• International journal of advanced smart convergence
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• 제13권1호
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• 통상정보연구
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• 제3권1호
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• pp.177-196
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• 2001

The advancement of information technology provides a wide range of options for the corporate to cope with new business environments. As with most other businesses, the utilization of the logistics information technology can be an instrument to enhance the competitiveness of the company. Therefore it is essential to analyze how companies utilize and verify the relationship between company business performance and the level of information technology utilization, which is the objective of this paper. The questionnaire was sent to 300 companies listed on the stock market at random The author received 176 responses of which 142 were complete and valid. According to the analysis of questionnaires, the adoption level of information technologies was dependent on the perception of top managers on the importance of information technology in business competitiveness. Furthermore the level of relation between the information technology adoption and business performance was significant. Therefore businesses need to increase the utilization of information technologies, such as establishment of logistics information system, network with other business partners in order to business logistics performance.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.171-176
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• 2008

As business environment becomes dynamic, complicated, and networked, viability is important not only for the firm itself but also for its partners. It is needed a broader view to understand and to improve competitiveness of an organization, which is defined as the business ecosystem view. In this research Korean financial market is to be defined as a business ecosystem. The Korean financial market consists of Bank of Korea as the keystone, a number of major financial institutions as flagship entities, and other members in the ecosystem. Since dynamic interactions among members of the ecosystem are done through IT, the financial ecosystem's competitiveness is based on IT competence. In this paper, it is suggested a new view of business ecosystem on the Korean financial market structure and the role of IT to enhance the healthiness of financial ecosystem.

• STI Policy Review
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• 제6권2호
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• pp.87-104
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• 2015

Public procurement for innovation is used as one of the major policy tools to stimulate innovation and promote growth of small and medium-sized enterprises (SMEs) in Korea. However, it is evaluated that this policy has not been so effective in promoting technological innovation among SMEs largely because it heavily depends on price competitiveness of SMEs products and services. In order to draw some policy implications, this study examines the PPI policies of selected countries as comparative references and conducts an empirical analysis on Korean Public Procurement Services (PPS) data for identifying challenges of the current policy in Korea. We conclude that in order to enhance technological innovations of SMEs, PPI policy in Korea should 1) focus more on the potential competitiveness of SMEs, 2) enlarge public demands especially on R&D services, 3) encourage private sector participation in the public procurement market, 4) improve the assessment criteria for public procurement market registration, and 5) restructure the responsible organizations.

• 한국경영과학회지
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• 제37권4호
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• pp.125-138
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• 2012

Health care that is considered to be one of the major factors for the quality of life is nowadays receiving a great deal of attention, and thus there is a growing need in Korea to identify the efficiency of national medical service and enhance the competitiveness. Although there exist studies on the medical service efficiency about general hospitals and local hospitals, they mostly deal with the efficiency problems from a domestic and regional perspective. In response, this paper analyzes the competitive efficiency of national medical service with respect to 16 OECD countries, by exploiting Data Envelopment Analysis (DEA) and Malmquist Productivity Index (MPI). Building on the DEA and MPI analysis results, this paper identifies the competitive position of Korean national medical service and suggests implications for the medical service improvement.

• 정보처리학회논문지A
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• 제8A권2호
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• pp.75-80
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• 2001

The rapid design of the embedded system is crucial for improving the product’s competitiveness. Existing statechart tools used for designing the embedded system rely on the copy and paste of the statechart for reuse. However, such method has a major drawback of wasting both time and cost of the system developer. This paper implements the component supporting tool. A tool that makes efficient reuse of a statechart by adding a component function to the existing functions is implemented in this paper. Also, to add a component function, this paper restructured the contract as protocol of the inter-component. The implemented tool helps not only reduce the life cycle of a product, but also enhance a product’s competitiveness by supporting the product’s time-to-market.

• 무역상무연구
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• 제28권
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• pp.119-142
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• 2005

This paper shows the method and result of calculating and comparing the country brand value. We define country brand value as one that is built by national competitiveness which contains material and human resources, psychological proximity which is createdfrom direct and indirect indices, and national brand strategy which means strategic efforts intended to enhance country brand value. By applying the model to 16 countries, rank and value of country brands were examined and implications for Korea were derived.

• KDI Journal of Economic Policy
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• 제38권2호
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• pp.45-62
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• 2016

This paper analyzes changes in the export potential and competitiveness of China, Japan, and Korea. The analysis of Japan's export market share reveals that in sectors where Korea's potential was strong in the early 1990s, Japan's market share diminished. This suggests the possibility that Korea was catching up with Japan, eating into Japan's market share. The same analysis of Korea's export market share in the 2000s shows, for items in which China's export potential was high, Korea's market share has declined comparatively since 2010, with the tendency growing much larger. China's export potential continues to expand in markets for Korea's key export products, making it difficult to rule out the possibility that Korea's competitiveness in key export products will be hindered, driven by the catching up of China. To respond to these challenges, it is important for Korea continuously to foster and enhance creative and core capabilities that latecomers will not easily be able to emulate.

• 대한안전경영과학회지
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• 제23권2호
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• pp.45-52
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• 2021

Recently Korea and China's logistics industry developed rapidly. Because two countries' industry have complementarity, there are broad basis and area for cooperation between China and Korea. This study compares and analyzes the logistics development trends and competitiveness of two countries, and suggests mutual win-win logistics cooperation between the two countries based on macro cooperation of government and micro cooperation of enterprises. This is important for the two countries to participate in the global supply chain system, promote regional cooperation in Northeast Asia, and enhance the efficiency and competitiveness of the logistics industry.

• 무역학회지
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• 제44권4호
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• pp.153-168
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• 2019

The logistics industry is changing with the diversification of demand and related technology development. Thus, the transportation system is also changing to social problems and environmental damage, and the importance of rail freight is increasing with changes in the international logistics environment. This study analyzes railway freight competition structure using freight volume and suggests improving the competitiveness of railroad freight. To achieve the research purpose, this study was conducted using the Hirshmann-Herfindahl Index(HHI) and Location Quotients(LQ) method. As a result, the concentration trend of railway trends has increased from 0.213 to 0.238 during the last 9 years, and LQ analysis has enabled the identification of local competition lines by item. The study result confirmed that policy measures on railway freight system, railway infrastructure construction and railway operation are necessary to enhance railway competitiveness.