아태비즈니스연구 (Asia-Pacific Journal of Business)

  • 제9권1호
  • /
  • Pages.77-89
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  • 2018
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  • 2233-5900(pISSN)
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  • 2384-3934(eISSN)
강원대학교 경영경제연구소 (KNU The Institute of Management & Economy Research)
권호 표지

OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석

Organization Importance of OK Savings Bank Case Team: Case Study of TAW Model

  • Do, Jae-Soo (Department of Management, Kyungpook National University) ;
  • Kim, Kyoung-Seok (Department of Management, Kyungpook National University)
  • 투고 : 2018.02.28
  • 심사 : 2018.03.28
  • 발행 : 2018.03.30
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초록

Today, the sports teams are in a highly competitive environment where they don't know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-Utilization-Reconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.

키워드

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