• 제목/요약/키워드: Computer-mediated Communication(CMC)

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가상협업을 위한 프로세스 모형 (A Process Model for Virtual Collaboration: Theoretical Synthesis and Empirical Exploration)

  • 서아영;신경식
    • Asia pacific journal of information systems
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    • 제18권2호
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    • pp.73-94
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    • 2008
  • When individuals collaborated in virtual settings, communication is medicated through a variety of communication technologies, and is associated not only with communication effectiveness but also with socio-emotional interactions among group members. In this regards, scholars have examined how technology-mediated communication systems can be designed and used to facilitated communication interaction. However, the empirical results of the previous studies have revealed inconsistencies in the effects of communication media on users' behavioral or attitudinal responses, and on their viable effectiveness in organizations. Some studies claim that computer-mediated communication(CMC) is task-oriented but not suitable for emotional expression since it hinders close interpersonal interaction. On the other hand, some studies argue that individuals are able to develop interpersonal relationships more effectively in a CMC environment than in an FtF-environment. Due to the different perspectives, a theoretical gap exists, and it leads to the inconsistent research findings. The purpose of this paper is to combine the two different perspectives into single unified model, thereby providing a more realistic and comprehensive understanding about virtual collaboration. The present study here sought to answers the following questions with organizational communication perspective: What are the major components of virtual collaboration? What factors affect the performance of virtual collaboration? And what kind of managerial efforts should organization make in order to facilitate CMC media effectiveness in virtual collaboration? Although there is a certain belief that new media, namely technology-mediated communication support would create new opportunities, the problem of "how" or "why" has been an important question that is still not fully addressed. In this regards, we collectively reexamined previous literatures with major issues which are still controversial and integrated various theoretical activity within computer-mediated communication domain: task-oriented approach, socio-emotional approach, and evolutionary psychological approach. Our first contribution is to develop a framework for virtual collaboration by combining two different perspectives into a single unified model, providing a more realistic and comprehensive understanding. The second main contribution is the joint modeling of both social presence and cognitive effort, and the effects on two distinct but important communication outcomes(i.e., take performance and relational development). We tested the research hypotheses which were developed based on the various CMC theories using data gathered through a self-administered mail survey of 127 individuals of 69 virtual workgroups. The proposed model was supported, providing preliminary evidence that the tension between two opposite view should be integrated. The results show that the individual's psychological processes(social presence and cognitive effort) in a virtual environment significantly mediated the effect of CMC inputs (media richness, user adaptation, and shared contest) on the CMC outputs (task performance and relational development). Furthermore, this study shows that the lack of perceived media richness of CMC media can be complemented by user adaptation and shared context. Based on the results, we discuss how communication system should be designed and implemented so as to promote virtual interaction as well as how a virtual workgroup should be composed to complement the lack of media richness. A virtual collaboration using CMC media may create new value by overcoming the logistical constraints. On the other hand, it may also generate various managerial risks such as communicational depersonalization, process dissatisfaction, and low cohesion. Therefore, this study suggests that organization managers should carefully choose the CMC mediums and monitor individual member's cognitive and affective psychological processes during virtual collaboration to reduce potential risks in virtual collaboration.

탐색 및 활용을 통한 컴퓨터 매개 커뮤니케이션의 팀 창의성에 관한 연구 : 에이전트 모델링 기법을 중심으로 (Agent-Based Modeling Simulation Approach to Analyzing the Impact of Computer-Mediated Communication on Team Creativity Through Exploration and Exploitation)

  • 이건창;한민희;서영욱
    • 경영과학
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    • 제28권1호
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    • pp.91-105
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    • 2011
  • Among various types of creativity, team creativity has been always receiving attention from both practitioners and researchers because most of works are done in a team format in organizations. Therefore, it would be the best way for corporate performance to increase when team creativity is managed carefully to increase in a steadfast way. Though there are lots of ways to grow team creativity, this study explores the issue of increasing the team creativity by adopting CMC (computer-mediated communication) and exploration and exploitation, which were studied separately, but never analyzed together in the same research framework. Experiments to prove the validity of the research questions are based on ABM (Agent-Based Modeling) simulation. Netlogo language was adopted to build a prototype engine for the simulation engine. Experiment results revealed that in the short-term, both broad CMC mode with high exploration and exploitation, and local CMC mode with high exploration and exploitation result in higher team creativity than other types of combination. However, in the long run, broad CMC mode yields higher team creativity level than local CMC mode.

CMC 환경에서 디지털도서관의 커뮤니케이션 모형 (Communication Model for Digital Library in the CMC Environment)

  • 조윤희
    • 정보관리연구
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    • 제30권3호
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    • pp.27-43
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    • 1999
  • 컴퓨터매개커뮤니케이션(CMC) 환경에서 운영되는 디지털도서관(DL)은 전통적인 도서관(TL)에서 제공하던 정보서비스의 영역과 제공방법에 새로운 대안을 제시해 주었고, TL은 정보제공 환경의 변화에 따른 새로운 패러다임으로의 이동이 필요하게 되었다. 이러한 환경하에 DL의 정보서비스는 불특정 다수 이용자들에게 시공간을 초월한 정보서비스의 영역학대와 즉시적이고, 능동적인 대처가 가능한 상호작용 커뮤니케이션 채널의 필요성이 대두되었다. 본 논고는 CMC 환경에서 정보서비스를 제공하는 DL과 이용자간의 상호작용을 위한 커뮤니케이션 채널에 대해 개괄적인 내용을 검토하고, DL에서 제공할 수 있는 커뮤니케이션 채널의 유형을 살펴보았다. DL에서의 커뮤니케이션 모형개발을 위해 DL의 커뮤니케이션 특성과 국내 현황에 대한 선행연구 결과를 토대로 DL의 효과적인 정보서비스 제공을 위한 커뮤니케이션의 모델을 제시하고, 향후 CMC 환경에서 제공되는 DL과 정보이용자간의 효율적인 커뮤니케이션 활성화 방안을 제시하였다.

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지각된 매체 풍요도에 따른 커뮤니케이션 만족의 영향효과 : 한국광기술원을 중심으로 (Affecting Factors of Communication Satisfaction through the Perceived Media Richness : Focusing on Korea Photonics Technology Institute)

  • 박재성;강유미;김재전
    • 지식경영연구
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    • 제10권4호
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    • pp.61-74
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    • 2009
  • Computer-mediated communication(CMC) media has various forms through the technical improvements of computer and network, and CMCs communication methods are also comparative free rather than any other existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations for their communication tool. Thus, it is important to understand relationships of affecting factors to user's communication satisfaction for choosing the effective CMC media in their organizations. In this paper, we identify factors that may affect the communication satisfaction of users that has utilized the CMC media, and validate empirically the relationships between the identified factors in KOPTI. In the research model developed and described herein, perceived media richness was significantly associated with communication satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore, perceived ease of use was significantly associated with perceived usefulness.

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Discourse Socialization in Synchronous Computer-Mediated Communication

  • Ha, Myung-Jeong
    • International Journal of Contents
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    • 제9권3호
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    • pp.19-28
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    • 2013
  • This paper, based on a qualitative ethnographic study among college of education students, examines the online interactional processes surrounding academic discourse socialization. Data for this paper come from a larger study of an academic classroom community of graduate students and their instructor. In this study, I looked into the ways computer-mediated communication (CMC) contexts factor into graduate students' academic literacy experience in a graduate classroom, therein enculturating them into their new academic community. I focus on cases of nonnative graduate students in a content course in the department of educational psychology at a large southwestern university in the U.S. I explore the agency of the focal participants in terms of the roles they played in the classroom discourse highlighting the dialectical and interactional perspective of academic discourse socialization. This paper focused on the construction of varied participant roles of the focal students. It further examines student reactions and responses to these constructions during synchronous CMC activity.

Content-Based EFL Instruction Using Scaffolding and Computer-Mediated Communication as an Alternative for a Korean Middle School

  • CHUNG, Warren E.
    • Educational Technology International
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    • 제8권2호
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    • pp.93-112
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    • 2007
  • This case study explored the potential for implementing content-based English as a Foreign Language (EFL) instruction in a Korean middle school facilitated by computer-mediated communication (CMC). The instructor scaffolded the student participant's language learning online, helping her to produce English output on her own. While experimental social studies lessons on the topic of stereotyping were taught, data were collected on the student's online exchanges with her counterpart in Iran about their respective cultures. Findings show that the student from Korea was able to better understand her own culture as a result of the online experience. This interaction and the in-class lessons have demonstrated that content-based EFL instruction is a viable alternative to the school's existing curriculum.

Effects of Computer-Mediated Communication on Achievement Goals in Athletic Performance

  • Yang, HyeJoo;Ko, DaeSun;Yeo, InSung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권6호
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    • pp.2197-2211
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    • 2014
  • The purpose of this study was to investigate the effects of online ballet community-based teacher-parent computer-mediated communication (CMC) on four achievement goals of ballet students. We used a randomized post-test only control group design. In order to test whether teacher-parent CMC has a positive impact on the improvement of achievement goals, multivariate analysis of covariance were performed with the ages of ballet students as the covariates. Teacher-parent CMC had significant effects on achievement goals. The mastery-approach goals of the experimental group were significantly higher than of the control group. In contrast, the performance-avoidance goals of the experimental group were significantly lower than those of the control group. There were no differences between the two groups in mastery-avoidance and performance-approach goals. Above all, this study is significant because the focus was placed on the inter-relationship between the two settings of school and family in regard to ballet student improvement, rather than on one setting only.

집단극화와 컴퓨터 매개 커뮤니케이션에 대한 재고;사회적 존재감 관점 vs. 익명성 관점 (Revisiting Group Polarization and Computer-Mediated Communication;Social Presence View vs. Anonymity View)

  • 서길수;임건신;심상민;서응교
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.680-689
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    • 2007
  • The objective of this paper is to contemplate a possible alternative to the examination, published as a research article in Information Systems Research(Sia et al. 2002), of the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication(CMC) settings. Sia et al. introduced the concept of social presence to explain the effects of communication cues and anonymity on group polarization, but we believe that anonymity alone provides a clearer explanation of the results. This paper classifies levels of anonymity to provide possible explanations for Sia et a1. (2002)'s results and presents the results of a new experiment to confirm our explanation. We also want to emphasize that our comments are not intended to disparage the usefulness of social presence as a mediating variable to explain group polarization; our intention instead IS to encourage further investigation to better understand group polarization in CMC settings.

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CMC 환경과 상호작용 유형이 과학성취도와 만족도에 미치는 효과 (Effect of CMC-Environment and Interaction-Types on the Achievement and Satisfaction in the Teaching and Learning of Science)

  • 이정선;유정문
    • 한국지구과학회지
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    • 제24권7호
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    • pp.625-634
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    • 2003
  • 본 연구에서는 면대면(FTF) 환경과 컴퓨터 매개 의사소통(CMC) 환경 사이의 차이를 과학 학습 성취도와 만족도 관점에서 비교 분석하였다. 또한 이러한 분석은 교수자-학습자(TS)와 학습자-학습자(SS) 상호작용 유형들 간의 차이에 대하여도 함께 실시되었다. 자료수집을 위하여 충북 충주 소재의 C여자 고등학교 1학년 여학생 3개 반 학생을 대상으로 2002년 5월 정규수업과 병행하여 3주 동안 학습 활동을 한 후에 학업 성취도와 만족도 검사를 다음의 네 집단에 대하여 실시하였다; CMC-TS, CMC-SS, FTF-TS, FTF-SS. 각각 5문항과 13문항으로 구성된 학업성취도와 만족도 측정을 위한 검사지는 통계 분석되었다. 각 집단간 학업 성취도의 평균 점수는 CMC환경을 이용한 집단(CMC)과 교수자-학습자 상호작용을 한 집단(TS)에서 높았다. 변량분석에 의하면, CMC환경에서의 학업 성취도 및 만족도는 학습자-학습자 상호작용(CMC-SS)에 비하여 교수자-학습자 상호작용을 강조한 학습활동(CMC-TS)에서 유의미하게 높았다. 한편면대면 (FTF) 환경에서도 TS 활동 (FTF-TS)이 SS 활동 (FTF-SS) 에 비하여 높은 만족도를 나타내었다. 또한 만족도에 대한 문항별 분석의 경우에 환경에서는 CMC환경이, 그리고 상호작용에서는 TS 활동이 효과적이었다. 따라서 컴퓨터 매개 의사소통 환경하에서 교수자-학습자 상호작용을 강조한 활동이 과학 교수 학습과정에서 학습자의 학업 성취도와 만족도를 증진시키는데, 상당히 유용하다는 것을 시사한다.

온라인 커뮤니케이션에서 집단극화 현상에 영향을 미치는 요인에 관한 연구: 익명성 관점에서 (A Study of Factors Affecting Group Polarization in Online Communication : Based on Anonymity)

  • 서응교
    • 유통과학연구
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    • 제13권2호
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    • pp.75-83
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    • 2015
  • Purpose - This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings. Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity. However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization. Research design, data, and methodology - We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous). Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature. Results - First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization. Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization. This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization. The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use. Conclusions - This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.