the empirical study showed that the fashion conformity and innovativeness were in and innovativeness; High conformity/High innovativeness group(HC/HI), High conformity/Low innovativeness group (HC/LI), Low conformity/High innovativeness group(LC/HI?, and Low conformity/Low innovativeness group (LC/LI). When the groups were compared in their reference groups and purchasing behavior, it was found out that HC groups were more influenced by reference groups than LC groups. When HC/LI and HC/HI groups were compared, HC/LI group was more influenced by their parents and siblings, while HC/HI group was more influenced by upper class and celebrities. Both groups were mostly influenced by friends and desirable passengers on the street. Friends and passengers were most influential to LC groups also, even though they were less influenced than HC groups. In conclusion, the fashion conformity and innovativeness were found to exist in different dimensions consisting dual structure. Thus, retailers and marketers can make their strategies more successfully if they use these two characteristics separately when segmenting consumers.

• 무역상무연구
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• 제66권
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• pp.25-46
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• 2015

The purpose of this paper is to provide a legal implication about conformity of goods in the international commercial transactions. There are so many legal relationship after the formation of contract. The most of important thing among the obligations of seller is to provide conformal goods which are of quantity, quality and description required by the contract and which are contained or packaged in the manner required by the contract. If seller violate above duties, seller take the warranty liability. However, CISG describe the conformity of the goods instead of the warranty as follows. First, CISG Art.35(1) states standards for determining whether goods delivered by the seller conform to the contract and Art.35(2) describes standards relating to the goods' quality, function and packaging that, while not mandatory, are presumed to be a part of sales contracts. Article 35(2) is comprised of four subparts. Two of the subparts (article 35(2) (a) and article 35(2)(d)) apply to all contracts unless the parties have agreed otherwise. Second, CISG Art.36 and 38 deals with the time at which a lack of conformity in the goods must have arisen in order for the seller to be liable for it. If seller lack of conformity becomes apparent only after that time, seller is liable for a lack of conformity existing when risk passed to the buyer. Third, CISG Art.49 describe that a buyer who claims that delivered goods do not conform to the contract has an obligation to give the seller notice of the lack of conformity. The most of important things about CISG articles and precedents is that buyer is aware of the lack of conformity and notice it to seller. Failure to satisfy the notice requirements of article 39 eliminates a buyer's defence, based on a lack of conformity in delivered goods, to a seller's claim for payment of the price. Consequently, parties of contract had better agree to the notifying times about lack of conformity. Also, If seller fined the non-conformity, seller has to notify this circumstance to the buyer within short period or agreed time.

• 무역상무연구
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• 제39권
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• pp.27-55
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• 2008

The concept of non-conformity is stipulated at Art. 35, CISG. According to the Art. 35, there is no directly stipulated concept of non-conformity. But Art. 35 said that the Seller must deliver goods which are of the quantity, quality and description required by the contract and which are contained or packaged in the manner required by the contract. Accordingly, the concept of non-conformity contains the conformity of quality, quantity, description, delivery of different goods and documents. Art. 39 does not specify the form of notice required. So parties can require a particular form by agreement. If there is no agreed form of notice, buyer' s notice must be sent by means appropriate in the circumstances. And Art. 39 states that the required notice of lack of conformity must be given to the seller. Notice of defects conveyed by the buyer to an independent third party is not found to have been given by means appropriate in the circumstances. And Art. 39 is subject to the parties' power under Art. 6 to derogate from or vary the effect of any provision of the Convention. When determining which requirement must be satisfied by the buyer is specifying the nature of any lack of conformity, a mixed objective-subjective standard should be applied, which has regard to the respective commercial situation of the buyer and the seller, to any cultural differences, but above all, to the nature of the goods. Also to determine the specificity requirement is to satisfy the purpose of notice of lack of conformity.