• Title/Summary/Keyword: Confidence Value

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A Study on the State of Affairs of Green Fashion Marketing (그린 패션 마케팅 현황에 관한 연구)

  • Park, Song-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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A Study on the Evaluation of Human Alertness for Flight Safety (비행안전을 위한 조종사의 생체 활성도 평가에 관한 연구)

  • 최승호;이달호
    • Proceedings of the ESK Conference
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    • 1998.04a
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    • pp.167-172
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    • 1998
  • Methods of evaluating the physiological activity of the living body are EEG, EOG, Heart rate, and Rectal temperature, etc. In the study of Hagiwara and Araki(1993), they found positive correlations among performance test, physiological measurement, and subjective feeling measurement. Human alertness of pilot directly influences on the flight performance that accomplishes a lot of vigilance task and procedure execution in flight. Accordingly, this paper deals with the quantitative and objective performance test based on tracking error and reaction time by means of the new computer test program into which the perception-motion system of human beings is applies. Throughout this experiment using performance thst, the results suggest that performance capability in state of sleep deprivation 2 hours and alcoholic 0.05 .apaprox. 0.06% in blood were more impaired than one in a normal state, and they further showed statistically significant differences between them, which were influenced by impairment factors of body regulation and pilot's grade. We also obtained the prediction value and the 95% confidence interval of tracking error and reaction time at the normal state for the purpose of distinguishing performance capability between the normal state and the abnormal state. And it is ecpected that the evaluation of human alertness using performance test will be applied to the quantitative assessment of an each pilot's realistic consciousness/attention, and will lead a flight commander to the accurate decision of mission approval prior to a flight.

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Considerations on Ionospheric Correction and Integrity Algorithm for Korean SBAS

  • Bang, Eugene;Lee, Jiyun
    • Journal of Positioning, Navigation, and Timing
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    • v.3 no.1
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    • pp.17-23
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    • 2014
  • Satellite Based Augmentation Systems (SBAS) provide ionospheric corrections at geographically five degree-spaced Ionospheric Grid Points (IGPs) and confidence bounds, called Grid Ionospheric Vertical Errors (GIVEs), on the error of those corrections. Since the ionosphere is one of the largest error sources which may threaten the safety of a single frequency Global Navigation Satellite System (GNSS) user, the ionospheric correction and integrity bound algorithm is essential for the development of SBAS. The current single frequency based SBAS, already deployed or being developed, implement the ionospheric correction and error bounding algorithm of the Wide Area Augmentation System (WAAS) developed for use in the United States. However, the ionospheric condition is different for each region and it could greatly degrade the performance of SBAS if its regional characteristics are not properly treated. Therefore, this paper discusses key factors that should be taken into consideration in the development of the ionospheric correction and integrity bound algorithm optimized for the Korean SBAS. The main elements of the conventional GIVE monitor algorithm are firstly reviewed. Then, this paper suggests several areas which should be investigated to improve the availability of the Korean SBAS by decreasing the GIVE value.

A study on the VMD elements of fashion select shop interior displays (패션 셀렉트샵 인테리어 디스플레이의 VMD 구성요소에 관한 연구)

  • Choi, Jihoon;Kim, Mihyun
    • The Research Journal of the Costume Culture
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    • v.25 no.2
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    • pp.206-223
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    • 2017
  • This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

Korea's 6th industrial case and competitiveness plan through Japan and China

  • Park, Sang youn;Kim, Hyun Jun;Song, Duk-young;Park, Hyoung ho
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.36-42
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    • 2018
  • The types of sixth industry to aim of boosting agriculture and rural areas and Korea's sixth industrial cases(Local community, production-centric, distribution-centric, dine out-centric, treatment-centric, export-centric) and competitiveness measures through Japan and China. Specifically, the competitiveness through the sixth industrial case is to maximize added value through cooperation between communities and to coexist among local residents. Efforts are needed not only to create jobs for the elderly but also to gain consumer confidence, and various measures should be sought to establish a cooperative system. In addition, as customers ' needs change rapidly in the smart age, the life cycle of goods and services is getting extremely faster. Therefore, the sixth industry is expected to be able to predict changes in customer and market trends quickly and accurately, thus making efforts to bring new products and services to market more necessary and contributing to achieving rural activation.

A Case Study on Exhibition Scheme of Fashion Museum -Centered on 'Dress of the Year' by the Fashion Museum in Bath- (패션 박물관의 전시기획 사례연구 -영국 배스 패션뮤지엄의 '올해의 드레스'를 중심으로-)

  • Park, Ju Hee;Chung, Ha Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.571-583
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    • 2018
  • 'Dress of the Year' by the UK Fashion Museum in Bath suggested an ideal role for a fashion museum and created fashion history along with the development of fashion journalism. A case study and literature research identified the characteristics of this scheme in terms of roles and functions for a fashion museum and defined them as: suggestion of collection cases, data construction for fashion research, and contribution to fashion critique. First, it suggested a good case of collection process. The 'Dress of the Year' creates a museum identity with a collection selected by designated journalist reviewer every year in order to maintain and strengthen a virtuous cycle. Second, it contributed to the accumulation of data for fashion research. The vast amount of data accumulated for more than 50 years became a fashion history that shows the change of fashion trends with a value of public confidence. It presented the possibilities of fashion research in various perspectives. Third, it contributed to the development of fashion criticism. The development of fashion journalism was conducted on the initiative of 'Dress of the Year' as well as contributed to the birth and growth of fashion journalists.

Analysis of Risk Factors to Predict Intensive Care Unit Transfer in Medical in-Patients (내과 환자의 중환자실 전동에 대한 위험요인 분석)

  • Lee, Ju Ry;Choi, Hye Ran
    • Journal of Korean Biological Nursing Science
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    • v.16 no.4
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    • pp.259-266
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    • 2014
  • Purpose: The purpose of this study was to analyze risk factors in predicting medical patients transferred to Intensive Care Unit (ICU) on the general ward. Methods: We reviewed retrospectively clinical data of 120 medical patients on the general ward and a Modified Early Warning Score (MEWS) between ICU group and general ward group. Data were analyzed with multivariate logistic regression and the area under the receiver operating characteristic curves using SPSS/WIN 18.0 program. Results: Fifty-two ICU patients and 68 general ward patients were included. In multivariate logistic regression, the MEWSs (Odds Ratio [OR], 1.91; 95% confidence interval [CI], 1.32-2.76), sequential organ failure assessment score (OR, 1.28; 95% CI, 1.10-1.72), $PaO_2/FiO_2$ ratio (OR, 0.98; 95% CI, 0.98-0.99), and saturation (OR, 0.93; 95% CI, 0.88-0.99) were predictive of ICU transfer. The sensitivity and the specificity of the MEWSs used with a cut-off value of six were 80.8% and 70.6% respectively for ICU transfer. Conclusion: These findings suggest that early prediction and treatment of patients with high risk of ICU transfer may improve the prognosis of patients.

Statistical Analysis on the Temperature Dependence and Long-Term Change of Relative Humidity Sensors (상대습도계의 온도 의존성과 경년변화의 통계적 분석)

  • Kim, Jong Chul;Choi, Byung Il;Woo, Sangbong;Yang, Inseok
    • Journal of Sensor Science and Technology
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    • v.21 no.6
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    • pp.420-424
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    • 2012
  • We have investigated temperature dependence and long-term change of humidity measurement from 32 relative humidity sensors. The readings of the humidity sensors depended not only the reference humidity, but also temperature of the chamber. Approximately, the temperature dependence of the humidity sensor in average was 0.05 %R.H./$^{\circ}C$ in the temperature range from $5^{\circ}C$ to $55^{\circ}C$. For humidity sensors that have an internal temperature compensation circuit, the resulting temperature dependence was weaker by 20%. It should be also noted that for the humidity sensors used in this work underwent ${\pm}3$ %R.H. change per year for level of confidence of 95%. The users of relative humidity sensors may refer this value as a minimum change when they set the calibration interval of the humidity sensors.

A Study on the Proximity of Clothing to Self and Proximity of Cosmetic to Self by Degree of Cosmetics (화장도(化粧度)에 따른 의복근접도(衣服近接度) 및 화장근접도(化粧近接度)에 관(關)한 연구(硏究))

  • Jo, Ki-Yeu;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.2 no.2
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    • pp.66-76
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    • 1998
  • The purpose of this study was to examine the proximity of clothing to self and proximity of cosmetic to self by Degree of Cosmetics. The scales used in this study include the arranged on the basis of Sontag (1978) 's study for proximity of clothing to self, and the scale developed by the researcher for proximity of cosmetic to self. The subjects of this study were 885 adult women in Taegu. The data collected were analyzed by using MANOVA, ANOVA, and the Cronbach a was also applied. The results of this study were summarized as follows: 1. The persons with high degree of cosmetics showed high degrees of joy of change, self-value expression, novelty, self-consciousness and consciousness to others in the sub-factors of proximity of clothing to self, while there was not significant difference in physical satisfaction. 2. The persons with high degree of cosmetics showed high degrees of social confidence, skin care, joy of change, self-satisfaction, instrument of disguise in the sub-factors of proximity of cosmetic to self.

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Reliability of Thickness Measurements of the Abductor Hallucis Muscle Using the Spring Gauge Technique in Hallux Valgus Subjects: An Ultrasonographic Study

  • Jeon, In-cheol;Kim, Moon-Hwan
    • The Journal of Korean Physical Therapy
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    • v.28 no.2
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    • pp.119-123
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    • 2016
  • Purpose: The purpose of this study was to determine the intra- and inter-rater reliability of muscle thickness (MT) measurements of the abductor hallucis (AbdH) in subjects with hallux valgus (HV), using ultrasonography performed at different inward pressures of approximately 0.5 kg, 1.0 kg, 1.5 kg, and 2.0 kg, with no pressure control. Methods: Thirty-two subjects with HV were recruited. The thicknesses of both sides of the AbdH were measured randomly by two different examiners for assessment of the intra- and inter-rater reliability. The measurement values were analyzed using the intra-class correlation coefficient (ICC) with a 95% confidence interval (CI). ICC (2,1) was used to determine the inter-rater reliability of MT measurements of the AbdH, while ICC (3,1) was used to assess the intra-rater reliability. Results: The results showed higher ICC values for intra-rater reliability compared to inter-rater reliability, and the value for inter-rater reliability with no pressure control (ICC=0.74 [95%CI=0.53-0.87]) was smaller compared to pressures of 0.5 kg, 1.0 kg, 1.5 kg, and 2.0 kg. Other inward pressures for intra- and inter-rater reliability also showed excellent values (ICC=0.86-0.96). Conclusion: The findings showed that maintaining consistent inward pressure is essential for reliable results in measurement of the MT of the AbdH by different examiners in a clinical setting.