• Asia pacific journal of information systems
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• 제14권4호
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• pp.123-145
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• 2004

This paper empirically and longitudinally examines relationships among corporate strategy, competitive advantage of information technology (CAIT), and organizational performance. This research replicates the research done in 1997 and compares the results to observe any noticeable changes. Research results confirm that information technology provides several traits of strategic advantages such as efficiency, threat, functionality, preemptiveness, and synergy and significantly contributes to corporate performance both in 1997 and 2004. The findings reinforce the accepted belief that alignment between corporate strategy and CAIT is critical for firms to attain sustainable competitive advantage, subsequently enhances corporate performance and competitive position against rivals, potential entrants, substitutes, suppliers, and buyers. Research results of 2004 show stronger relationships among corporate strategy, competitive advantage of information technology, and organizational performance than research results of 1997.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제16권1호
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• pp.52-58
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• 2016

This paper categorized Korean small and medium businesses' global capabilities based on the preceding studies about the global capabilities and then, examined how their global capabilities would affect their competitive advantages and business management performances. As a result of testing the research model, it was found that the small and medium businesses' global capabilities had some significant effects on their competitive advantage (p<.001). On the other hand, the global capabilities had some positive effects on the business management performances and the mediating effects were significant (p>.05), which means that the competitive advantage has some mediating effects on the correlation between the global capabilities and the business management performances. Accordingly it was possible to analyze the correlation between global capabilities of small and medium businesses and their competitive advantage and thereby, provide for an opportunity to shift the paradigm of the global competition strategies.

• 아태비즈니스연구
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• 제7권1호
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• pp.43-57
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• 2016

This study examined the relationship between determinant factors of FDI and management performance, and tested moderating effects by competitive strategy. Questionnaires were gathered from 113 respondents, but only 92 valid copies were analyzed through SPSS WIN 18.0. The major empirical results are as follows: In hypothesis 1, Firm-Special Advantage impacted on Management Performance strongly, Internal Advantage impacted on Management Performance strongly, and Locational Advantage impacted on Management Performance strongly. In Hypothesis 2, the moderating effects by competitive strategy on the relationship between determinant factors of FDI and management performance were tested through multiple regression. The result of the moderating effects by competitive strategy were found to be insignificant. Implications of the finding as well as the limitations of this study are also discussed.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.963-971
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• 2021

This study aims to determine the effect of financial literacy and taxation on competitive advantage, in order to determine the effect of financial literacy and taxation on the performance of MSMEs, and to determine the effect of competitive advantage on the performance of MSMEs. This study uses primary data through a questionnaire. The population is Creative MSME actors in DIY. Creative MSMEs in Yogyakarta were chosen because Yogyakarta is an area that is rich in traditional culture and various characters of its inhabitants, thus encouraging the development of the potential of Creative MSMEs. This research uses primary data sources on Creative MSMEs in Yogyakarta. The samples were determined by the proportional simple random sampling technique; taking a sample of 20% of the total Creative MSMEs in each district/city. The samples that deserve to be respondents in this study were 210 samples of Creative MSMEs actors in DIY. The statistical technique for analyzing data is the AMOS Structural Equation Modeling (SEM). The results showed that financial literacy had an effect on the competitive advantage and performance of MSMEs, tax literacy had an effect on competitive advantage, competitive advantage had an effect on the performance of MSMEs. However, tax literacy has no effect on the performance of MSMEs.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.335-343
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• 2021

Profit generation is one of the main goals of small- and medium-sized enterprises (SMEs). SMEs have deployed a number of solutions to increase profits, including solutions to improve their financial advantage. The question is how to help SMEs make better and more effective decisions to improve their competitive advantage in order to improve their financial performance. The aim of this research is to examine the impact of competitive advantage on financial performance in small- and medium-sized enterprises (SMEs) in Hanoi. A survey of 120 accountants, sales staff and boards of directors of SMEs was conducted to collect data. Through quantity methodology, we used Cronbach's Alpha, EFA and correlation analysis to determine the relationship between competitive advantage and dependent variable - financial performance. The results showed that the competitive advantage had a positive relationship with financial performance. There is not, statistically, significant difference in the level of financial performance in SMEs in Hanoi in terms of genders and between the mentioned three groups of job descriptions. From the findings, this study suggests several recommendations to improve financial performance such as increase sales and increase profits. The results are considered as a useful reference for establishing policies to attract customers toward sustainable development of firms.

• 벤처혁신연구
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• 제6권3호
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• pp.1-20
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• 2023

본 연구는 액셀러레이터 보육프로그램을 경험한 스타트업 대표자를 대상으로, 액셀러레이터 보육프로그램(멘토링, 초기투자)와 창업자기효능감이 경쟁우위성과에 영향을 주는지 실증분석을 하였고, 이때 혁신역량의 매개효과도 함께 살펴보았다. 표본의 수집은 전국 액셀러레이터, 창조경제혁신센터 등이 보육한 스타트업 대표자 대상으로 수집한 334건의 표본을 Smart PLS 4.0 프로그램을 사용하여 가설을 검정하였으며, 분석 결과는 다음과 같다. 첫째, 멘토링은 경쟁우위성과에 유의한 영향을 미치지 않지만, 초기투자와 창업자기효능감은 경쟁우위성과에 정(+)의 영향을 미치는 것으로 나타났다. 둘째 멘토링, 초기투자, 창업자기효능감은 혁신역량에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 혁신역량은 경쟁우위성과에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 혁신역량은 멘토링, 초기투자, 창업자기효능감과 경쟁우위성과 간에 정(+)의 영향을 미치며, 매개효과가 있음을 확인하였다. 결과적으로 멘토링은 경쟁우위성과에 직접적으로 유의한 영향을 주지 않지만, 혁신역량을 매개로 하여 유의한 영향이 있음을 확인되었으며, 초기투자, 창업자기효능감, 혁신역량은 경쟁우위성과에 직접적으로 도움이 되는 것으로 나타났고, 혁신역량이 매개 작용으로 경쟁우위성과에 영향 관계가 있음을 확인하였다. 본 연구를 통하여 스타트업의 경쟁우위성과를 높이는 데 도움이 될 수 있는 방향을 제시할 수 있을 것으로 기대된다.

• 유통과학연구
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• 제21권5호
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• pp.43-51
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• 2023

Purpose: The current research investigates the beneficial impacts of supply chain innovation and risk management on the competitive advantage of organizations, based on the resource-based theory (RBT) framework. Research Design, Data, and Methodology: 14 survey items were included in the study's questionnaire, utilizing a random sampling technique to gather data from 239 leaders and managers employed by various steel trading firms in Vietnam. In order to validate the data and examine relationships, the collected data is analyzed using structural equation modeling, confirmatory factor analysis, and reliability analysis via SPSS 22.0 and AMOS 22.0 software. A fictitious system has been suggested. Results: According to the findings, the most positive influence on competitive advantage is supply chain innovation, followed by risk management capability, having the second greatest positive influence. Conclusions: Some conclusions are drawn based on the research's findings in order to assist managers in realizing the significance and necessity of giving attention to supply chain innovation and improving risk management capabilities, both of which are essential components for achieving the competitive advantage of an organization.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.231-241
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• 2021

The purpose of this study is to apply Structural equation modeling (SEM) analysis with Generalized Structured Component Analysis (GSCA) and translate the effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with Marketing Capabilities as Mediation, especially for General BBM marketing at PT. Pertamina (Persero). The quantitative approach in this study uses a survey method by taking samples from the population. The survey was conducted by distributing questionnaires to respondents. Data analysis was performed using SEM and analyzed using the GSCA model. The population of this study consisted of 3,207 workers in central and regional marketing offices (Marketing Operation Region (MOR) spread throughout Indonesia. Therefore, a sample of 356 respondents was taken according to the Slovin formula. Spiritual marketing and entrepreneurial orientation directly influence the ability to improve Innovation which directly influences sustainable competitive advantage. Therefore, to develop a sustainable competitive advantage in marketing Pertamina's General BBM, it is necessary to implement spiritual marketing and improve entrepreneurial orientation. The novelty in this study lies in the unprecedented research on the role and position of spiritual marketing towards marketing capabilities and sustainable competitive advantage, combined with entrepreneurial orientation variables.

• 마케팅과학연구
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• 제3권
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• pp.235-251
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• 1999

This research deals with the basic ideas and implementation used for developing competitive advantage in the market they serve. The market to which a company belongs is continuously evolving, not static. Therefore, the company is required to adopt a suitable strategy in the market it serves. Marketing strategy establishment requires continual adjustment in the strategy content and redirection in organizational actions to address emerging market problems and opportunities. Much of the strategic implementation is characterized by firefights aimed at solving emerging, unforeseen problems. The concept of strategy was originally introduced to provide companies with a rational means of coping with environmental changes. An old Oriental proverb said that "knowing myself and then understanding others is the best way to success". In line with the proverb, the starting point of marketing strategy establishment for the competitive advantage is to understand the activities of a company wholly. After analyzing the scope of its activities, a company has to understand the market structure, to review competitive environments, to formulate the base of the competitive strategy and to adopt differentiation strategies for obtaining the competitive advantage.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.237-249
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• 2021

Indonesia has successfully increased its ranking to 40th place in the 2019 Travel & Tourism Competitiveness Index. While tourism has become the country's second largest foreign exchange contributor, there is no existing competitive advantage model for Indonesian tourist destinations. The purpose and novelty of this study is to develop and formulate a competitive advantage model for Indonesia's tourism industry. The model will be based on the supply-side perception analysis of competitiveness indicators from Bali and five designated super-priority destinations in Indonesia. This model is expected to become a guideline for policymakers to design an effective and focused strategy. Data were obtained from in-depth interviews with, and questionnaires given to, 62 qualified industry players from the public and private sectors. This data-driven approach builds a relationship between competitiveness indicators and competitive advantages using a combination of importance-performance analysis and confirmatory factor analysis, thereby leveraging these advantages to generate a strategic model to compete in the international tourism industry. This would also be the first study to use this method in defining the competitive advantage of a destination. Using structural equation modeling, the study found that there are 54 indicators representing twelve dimensions of competitive advantages with good fit criteria.