• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.161-174
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• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• Journal of Korean Society of Forest Science
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• v.110 no.3
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• pp.462-477
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• 2021

The purpose of this study was to understand changes in domestic forest policy and social perception of forests from a macro perspective using big data analysis of news articles and editorials. A total of 13,570 'forest' related data were collected from metropolitan and economic journals from 1946-2017 using keyword and CONCOR (Convergence of iterated Correlations) analysis. First, we found the percentage of articles and editorials using the keyword 'forest'increased overall. Second, news data on 'forest' in the field of reporting was concentrated in the "social" sector during the first period (1946-1966), followed by forest-related issues expanding to various fields from the second (1967-1972) to fifth (1988-1997) periods, then toward the "culture" sector in the sixth (1998-2007) and "politics" after the seventh (2008-2017) period. Third, we found changes in the policy paradigm over time significantly changed social awareness. In the first and second periods, people experienced livelihood issues rather than forest greening or forest protection policy and expanded their awareness of planned and scientific afforestation (third) to environmental protection (fourth) and ecological perspectives (sixth to seventh). The key outcome of our analysis was leveraging news big data that reflected polices on forests and public social perception To further derive future social issues,more in-depth analysis of public discourse and perception will be possible using textual big data and GDP of various social network services (SNS), such as combining blogs and YouTube.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.653-667
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• 2020

The Purpose of this study is to propose an effective service delivery system for children and youth considering service users and developmental stage. To accomplish this purpose, this study examined public service utilization for children and youth focusing on age difference, using statistical method and network analysis. The key results were as follows. The significant difference of service utilization among different age groups appeared in community center, youth training center, healthy family support center, public health center, public office and office of education. In terms of service utilization for special needs, the differences in Wee Center, Wee School and community child center were significant. Top value of degree centrality in network analysis showed on public heath center for elementary school, youth training center for middle school, and community center for high school. Finally, modeling results by Concor presented several distinctive relationship patterns in public service utilization for children and youth according to different age groups. On the base of these results, building a gateway applying age difference and developing a individualized service utilization database were suggested to improve the quality of service delivery system for children and youth.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.11-17
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• 2022

Currently, the income and funds of the local economy are flowing out to the metropolitan area, and talented people, the driving force for regional development, also gather in the metropolitan area, and the local economy is facing a serious crisis. Local currency is issued by local governments and is a currency with auxiliary and complementary functions that can be used only within the area concerned. In order to revitalize the local economy, as local governments have focused their attention on the introduction of local currency, studies on the issuance and use of local currency are continuously being conducted. In this study, by using big data from data materials such as portals and SNS, the consumer image of local currency issued in local governments was identified through big data analysis, and based on the research results, the issuance and operation of local currency was conducted. The purpose is to present implications for The results of this study are as follows. First, by inducing local consumption through the policy issuance of local currency, it is showing the effect of increasing the economic income of the region. Second, local governments are exerting efforts to revitalize the economy and establish a virtuous cycle system for the local economy by issuing and distributing local currency. Third, the introduction of blockchain technology shows the stable operation of local currency. With academic significance, it was possible to grasp the changed appearance and effect of local currency through big data analysis and the policy direction of local currency.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.309-317
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• 2023

The purpose of this paper is to investigate how Japan tried to dominate Chosen through educational policies by analyzing three official English texts published by the Japanese Government-General of Korea: the First Chosen Educational Ordinance declared in 1911, the Manual of Education of Koreans(1913), and the Manual of Education in Chosen 1920(1920). In order to pursue this purpose, the present study carried a corpus-based diachronic analysis, rather then a qualitative analysis. Facilitating text analytics such as Word Cloud and CONCOR, this paper derived the following results: First, the first Chosen Educational Ordinance(1911) includes overall educational regulations, curriculum, and operations of schools. Second, the Manual of Education of Koreans(1913) contains the educational medium and contents on how to educate. Finally, it can be proposed that the Manual of Education in Chosen 1920(1920) contains specific implementation of education and the subject of education.

• Culinary science and hospitality research
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• v.24 no.2
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• pp.34-43
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• 2018

The objective of this study was to acquire a general and text-based awareness and recognition of cruise food hygiene through big data analytics. For the purpose, this study collected data with conducting the keyword "food hygiene, cruise" on the web pages and news on Google, during October 1st, 2015 to October 1st, 2017 (two years). The data collection was processed by SCTM which is a data collecting and processing program and eventually, 899 kb, approximately 20,000 words were collected. For the data analysis, UCINET 6.0 packaged with visualization tool-Netdraw was utilized. As a result of the data analysis, the words such as jobs, news, showed the high frequency while the results of centrality (Freeman's degree centrality and Eigenvector centrality) and proximity indicated the distinct rank with the frequency. Meanwhile, as for the result of CONCOR analysis, 4 segmentations were created as "food hygiene group", "person group", "location related group" and "brand group". The diagnosis of this study for the food hygiene in cruise industry through big data is expected to provide instrumental implications both for academia research and empirical application.

• Journal of the Korea Society of Computer and Information
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• v.24 no.1
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• pp.151-158
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• 2019

This study aimed to analyze the research trend related on obesity in physical education in Korea through the keyword network analysis and to establish a basic database for effective design of prospective studies. To achieve it the study crawled co-occured keywords with 'obesity' and 'physical education' from RISS and analyzed the list from 1990 to 2018. They include 25 journal papers and 38 dissertations. The results are as follows. First, recent 30 years 63 papers published in Korea with 'Obesity' and 'Physical Education', and there were 144 related keywords. Second, analyzing journals which have 'Obesity' and 'Physical Education', co-occured keywords in 4 centrality were 24 keywords(student, Korea, prevention, effect, level, body, activation, actual condition, lesson, child, investigation, participation, book, cause, activity, normal, degree, nutrition, physical strength, weight, elementary, light, inquiry, health), and 37 keyword occurred in top 30. Lastly, by CONCOR analysis the result could be divided into 2 clusters. One consists of the object of obesity and its invervention, and the other consists of negative keywords of obesity and its preliminery dimenstion. Through the result, this study showed the research trend which involves the concept of obesity in physical education in Korea. Through the result, prospective obesity research in physical education in Korea would be promoted.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.72-78
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• 2021

Currently, the Korean wave is not limited to popular culture, but has a significant impact not only on Korea's national image but also on the improvement of Korean companies' products and image of Korea. In this study, using Textom to confirm the change in foreign tourists' image of Korea, the data collection period was 1 year of 2020, when COVID 19 occurred, as a collection period for "Korea and foreigner" and related key words, each Hallyu content, and ranked in the top 80 keywords were derived. Centrality analysis for semantic network visualization was performed using UCINET6, and through CONCOR analysis, 7 groups 'K-Quarantine ', 'K-Drama', 'K-Movie', 'K-Beauty', 'K-Shopping', It was clustered into 'K-Tech' and 'K-Pop'. As a result of the analysis, the image of Korea abroad generally recognized the Korean Wave as cultural content, but after the outbreak of COVID 19, it is judged that it has been recognized as a country with a successful case of K-Quarantine.

• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.603-615
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• 2021

The aim of this study was to analyze the semantic network structure of keywords and the visual composition of images extracted from Instagram in relation to the multi-persona phenomenon with in fashion imagery, which has recently been attracting attention. To this end, the concept of a 'secondary character', which forms a separate identity from a 'main character' on various social media platforms as well as on the airwaves, was considered as the spread of multi-persona and #SecondaryCharacter on Instagram was investigated. 3,801 keywords were collected after crawling the data using Python and morphological analysis was undertaken using KoNLP. The semantic network structure was then examined by conducting a CONCOR analysis using UCINET and Netdraw to determine the top 50 keywords. The results were then classified into a total of 6 clusters. In accordance with the meaning and context of the keywords included in each cluster, group names were assigned : virtual characters, relationship with the main character, hobbies, daily record, N-job person, media and marketing. Image analysis considered the technical, compositional, and social styles of the media based on Gillian Rose's visual analysis method. The results determined that Instagram uses fashion images that virtualize one's face to produce multi-persona representation s that show various occupations, describe different types of hobbies, and depict situations pertaining to various social roles.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.206-211
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• 2022

As the level of consumption is improved and cultural life is pursued, the consumer's consciousness structure is rapidly changing, and the demand for product selection level, variety, and quality is becoming more diverse. The restaurant economy is falling due to the prolonged COVID-19, the economic recession, income decline, and changes in population structure and lifestyle, but the Meal- kit market is growing rapidly. This study aims to identify the consumer perception of Meal-kit, which is rapidly growing as an alternative to existing meals in the fields of dining out, food, and distribution due to the development of technology and social environment using big data. As a result of the analysis, the keywords with the highest frequency of appearance were in the order of Meal-kit, Cooking, Product, Launching, and Market and were divided into 8 groups through the CONCOR analysis. We want to identify consumer trends related to the key keywords of Meal-kit, present effective data related to Meal-kit demand for Meal-kit specialized companies, and provide implications for establishing marketing strategies for differentiated competitive advantage.