• Asia Marketing Journal
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• v.13 no.3
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• pp.233-248
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• 2011

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

• Informatization Policy
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• v.26 no.1
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• pp.83-105
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• 2019

The purpose of this study is to analyze the domestic and overseas laws and regulators' decisions related to zero-rating (ZR) practices through a comparative approach and to support development of the ex-post regulation. Although most countries are adopting ex-post regulatory approaches toward the globally increasing ZR practices, there is no uniform standards or an approach to consider when deciding whether to allow mobile ISPs' zero-rating practices in the market. However, in recent years, some countries have been improving their policy transparency with respect to ZR through enacting and amending relevant laws as well as making trial decisions. The comparative analysis shows that each country investigates restriction of the user choice and ISPs' adherence to the obligation of non-discrimination in order to judge whether the user benefits are damaged by the ZR practices. It also investigates ISP-CP's market positioning and ISP's vertical integration for profit squeeze to find out whether they harm fair competition with ZR practices in the mobile ecosystem. Based on the results of the comparative analysis, we suggest the desirable ZR regulatory directions under the domestic legislative status.

• Korean Journal of Construction Engineering and Management
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• v.9 no.1
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• pp.126-133
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• 2008

Current changing to the customer-oriented market naturally causes suppliers to meet an age of competition on the quality. In order to plan housing meeting this quality competitiveness era, I set up the type classification system of quality differentiation for the unit of apartment housing by executing differentiation cases of unit quality and type analysis of the object. The system is consist of 3 classification systems by quality element, user convenience element and product element as follows: First element is to classify quality element on the basis of plane and interior elements, architectural elements and second one is user convenience element relating facility to classify environment-oriented, safety, energy saving and convenience. The other one is the product element to classify furniture, installing product and convenient product. I believe that this classification system will be useful to determine any classification elements of product for product positioning and product planning in the stage of marketing planning of apartment housing in the future.

• Korean Business Review
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• v.17
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• pp.137-151
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• 2004

Wrap accounts are customized financial services for which investment companies and stock brokers manage investors assets based on their preferences. The success of wrap accounts depend upon the accurate understanding of investment risk propensity and the proper designing of financial portfolio. To this end investment companies should accurately measure investors investment risk propensity with calibrated measures. There, unfortunately, exist few highly calibrated measures of investment risk propensity. Therefore the practices of marketing strategies and customer management often turn out to be less effective and fragile to competition. The purposes of this present study aim to understand the investment risk propensity of wrap accounts customers, to help classify the customers based on the degree of the investment risk propensity, and to implement relevant marketing strategies for different groups of customers. Based on previous studies, two hypotheses were delineated and verified. The findings of the study should help differentiate prospective customers into unique and accessible segments for further targeting and positioning wrap account markets.

• Journal of Korea Game Society
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• v.5 no.3
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• pp.31-38
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• 2005

Consumer perception evaluation depending on the game genre affects many parts of the corporate management including market share, gaining new consumer, maintaining consumer and competition. If consumer perceives a company and a product as bad image, gaining new consumer would be no more available, and enormous amount of time would have to be spent to recover from that bad image. However game companies tend to simply keep spontaneous marketing strategy with the enforcing marketing. Its results will be the short-term success sacrificing the long-term marketing opportunity In order to increase sales and market share, the consumer perception evaluation as well as evaluating the game product and the corporate image is necessary. This article gives emphasis on the general game analysis and formulating strategy in the general game genre rather than a certain corporation and a product. Analyzing a particular product, company, platform and nation is necessary and will be followed subsequently.

• The Journal of Korean Medicine
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• v.35 no.1
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• pp.145-156
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• 2014

Objectives: Korean medicine hospitals, since they first emerged in the early 1970s, have rapidly become a new member of the hospital population. As it was a new organizational frame for traditional medicine, we tried to analyze the changes of Korean medicine hospitals coping with institutional environment and their relative positioning in the whole health care sector. Methods: On the basis of Scott and his colleagues' identification of the three components of institutional environments, changes in organizational logics, actors, and governance of Korean medicine hospitals during the period from 1971 to 2010 were analyzed. Results: First, Similar to previous literature on institutional eras of Korean health sector, three distinct periods were characterized: the foundation of Korean medicine hospitals to consolidate the legal status(1971~1986), a rapid increase of entrepreneurial hospitals through cultural-cognitive legitimacy(1987~2001), and the reinforcement of specialization and competition(2002~present). Conclusions: Results suggested that: (1) changes in institutional environments hada heavy impact on structural and behavioral changes among Korean medicine hospitals, but the pace was slower than that of western medicine hospitals. (2) In structure, Korean medicine hospitals have positioned themselves as unofficial long-term care hospitals, focusing on chronic diseases(e.g. cerebrovascular disease). Our study demonstrated that organizational theories can provide useful framework for the analysis of Korean medicine and related policies. Indeed, one of the most important implications of this study is that understanding changes in institutional environments is important to understand the process of how members of the health care sector live, grow, change, decline and survive.

• Journal of Korea Port Economic Association
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• v.31 no.3
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• pp.93-105
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• 2015

The purpose of this study is to outline the strategic implications of a structure analysis and trends of transferred air cargoes for the main airports of the North Asian region for 13 years from 2000 to 2012. To do so, it analyses the concentration levels using a Gini coefficient and Hirschmann Herfindahl index and represents the competitive positioning with regard to the main East Asian airports using the BCG framework and shift-share analysis. Currently, the concentration level is getting weaker in response to the emergence of Chinese airports in the north-east region. It is likely that the steady growth of air cargo of Shanghai airport (PVG) has caused the increase in concentration levels in the region. Seoul airport (ICN) may be directly in competition with PVG for air cargo in the region, giving consideration to reducing or maintaining an average increase ratio of air cargoes of ICN, NRT (Tokyo), and KIX (Osaka) for same period. In the same sense, the average increase in ratio for ICN for same period yields 1.3%, which is far behind the 6.2% and 5.2% of the north-east region and PVG respectively. Additionally, shift-share effect analysis indicates that ICN lost 422,180 tons in the north-east region during the same period, suggesting that transferred cargoes might have been forwarded to PVG.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.31-42
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• 1999

The category killer that has been rapidly growing mainly in advanced countries since early 1990's, is a mew distribution model which aims for obtaining market controlling power by surpassing competing businesses in a specific area of products. The domestic situation of category killers is very different from that of advanced ones abroad since it has just been introduced into the Korean market. At the moment, there are only 10 or so companies operating in the market : Geopyung's , Taeheng's , Midopa's , of Sinsegye Department store, adn of Yerim International. The purpose of this study is to examine problems of domestic companies in the present market by analysing the operation status of category killers in domestic markets as well as foreign ones, and to suggest a counter-strategy of category killers for the distribution environment of the 21st century to improve the competitiveness of Korean distribution industry. The competitiveness of category killers lies above all in products lines. Category killers are equipped with the greatest number of products lines among those of competing businesses due to maximized product selections in an limited range. Another source of competitiveness may be found in balanced strategy positioning. That is to say, category killers are in a position where they can adjust policies towards any of the three purposes while aiming at them altogether : prices of discount stores, products range of specialty stores, and customer service level of department stores. It is also necessary for efficient store operation to use information technology such as electronic data interchange (EDI), electronic pose system(EPOS) and electronic funds transfer (EFTPOS). As for the cost structure, category killers can gain an advantage over other business since operating cost of various sections can be saved. There are, however, certain risks that category killers with strong competitiveness may influence on other businesses a great deal and even facilitate their decline. Yet it seems that the growth of category killers will be more viciously restrained by continuous challenges from other businesses. The distribution industry is supposed to develop through such competition and restraint.

• Journal of The Geomorphological Association of Korea
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• v.20 no.3
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• pp.79-94
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• 2013

Gyeongju in Saro or Silla one of ancient kingdoms in Yeongnam region of southeast Korea, had been developed as a capital city for thousand years despite its unfavorable geographical location being leaned to the southeastern part of the Korean Peninsula. Although this rare case in the world resulted from various facts relevant to political capability and intelligence of the ancient Gyeongju people, the geomorphic characteristics played a key role for its political development. In this paper, we discuss the establishment and growth of ancient kingdoms in Gyeongju area in terms of geomorphological factors such as the Taebaek and Sobaek mountain ranges, distribution of fault lines and alluvial fans along the eastern coast of the peninsula, characteristics of the coastal regions. That is, abundant grain supply from alluvial fans in Gyeongju and surrounding areas, high population-carrying capacity of land and positioning of an ancient supercity were made possible by the geomorphological contributions. Furthermore, Gyeongju could hold the lead in competition with surrounding kingdoms by accumulation of wealth and military superiority derived from production and circulation of salt and iron works. Gyeongju had become the capital of ancient kingdoms due to the geomorphic advantages during the ancient times in Korea.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.33 no.1
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• pp.117-128
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• 2023

Due to the full revision of the Digital Signature Act (enforcement on December 10, 2020), various certificates are being released and competing in the market. Under fierce competition, the certificate market share of large IT platform companies is increasing, and it is predicted that they will eventually monopolize the market. Therefore, identifying the consumer's certificate choice factors and understanding the difference in importance between the choice factors are essential elements for establishing a company's strategy for the certificate market and product positioning, and are key points in setting the government's certificate policy direction. In this study, consumers' certificate choice factors were extracted based on the details of preceding papers and surveys, and based on the extracted choice factors, 4 choice factors (reliability of issuer, program installation, certificate usage method(how to use), versatility(where to use)) were identified through a Delphi survey. As a result of conjoint analysis by conducting a consumer survey with selected choice factors, the reliability of the issuer was found to be the most important utility value. In order of importance, the certificate usage method(how to use), program installation, and versatility(where to use) appeared.