• 제목/요약/키워드: Concerning the Message Effect

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그린광고가 소비자태도에 미치는 영향에 대한 연구 -메시지 효과에 관련하여- (A Study on the Influence of Green Advertisement on the Attitude of Consumers -Concerning the Message Effect-)

  • 조국행
    • 경영과정보연구
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    • 제28권1호
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    • pp.99-124
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    • 2009
  • 요즈음 환경에 대한 교육적 의미와 그린제품의 보다 많은 확산과 환경보호의 차원에서 그린광고의 필요성과 중요성이 증가되고 있음에도 불구하고 광고 전략상의 문제로서 특히 그린광고에 대한 연구가 거의 이루어지지 않은 점에 착안하여 소비자들의 환경에 대한 인식을 북돋우고 그린제품 구매자뿐만 아니라 비그린제품 구매자의 그린제품 구매를 유도한다는 차원에서 그린광고에 대한 연구를 하였다. 따라서 본 연구의 목적은 그린광고가 소비자태도에 미치는 영향에 대한 연구로서 특히 메시지구조(결론생략/제시)측면과 관여를 고려한 상황에서 그린광고가 어떠한 메시지구조로 이루어져 있을 때 효과적인가를 알아보기 위해 그린/비그린제품 광고가 소비자의 인지/감정/행도에 대한 태도에 따라 어떠한 차이를 보이는지를 알아보고, 그린/비그린제품 광고의 경우 메시지구조(결론생략/제시)에 따라 어떠한 차이를 보이며 어떠한 메시지구조를 취할 때 광고의 효과가 나타나는지를 살펴본다. 그리고 그린/비그린제품 광고의 관여(고/저)에 따라 차이를 보이는지를 분석하고 어떤 상황에서 어떠한 메시지구조를 선택하는 것이 효과적인지를 살펴본다. 즉, 수많은 광고에 노출되고 있는 소비자들이 그린광고에 대해서는 어떠한 시각을 갖고 있으며 그린광고의 형태에 메시지의 결론을 제시해서 설득적인 의도를 표현하는 것이 효과적인지 메시지의 결론을 생략해서 설득적인 의도를 숨기고 소비자들이 스스로 추론하고 정보탐색을 하도록 하는 메시지구조가 그린광고의 형태에 효과적인지를 밝혀서 앞으로의 그린광고의 제작 및 메시지구조 측면에 있어서 그린광고의 효과와 개선에 도움을 주고 그럼으로써 많은 그린제품 확산에도 기여하고자한다.

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Ship information system: overview and research trends

  • Liu, Sheng;Xing, Bowen;Li, Bing;Gu, Mingming
    • International Journal of Naval Architecture and Ocean Engineering
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    • 제6권3호
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    • pp.670-684
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    • 2014
  • Ship Information Systems (SISs) have been one of the main research focuses in ship design and become a multidisciplinary area. With these growing research trends, it is important to consolidate the latest knowledge and information to keep up with the research needs. In this paper, the SIS and its different forms are introduced and discussed. The beginning of this paper discusses the history and evolution of SIS. The next part of this paper focuses on different fields and research areas such as networking technology, information fusion, information decision, message display, ship control in real-time SISs. A Semi-Physical Simulation Platform (SPSIM) designed for SIS research and its running effect through a new Fuzzy-PID fusion algorithm are introduced in this paper then. A brief literature survey and possible future direction concerning each topic is included.

위험인식의 낙관적 편견에 대한 프레임과 관여도의 역할 (The Effects of Message Frame and Involvement on Optimistic Bias)

  • 이민영;이재신
    • 한국언론정보학보
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    • 제48권
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    • pp.191-210
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    • 2009
  • 본 연구에서는 뉴스 메시지의 프레임과 개인의 관여도가 과학기술 관련 위험인식에 미치는 영향을 알아보고자 하였다. 이를 위해 위험에 대한 낙관적 편견과 제3자 효과 이론을 이론적 근거로 하여 가설을 제시하고 실험을 통해 검증하고자 하였다. 실험에서는 피험자를 방사선 조사식품에 대한 고관여자와 저관여자 집단으로 구분하고 뉴스 메시지의 프레임에 따라 이들이 자신과 다른 사람들에 대한 위험인식 과정에서 어떠한 특징을 보이는가를 조사하였다. 연구결과, 부정프레임 기사를 접한 저관여자를 제외하면 실험조건 별 사회수준 위험인식은 상대적으로 유사한 것으로 나타났다. 반면 개인수준의 위험인식은 기사 프레임과 관여도에 따라 다르게 형성되었다. 본 연구에서는 이러한 두 수준의 위험인식을 실험조건 별로 비교하여 낙관적 편견이 나타나는 과정에 대한 이해를 시도하였다.

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ATM 교환기에서 SAAL 기능 분산에 따른 호처리 프로세서의 성능 분석 (Performance analysis of call control processor according to SAAL funtion distribution in ATM switching system)

  • 여환근;송광석;노승환;기장근
    • 전자공학회논문지S
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    • 제35S권2호
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    • pp.31-39
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    • 1998
  • In this paper, we have presented a quantitative performance effect of CCP(Call Control Processor) when SAAL(Signalling ATM Adaptation Layer) function is distributed from CCP to SIMs(Subscriber Interface Modules) in an ATM switching system with distributed architecutre. For the performance analysis, SLAM II simulation language is used and subscriber signalling messageand inter-processor communication messages according to Q.2931 based local call processing procedure are taken into consideration in the proposed queuing network model. The results of simulation are compared with in case of processing SAAL function on CCP. It is observed that the processing utilization of CCP reach 24,000 BHCA and 25,700 BHCAwhen SAAL function load amounts to 10% and 20% of the processing time of the total message, respectively. These values shows that the processing utilization of CCP is alleviated about 7% in comparison with 2,000 BHCA in case that SAAL function is carried out on CCP. Consquently, it is shown that we have to consider seriously how to distribute the functions concerning call processing in a large cale ATM switching system architecture accomodating a number of SIMs.

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국제전자정보거래(國際電子情報去來)에 관한 입법동향(立法動向) (Recent Developments in Law of International Electronic Information Transactions)

  • 허해관
    • 무역상무연구
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    • 제23권
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    • pp.155-219
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    • 2004
  • This paper focuses on two recent legislative developments in electronic commerce: the "Uniform Computer Information Transactions Act" ("UCITA") of USA and the "preliminary draft convention on the use of data message in [international trade] [the context of international contracts]" ("preliminary draft Convention") of UNCITRAL. UCITA provides rules contracts for computer information transactions. UCITA supplies modified contract formation rules adapted to permit and to facilitate electronic contracting. UCITA also adjusts commonly recognized warranties as appropriate for computer information transactions; for example, to recognize the international context in connection with protection against infringement and misappropriation, and First Amendment considerations involved with informational content. Furthermore, UCITA adapts traditional rules as to what is acceptable performance to the context of computer information transactions, including providing rules for the protection of the parties concerning the electronic regulation of performance to clarify that the appropriate general rule is one of material breach with respect to cancellation (rather than so-called perfect tender). UCITA also supplies guidance in the case of certain specialized types of contracts, e.g., access contracts and for termination of contracts. While for the most part carrying over the familiar rules of Article 2 concerning breach when appropriate in the context of the tangible medium on which the information is fixed, but also adapting common law rules and rules from Article 2 on waiver, cure, assurance and anticipatory breach to the context of computer information transactions, UCITA provides a remedy structure somewhat modeled on that of Article 2 but adapted in significant respects to the different context of a computer information transaction. For example, UCITA contains very important limitations on the generally recognized common law right of self-help as applicable in the electronic context. The UNCITRAL's preliminary draft Convention applies to the use of data messages in connection with an existing or contemplated contract between parties whose places of business are in different States. Nothing in the Convention affects the application of any rule of law that may require the parties to disclose their identities, places of business or other information, or relieves a party from the legal consequences of making inaccurate or false statements in that regard. Likewise, nothing in the Convention requires a contract or any other communication, declaration, demand, notice or request that the parties are required to make or choose to make in connection with an existing or contemplated contract to be made or evidenced in any particular form. Under the Convention, a communication, declaration, demand, notice or request that the parties are required to make or choose to make in connection with an existing or contemplated contract, including an offer and the acceptance of an offer, is conveyed by means of data messages. Also, the Convention provides for use of automated information systems for contract formation: a contract formed by the interaction of an automated information system and a person, or by the interaction of automated information systems, shall not be denied on the sole ground that no person reviewed each of the individual actions carried out by such systems or the resulting agreement. Further, the Convention provides that, unless otherwise agreed by the parties, a contract concluded by a person that accesses an automated information system of another party has no legal effect and is not enforceable if the person made an error in a data message and (a) the automated information system did not provide the person with an opportunity to prevent or correct the error; (b) the person notifies the other party of the error as soon as practicable when the person making the error learns of it and indicates that he or she made an error in the data message; (c) The person takes reasonable steps, including steps that conform to the other party's instructions, to return the goods or services received, if any, as a result of the error or, if instructed to do so, to destroy such goods or services.

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