• 제목/요약/키워드: Confidence Value

검색결과 926건 처리시간 0.026초

농가맛집에서 사용하는 로컬 푸드에 대한 신뢰가 소비자 구매행동에 미치는 영향 (Influence of Confidence on Local Foods on Consumer's Purchase Behaviors from Tasty Farm Eateries)

  • 김수인
    • 동아시아식생활학회지
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    • 제24권6호
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    • pp.906-914
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    • 2014
  • This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.

이항 신뢰구간에서 극단값의 영향 (The Influence of Extreme Value in Binomial Confidence Interval)

  • 류제복
    • Communications for Statistical Applications and Methods
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    • 제18권5호
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    • pp.615-623
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    • 2011
  • 이항비율에 대한 구간추정에 다양한 신뢰구간들이 사용된다. 그러나 대부분의 신뢰구간들은 모비율 p가 0이나 1에 근사할 때 포함확률이 신뢰수준(또는 명목수준, 1 - ${\alpha}$)을 크게 벗어난다. 이는 극단적인 관찰값의 영향 때문이다. Vollset (1993), Agresti와 Coull (1998), Newcombe (1998), Brown 등 (2001) 등은 극단값의 조정을 통해서 이러한 문제를 해결하는 방법들을 제시하였다. 본 연구에서는 극단값들이 이항비율에 대한 신뢰구간에 어느 정도 영향을 미치는지를 6개의 신뢰구간들에 대해서 수치적으로 비교해 보았다.

대학생의 외모관리 기대가치와 뷰티관리행동 간의 관계에서 외모자신감의 조절효과 (The Moderating Effect of Confidence in Appearance in the Relationship Between Expected Value of Appearance Management and Beauty Management Behavior of College Students)

  • 유은숙;나윤영
    • 한국의류산업학회지
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    • 제25권3호
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    • pp.358-365
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    • 2023
  • This study aims to investigate the moderating effect of appearance confidence in the relationship between the expected value of appearance management and beauty management behavior of college students. For data collection, 300 questionnaires were distributed among the students of a 4-year university in Gwangju, Republic of Korea from April 12 to 22, 2022; 273 copies were collected, and 259 copies were used as the final sample. SPSS 21.0 was used to analyze the collected data, and the results were as follows. First, the expected value of appearance management had a positive (+) effect on beauty management behavior. Second, the expected value of appearance management had a statistically significant positive (+) effect on beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play and sympathy values, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play conformity value, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. This was confirmed to act as a reinforcing mechanism.

중고패션제품의 소비가치가 태도와 재구매의도에 미치는 영향 -패션연출 자신감의 조절효과- (The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-)

  • 추태귀;박현희
    • 한국의류학회지
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    • 제37권4호
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    • pp.618-630
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    • 2013
  • This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

간호사의 윤리적의사결정 자신감 영향요인에 대한 융합적연구 (Converged Study of Influencing Factors on Perceived Ethical Confidence in Nurses)

  • 임미혜
    • 한국융합학회논문지
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    • 제8권6호
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    • pp.75-84
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    • 2017
  • 본 연구의 목적은 간호사들의 윤리적의사결정 자신감, 인성, 간호전문직관 및 도덕적 민감성 정도를 분석하고, 윤리적의사결정 자신감에 영향을 미치는 요인을 융합적으로 파악하는 것이다. 연구대상은 D, S시 소재 종합병원에 근무하는 간호사 174명으로, 연구 자료는 기술통계, t-test, ANOVA, Pearson's correlation and Multiple regression을 이용하여 분석하였다. 연구결과, 간호사들의 윤리적의사결정 자신감 정도는 중간정도이었으며, 인성, 간호전문직관, 도덕적 민감성과 유의한 양의 상관관계를 보였다. 윤리적의사결정 자신감에 영향을 주는 요인은 인성(${\beta}=.350$, p<.001), 간호전문직관(${\beta}=.172$, p<.001), 도덕적 민감성(${\beta}=.134$, p<.001)임을 확인하였고, 이들의 설명력은 25%이었다. 따라서 간호사의 윤리적의사결정 자신감 향상을 위해서 임상현장에서 인성, 간호전문직관 및 도덕적 민감성 향상을 위한 교육프로그램 개발이 필요하다.

치매 노인을 돌보는 요양보호사의 서비스 질에 미치는 영향요인: 치매에 대한 지식, 일 가치감과 업무수행 자신감을 중심으로 (Influencing Factors Affecting Caregivers' Service Quality for the Elderly with Dementia: Focusing on Dementia Knowledge, Work Value, and Job Performance Confidence)

  • 김두리;김광환;이수연;한선희;이기란
    • 지역사회간호학회지
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    • 제32권3호
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    • pp.233-242
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    • 2021
  • Purpose: The purpose of this study was to verify influencing factors affecting service quality provided by caregivers working for the elderly with dementia. Methods: Data were collected using a self-reported questionnaire from 214 caregivers in a long-term care facility in D city. The data were analyzed with service quality, dementia knowledge, work value, and job performance confidence. For data analysis, the descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficients, and multiple regression were performed using SPSS/WIN 21.0 program. Results: There were significant differences in service quality depending on the health status. Factors influencing service quality were work value, and job performance confidence with R2 value of 38%. The highly influencing factors were work value, and job performance confidence. Conclusion: The results of this study indicate that the effort to improve the service quality of caregivers should focus on work value and job performance confidence.

Confidence Value Based Multi Levels of Authentication for Ubiquitous Computing Environments

  • Zheng He;Kwak Jin;Son Kyung-Ho;Lee Wan-Suk;Kim Seung-Joo;Won Dong-Ho
    • 한국정보보호학회:학술대회논문집
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    • 한국정보보호학회 2006년도 하계학술대회
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    • pp.329-333
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    • 2006
  • New computing paradigm in ubiquitous computing environments is revolutionizing the way people interact with computers, services and the surrounding physical spaces. In order to provide stronger authentication, MIST proposed an authentication framework for ubiquitous computing environments and assigned confidence values to some authentication methods to facility the combining. However, the assigned confidence values lack sufficient evidence. In this paper reliable confidence values for each authentication method used in MIST is proposed. These confidence values can combine multiple confidence values in some manner, producing a more accurate net confidence value. Authentication entities with confidence values allows the authentication framework to blond nicely into ubiquitous computing environments.

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텍스트마이닝 기반의 인적재난사고사례 신뢰도 측정연구 (Measuring the Confidence of Human Disaster Risk Case based on Text Mining)

  • 이영재;이성수
    • 한국정보시스템학회지:정보시스템연구
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    • 제20권3호
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    • pp.63-79
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    • 2011
  • Deducting the risk level of infrastructure and buildings based on past human disaster risk cases and implementing prevention measures are important activities for disaster prevention. The object of this study is to measure the confidence to proceed quantitative analysis of various disaster risk cases through text mining methodology. Indeed, by examining confidence calculation process and method, this study suggests also a basic quantitative framework. The framework to measure the confidence is composed into four stages. First step describes correlation by categorizing basic elements based on human disaster ontology. Secondly, terms and cases of Term-Document Matrix will be created and the frequency of certain cases and terms will be quantified, the correlation value will be added to the missing values. In the third stage, association rules will be created according to the basic elements of human disaster risk cases. Lastly, the confidence value of disaster risk cases will be measured through association rules. This kind of confidence value will become a key element when deciding a risk level of a new disaster risk, followed up by preventive measures. Through collection of human disaster risk cases related to road infrastructure, this study will demonstrate a case where the four steps of the quantitative framework and process had been actually used for verification.

고객가치가 관계품질 및 고객충성도에 미치는 영향: 치과병·의원을 중심으로 (A Study of the Impact of Customer Value on Relationship Quality and Customer Loyalty)

  • 이수욱;차은광
    • 유통과학연구
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    • 제12권2호
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    • pp.81-93
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    • 2014
  • Purpose - Recent rapid environmental changes in the hospital industry are accelerating the spread of customer satisfaction management. Customers' desires have become diversified and advanced; in the past, customers tended to preferred popularized and standardized care, whereas they now prefer individualized and differentiated care, based on an increase in income. Specifically, this study tries to analyze the mediating effects of factors that affect the configuration portion of customer value and relationship quality (customer trust and relationship commitment) by investigating the impacts and configuration factor of customer value on relationship quality and determining how these factors impact customer loyalty directly or indirectly. Research design, data, and methodology - This study aims to determine the customer value factors that impact the perceptions of dental hospital customers, how these factors impact relationship quality and customer loyalty, and the causal relationship of these factors, and to verify the research model based on previous research. To increase the validity and reliability of the questionnaire, the authors of this study constructed basic questions using measurement tools already verified for reliability and validity in existing studies. In this study, customer value is defined as customers' recognizing value by exchanging goods or services and is measured using a five-point Likert scale using 19 questions about the 4-Ds, such as convenience value, quick service, response value, and trustworthiness. For each question, "very low" was set at 1 point and "very high" at 5 points. Customer trust, relationship commitment, and customer loyalty are also measured using a five-point Likert 5-point scale (1 = very low, 5 = very high) based on previous studies. Results - For customer value, trustworthiness and quick service are shown to have direct significant positive impacts on customer loyalty. For customer value and quality of the relationship (customer confidence and commitment), trustworthiness, response value, confidence value, and quick service are shown to have a significant positive impact on customer truth, in order of impact. For the relationship between customer value and commitment, quick service and response value are shown to have significant positive impact. Customer confidence has a very high positive influence on commitment. For the relationship between the quality of the relationship (customer confidence and commitment) and customer loyalty, customer confidence is shown to have more of an impact than commitment, in terms of a direct influence of customer loyalty. Commitment showed a positive impact on customer loyalty. For the relationship between customer confidence and customer loyalty, commitment showed a mediating effect. Conclusions - Many additional variables could apply; this study focused on customer value, quality of the relationship, and customer loyalty. In particular, there will be significant value in identifying the relationships among customer value, relationship quality, and customer loyalty by using impact factors for customer value; ensuring external validity by expanding denotation and applying the findings to other service industries; and undertaking continuous research. This study has limited generalization potential because the target for this survey was located only in the Seoul area.

Improved Exact Inference in Logistic Regression Model

  • Kim, Donguk;Kim, Sooyeon
    • Communications for Statistical Applications and Methods
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    • 제10권2호
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    • pp.277-289
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    • 2003
  • We propose modified exact inferential methods in logistic regression model. Exact conditional distribution in logistic regression model is often highly discrete, and ordinary exact inference in logistic regression is conservative, because of the discreteness of the distribution. For the exact inference in logistic regression model we utilize the modified P-value. The modified P-value can not exceed the ordinary P-value, so the test of size $\alpha$ based on the modified P-value is less conservative. The modified exact confidence interval maintains at least a fixed confidence level but tends to be much narrower. The approach inverts results of a test with a modified P-value utilizing the test statistic and table probabilities in logistic regression model.