• Title/Summary/Keyword: Comprehensive evaluation

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The Effect of Attitude toward Parent Brand on Trial Intention of Brand Extensions and the Moderating Role of Perceived Similarity and Consumption Experience of Parent (모브랜드 태도가 브랜드확장 제품의 시용의도에 미치는 영향과 지각된 유사성과 모브랜드 소비경험의 조절역할)

  • Park, JI-Yeon
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.59-67
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    • 2019
  • Most of the prior researches in brand extension evaluation have utilized purchase intention as a n effective variable to assess the effectiveness of brand extensions. In contrast, the author proposes that trial intention is to better predict consumers' behavioral response in the newly launched brand extension markets where relate to high risk and uncertainty. Furthermore, the study explores the effects of attitude toward parent brand and consumers' characteristics (perceived similarity and consumption experience) on trial intention of brand extensions. In order to achieve the purpose of the study, the data collection was conducted for actual consumers who had experience using parent brand products. This study employed experiment and questionnaire survey and collected data of 186 was analyzed using clustering analysis and regression analysis. The main results are as follows. First, attitude toward parent brand has a positive effect on trial intention of the extensions. Second, perceived similarity and consumption experience of parent brand have moderating effects on the relation of attitude toward parent brand and trial intention of brand extensions. The results provide that both industry and academic researchers with a guide to process trial intention of brand extension from a comprehensive perspective.

The Casual Relationship among Muscular strength, Cognitive function, Activities of daily living, Depression of the elderly (노인의 근력, 인지기능, 일상생활수행능력 및 우울의 인과적 관계)

  • Choi, Jae-Won;Kim, Sang-Bum;Jung, Hye-Yeon
    • Journal of Convergence for Information Technology
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    • v.11 no.5
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    • pp.242-250
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    • 2021
  • The subjects of this study were 514 people aged 65 and older who voluntarily participated in the senior welfare center in Seoul and Gyeonggi. The purpose of this study is to analyze the relationship between muscular strength, cognitive function, activities of daily living, depression variables of elderly people in a comprehensive evaluation. As for the data collection methods, were measured the upper and lower body strength, grip strength(left, right), cognitive function(mini-mental state examination, trail marking test, digit span test, stroop test), activities of daily living and depression was measured using a questionnaire. The results are as follows First, there was a statistically significant correlation between the elderly's muscular strength, cognitive function, daily living ability, and depression. Second, the statistical significance was found among all the variables as a result of the analysis of the elderly's integrated muscular strength, cognitive function, activities of daily living and depression. This study can provide basic data for successful aging and independent retirement life of the elderly by confirming the relationship between the elderly's muscular strength, cognitive function, Activities of daily living, and depression.

Application and Improvement Plan of the Comprehensive Assessment for River Environments - Focusing on Tributary Streams of the Han River in Seoul - (하천환경종합평가의 적용 및 개선방안 - 서울시 한강 지류하천을 중심으로 -)

  • Ahn, Hong-Kyu;Lee, Sang-Hoon
    • Journal of Environmental Impact Assessment
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    • v.29 no.6
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    • pp.441-452
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    • 2020
  • The assessment of the river environment is widely applied as a method to establish the purpose and direction of river rehabilitation projects. This includes surveying and assessing the current state of the river environment and determining whether a previous river project was properly executed. The city of Seoul executed ecological river rehabilitation activities for the tributaries of the Han River from the 2000s following a masterplan to recover the physical shape and ecological functionality of damaged rivers. After the rehabilitation activities, the river environment had been changed substantially. In this study, physical properties, water quality properties, and ecological properties were assessed for 28 tributaries underthe control of the city of Seoul, and then those 3 properties were synthetically reassessed. From the result of the study on the physical properties, it was found that mostrivers had II-III grades. As for water quality properties, rivers had III-IV grades. The damaged rivers showed low grades of D-E based on the Aquatic Ecosystem Health evaluation. Accordingly, we concluded that all rivers of Seoul City have an unhealthy environment in terms of water quality and Aquatic Ecosystem Health, therefore it is regarded that long-term and systematic improvements are required.

A Study on Comparison of the Color Characteristics in Traditional Streetscape between South Korea and China - Focused on Insadong Seoul and Xintiandi Shanghai- (한·중 전통을 주제로 한 가로경관색채 비교연구 - 서울 인사동, 상해 신천지(新天地)를 중심으로 -)

  • Shu, Joo Hwan;Zhu, Lin
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.29 no.3
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    • pp.97-105
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    • 2011
  • In the modern urban landscape design, historical and cultural factors are drawing more and more attention in addition to the factor of beauty. To evaluate an urban landscape design, it's quite important to explore the history and culture background of the city. Color of a city reflects the city characteristics and shows the city image. Color planning has become an important part of city landscape design nowadays. A harmonious landscape cannot be without a unified color planning. The color planning should take not only the integrity but also the regionality into consideration. Color planning has a profound impact on public life. This paper studies on streetscape color of two famous places which are Seoul Insa-dong and Shanghai Xintiandi. According to the empirical and comparative study, this paper will give on-site assessment and comprehensive evaluation. Furthermore, this paper will indicate the differences and similarities of the traditional Streetscape of South Korea and China, using the color theories of Korea Image Resource Institute. This survey results will be helpful to the urban landscape color planning.

Does Vietnam Follow the East Asian Developmental State?: A Study of the Developmental Model in the 30 Year Reform Process (베트남은 동아시아 발전국가를 따르는가?: 30년 개혁과정의 '발전 모델' 고찰)

  • LEE, Han Woo
    • The Southeast Asian review
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    • v.26 no.3
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    • pp.51-90
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    • 2016
  • Vietnam has proceeded the gradual reform without radical political change since launching the 'Doi Moi', the comprehensive reform policy adopted in late 1986. Vietnam has been evaluated as a country to perform the economic growth for 30 years successfully, although there were economic recessions for a short time. Through looking at the process of reform, while the state economic sector and foreign-invested sector have contributed to the economic growth in the initial stage of reform, the domestic private sector and foreign-invested sector's economic roles have increased and the state sector's role has been decreased, as the reform has been proceeded. As the state's developmental role has been revealed prominently in the reform process and state's involvement into economic affairs in Vietnam, it is reasonable, in part, to categorize Vietnam as a developmental state like East Asian developmental states. However this evaluation is tentative, as it seems that Vietnamese state's industrial policies have contributed economic growth partly and remarkable economic growth has been shown in the sectors that the government has not focused. In conclusion, Vietnam has changed into a mixed country which has the characteristics of East Asian developmental state formally and the features of Southeast Asian countries which have focused more on the foreign-invested developmental strategy.

Satisfaction Analysis of On-board Training in Shipping Companies: Impacts on Company Improvement Plans (위탁승선실습 만족도 분석을 통한 개선 방안 연구)

  • Kim, Jin-Seon;Kim, Joo-Hye;Kim, Yul-Seong
    • Journal of Navigation and Port Research
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    • v.45 no.1
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    • pp.1-8
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    • 2021
  • The purpose of this study was to explore the regulations and operational problems of on-board training, and to investigate and analyze the satisfaction level of consignment on-board training among students who completed their training at Korea Maritime & Ocean University. In terms of satisfaction differences by gender, female students generally had a higher relative satisfaction level than male students. The different types of satisfaction in the navigation and engineering categories, the overall practical effect and satisfaction level of the training records shows that the satisfaction level of the trainee is much lower than that of the trainee, so relevant educational institutions and shipping companies need to take measures to improve the satisfaction level of this part. The most important part of the comprehensive company evaluation completed by trainees asked whether they thought the training was equivalent in labor to the employees. Results suggest shipping companies must make a clear distinction between employees and trainees, while establishing relevant internal procedures so that the on-board training process can be carried out in accordance with the purpose of the on-board training consignment.

Investigation on Fire Resistance of Mortar Made of Powder Type Sericite (분말형 견운모를 혼입한 모르타르의 내화성능 연구)

  • Park, Ji-Yeon;Kim, So-I;Kim, Seong-Ha;Lee, Jae-Yong;Chung, Chul-Woo
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.9 no.1
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    • pp.26-32
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    • 2021
  • Powder type sericite has been actively researched in the area of chemistry and mineralogy in terms of waste recycling. It is a material that can be obtained relatively inexpensively with a low thermal conductivity like general mica, so in order to improve the thermal conductivity of the mortar, powder type sericite was used in this work. Compressive strengths of mortar before and after high temperature exposure were compared and evaluated to determine the fire resistance of mortar with powder type sericite. According to the experimental results, it was found that the compressive strength decreased when powder type sericite was replaced with cement, but the decrease in compressive strength with the increasing amount of powder type sericite was insignificant. When powder type sericite was incorporated, the thermal conductivity decreased, and the residual strengths of the mortar specimens which were heat treated at 600℃, 900℃, and 1,200℃ were higher than that of plain mortar. From the comprehensive evaluation of the experimental results, it can be concluded that the powder type sericite has the potential to be used as a refractory material for cement composites.

Development of regression functions for human and economic flood damage assessments in the metropolises (대도시에서의 인적·물적 홍수피해 추정을 위한 회귀함수 개발)

  • Lim, Yeon Taek;Lee, Jong Seok;Choi, Hyun Il
    • Journal of Korea Water Resources Association
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    • v.53 no.12
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    • pp.1119-1130
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    • 2020
  • Flood disasters have been recently increasing worldwide due to climate change and extreme weather events. Since flood damage recovery has been conducted as a common coping strategy to flood disasters in the Republic of Korea, it is necessary to predict the regional flood damage costs by rainfall characteristics for a preventative measure to flood damage. Therefore, the purpose of this study is to present the regression functions for human and economic flood damage assessments for the 7 metropolises in the Republic of Korea. A comprehensive regression analysis was performed through the total 48 simple regression models on the two types of flood damage records for human and economic costs over the past two decades from 1998 to 2017 using the four kinds of nonlinear equations with each of the six rainfall variables. The damage assessment functions for each metropolis were finally selected by the evaluation of the regression results with the coefficient of determination and the statistical significance test, and then used for the human and economic flood damage assessments for 100-year rainfall in the 7 metropolises. The results of this study are expected to provide the basic information on flood damage cost assessments for flood damage mitigation measures.

Analysis of the Importance of Eco-friendly Ship Dissemination Policy using the Analytic Hierarchy Process (계층분석법(AHP)을 이용한 친환경선박 보급정책의 중요도 분석)

  • Bae, Cheol-Su;Yang, Won-Jae
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.1
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    • pp.117-124
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    • 2022
  • The International Maritime Organization (IMO) is tightening environmental regulations in the shipping sector to reduce air pollutants such as greenhouse gases emitted from ships. Meanwhile, the paradigm of the shipbuilding and shipping industries is shifting toward eco-friendly and high-efficiency ships worldwide. The Republic of Korea is also promoting a policy to expand the supply of eco-friendly ships from 2020 to disseminate them. In this article, a survey was conducted with 12 experts on the government's eco-friendly ship supply policy, and the priority of the policy was evaluated using the analytic hierarchy process (AHP). As a result of the comprehensive evaluation of the priorities for six priority tasks, "Securing the world's leading technology for future eco-friendly ships" for the development of carbon-free and low carbon ships was the highest. This study, which analyzed the importance of eco-friendly ship policies through AHP analysis, can be used as data to preemptively respond to international marine environmental regulations and to improve policy execution efficiency such as budget allocation and policy development regarding protecting national shipping and shipbuilding industries.

Efficacy and Safety of COVID-19 Vaccines in Children Aged 5 to 11 Years: A Systematic Review (5-11세 소아에서 코로나19 백신의 효능 및 안전성에 대한 체계적 문헌고찰)

  • Choi, Miyoung;Yu, Su-Yeon;Cheong, Chelim;Choe, Young June;Choi, Soo-Han
    • Pediatric Infection and Vaccine
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    • v.29 no.1
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    • pp.28-36
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    • 2022
  • Purpose: To evaluate the efficacy and safety of coronavirus disease 2019 (COVID-19) vaccines in children aged 5-11 years, a rapid systematic review was conducted on published clinical trials of COVID-19 vaccines and studies that analyzed real-world data on adverse events after COVID-19 vaccination. Methods: A systematic search was conducted on medical literature in international (Ovid-MEDLINE) and pre-published literature databases (medRxiv), followed by handsearching up to January 4, 2022. We used terms including COVID-19, severe acute respiratory syndrome coronavirus 2, and vaccines, and the certainty of evidence was graded using the GRADE approach. Results: A total of 1,675 studies were identified, of which five were finally selected. Among the five studies, four consisted of data from clinical trials of each of the four types of COVID-19 vaccines (BNT162b2, mRNA-1273, CoronaVac, and BBIBP-CorV). The remaining study consisted of real-world data on the safety of the BNT162b2 vaccine in children aged 5-11 years. This systematic review identified that COVID-19 vaccines in recipients aged 5-11 years produced a favorable immune response, and were vaccines were effective against COVID-19. The safety findings for the BNT162b2 vaccine in children and early adolescents aged 5-11 years were similar to those data noted in the clinical trial. Conclusions: There is limited data on COVID-19 vaccines in children aged 5-11 years. Consequently continuous and comprehensive monitoring is necessary for the evaluation of the safety and effectiveness of the COVID-19 vaccines.