• Title/Summary/Keyword: Conceptual change

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Health education-communication approaches in health examinations for risk behavior modification

  • Yoo, Seung-Hyun
    • Korean Journal of Health Education and Promotion
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    • v.3 no.1
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    • pp.83-98
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    • 2001
  • Although periodic health examination has been one of the most common practices of preventive medicine, its effect on modification of risk behavior has been seldom assessed. Thus, this study attempted to demonstrate the influence of a health examination on modification of cardiovascular disease related health risk behaviors such as smoking, physical inactivity, and obesity. Data of 893 adults were derived from two types of a popular and highly acclaimed health examination program. With a conceptual model constructed using Persuasive Communication variables, McNemar tests examined Source-Outcome association, hypothesizing that different health examination programs would yield different levels of behavior change in smoking, physical inactivity, and obesity. No significant behavior change was found in any of the two health examination programs. Instead, previously established Receiver-Outcome relationship was reconfirmed by logistic regression modeling where gender was the most prominent predictor of all three behaviors. Men were more likely to be current smokers (OR=0.029), exercisers (OR=2.629), and obese (OR=0.237). The importance of followups after health examination is highly stressed as well as that of gender-specific health education strategies. This study recommends applying the social-ecological approaches in health examination, which emphasizes the support and collaboration at individual, family, organizations, community, and policy level to improve health. Long term and qualitative evaluation of health examination may provide more foundation for increasing the effectiveness of health education and communication in health examinations.

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A study on the effect of constructive instruction and analysis of response pattern of on scientific concepts among 3, 4, 5 years old (구성주의 교수방법에 의한 유아의 연령별 과학 개념변화 및 반응유형 분석)

  • Park, Choong ll;Kim, Sin Gon
    • Korean Journal of Childcare and Education
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    • v.5 no.1
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    • pp.59-79
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    • 2009
  • The purpose of this study to analysis the response pattern of the constructive instruction model that reflect constructivism learning theory for change on 6 science concepts. Specially, this study analyzes the constructive instruction model's effect among 3, 4, 5 years old and explain to the 6 scientific concepts that change from false response to correct response. The subjects are 34 public institution children who located in the Jinju city and was need to explain the scientific concepts. For the response pattern analysis of the this study is using scientific conceptual task on the function of ear and blood, the reason of thunder, typhoon, evaporation and ship's flotage. Conclusions that appear through result of constructivism activities effect on change of six scientific concepts and the constructive instruction's effect is more 5 year old than 3, 4 years old age.

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Strategy for Development and Management of a Long-term Heatwave Plan Addressing Climate Change (기후변화에 따른 폭염 중장기적 적응대책 수립 및 관리 방안)

  • Choi, Jihye;Ha, Jongsik
    • Journal of Environmental Policy
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    • v.14 no.3
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    • pp.21-40
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    • 2015
  • Heat waves are not new, but due to climate change, the probability of occurrence and severity of heat waves increases, which results in more adverse impacts and damages on local community. Accordingly, the need to tackle heat waves in a more comprehensive and precautionary manner increases. Our study therefore lays emphasis on 1) a long-term plan which not only includes short-term plans in response to the observed damages, but also incorporates relevant sectors to deal with potential impacts in longer term perspective; and 2) a mechanism to manage and adjust the plan in a sustainable manner. In doing so, it examines the impacts of heatwaves and existing plans to tackle them. Based on that, two key conceptual frameworks, namely policy integration and adaptive management, are applied to provide strategies for the development and management of a long-term adapting heatwave plan addressing climate change.

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How much change is optimal when a brand is newly rebranded?

  • Chu, Kyounghee;Lee, Doo-Hee;Yeu, Minsun;Park, Sangtae
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.161-186
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    • 2014
  • There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

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Analysis on High School Students' Recognitions and Expressions of Changes in Concentration as a Rate of Change (변화율 관점에서 농도 변화에 대한 인식과 표현의 변화 과정에 대한 분석)

  • Lee, Dong Gun;Kim, Suk Hui;Ahn, Sang Jin;Shin, Jae Hong
    • Journal of Educational Research in Mathematics
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    • v.26 no.3
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    • pp.333-354
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    • 2016
  • The aim of the present study is twofold. One is to confirm a hypothesis that a student's rate concept influences her conceiving change of a function in the view of rate of change and the other is to build up foundations for understanding the transition process from her rate concept to the concept of rate of change when she investigates the change of concentration as an intensive quantity. We explored how three participating high school students recognized and expressed change of given functions by using their rate concept as a conceptual tool. The result indicates that a change in students' rate concept might have an effect on understanding how function values change in term of rate of change. We also expect that it could be a catalyst for further research for clarifying the relationship between students' rate concept and their development of a concept of rate of change as a foundation for learning calculus.

Organizational Buying Behavior in an Interdependent World (상호의존세계중적조직구매행위(相互依存世界中的组织购买行为))

  • Wind, Yoram;Thomas, Robert J.
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.2
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    • pp.110-122
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    • 2010
  • The emergence of the field of organizational buying behavior in the mid-1960’s with the publication of Industrial Buying and Creative Marketing (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it is "industrial marketing" or "business-to-business marketing" (B-to-B), organizational buying behavior remains the core differentiating characteristic of this domain of marketing. This paper explores the impact of several dynamic factors that have influenced how organizations relate to one another in a rapidly increasing interdependence, which in turn can impact organizational buying behavior. The paper also raises the question of whether or not the major conceptual models of organizational buying behavior in an interdependent world are still relevant to guide research and managerial thinking, in this dynamic business environment. The paper is structured to explore three questions related to organizational interdependencies: 1. What are the factors and trends driving the emergence of organizational interdependencies? 2. Will the major conceptual models of organizational buying behavior that have developed over the past half century be applicable in a world of interdependent organizations? 3. What are the implications of organizational interdependencies on the research and practice of organizational buying behavior? Consideration of the factors and trends driving organizational interdependencies revealed five critical drivers in the relationships among organizations that can impact their purchasing behavior: Accelerating Globalization, Flattening Networks of Organizations, Disrupting Value Chains, Intensifying Government Involvement, and Continuously Fragmenting Customer Needs. These five interlinked drivers of interdependency and their underlying technological advances can alter the relationships within and among organizations that buy products and services to remain competitive in their markets. Viewed in the context of a customer driven marketing strategy, these forces affect three levels of strategy development: (1) evolving customer needs, (2) the resulting product/service/solution offerings to meet these needs, and (3) the organization competencies and processes required to develop and implement the offerings to meet needs. The five drivers of interdependency among organizations do not necessarily operate independently in their impact on how organizations buy. They can interact with each other and become even more potent in their impact on organizational buying behavior. For example, accelerating globalization may influence the emergence of additional networks that further disrupt traditional value chain relationships, thereby changing how organizations purchase products and services. Increased government involvement in business operations in one country may increase costs of doing business and therefore drive firms to seek low cost sources in emerging markets in other countries. This can reduce employment opportunitiesn one country and increase them in another, further accelerating the pace of globalization. The second major question in the paper is what impact these drivers of interdependencies have had on the core conceptual models of organizational buying behavior. Consider the three enduring conceptual models developed in the Industrial Buying and Creative Marketing and Organizational Buying Behavior books: the organizational buying process, the buying center, and the buying situation. A review of these core models of organizational buying behavior, as originally conceptualized, shows they are still valid and not likely to change with the increasingly intense drivers of interdependency among organizations. What will change however is the way in which buyers and sellers interact under conditions of interdependency. For example, increased interdependencies can lead to increased opportunities for collaboration as well as conflict between buying and selling organizations, thereby changing aspects of the buying process. In addition, the importance of communication processes between and among organizations will increase as the role of trust becomes an important criterion for a successful buying relationship. The third question in the paper explored consequences and implications of these interdependencies on organizational buying behavior for practice and research. The following are considered in the paper: the need to increase understanding of network influences on organizational buying behavior, the need to increase understanding of the role of trust and value among organizational participants, the need to improve understanding of how to manage organizational buying in networked environments, the need to increase understanding of customer needs in the value network, and the need to increase understanding of the impact of emerging new business models on organizational buying behavior. In many ways, these needs deriving from increased organizational interdependencies are an extension of the conceptual tradition in organizational buying behavior. In 1977, Nicosia and Wind suggested a focus on inter-organizational over intra-organizational perspectives, a trend that has received considerable momentum since the 1990's. Likewise for managers to survive in an increasingly interdependent world, they will need to better understand the complexities of how organizations relate to one another. The transition from an inter-organizational to an interdependent perspective has begun, and must continue so as to develop an improved understanding of these important relationships. A shift to such an interdependent network perspective may require many academicians and practitioners to fundamentally challenge and change the mental models underlying their business and organizational buying behavior models. The focus can no longer be only on the dyadic relations of the buying organization and the selling organization but should involve all the related members of the network, including the network of customers, developers, and other suppliers and intermediaries. Consider for example the numerous partner networks initiated by SAP which involves over 9000 companies and over a million participants. This evolving, complex, and uncertain reality of interdependencies and dynamic networks requires reconsideration of how purchase decisions are made; as a result they should be the focus of the next phase of research and theory building among academics and the focus of practical models and experiments undertaken by practitioners. The hope is that such research will take place, not in the isolation of the ivory tower, nor in the confines of the business world, but rather, by increased collaboration of academics and practitioners. In conclusion, the consideration of increased interdependence among organizations revealed the continued relevance of the fundamental models of organizational buying behavior. However to increase the value of these models in an interdependent world, academics and practitioners should improve their understanding of (1) network influences, (2) how to better manage these influences, (3) the role of trust and value among organizational participants, (4) the evolution of customer needs in the value network, and (5) the impact of emerging new business models on organizational buying behavior. To accomplish this, greater collaboration between industry and academia is needed to advance our understanding of organizational buying behavior in an interdependent world.

A performance study and conceptual design on the ramp tabs of the thrust vector control (추력방향제어장치인 램 탭의 개념설계 및 성능 연구)

  • Kim, Kyoung-Rean;Ko, Jae-Myoung;Park, Soon-Jong;Park, Jong-Ho
    • Proceedings of the KSME Conference
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    • 2007.05b
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    • pp.3068-3073
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    • 2007
  • Aerodynamic forces and moments have been used to control rocket propelled vehicles. If control is required at very low speed, Those systems only provide a limited capability because aerodynamic control force is proportional to the air density and low dynamic pressure. But thrust vector control(TVC) can overcome the disadvantages. TVC is the method which generates the side force and roll moment by controlling exhausted gas directly in a rocket nozzle. TVC is classified by mechanical and fluid dynamic methods. Mechanical methods can change the flow direction by several objects installed in a rocket nozzle exhaust such as tapered ramp tabs and jet vane. Fluid dynamic methods control the flight direction with the injection of secondary gaseous flows into the rocket nozzle. The tapered ramp tabs of mechanical methods are used in this paper. They installed at the rear in the rocket nozzle could be freely moved along axial and radial direction on the mounting ring to provide the mass flow rate which is injected from the rocket nozzle. In this paper, the conceptual design and the performance study on the tapered ramp tabs of the thurst vector control has been carried out using the supersonic cold flow system and shadow graph. Numerical simulation was also performed to study flow characteristics and interactions between ramp tabs. This paper provides to analyze the location of normal shock wave and distribution of surface pressure on the region enclosed by the tapered ramp tabs.

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A Practical App개ach of Stress Path Method for Rational Settlement Estimation of Saturated Clay Deposit : Part I (Evaluation and Use of Characteristic Deformation Behaviors) (포화 점성토지반 침하량의 합리적 평가를 위한 실용적인 응력경로법 적용방법 : Part I (특성변형거동의 평가와 활용))

  • Kim Chang-Youb;Chung Choong-Ki
    • Journal of the Korean Geotechnical Society
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    • v.21 no.4
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    • pp.83-98
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    • 2005
  • In this paper, a conceptual approach of the stress path method was newly proposed for a rational estimation of settlements of saturated clay deposits. In the proposed approach, settlement-related characteristic deformation behaviors of a specific clay deposit, which can cover all probable stress changes expected in the field, are experimentally evaluated in advance. Then settlements of various structures constructed on the deposit are easily estimated with only the characteristic deformation behaviors and without any additional experimental effort. In Part I of this paper, in order to provide practicality to the new conceptual approach, we developed a detailed procedure which is capable of evaluating characteristic deformation behaviors of a saturated clay deposit with only a limited number of tests and easily predicting deformations under a given stress change using the characteristic deformation behaviors. The applicability of the developed procedure was clearly shown by presenting an actual application example.

Precision Analysis of the STOMP(FW) Algorithm According to the Spatial Conceptual Hierarchy (공간 개념 계층에 따른 STOMP(FW) 알고리즘의 정확도 분석)

  • Lee, Yon-Sik;Kim, Young-Ja;Park, Sung-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.12
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    • pp.5015-5022
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    • 2010
  • Most of the existing pattern mining techniques are capable of searching patterns according to the continuous change of the spatial information of an object but there is no constraint on the spatial information that must be included in the extracted pattern. Thus, the existing techniques are not applicable to the optimal path search between specific nodes or path prediction considering the nodes that a moving object is required to round during a unit time. In this paper, the precision of the path search according to the spatial hierarchy is analyzed using the Spatial-Temporal Optimal Moving Pattern(with Frequency & Weight) (STOPM(FW)) algorithm which searches for the optimal moving path by considering the most frequent pattern and other weighted factors such as time and cost. The result of analysis shows that the database retrieval time is minimized through the reduction of retrieval range applying with the spatial constraints. Also, the optimal moving pattern is efficiently obtained by considering whether the moving pattern is included in each hierarchical spatial scope of the spatial hierarchy or not.

Impacts of Surface Roughness Integration Using Remote Sensing Data: Concentration of Flood Flow Variation (원격탐사자료를 활용한 지표면 조도계수 통합의 영향: 홍수유출 변화를 중심으로)

  • Kang, Shin-Uk;Rieu, Seung-Yup;Lee, Kil-Ha;Hwang, Man-Ha
    • Journal of Korean Society for Geospatial Information Science
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    • v.15 no.2 s.40
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    • pp.33-42
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    • 2007
  • A physical-based aggregation method was suggested to estimate surface roughness, which adequately represents the spatial heterogeneity of vegetation factors, from land cover property obtained from the remote sensing data. For the sensitivity analysis of surface roughness, the peak flow, peak time, and total volume were simulated by the NWS-PC. Effects of surface roughness estimated by three different integration methods (predominant, arithmetic mean, and aggregation approach) on the conceptual rainfall-runoff model parameters was analyzed. In the preliminary sensitivity test to surface roughness, the peak time had 10% variation and total volume had 2% variation. The peak time increased with surface roughness. A physical-based aggregation method was better than the existing method in the Soyanggang Dam basin for the results of STDEV, RMSE, NSE, and PME, but difference between them were small. The parameters related on the total baseflow were changed significantly with change of the surface roughness.

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