• 제목/요약/키워드: Compulsive behavior

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Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors

  • Lee, Seung-Hee
    • 패션비즈니스
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    • 제13권6호
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    • pp.12-19
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    • 2009
  • Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behaviors among college undergraduates are associated with intended majors, self-esteem and fashion orientation for female college students between the ages of 18 and 24 were investigated. A random sample of 182 undergraduate students completed a questionnaire that contained measures of compulsive buying, self-esteem, and fashion orientation. Based on literature review, three hypotheses were proposed. For data analysis, descriptive statistics, t-test, Pearson Correlation, and Cronbach Alpha were used. The results found that the compulsive buying tendency is negatively related to self-esteem among college students among female college students. Also, the tendency toward higher levels of fashion-orientation was positively related to compulsive buying tendencies. Fashion major was more prone to have compulsive buying tendency when compared to business major. Based on these results, some implications for educators, marketers, consumers and would be suggested.

소비자가치와 강박구매의 관련요인 및 관계분석 : 서울, 울산, 일본 나가사키 대학생을 대상으로 (Consumer Value and Compulsive Buying's Their Related Factors and Relationship: College Students from Seoul and Ulsan in Korea and Nagasaki in Japan)

  • 허은정;서정희
    • 가정과삶의질연구
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    • 제22권6호
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    • pp.75-87
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    • 2004
  • The purpose of this study is to analyze some related factors affecting consumer values and compulsive buying and to investigate the relationship between consumer value types and compulsive buying behavior. Data were collected from 481 college students at Seoul and Ulsan in Korea and at Nagasaki in Japan. The results indicated that consumer value types were differentiated by the age and the region(Ulsan, Seoul, and Nagasaki) and compulsive buying was differentiated by the region. Among the 8 sub-dimensions of consumer values, the college students in Ulsan showed a relatively high level of humanism familism and authoritarianism while those in Seoul showed a relatively high level of materialism and futurism The college students in Nagasaki showed a relatively high level of hedonism For the compulsive buying behavior, the college students in Seoul have the highest level, Nagasaki the middle level, and Ulsan the lowest level of compulsive buying. And four types of consumer values are identified: 'Satisfied-in-Present'; 'Pursuing-Power- Oriented-Value'; 'Pursuing-Current-Satisfaction', and 'Pursing-Future'. It was found that college student in Seoul, Usa and Nagasaki were classified into different types. The college students in Seoul were classified to , Usu in , and Nagasaki to . For the relationship between four types of consumer values and compulsive buying, showed the highest level, and the middle level, and the lowest level of compulsive buying.

인터넷 중독정도(中毒定度)에 따른 중독구매행동(中毒購買行動)에 관(關)한 연구(硏究) - 패션제품(製品)을 중심(中心)으로 - (Internet Addictive Levels and Addictive Buying Behavior - Focusing on Fashion Products -)

  • 이승희
    • 패션비즈니스
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    • 제8권5호
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    • pp.136-143
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    • 2004
  • The purpose of this study were to examine 1) the relationship between internet addictive and addictive buying behavior, and 2) addictive purchasing behavior according to internet addictive levels. 220 female college students, who had purchased fashion products through internet were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA, Duncan test, and multiple regression were used. As the results, generally Internet addictive tendency was correlated to compulsive buying, shopping addictive, credit card addictive, self-esteem, and internet flow. Also, there were significantly differences in internet addictive levels with addictive buying behavior. That is, heavy internet addictive group had more shopping addictive, compulsive addictive, and internet flow than middle internet addictive group and light internet addictive group. Also, results revealed that compulsive buying, shopping addictive buying, internet flow and self-esteem accounted for 27.3% of the explained variance in internet addictive tendency. Based on these results, fashion marketing strategies would be suggested.

TV 홈쇼퍼의 중독구매(中毒購買)에 관(關)한 연구(硏究) (Television Home Shoppers' Addictive Buying Behavior)

  • 이승희
    • 패션비즈니스
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    • 제9권5호
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    • pp.145-157
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    • 2005
  • The purpose of this study was to examine factors affecting addictive buying behavior. Two hundred seventy-six female college students who have purchased fashion products through TV home shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, multiple regression were used. As the results, higher addictive buying scores were correlated to higher purchasing experience during childhood, family problem, parent's compulsive buying tendency, and friendship. Based on these results, fashion marketing strategies would be suggested. Multiple regression analysis revealed that parent's compulsive buying tendency and friendship were significantly to related to addictive buying. Based on these results, fashion marketing regarding television home shopping would be suggested.

Identifying Predictors of Compulsive Hoarding Tendencies in Young Adult Consumers

  • Lee, Seahee;Kim, K.P. Johnson;Lee, Soojung
    • 패션비즈니스
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    • 제19권3호
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    • pp.43-58
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    • 2015
  • Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

가족구조와 사회화가 강박구매에 미치는 영향에 관한 연구: 태국의 인생행로연구를 중심으로 (The Effects of Family Structure and Socialization Influences on Compulsive Buying: A Life Course Study in Thailand)

  • Nguyen, Hung Vu;Moschis, George P.;Shannon, Randall;Gotthelf, Kristian
    • 마케팅과학연구
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    • 제19권2호
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    • pp.27-39
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    • 2009
  • Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio.oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

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TV 홈쇼핑에서의 패션제품 구매자의 강박 구매 (Compulsive Buying of Fashion Goods Purchasers on TV Home Shopping Shows)

  • 박혜정
    • 한국의류학회지
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    • 제27권5호
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    • pp.588-599
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    • 2003
  • The convenience of TV home shopping is known to provoke compulsive buying, which is chronic and repetitive purchasing behavior that comes about as a response to negative events or feelings. The purpose of this study was to identify whether there is a difference in the degree of compulsive buying between the purchasers of fashion goods and the purchasers of non-fashion goods on TV home shopping shows and the determinants of compulsive buying and their relative importance. Utilizing the convenient sampling method, the sample of the study was composed of women aged over 20 living in the Seoul metropolitan area. Out of 380 distributed questionnaires, 270 useful questionnaires were returned. The data were analyzed using t-test, Pearson correlation, and multiple regression. The results indicated that TV home shoppers who purchased fashion goods showed higher degree of compulsive buying than those who purchased non-fashion goods and the determinants of compulsive buying are sample's age, mean age of the sample's children, credit usage, expenditure on fashion goods, frequency of purchase of fashion goods on TV home shopping shows, and promotional tools used by TV home shopping retailers. Regarding the relative importance of the determinants, credit usage was the most influential factor followed by expenditure on fashion goods and the length of exposure to TV home shopping shows.

Voxel-Based Morphometry Study of Gray Matter Abnormalities in Neurodegenerative Disease with Obsessive-Compulsive Behaviors

  • Lee, Kang Joon;Miller, Bruce L.
    • 정신신체의학
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    • 제22권2호
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    • pp.130-137
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    • 2014
  • Objectives : Obsessive-compulsive(OC) symptoms have yet to be directly studied in neurodegenerative conditions involving behavioral changes. To examine regional abnormalities in the brains of dementia patients with OC symptoms, we assessed the gray matter density using voxel-based morphometry(VBM). Methods : We performed brain magnetic resonance imaging(MRI) with VBM analysis in 106 dementia patients with OC behaviors. In this study, OC behaviors were investigated in patients with neurodegenerative disease using the modified Manchester Behavior Questionnaire. Results : The OC behavior scores were correlated with structural brain volume using VBM. The total OC symptom score correlated negatively with the volume of both putamens, the right middle orbitofrontal gyrus, both anterior cingulate cortices, and the left insula(p<0.001, uncorrected). No gray matter reductions were associated specifically with the OC symptom sub-categories. Conclusions : Our results suggest that abnormalities in these brain regions may play an important role in the pathophysiology of OCD in neurodegenerative disease. This is the first lesion study to investigate the neural basis of OCD behaviors in neurodegenerative disease.

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외모 관련 강박행동(外貌 關聯 强迫行動)이 바디이미지에 미치는 영향(影響) (The Effects of Compulsive Behavior related to Appearance on Body Image)

  • 이승희;심지윤
    • 패션비즈니스
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    • 제10권2호
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    • pp.181-193
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    • 2006
  • The purpose of this study was to examine which factors among addiction buying behavior had been affected by body image. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $x^2$-test, multiple regression were used. As the results, generally there were significantly correlated among body image, diet addiction, binge eating, cosmetic surgery addiction, compulsive behavior and shoplift tendencies. Multiple regression results revealed that diet addiction, cosmetic surgery addiction, binge eating accounted for 34.8% of the explained variance in weight obsession. Also, regression results indicated that cosmetic surgery addiction, self-esteem, and diet addiction, and cosmetic surgery obession accounted for 20.4% of the explained variance in appearance orientation. Finally, regression results pointed out that self-esteem and diet obession accounted 22.3% of the explained variance in appearance evaluation. Based on these results, fashion marketing strategies would be suggested.

강박장애 청소년에서 관찰된 정신치료 과정에 관한 연구 (A STUDY ON THE PSYCHOTHERAPEUTIC PROCESS OBSERVED IN AN OBSESSIVE COMPULSIVE ADOLESCENT)

  • 김학룡
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제4권1호
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    • pp.164-172
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    • 1993
  • 저자는 한 청소년 강박장애 환자의 정신치료에서, 무의식을 다루는 전통적 정신치료보다는 역동적 이해를 바탕으로 의식의 영역을 다루는 비특이적 정신치료와 가족치료를 병행하여 좋은 치료 결과를 경험하여 이를 보고하였고, 특히 환자 자신이 이러한 것을 치료 과정에서 스스로 찾아내었고 또 치유되었다는 것을 환자의 표현을 통해서 제시하고자 하였다. 또 이러한 복합적인 치료 과정이 의식의 영역을 다루는 것이라는 점에서 행동요법이나 인지치료 등 기존 치료 경험과 일치함을 문헌 고찰을 통해 밝히고 있다.

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