• 제목/요약/키워드: Competitive Position

검색결과 297건 처리시간 0.03초

정보기술 사용이 제조유연성에 미치는 영향에 관한 연구 (A Study on the Effects of IT Use on the Manufacturing Flexibility)

  • 이경희;정상철
    • Journal of Information Technology Applications and Management
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    • 제11권2호
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    • pp.81-99
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    • 2004
  • Manufacturing flexibility has strategic position in improving competitive advantage as a mechanism that responses environmental uncertainty. Thus this study aims at recognizing strategic meaning of manufacturing flexibility in enhancing the competitive advantage and measuring manufacturing flexibility and ultimately analyzing the effects of IT use on the manufacturing flexibility. Consequently we proved that IT use have an effect on manufacturing flexibility and manufacturing flexibility has an effect on competitive advantage in this study The results of this study are as follows. First, information acquisition and decision support by IT use has a significant effect on enhancing the manufacturing flexibility and manufacturing flexibility has a significant effect on improving the competitive advantage. Theses results are also means that IT use to support AMT usage is more important than AMT itself in the achieving manufacturing flexibility.

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국내 전자상거래 현황 분석 및 경쟁력 제고 방안에 관한 연구 (A Study on the Current Status and Strategies of Electrode Commerce in Korea)

  • 황경태;조남재;김정덕
    • 한국전자거래학회지
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    • 제3권2호
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    • pp.17-35
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    • 1998
  • Global Electronic Commerce (EC) is currently being pursued by most of the developed countries. Domestically, EC has just started and still has lots of problems to solve in terms of both technology and institutions. EC has a great potential to affect a country's competitive advantage. For EC to be adopted and diffused early, it is necessary to analyze the current status of EC and to establish the strategies to strengthen the competitive position. Therefore, the major objectives of the study are to review the current status of EC in Korea and to propose for both public and private sectors the strategies to strengthen the competitive advantage.

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Determining the Impact of Information Technology (IT) on Achieving competitive advantages in Third party logistics Companies (3PL): ISACO and SAIPALogistics

  • Javanmard, Habibollah;Ahmadi, Kourosh
    • 융합경영연구
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    • 제3권1호
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    • pp.1-22
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    • 2015
  • High growth and increasing traffic and transport finished vehicles, a significant impact on how organize the flow of parts to auto makers an dagencies have As a result, the automakers to improve its position as a highly responsive, with minimal costs, the out sourcing of their logistics processes. This paperis the result of field research to determine the effectiveness of the logistics industry in Iran and focuses on information technology deals the transport vehicle and parts sales deals, indicators used in the model include: IT focuses, IT Valence, IT Competency, IT Managerial Commitment, IT Resource Commitment and competitive advantage identified. Data collected by questionnaires from managers and experts have been towing companies ISACO and SAIPA trailer hypotheses using structural equation methods and software has been analyzed Amos, Results show, focusing on information technology now has significant impacts on logistics and transport. As a result the impact of, IT valence, IT competency and IT Managerial Commitment analytics to gain competitive advantage was not approved, but the rest of the factors were confirmed.

The Effect of Spiritual Marketing and Entrepreneurship Orientation on Determining Sustainable Competitive Advantage

  • BAMBANG, Ahmad;KUSUMAWATI, Andriani;NIMRAN, Umar;SUHARYONO, Suharyono
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.231-241
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    • 2021
  • The purpose of this study is to apply Structural equation modeling (SEM) analysis with Generalized Structured Component Analysis (GSCA) and translate the effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with Marketing Capabilities as Mediation, especially for General BBM marketing at PT. Pertamina (Persero). The quantitative approach in this study uses a survey method by taking samples from the population. The survey was conducted by distributing questionnaires to respondents. Data analysis was performed using SEM and analyzed using the GSCA model. The population of this study consisted of 3,207 workers in central and regional marketing offices (Marketing Operation Region (MOR) spread throughout Indonesia. Therefore, a sample of 356 respondents was taken according to the Slovin formula. Spiritual marketing and entrepreneurial orientation directly influence the ability to improve Innovation which directly influences sustainable competitive advantage. Therefore, to develop a sustainable competitive advantage in marketing Pertamina's General BBM, it is necessary to implement spiritual marketing and improve entrepreneurial orientation. The novelty in this study lies in the unprecedented research on the role and position of spiritual marketing towards marketing capabilities and sustainable competitive advantage, combined with entrepreneurial orientation variables.

중전기기산업 수출시장 매력도 분석 (Export Market Attractiveness Analyses of the Heavy Electric Equipment Industry)

  • 문창권
    • 통상정보연구
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    • 제10권4호
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    • pp.277-298
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    • 2008
  • This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

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Efficiency Analysis for Major Ports in Korea and China using Boston Consulting Group and Data Envelopment Analysis Model

  • PHAM, Thi Quynh Mai;Choi, Kyoung-Hoon;Park, Gyei-Kark
    • 한국항해항만학회지
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    • 제42권2호
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    • pp.107-116
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    • 2018
  • Planning strategies to achieve higher competitiveness of ports are becoming increasingly important in business environment. Therefore, strategic competitive position and efficiency analysis needs to be performed to increase ports' effectiveness and competitiveness. This matches with one of targets of new concept e-Navigation to increase the agility and efficiency of ports. The purpose of this study was to apply Boston Consulting Group matrix to analyze competitive positioning of major ports in Korea and China in term of several main cargo types and then use a combination of Data Envelopment Analysis and Principal Component Analysis model to calculate efficiencies. Results show that, at the moment, Chinese ports are still on the top with high position and efficiency score for the representative-Shanghai port. However, result also points out that except container type, Korean ports have chance to compete in other cargo types. Moreover, Gwangyang port is regarded as efficient. It has better position time. It is believed that Gwangyang port together with Busan port can compete with Chinese port in the near future.

Journal of the Environmental Sciences A Study on the Operating Conditions to Eliminate Feedpipe Backmixing for Fast Competitive Reactions

  • Jang, Jeong-Gook;Jo, Myung-Chan
    • 한국환경과학회지
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    • 제20권8호
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    • pp.929-942
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    • 2011
  • A novel conductivity technique was developed to detect penetration depth of the vessel fluid into the feedpipe. For a given reactor geometry, critical agitator speeds were experimentally determined at the onset of feedpipe backmixing using Rushton 6 bladed disk turbine (6BD) and high efficiency axial flow type 3 bladed (HE-3) impellers. The ratio of the feedpipe velocity to the critical agitator speed ($v_f/v_t$) was constant for either laminar or turbulent feedpipe flow regimes. Compared to the results of fast competitive reaction, feedpipe backmixing had to penetrate at least one feedpipe diameter into the feedpipe to significantly influence the yield of the side product. However, higher $v_f/v_t$ than that for L/d = 0 (position at the feedpipe end) of the conductivity technique is recommended to completely eliminate feedpipe backmixing in conservative design criteria. The conductivity technique was successful in all feedpipe flow conditions of laminar, transitional and turbulent flow regimes.

정보기술의 활용과 기업 전략간의 조화가 기업 성과에 미치는 영향 (Alignment between Information Technology Use and Corporate Strategy and Its Impact on Corporate Performance)

  • 성태경
    • Asia pacific journal of information systems
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    • 제8권1호
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    • pp.65-86
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    • 1998
  • This paper empirically examines relationships among corporate strategy, competitive advantage of information technology(CAIT), and organizational performance. Effects of information technology on the linkage between corporate strategy and performance is investigated and CAIT measures suggested by Sethi and King(1994) as well as Sung(1997) are tested for verification. Research results confirm that information technology provides several traits of strategic advantages such as efficiency, threat, functionality, preemptiveness, and synergy and significantly contributes to corporate performance. CAIT measures developed by Sethi and King show strong reliability and validity, Generally, service industry firms show more strong relationship among CAT strategy, and performance than manufacturing industry firms. The findings reinforce the accepted belief that alignment between corporate strategy and CAT is critical for firms to attain sustainable competitive advantage, subsequently enhances corporate performance and competitive position against rivals, potential entrants, substitutes, suppliers, and buyers.

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DBR을 이용한 MRP 단점 보완에 따른 납기 준수율 향상에 관한 연구 (A Study For Improvement of Due Date Rate by Supplementing Defects of MRP Using DBR)

  • 조중현;양광모;강경식
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2004년도 춘계학술대회
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    • pp.299-302
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    • 2004
  • Today, several manufacture enterprises are endeavoring constantly to receive order winners of subsidiary company product. There are tendencies to occupy competitive advantage in high position in price competition and in quality etc. But, it is not easy to keep it even if price has been cheap recently. Also, it is hard to be competitive advantage element more, because production smoothing was made much even if there is in quality. To keep or improve present competitive power, the due date rate is becoming importance. Several techniques with MRP, MRP II appeared in the 1970s by method to improve the these due date rate. These techniques have some defects to due date. Therefore, in this paper, MRP wishes to receive the due date rate that is improved more by supplementing having these defect by DBR of TOC.

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유럽 철도교통시장의 경쟁체제 도입사례 연구 (A Case Study on the Competitive System of EU Railway Transport Market)

  • 이용상;문대섭
    • 한국철도학회논문집
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    • 제11권5호
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    • pp.455-464
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    • 2008
  • 최근 유럽의 교통시장은 이전과는 다른 큰 변화를 겪고 있다. 변화의 핵심은 지역통합에 따른 철도교통망의 정비와 철도교통시장의 개방과 경쟁체제의 도입이다. 유럽위원회(European Commission)는 정책적으로 서비스 향상을 위해 시장을 개방하고 새로운 사업자의 진입보장을 추진하고 있다. 본 논문에서는 철도교통의 경쟁가능성의 검토와 사례분석을 통한 경쟁의 성과를 살펴보고 우리나라에의 적용방향을 제시하였다. 철도교통의 경우 국가운영이라는 특수성과 높은 투자비용 등으로 경쟁보다는 쪽-전성이 인정되어 왔다. 그러나 최근 유럽의 경우, 유럽연합이라는 특수성과 유럽각국이 가지고 있는 지방권이라는 개념을 통해 중앙정부와 지역단위에서 경쟁체제의 도입이 추진되고 있다. 여기에서는 사례분석을 통해 경쟁체제를 도입한 국가에서 수송량 향상이라는 성과가 나타나고 있다고 분석하고, 이는 향후 가속화될 것이라고 전망하였다. 아울러 철도교통시장에서의 경쟁체제의 도입가능성에 대해 논의가 이론적으로나 경험적으로 보다 더 활성화될 수 있다는 것을 확인하였다. 따라서 향후 우리나라의 경우도 향후 철도서비스의 향상과 비용절감 등을 위해 철도시장의 경쟁체제를 도입하는 문제를 심각하게 검토해 볼 필요가 있다고 하겠다. 이를 위해서는 철도시장의 성장가능성, 새로운 경쟁자의 참여 가능성, 비용구조와 PSO의 보다 정확한 정의, 기술적인 문제의 해결 등 선결조건에 대한 면밀한 검토가 의다 깊게 이루어져야 할 것이다.