• Title/Summary/Keyword: Confidence

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Consumer Confidence, Identification, and a Brand Attitude according to the On-line Brand Community Type (온라인 브랜드 커뮤니티 유형에 따른 소비자신뢰, 동일시 및 브랜드 태도)

  • Kim, Kyung-Min;Kim, Kyung-Hee;Wang, Zhong-Qi
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.241-249
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    • 2009
  • With the recent growth of the Internet, the on-line brand community has been a major vehicle for building a corporate brand asset. This study aimed to identify the effective relationship between confidence, identification, and a brand attitude according to the on-line brand community type. As a result of an empirical analysis, first, the customer-driven community showed higher confidence and identification than those of the corporate-held community. Also, the customer-driven community was assessed more favorable also in the brand attitude. Second, the interactive effect between the community type and community activities was found to be significant in the confidence of the community confidence, and it was also the same for the identification of the community. Therefore, it would be necessary for companies to prepare strategies for improving the level of confidence and the identification of consumers in consideration of the community type for effective brand management on-line.

An analysis of Mathematical Knowledge for Teaching of statistical estimation (통계적 추정을 가르치기 위한 수학적 지식(MKT)의 분석)

  • Choi, Min Jeong;Lee, Jong Hak;Kim, Won Kyung
    • The Mathematical Education
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    • v.55 no.3
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    • pp.317-334
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    • 2016
  • Knowledge and data interpretation on statistical estimation was important to have statistical literacy that current curriculum was said not to satisfy. The author investigated mathematics teachers' MKT on statistical estimation concerning interpretation of confidence interval by using questionnaire and interview. SMK of teachers' confidence was limited to the area of textbooks to be difficult to interpret data of real life context. Most of teachers wrongly understood SMK of interpretation of confidence interval to have influence upon PCK making correction of students' wrong concept. SMK of samples and sampling distribution that were basic concept of reliability and confidence interval cognized representation of samples rather exactly not to understand importance and value of not only variability but also size of the sample exactly, and not to cognize appropriateness and needs of each stage from sampling to confidence interval estimation to have great difficulty at proper teaching of statistical estimation. PCK that had teaching method had problem of a lot of misconception. MKT of sample and sampling distribution that interpreted confidence interval had almost no relation with teachers' experience to require opportunity for development of teacher professionalism. Therefore, teachers were asked to estimate statistic and to get confidence interval and to understand concept of the sample and think much of not only relationship of each concept but also validity of estimated values, and to have knowledge enough to interpret data of real life contexts, and to think and discuss students' concepts. So, textbooks should introduce actual concepts at real life context to make use of exact orthography and to let teachers be reeducated for development of professionalism.

An objective study of sasang constitution diagnosis by sound analysis (성문(聲紋)분석법에 의한 사상체질 진단의 객관화 연구(I))

  • Kim, Dal-rae;Park, Sung-sik;Gun, Gi-rock
    • Journal of Sasang Constitutional Medicine
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    • v.10 no.1
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    • pp.65-80
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    • 1998
  • Proceeding an objective Study of sasang constitution diagnosis by Sound Analysis which uses Computed Sound lab(CSL), we verified the confidence level of Questionnaire of Sasang Constitution classification II(QSCC II) and the first results of Sound Analysis for verifying correlation between the physical character and Sound character are as follows. 1. The confidence level of QSCC II is 70.8% to Soeumin, 60.8% to Soyangin, 74.5% to Taeumin, and 70.08% in total. But, the actual results of verifying the confidence level after making 100 persons an object of study, are that the confidence level of that is 55.10% to Soeumin, 30.77% to Soyangin, 80.00% to Taeumin, and 55.29% in total. So it doesn't coincide with the confidence lecel of QSCC II 70.8%. 2. The results of verifying the confidence level about other 134 persons after enough explanation before the constitutional diagnosis by QSCC II are that the confidence of that is 71.08 to Soeumin, 54.76% to Soyangin 81.82% to Taeumin, and 69.22% in total. 3. The results of verifying the correlation between B.M.I. and Sasang Costitution are that there are significant differences below P<0.001 between Taeumin and Soeumin, and between Taeumin and Soyangin. 4. Height and Weight influence on a fundamental frequency and formant frequency. 5. There are differences for every constitutions in a amplitude when we nave a Sound analysis. As aboves, it is considered that we can find the differences among the constitutional groups, if we have a Sound analysis of the constitutional Sound characters.

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Factors Influencing Self-Confidence in the Teacher's Role on Adolescent Suicide (청소년 자살에 대한 교사의 역할수행 자신감에 영향을 미치는 요인)

  • Oh, Kyong-ok;Gang, Moon-hee;Kim, Myong-sook
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.321-328
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    • 2017
  • The aim of study was to identify factors influencing the self-confidence in the teacher's role on adolescent suicide. The cross-sectional descriptive study design was used. Participants were 318 teachers from elementary, middle, and high school in D city. Data were collected using questionnaires which included general characteristics, attitude toward adolescent suicide, knowledge about guideline for adolescent suicide prevention, and self-confidence in the teacher's role on adolescent suicide. Collected data was analyzed using descriptive statistics, t-test, Pearson correlation coefficient, and multiple regression with SPSS 21.0 program. The results of the regression analysis revealed that experience of suicide education, attitude, and knowledge about adolescent suicide were the significant factors affecting the self-confidence in teacher's role for adolescent suicide. The predictor variables explained 22.5% of variance regarding self-confidence in teacher's role for adolescent suicide. Findings indicate the factors should be used in developing effective intervention for enhancement of self-confidence in teacher's role on adolescent suicide.

Knowledge, Confidence, and Learning Needs Regarding Advance Directives among Hospital Nurses (상급종합병원 간호사의 사전연명의료의향서에 대한 지식, 자신감 및 교육요구도)

  • Jang, Nan-Soon;Park, Hae-Sook;Kim, Mi-Ra;Lee, Joo-Yeon;Cho, Yeo-Won;Kim, Kyoung-Mi;Son, Youn-Jung
    • Journal of Korean Critical Care Nursing
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    • v.11 no.1
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    • pp.35-45
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    • 2018
  • Purpose : Nurses' knowledge regarding advance directives may affect their administration of and confidence towards end of life care. This study aimed to describe the relationships of knowledge, confidence, and learning needs with advance directives among hospital nurses. Method : This cross-sectional study was performed at a tertiary university hospital in Seoul between September 25 and October 14, 2017. Convenience sampling was used to recruit nurses who provided bedside care and had at least 1 year of clinical experience. We used a validated self-report questionnaire. Results : The mean score of knowledge, confidence and learning needs were $5.00{\pm}1.73$, $29.81{\pm}7.52$, and $64.54{\pm}8.48$ respectively. Hospital nurses' knowledge, confidence and learning needs were significantly different according to age, job position, educational level and perceived advance directives. Knowledge regarding advance directives was significantly associated with confidence (r = .27, p < .001) and learning needs (r = .16, p = .005). Conclusion : Knowledge regarding advance directives was relatively low compared to the findings of previous studies. Therefore, nurses should be knowledgeable and encouraged to initiate advance directives. It is necessary to develop a standardized educational program regarding advance directives based on Korean cultures.

The Effect of Students' Confidence of Misconception upon the Conceptual Change in a Conflict Arousing Instruction (인지갈등 유발 수업에서 오개념에 대한 확신도가 개념변화에 미치는 영향)

  • Han, In-Su;Kwon, Nan-Joo;Kwon, Jae-Sool
    • Journal of The Korean Association For Science Education
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    • v.21 no.4
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    • pp.689-696
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    • 2001
  • Students who have correct conception didn't show big changes in a test of cognitive conflict, while students who have misconception made significant changes Most students who had misconception were considerably curious about demonstration of an actual phenomenon. On the other hand, according to their own confidence of preconception, the higher confidence of misconception is, the bigger conflicts are and when they meet some different phenomenon unlike their ideas, their psychological shock was big. After a cognitive conflict lesson, students' conception was significantly changed regardless of students' confidence of preconception and the persistence effect new conceptions showed similar result as preceeding research regardless of confidence of preconception. That is, the change decreased from immediate after demonstration of an conflict situation to a week after. After conceptual change, students' confidence of correct conception was generally increased, so it turned out that cognitive conflict lesson had a positive effect on students who had a misconception.

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The Factors Affecting Decision Confidence and Comfort that Induce Choice Commitment (소비자의 선택제품의 몰입을 유도하는 결정 확신성과 안락감의 영향요인)

  • Choi, Nak-Hwan
    • The Journal of Industrial Distribution & Business
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    • v.10 no.4
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    • pp.57-66
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    • 2019
  • Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

The Relation between the Problem Solving Ability and Satisfaction on Clinical Practice of Dental Hygiene Students (일부 치과위생사의 응급처치 지식, 수행자신감과 대처능력과의 관계)

  • Lim, Hee-Jung
    • The Journal of Korean Society for School & Community Health Education
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    • v.18 no.2
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    • pp.97-105
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    • 2017
  • Objectives: The purpose of this study is to investigate the knowledge, confidence and coping ability about emergency treatment, and the impact of right knowledge and confidence in practice on coping ability in part of dental hygienists. In addition, we suggest emergency treatment knowledge for develop substantive education program applicable to clinical as required data. Methods: This subjects were 259 dental hygienists working in dental setting Seoul, Gyeonggi-do from June 5 to July 20, 2016. We analyzed the data with frequency analysis, descriptive statistics, t-test, one-way ANOVA, pearson correlation coefficient, regression analysis by using SPSS. Results: Emergencies experienced by a dental hygienist in dental practice were fainting, local anesthetic allergies, and seizures. As a result of comparing the first aid knowledge, self-confidence, coping ability according to general characteristics of the study subjects, university graduation was higher than college and 3~5 years of working experience showed higher self confidence(F=3.837, p=0.023). The performance of self confidence and coping ability according to the characteristics of first aid showed high results in first aid training and dental hygienist having CPR license. Based on multiple regression analysis, confidence about emergency treatment is the biggest impact on coping ability(p<0.05). Conclusions: Dental hygienists need to develop and provide programs that can improve the ability of dental hygienists to respond appropriately and promptly in case of emergencies by recognizing the importance of first aid through conservative education.

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The Effect of Rope Play through Forest Experience on Children's Self-Confidence (숲체험 놀이에서 밧줄 놀이가 유아 자신감에 미치는 효과)

  • Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.255-262
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    • 2021
  • This study examined the effect of rope play through forest experience on children's self-confidence. Empirical analysis through the experimental design was carried out on an experimental group of 15 (seven male and eight female children) and a control group of 15 (nine male and six female children). Analysis of covariance (ANCOVA) for the effect between the experimental and control groups after the experimental treatment showed that the mean of the experimental group was significantly higher than that of the control group (F=357.350, p<.001). Rope play through forest experience has a statistically significant effect on the children's self-confidence. Consequently, rope play through forest experience between peers is a beneficial experience that helps improve children's self-confidence. Furthermore, it is a positive play activity to help them with a passive character boost to their self-confidence through cooperation between peers.

A Study of Convergence on Experiences of Clinical Performance and Self-Confidence of Core Basic Nursing Skills, Clinical Competence in Nursing Students (간호대학생의 핵심기본간호술의 임상수행경험, 수행자신감, 임상수행능력에 관한 융복합적 연구)

  • Jeon, Hyensook
    • Journal of the Korea Convergence Society
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    • v.9 no.11
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    • pp.569-579
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    • 2018
  • The purpose of this study was to identify experiences of core basic nursing skills(CBNS), self-confidence during clinical practice and clinical competence in 208 nursing students attending nursing department and understand which factor, either experiences of CBNS or self-confidence during clinical practice has an impact on clinical competence. Our research findings are as follows. There was a positive correlation between experiences of CBNS, self-confidence during clinical practice and clinical competence. The factor that had the biggest impact on clinical competence was self-confidence during clinical practice and the explanation power of both factors was 31.2%, based on multiple regression analysis. Based on these findings, nursing educate need to develop a curriculum to increase self-confidence during clinical practice in students.