• Title/Summary/Keyword: Competitiveness Improvement Strategy

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Improvement Strategy of National Competitiveness for Korea (국가경쟁력 평가 모델 고찰을 통한 한국의 국가경쟁력 제고방안)

  • 최성운;백봉기
    • Journal of the Korea Safety Management & Science
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    • v.6 no.1
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    • pp.257-268
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    • 2004
  • According to the World Competitiveness Yearbook(WCY), competitiveness of nations looks how nations create and maintain an environment which sustains the competitiveness of its enterprises. To develop economics and join the ranks of the advanced countries in the global market, Korea needs to consider the national competitiveness. Consequently, in this study, first, we try to know a concept of national competitiveness. Second, we also investigate models of national competitiveness. Finally, we suggest an improvement strategy, which is based on models, as compared with many countries of Europe.

The Critical Factors on Improvement of Medical institution Competitiveness (의료기관 경쟁력 향상에 영향을 미치는 핵심 요인)

  • Yeom, Jae-Kwang;Kang, Chang-Yeol
    • Korea Journal of Hospital Management
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    • v.12 no.1
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    • pp.1-30
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    • 2007
  • The study carried out a survey with employees of hospitals located in Daejeon, Chungnam, and Chungbuk from Sep. 12 to Sep. 30, 2005 in order to derive primary elements that affect the improvement of hospital's competitiveness. The study investigated and analyzed the employees' recognition on the change of competitive environment caused by the change of medical environment. The study also analyzed the elements that affect the hospital's competitiveness and the competitive strategies of the hospitals. The conclusion of this study can be summarized as follows. 1. Summary 1) Most of the employees responded that there is a rival in the competitive environment and the competitive is intense. Especially when the employees are married, live in urban areas, have an education level of university graduate or are managers, they tend to think the competitive is very intense. Also, they said that the competitive is based upon the quality of medical service. They mentioned the element that has the biggest effect on the competitiveness is the element of medical consumer and they recognized that the medical services in university and general hospitals have more competitiveness than the one-department hospitals. 2) It was investigated that the medical technique service has the most effect on the hospital's competitiveness. Also, the external service of medical techniques also has a large effect on the hospital's competitiveness. 3) When they were asked for the factors that affect the patients' decision on selecting a hospital, most of them responded "capability and technique of the medical staffs." Also, they said that "sufficient explanation from doctors" and "special center and clinic" are the factors that have big effects on the patients' decision. 4) In the SWOT analysis, most of them responded that the strength is the hospital's characteristics and the weakness is insufficient and obsolete equipment. They said the opportunity is the demands for professional medical service and the risk is the intense competitive among the hospitals. 5) In the SWOT strategy, they emphasized the strategy that uses the opportunity and the strength and the strategy that uses the opportunity while overcoming the weakness. 6) As for the basic competition strategy, most of them thought of the strategy of professionalizing the medical service most importantly. Next, they focused on the strategy of distinct service and the strategy of lower prime cost. 2. Conclusion 1) Because service competition between hospitals is happening seriously, need competitiveness security through right awareness transfer and satisfaction upgrade about medical consumer. 2) For medical technique service upgrade that equip Hospital's competitiveness but affects most, must solidify the countermeasure because professionalizing the medical service and newest medical technique induction should be achieved first, and compose task force for the external service of medical techniques improvement. 3) To improve SWOT of hospital, opportunity and the strength strategy choice that rescue hospital's characteristics heightening professionalizing the medical service level is fancied. 4) As for the basic competition strategy, will have to try in phase triangular position of hospital which is trusted medical level upgrade and excellent manpower security and finance independence through upgrade. The study was only done with hospitals in Daejeon, Chungnam and Chungbuk. Also, it is a study from the side of suppliers of medical service so there are limitations. However, the significance of the study is to present the basic data for improvement of hospital's competitiveness by examining the importance of medical techniques and external service of medical techniques that are the main effects on the improvement of hospital's competitiveness.

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The Operation Status and Competitiveness Reinforcement Plan of Cable TV in Daejeon Area (대전지역 Cable TV의 운영현황 및 경쟁력 제고 방안)

  • Min, Hyoung-Hwan;Park, Soo-Yong;Lee, Dong-Hyung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.3
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    • pp.115-122
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    • 2022
  • As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

Research on the Evaluation and Promotion Plan of Competitiveness of Chinese Cultural and Creative Industries - Taking Provinces and Cities Along the "Belt and Road" As an Example

  • Chen, Lu;He, Jia;Bae, Ki-Hyung
    • International Journal of Contents
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    • v.16 no.3
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    • pp.66-86
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    • 2020
  • With the rapid growth of high-tech, the development of cultural and creative industries has gradually become the focus of national industrial development. With the proposal of China's "Belt and Road" strategy, the role of cultural and creative industries in the provinces and cities along the "Belt and Road" in the entire international trade is becoming increasingly critical. It is necessary to explore solutions to improve the competitiveness of China's cultural and creative industries, factoring the surrounding cities of the "Belt and Road" as an example. Thus, this paper proposes the six-element diamond model based on innovation capability and government support to render a comprehensive evaluation of the competitiveness of the cultural and creative industries in the 31 provinces and cities across the country. The results show that the overall competitiveness of the 18 provinces and cities along the "Belt and Road" cultural and creative industries is weak. Focusing on the 18 provinces and cities along the "Belt and Road", using the linear regression measurement model quantitative analysis, the four types of influencing factors affecting the development of the competitiveness of cultural and creative industries along the "Belt and Road" were obtained. Finally, according to the four types of influence, the competitiveness improvement plan is proposed from the four aspects: government role, consumption preference, industrial innovation ability, and the introduction of high-quality talent.

A Study on the Strategy of Corporate Social Responsibility for Globalization of Korean Firms (한국기업의 글로벌화를 위한 CSR전략에 관한 연구)

  • Hong, Song-Hon;Lee, Soo-Hyung
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.313-344
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    • 2009
  • Corporate Social Responsibility(CSR) is considered recently a key factor for the firm's success and sustainable growth in today's changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

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A Environment Analysis and Competition Improvement Strategy of the Robot Industry according to Enforcing Korea-USA FTA (한-미 FTA 시행에 따른 로봇산업의 환경 분석 및 경쟁력 향상 전략)

  • Jeon, Hangoo;Seo, Kwang-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4551-4556
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    • 2012
  • This paper aims at examining the Korea export competitiveness of robot industry and presenting the strategy to improve capability of robot industry under Korea-US FTA. For the purpose, the current status and environment of Korea-US robot industry and the core points of Korea-US FTA are analyzed. In addition, using SWOT analysis of Korean robot field, we analyzed the characteristics of Korean robot industry and proposed the strategy for export expansion and strength of export competitiveness. Through above analyzation and strategies, we found out that Korea robot industry have some advantage to go into the US market and get the opportunity to improve the export capability though Korea-US FTA. In conclusion, to improve current status and to get the competitiveness, government and companies related with robot industry should recognize and utilize Korea-US FTA effect significantly.

Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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A Study on the Influencing Factors on the Profit Improvement Rate of IT Service Projects (IT서비스 프로젝트의 이익개선율 영향요인에 관한 연구)

  • Lee, Kyung-Bae;Oh, Jay-In
    • Journal of Information Technology Applications and Management
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    • v.17 no.4
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    • pp.127-156
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    • 2010
  • Most companies in the IT service industry have suffered from low profitability although this industry is highly value added, which may result in losing the competitiveness of the industry. The purpose of this study is to identify the influencing factors on the profit improvement rate of IT service projects and suggest how to improve the profit improvement rate, thus recovering the competitiveness of the IT service industry. The 273 IT service projects conducted by an IT service company in Korea during the past three years were analyzed and the project managers who performed these projects responded to the questionnaire developed in this study. The result from the analysis of data collected shows that the influencing factors on the profit improvement rate of IT service projects include scheduling, experience in similar projects, the leadership of project leaders, the level of team skills, relationship with clients, and clients support.

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An Environment Analysis and Competition Improvement Strategy of the Cleaning Robot Market under Korea-US FTA (한-미 FTA 체제하에서 로봇 청소기 시장의 환경 분석 및 경쟁력 향상 전략)

  • Jeon, Hangoo;Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.13-18
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    • 2012
  • This paper aims at examining the Korean export competitiveness of clean robot industry and presenting the strategy to improve capability of clean robot industry under Korea-US FTA. For this purpose, the current status and environment of Korea-US clean robot industry and the core points of Korea-US FTA are analyzed. In addition, using SWOT analysis of Korean clean robot field, we analyzed the characteristics of Korean cleaning robot industry and proposed the strategy for export expansion and strength of export competitiveness. Through above analyzation and strategies, we found out that Korean clean robot industry have some advantage to go into the US market and get the opportunity to improve the export capability though Korea-US FTA. In conclusion, to improve current status and to get the competitiveness, government and companies should recognize and utilize Korea-US FTA effect significantly.

An Empirical Study on the Spin-Off into Internet Business - Emphasis on Factors, Expected Benefits, Strategies - (인터넷 비즈니스 사업으로의 효과적인 스핀오프에 관한 실증연구 - 유발요인, 기대효익, 전략을 중심으로 -)

  • Lee, Kun-Chang;Chung, Nam-Ho;Ahn, Kwang-Mi
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.213-233
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    • 2002
  • Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.