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http://dx.doi.org/10.5762/KAIS.2012.13.10.4551

A Environment Analysis and Competition Improvement Strategy of the Robot Industry according to Enforcing Korea-USA FTA  

Jeon, Hangoo (Department of Management Engineering, Sangmyung University)
Seo, Kwang-Kyu (Department of Management Engineering, Sangmyung University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.10, 2012 , pp. 4551-4556 More about this Journal
Abstract
This paper aims at examining the Korea export competitiveness of robot industry and presenting the strategy to improve capability of robot industry under Korea-US FTA. For the purpose, the current status and environment of Korea-US robot industry and the core points of Korea-US FTA are analyzed. In addition, using SWOT analysis of Korean robot field, we analyzed the characteristics of Korean robot industry and proposed the strategy for export expansion and strength of export competitiveness. Through above analyzation and strategies, we found out that Korea robot industry have some advantage to go into the US market and get the opportunity to improve the export capability though Korea-US FTA. In conclusion, to improve current status and to get the competitiveness, government and companies related with robot industry should recognize and utilize Korea-US FTA effect significantly.
Keywords
Robot Industry; Korea-US FTA; Environment Analysis; SWOT; Competitiveness Improvement Strategy;
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