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The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong - (체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 -)

  • Woo, Ye-Seul;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.123-132
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    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

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Acoustic-phonetic characteristics of fricatives distortion in functional articulation disorders (기능적 조음음운장애아동의 치조 마찰음 왜곡의 음향음성학적 특성)

  • Yang, Minkyo;Choi, Yaelin;Kim, Eun Yeon;Yoo, Hyun Ji
    • Phonetics and Speech Sciences
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    • v.10 no.4
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    • pp.127-134
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    • 2018
  • This study aims to explain the difficulties children with articulation and phonological disorders have in producing alveolar fricative sounds. The study will perform a comparative analysis revealing how ordinary children produce alveolar fricative sounds through five different acoustic variables, and consequently identifying objective differences, compared to children with articulation and phonological disorders. Therefore, this study compared and analyzed the differences between 10 children with articulation and phonological disorders and 10 ordinary children according to a phonation type of alveolar fricative sounds (/s/ and /$s^*$), a type of vowel (/i/, /ε/, /u/, /o/, /ɯ/, /ʌ/, /ɑ/), and a structure of syllables (CV, VCV) through acoustic variables including a central moment, skewness, kurtosis, a center of gravity and variance. That is, children with articulation and phonological disorders, when compared to ordinary children, have difficulties with concentrating an agile and momentary friction with strength when articulating alveolar fricative sounds, which uses strong energy and accompany tension. Furthermore, the values of alveolar fricative sounds of children with articulation and phonological disorders appeared to spread evenly over the average range, which means that the range of overall the standard deviation values for children with functional phonological disorders is wider than that of ordinary children. For a future study, if the mispronounced sounds relating to omission, substitution, and addition can be compared and analyzed for various target groups, it could be used effectively to help children with functional phonological disorders.

The Characteristics and Significance of 'Nim' Texts in the Late Chason Period: Focused on Saseol-sijo and Chap-ga (조선후기 '님' 담론의 특성과 그 의미 : 사설시조와 잡가를 중심으로)

  • Shin Eun-Kyung
    • Sijohaknonchong
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    • v.20
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    • pp.113-139
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    • 2004
  • This article intends to illuminate how the men. leading agents in Saseol-sijo - musical performers. writers of lyrics, patrons. composers. compilers of Sijo anthologies, audience. etc. - In the Late Choson period, viewed or recognized women and how their understanding of women was reflected in the texts. Working with texts with the theme of 'Love,' this article starts with categorizing two types of love: the first type, 'lovelorn heart' focusing on unilateral pining for a single lover who is absent now and the second type. 'physical love' concentrating on bilateral sexual intercourse. In addition to the types of love, the gender of poetic speakers, distinct from real poets is vital to characterize the discourse of love. According to these two factors. texts in question fall into four groups: texts that a female speaker displays her lovelorn heart('Type 1'), those where she speaks about her sexual experiences('Type 2'), those where a male speaker sings his lovelorn heart('Type 3'), and those where he describes his sexual experiences('Type 4'). Of these. 'Type 2' and 'Type 3' are key to understanding of the men's view of women. With respect to the configuration of the theme of 'Love,' it should be noted that in Korean literary history, the nim or a 'sweetheart' had signified the totality of value or a perfect entity which makes one's life meaningful and that 'Type 1,' the pattern that a female subject expresses her love toward male min, had constituted a traditional way to convey the theme of 'Love.' In terms of this connotation of min. a remarkable increase of 'Type 3' implying the increase of male speakers, reveals the extent to which women, the male speakers' min, accomplished their entry into a 'sacred area' -the position of mm-in which only men had occupied; females are focused and centralized. This article considers this phenomenon as an exhibition of the upgrade of women's significance and weight in the Late Choson society and as an index of 'modernity.' Meanwhile, given that most of the Saseol-sijo poets are men, the emergence of the 'Type 2' texts in which male poets have female speakers disclose their sexual experiences, demonstrates a representative example that women are degraded to be a means of men's pleasure; for this situation gives men more pleasure than when male speakers reveal their sexual experiences. Not only 'Type 2,' but texts group which basically belongs to 'Type I' and conveys the theme of 'Loyalty' through the female voice by substituting rulers-subjects relation for men-women relation, also falls under the same case. For men employ female voice as a poetic device in order to stress the theme of 'Loyalty' This article regards this phenomenon as an index of 'pre-modernity,' in the sense that in a pre-modem society, specifically in Early Choson, male-oriented value system dominates, thereby alienating women. As it is well known, the Late Choson is marked by a transitional period from a pre-modem society to a modem society. Therefore the ambivalence of the premodern and the modem can be found mixed in every segment of the society. The dual aspects of the masculine view of women in Saseol-sijo constitutes one example. The significance of the Saseol-sijo in Korean literary history can be found in this phenomenon.

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The Technology Development Trends of Supercritical CO2 Power Generation (초임계 CO2 발전 기술개발 동향)

  • Kim, Beom-Ju
    • KEPCO Journal on Electric Power and Energy
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    • v.2 no.4
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    • pp.531-536
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    • 2016
  • The worldwide research and development for high-efficiency power generation system is progressing steadily because of the growing demand for reducing greenhouse gas emissions. Many countries have spurred the research and development of supercritical $CO_2$ power generation technology since 2000 because it has the advantage of compactness, efficiency, and diversity. Supercritical $CO_2$ power generation system can be classified into an indirect heating type and a direct heating type. As of now, most studies have concentrated on the development of indirect type supercritical $CO_2$ power generation system. In the United States, NREL(National Renewable Energy Lab.) is developing supercritical $CO_2$ power generation system for Concentrating Solar Power. In addition, U.S. DOE(Department of Energy) also plans to start investing in the development of the supercritical $CO_2$ power generation system for coal-fired thermal power plant this year. GE is developing not only 10MW supercritical $CO_2$ power generation turbomachinery but also the conceptual design of 50MW and 450MW supercritical $CO_2$ power generation turbomachinery. In Korea, the Korean Atomic Energy Research Institute has constructed the supercritical $CO_2$ power generation test facility. Moreover, KEPRI(Korea Electric Power Research Institute) is developing a 2MW-class supercritical $CO_2$ power generation system using diesel and gas engine waste heat with Hyundai Heavy Industries.

Evaluation of an Effective Load Transfer System Applied to a Simple Model of a Wall Frame Structural System (단순 모델을 사용한 추상복합 건물의 효율적인 전이 시스템에 관한 연구)

  • 정영일;윤석한;홍원기;김희철
    • Journal of the Earthquake Engineering Society of Korea
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    • v.6 no.3
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    • pp.23-29
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    • 2002
  • A wall-frame type structural system has been widely used to make full use of a limited land in large cities to satisfy the several functional requirement in one building. However, this type of hybrid structure brought some problems due to the vertical discontinuity of a structural system. The response of a wall-frame type structural system having a deep transfer girder was observed. An arch system was introduced to replace the deep transfer girder. The adequacy of an arch system was observed for the various boundary conditions of a system. The proposed system was compared to a general transfer girder system by applying both gravity load and lateral load. It was observed that an arch system fairly distributes the stress without concentrating stress at a certain location of a system differently from the current transfer girder system. The moment decrement effect of a column can also be obtained by eliminating the large mass of a transfer girder. Also it was investigated that an arch system is more economical and effective than the current transfer girder system.

An Experimental Study on the Thermal Characteristics of Hybrid Solar Receiver for Dish/Stirling System (Dish/Stirling 시스템 적용을 위한 Hybrid 태양열 흡수기의 열특성에 관한 실험 연구)

  • Kang, Myeong-Cheol;Kim, Jin-Soo;Kang, Yong-Heack;Kim, Nack-Joo;Yoo, Seong-Yeon;Kim, Jin-Heack
    • Journal of the Korean Solar Energy Society
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    • v.27 no.3
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    • pp.7-13
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    • 2007
  • A Dish type solar concentrating system consists of a parabolic concentrator and a cavity receiver. In order to achieve high temperatures from solar energy, it is essential to efficiently reflect the solar rays in the concentrator and to minimize thermal losses in the cavity receiver. Improving the economical efficiency of a solar power system required the stirling unit to be operated continuously. For continuous operation of the stilting unit, the receiver must be continuously provided with thermal energy from solar as well as additional combustion heat. It is possible for a hybrid solar receiver system equipped with an additional combustion to be operated 24 hrs/day. A hybrid solar receiver was designed and manufactured for a total thermal load of 35 kW in the operating temperature range $700^{\circ}C$ to $800^{\circ}C$. The hybrid receiver system was tested in gas-only mode by gas-fired heat to investigate thermal characteristics at inclination angle varying from 0 deg to 30 deg(cavity facing down) and the aperture to cavity diameter ratios of 0(closed cavity) and 1.0(open cavity). This paper has been conducted to measure temperature distribution in cavity surface and to analyze thermal resistances, and the evaporation and condensation heat transfer coefficient in all cases(open and closed cavity).

Thermal Vacuum Test and Thermal Analysis for a Qualification Model of Cube-satellite STEP Cube Lab. (큐브위성 STEP Cube Lab.의 임무 탑재체 인증모델의 열진공시험 및 열모델 보정을 통한 궤도 열해석)

  • Kang, Soo-Jin;Ha, Heon-Woo;Han, Sung-Hyun;Seo, Joung-Ki;Oh, Hyun-Ung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.44 no.2
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    • pp.156-164
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    • 2016
  • Qualification model(QM) of main payloads including concentrating photovoltaic system using fresnel lens, heating wire cutting type shockless holding and release mechanism, and MEMS-based solid propellant thruster have been developed for the STEP Cube Lab.(Cube Laboratory for Space Technology Experimental Project), which is a pico-class satellite for verification of core space technologies. In this study, we have verified structural safety and functionality of the developed payloads under a qualification temperature range through the QM thermal vacuum test. Additionally, a reliability of thermal model of the payloads has been confirmed by performing a thermal correlation based on the thermal balance test results.

A Study of Seismic Resistant Design for Base-Isolated Bridges(II) (지진에 대비한 기초분리 교량의 설계법에 관한 연구(II))

  • Lee, Sang Soo;Yu, ChulSoo
    • Journal of Korean Society of Steel Construction
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    • v.9 no.4 s.33
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    • pp.637-647
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    • 1997
  • As stated in Part(I), the use of the isolator is meant to protect a structure from seismic risk, by concentrating the inelastic deformations to relatively cheap and replaceable devices while the rest of the structures remains elastic. This research has been carried out to investigate the effects of various structural parameters and isolator characteristics on the seismic response of Base Isolated Bridges. Simplified analysis method for practical design is developed by using the results. The Proposed Code-Type approach method can be used to estimate the inertial forces accurately, not only at the isolator but throughout the height of the Base-Isolated Bridges. The proposed method is recommended to use in preliminary design tool or even a final design tool for Base Isolated Bridges. For the validation of simplified design method, examples with artificial earthquake time history and design response spectrum for P.C Box Bridge with bilinear hysteretic steel damper are evaluated.

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An Analysis of Language Activity Contents for Young Children from the Nuri Curriculum Teacher's Guidebooks for Age 3-5 (3~5세 누리과정 교사용 지도서에 나타난 유아 언어교육 활동 내용 분석)

  • Han, Sun-Ah;Kwak, Jung-In
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.511-521
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    • 2013
  • The purpose of this study is to review the perspective on early childhood language education by analyzing language activities specified in the Teacher's guide to Nuri Curriculum for Children between Age 3 to 5. In the pursuit of this purpose, 966 language educational activities suggested in 32 guidebooks(10 for age 3, 11 for age 4, 11 for age 5 - divided by life themes) have been chosen as the analysis object and analyzed based on the following category; subordinate scope, and activity type. This analysis showed that children aged 3~5 start their language activities in the order of talking, listening, reading and writing (under the subordinate scope category), and favors activities in the order of 'fairy tale/poem', 'story telling' and 'verbal section'. In conclusion, it has been proven that each category is concentrating on 1~2 activities and the proportion varies depending on the age. Based on the above result, we intend to examine the current situation of language education and use this study as the preliminary data to provide a proper direction for early childhood language education.

A Multi-Group Analysis of Risk Management Practices of Public and Private Commercial Banks

  • REHMAN, Khurram;KHAN, Hadi Hassan;SARWAR, Bilal;MUHAMMAD, Noor;AHMED, Wahab;REHMAN, Zia Ur
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.893-904
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    • 2020
  • The study examines the relationship between credit risk and operational risk (understanding of risk management, risk identification, risk assessment and control, and risk monitoring) on risk management practices followed by private and public sector commercial banks. The cross-sectional data method was used to check the impact of risk management practices. Data was collected from the bank employees and a total of 284 respondents were finally selected for further analysis. Measurement Invariance of Composite Models analysis is used to test the quality of the measurement model for sub-samples, and multi-group analysis is used for path analysis in sub-sample through PLS-SEM. The findings of the study as the total sample show that both types of banks are managing adequate and significant risk management practices. On the other hand, sub-groups' results show private sector banks are more momentous than public sector banks. Risk identification is significantly different at the sub-group level, which shows public sector banks are more concentrating on this type of risk. Understanding of risk management has no significant effect on both types of banks and risk assessment & control for public sector banks, and there is a difference in the risk management practices among private and public sector commercial banks.