• Title/Summary/Keyword: Competitiveness of the Item

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A Study on Accelerating Marine Equipments Industry for Enforcing Competitiveness of the Offshore Plants Industry (해양플랜트산업 경쟁력 강화를 위한 조선기자재산업 고도화에 관한 연구)

  • HA, Chang-Seung;JUNG, Dae-Hyun
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.5
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    • pp.1369-1379
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    • 2015
  • This study attempted an AHP analysis through interview with experts in the industries and questionnaire survey on recognition of organization members and future strategic development direction in order to upgrade shipbuilding equipment industries to marine plant equipment industries. Key research results are as follows. First, according to analysis on relative priority between three aspects on acceleration of shipbuilding equipment industries, importance was shown in the order of acceleration of internal competence, acceleration of manufacturing technology, and acceleration of supply chain, which means that the aspect on acceleration of internal competence had relatively higher importance. Second, as for relative importance of detailed item evaluation per respective aspect, it was found that development of core competencies was high from the aspect on acceleration of internal competence, higher value-addition was high from the aspect on acceleration of manufacturing technology, and IT infrastructure construction was high from the aspect on acceleration of supply chain.

Strategies and Tasks of Exporting Dental Education (치의학 교육 수출의 전략과 과제)

  • Kim, Hee-Kyung;Han, Jung-Suk
    • The Journal of the Korean dental association
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    • v.55 no.4
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    • pp.284-294
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    • 2017
  • Recently, education is regarded as a service item and university education services are being exported abroad. In the form of educational export operations, export of educational contents and curriculum, specific consultancy projects for foreign institutes, installation of local educational facilities, or attracting foreign students are being carried out. Korea has the potential and competitiveness to export dental education. The advantages of Korea's dental education services, such as dental equipment and materials, excellent education programs, and high-quality human resources, will enable the export of education services in various ways. Establishment of educational infrastructure and educational programs for overseas dental students, export of educational consulting items, clinical training programs for foreign dentists abroad, invitation for international clinical workshops, dispatch of faculty members, exchange student programs can be considered as exporting dental education service items. Therefore, in a long-term perspective, it is necessary to establish differential and appropriate educational export plans.

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Research on a simulation-based ship production support system for middle-sized shipbuilding companies

  • Song, Young-Joo;Wo, Jong-Hun;Shin, Jong-Gye
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.1 no.2
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    • pp.70-77
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    • 2009
  • Today, many middle-sized shipbuilding companies in Korea are experiencing strong competition from shipbuilding companies in other nations. This competition is particularly affecting small- and middle-sized shipyards, rather than the major shipyards that have their own support systems and development capabilities. The acquisition of techniques that would enable maximization of production efficiency and minimization of the gap between planning and execution would increase the competitiveness of small- and middle-sized Korean shipyards. In this paper, research on a simulation-based support system for ship production management, which can be applied to the shipbuilding processes of middle-sized shipbuilding companies, is presented. The simulation research includes layout optimization, load balancing, work stage operation planning, block logistics, and integrated material management. Each item is integrated into a network system with a value chain that includes all shipbuilding processes.

-An Algorithm for Cube-based Mining Association Rules and Application to Database Marketing (데이터 큐브를 이용한 연관규칙 발견 알고리즘)

  • 한경록;김재련
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.54
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    • pp.27-36
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    • 2000
  • The problem of discovering association rules is an emerging research area, whose goal is to extract significant patterns or interesting rules from large databases and several algorithms for mining association rules have been applied to item-oriented sales transaction databases. Data warehouses and OLAP engines are expected to be widely available. OLAP and data mining are complementary; both are important parts of exploiting data. Our study shows that data cube is an efficient structure for mining association rules. OLAP databases are expected to be a major platform for data mining in the future. In this paper, we present an efficient and effective algorithm for mining association rules using data cube. The algorithm can be applicable to enhance the power of competitiveness of business organizations by providing rapid decision support and efficient database marketing through customer segmentation.

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Case Study: The Effect of Management Consulting of the A Bank on Business Performance of Consulting Client Firms and Their Contribution to the Bank (은행의 경영컨설팅이 수진기업의 경영성과와 은행의 기여도에 미치는 영향에 관한 연구 - A 은행의 수진기업을 중심으로 -)

  • Yang, Yong-Hyeon;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.131-138
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    • 2014
  • Management consulting by a bank is expected to have a win-win relationship to the mutual development of the banks and client firms. Previous studies also claimed that consulting had a positive impact on the competitiveness and business performance of the firms. Nevertheless, few empirical studies were found to analyze the relationship and explain the result whether consulting had really enhanced the competitiveness and performance of the businesses after consulting. The present paper has empirically analyzed the impact of a management consulting by a bank on the business performance of the client firms and on the contribution to the bank. In terms of client firms, the financial results of the client companies such as stability, profitability and growth potential were compared before and after the consulting; in terms of the bank, the changes in the last three-month average outstanding of deposits and loans were measured and verified in order to measure the contribution of the client firms to bank. A significant effect was confirmed in this study of the consulting on the client firms' the debt ratio-an item of financial stability and sales growth-an item of the growth potential.

Development of Evaluation Items for Play Ability & Operation Management in Golf Course (골프장의 경기성 및 운영관리 향상을 위한 평가항목 개발)

  • Seok, Young Han;Moon, Seok Ki;Lee, Eun Yeob
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.12 no.1
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    • pp.1-12
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    • 2009
  • The purpose of this study is to discovered assessment items for improving athletic efficiency and management of golf courses. Through this, the study intended to provide basic data for creating competitive golf courses and management. Important assessment items were selected by inducing preliminary assessment items and conducting a preliminary survey and a main survey for specialists through a theoretical study. For the survey results studied, reliability and average value for importance were calculated using SPSS/PC Window Release 12.0. As assessment of importance by assessment area, in athletic efficiency assessment, course management level was the highest, followed by fairness of games and operation of games. In management assessment, importance of service level, information management, facility management, management of game assistants, etc. were high. As assessment of importance by assessment item, it was found that 'variety of golf shot' and 'the length of a course' were important in course layout. Also 'start interval among teams' and 'disturbance of play' were assessed as important items in game operation, while 'fair reservation' and 'rounding rotation time' were important in fairness of games. In addition, in information management, 'kind service of golf course staffs' and 'prompt reservation and notification' were found to be important assessment items. In facility management, all assessment indexes were over 4.0, which means all of them are important for quality of golf course and competitiveness. In membership service, 'appropriate price of goods for sale' and 'service for members' were relatively important assessment items. Further, in management of game assistants, 'qualifications and skillfulness of game assistants' was assessed as a very important index. Although the current study only selected important items to assess excellent golf courses, it is necessary to apply the study results to the actual sites and verify them for golf course both at domestic and abroad.

Analysis of Development Priority Using Regional Assets (지역자산을 활용한 개발우선순위 분석)

  • Choi, Min-Ju;Lee, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.359-367
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    • 2019
  • As a strategy for strengthening local competitiveness, efficient use of regional assets is becoming more and more important. The key to regional identity and competitiveness is local assets. The purpose of this study is to derive the priority region for development by evaluating local assets. The analysis methods used in this study are Geographic Information System analysis, Big Data Trend analysis, and Analytic Hierarchy Process analysis. To assess the potential of local assets, the preference of assets, historical value, cluster of resources, wide-area transport accessibility, and population density were set as analysis indicators and itemized weights were applied using AHP to reflect the importance of each item. As a result of analyzing Yeongju city in Gyeongsangbuk-do, eight major points such as Buseoksa Temple, Sosu Seowon, Huibangsa Temple, Punggi Hot Spring Resort, Punggi Station, National Center for Forest Therapy, Yeongju east region and Museom Village were derived.

A Study on the Effect of Storytelling Marketing on Brand Image and Brand Attitude

  • Kim, Hye-Jin;Park, So-Yeon;Park, Hye-Yoon
    • The Journal of Economics, Marketing and Management
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    • v.6 no.4
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    • pp.1-16
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    • 2018
  • Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

An Empirical Analysis of the Improving Effect Regarding MRO Internet Procurement System : Focusing on Company A (MRO Internet Procurement 시스템 개선 효과 분석 : A사 사례를 중심으로)

  • Nam, Chang-Sup
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.125-132
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    • 2021
  • In this study, the improvement of the IP system, which is the core infrastructure of the MRO project, and its effect were analyzed. Systematic problems and problems that are not competitive in the actual operating environment were systematically derived, and based on this, the most suitable method for target system development was found and improved. And the data of the improved system was analyzed and the effect was verified through empirical analysis of the system improvement effect through the user questionnaire. As a result of the study, the item with the highest improvement effect was convenience, which increased by 12.43 points. Then it increased by 10.25 points in terms of features. In particular, you will notice a significant improvement in speed by 30-50%. This is because the empirical analysis results are more objective and realistic than other conceptual models. Also, from the practical point of view, based on the results of the empirical analysis, corporate management can more effectively promote the intellectual property system, which is expected to contribute to the enhancement of corporate competitiveness.

The Structure and Job Analysis of Apparel Buying Office in Korea

  • Chun, Jong-Suk;Yi, Yoo-Jin
    • The International Journal of Costume Culture
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    • v.12 no.2
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    • pp.141-152
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    • 2009
  • In this study, the business structure and characteristics of buying offices used by buyers for apparel productions through global sourcing were analyzed in specifics. Data were acquired through in-depth interviews of twelve merchandisers at representative apparel buying offices. The results of this study can be summarized as following. The business structure of a buying office varied depending on the functions, the item characteristics of products to be manufactured or the characteristics of the major buyers who were the customers. Overall, teams were formed by brands or organizations were formed by functions. Functional teams were divided within each brand team when business teams were divided by brands and personnel was divided by brands occasionally within each functional team when business teams were divided by functions. Business teams were composed of MR which managed the overall business about orders such as factory sourcing, price decision and production management and teams with various specialized skills. The teams with specialized skills were composed of Technical team, Fabric Development team, Colorist team, Quality Assurance (QA) or Quality Control (QC) team, Logistics team, Factory Audit team, and etc. For the future directions on the improvements, ways to increase international competitiveness of buying offices need to be researched and many expressed the opinion that it would be effective to move the offices to countries close to buyers or manufacturing locations as most buyers demand lower prices and shorter lead time than before and it is increasing trend for buyers and factories to do business directly without buying offices in the middle.

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