• 제목/요약/키워드: Competitive strategy

검색결과 1,223건 처리시간 0.023초

세계 관상어산업의 경쟁력 분석을 통한 우리나라 관상어산업의 육성 방향 (Fostering direction of the Ornamental Fish Industry in Korea through a competitive analysis of International Ornamental Fish Industry)

  • 김대영
    • 수산경영론집
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    • 제46권1호
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    • pp.15-28
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    • 2015
  • This research examined a task to foster into the export industry, through analyzing the competitiveness of the ornamental fish industry and identifying the position of Korea's ornamental industry in the world. Ornamental fish in Korea holds the world's leading aquaculture technology, but products are limited to a few species, lacking competitive products. In the case of aquarium supplies, the Korean technology level is receiving relatively positive marks in the global market, but ornamental fish products are lagging behind the global trend. In other words, Korea's ornamental fish industry has the overall technical foundation, but lacks differentiation in the global market. Meanwhile, Korea's market share of world trade market in fishery products is minimal. Growth was also analyzed not high compared to other countries. Various trade competitiveness index results rated very low in competitiveness, but it is hard to compare Korea with other countries which have already built a strong foundation in the ornamental fish industry. Therefore, for the mid to long term Korea should adapt a "Choice and concentration" strategy and focus on the production of ornamental fish and aquarium supplies, which will enable Korea to become differentiated in the global market and capture the world exports.

Development of Customer Oriented Load Management Software for Savings on Utility Bills in the Electricity Market

  • Chung, Koo-Hyung;Lee, Chan-Joo;Kim, Jin-Ho;Hur, Don;Kim, Balho-H.;Park, Jong-Bae
    • Journal of Electrical Engineering and Technology
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    • 제2권1호
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    • pp.42-49
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    • 2007
  • For electricity markets to function in a truly competitive and efficient manner, it is not enough to focus solely on improving the efficiencies of power supply. To recognize price-responsive load as a reliability resource, the customer must be provided with price signals and an instrument to respond to these signals, preferably automatically. This paper attempts to develop the Windows-based load management system in competitive electricity markets, allowing the user to monitor the current energy consumption or billing information, to analyze the historical data, and to implement the consumption strategy for cost savings with nine possible scenarios adopted. Finally, this modeling framework will serve as a template containing the basic concepts that any load management system should address.

송전선 혼잡시의 복합전략 내쉬균형에 대한 선도-추종자 모형 해석 (Leader-Follower Model Analysis on Mixed Strategy Nash Equilibrium of Electricity Market with Transmission Congestion)

  • 이광호
    • 전기학회논문지
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    • 제61권2호
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    • pp.187-193
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    • 2012
  • Nash Equilibrium (NE) is as useful tool for investigating a participant's strategic generation quantity in a competitive electricity market. Cournot model may give a mixed strategy NE instead of a pure strategy when transmission constraints are considered. A mixed strategy is difficult to compute, complicated to understand conceptually, and hard to implement in an electricity market practically. This paper presents that a mixed strategy does not appear in Stackelberg leader-follower model even under a transmission congestion. A solution method is proposed for the leader-follower model under a nondifferentiable space of a strategy variable. Based on the pure strategy NE with a transmission line congested, the merit of leader-follower model is shown from a social welfare point of view.

블루오션 신제품개발 전략에 관한 실증연구 (An Empirical Study on the Blue Ocean New Product Development Strategy)

  • 김지대
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.40-54
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    • 2006
  • Recently, Kim and Mauborgne [40] has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy (BONPDS), and attempts to examine how much this BONPDS has impact on new product peformance, compared to existing new Product development strategy Perspectives (i.e., competitive strategy-based new product development strategy and resource-based new product development strategy) in an empirical way. The research result shows that the BONPDS has greater impact on new product performance than existing new product development strategies. In addition, it is revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the BONPDS and new product performance. The BONPDS is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

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선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용 (A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea)

  • 전덕빈;김선경;차경천;박윤서;박명환;박영선
    • 대한산업공학회지
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    • 제27권3호
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석 (Organization Importance of OK Savings Bank Case Team: Case Study of TAW Model)

  • 도재수;김경석
    • 아태비즈니스연구
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    • 제9권1호
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    • pp.77-89
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    • 2018
  • Today, the sports teams are in a highly competitive environment where they don't know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-Utilization-Reconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.

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국내 자동화 컨테이너터미널 개발 방향에 관한 연구

  • 최형림;박남규;박병주;유동호;권해경
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2004년도 춘계학술대회
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    • pp.122-137
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    • 2004
  • Automation of a container terminal is a world-wide tendency nowadays. The interest of ACT (Automated Container Terminal) is increasing more and more because of necessity of container terminal with higher competitive power and ultramodern equipment to down the cost and up the efficiency. ECT (Europe Combined Terminals) and CTA (Container Terminal Altenwerder) have studied a detailed technique for the operation of ACT. In Korea, many projects related to the development of ACT are working at present. However, indiscreet introduction of ACT may cause tremendous loss. Thus it is much important thing that we search relevant automation level or type for an environment In this study, we propose the necessary strategy in developing ACT through analyzing the present condition, automated equipments and property of operation at advanced An. If the strategy is applied in development of domestic ACT, we'll be able to build ACT with higher competitive power.

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한국의 동북아 물류중심로드맵 투자우선순위와 개선방안 (Investment Priority and ImProvements in the Northeast Asia Logostics Hub Road Map)

  • 최석범
    • 한국항만경제학회지
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    • 제20권2호
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    • pp.187-216
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    • 2004
  • Northeast Asia logistics hub strategy was undertaken by Korean Government to gain a national competitive advantage in Northeast Asia. Current Government has Northeast Asian Economic Hub Strategy including construction of SOC in Northeast Asia for promoting peace, promotion of formation of Northeast Asia Community, logistics hub, Financial hub and national innovation for R&D Cluster. To realize Northeast Asian logistics hub, the Northeast Asia logistics hub road map has undertaken as follows: expansion of logistics infra in Incheon Airport, Busan Port and Gwangyang Port, systematic improvements such as adjustment of investment distribution, special logistics companies, transparent customs in logistics transactions, logistics manpower, improvement of system supporting global logistics and attraction of international logistics companies to the logistics center, construction of seamless and paperless logistics information network, Northeast Asia railway infra. The purpose of this paper is to study investment priority and improvements in the Northeast Asia Logistics Hub Road Map and to contribute to gain the national competitive advantage as logistics hub in Northeast Asia

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방송 매체 간 경쟁 상황에서의 활용 자원에 기반한 IPTV 고객 세분화 (Customer Segmentation for IPTV Based on Competitive Resources under the Competition Environment among Broadcasting Media)

  • 서보밀
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.97-116
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    • 2012
  • Since 2008 when IPTV service entered the broadcasting market, the competition among interactive broadcasting media has been growing more and more fierce. To make a market strategy under the harsh competition, this study tried to make an IPTV customer segmentation based on the characteristics of interactive broadcasting media. From previous literature, this study drew five characteristics of interactive broadcasting media : ease of use, two-way communications, active control, variety of content, and economic efficiency. Two-step clustering based on these characteristics identified four customer segments. There were statistically significant differences in the five characteristics among the customer segments. This study profiled the customer segments and proposed competitive strategies for each customer segment.

은행산업의 서비스품질 경쟁전략과 전환장벽에 관한 연구 : 국내 은행 이용고객을 중심으로 (A Study on the Competitive Strategy by Bank Service Qualty and Switching Barriers : Focused on the Domestic Bank Customer)

  • 유한주;송광석
    • 품질경영학회지
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    • 제33권4호
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    • pp.55-74
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    • 2005
  • This study tries to examine the competitive strategy of service quality in Korean financial market. the purpose of this study is to find out the strategic implication of Korean commercial banks throughout the service level of experienced customers and the services positioning map. Especially, taking the advantage of a customer's service perception and request attributes make the service positioning map The findings from this research are as follows; the characteristic of each customer is derived from income and investment. and the service positioning map is derived from the characteristic of each customer.