• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2005.05a
• /
• pp.274-282
• /
• 2005

Customer retention is one of the major issued in life insurance industry, in which competition is increasingly fierce. There are many things to do to retain customers. One of those things is to be continuously in touch with all customers. The objective of this study is to design the contact scheduling system(CSS) to support the planers who must touch the customers without having subjective information. Support-planers suffer from lack of information which can be used to intimately touch. CSS that is developed in this study generates contact schedule to touch customers by taking into account existing contact history. CSS has a two stage process. In the first stage, it segments customers according to his or her demographics and contract status data. Then it finds typical pattern and pattern is combined to business rules for each segment. We expert that CSS would support support-planers to make uncontacted customers' experience positive.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.3_4
• /
• pp.384-394
• /
• 2003

The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.

• Korean Journal of Organic Agriculture
• /
• v.25 no.1
• /
• pp.53-69
• /
• 2017

The organic farming was begun with principles and values like environmental friendliness, symbiosis, and cooperation and circulation. And there has cut keen market competition, as sales and market size of organic agricultural products have been much larger. Thus producers and consumers have kept up with the market trend making light of the philosophy and principle of organic agriculture. So cases of fraud or false certification have been increased since 2010. Accordingly, not a few consumers have distrusted of the safety of organic agricultural products. And the status of organic agriculture has shown downward trend and market size of organic agricultural products has been reduced since 2012. Thus the income of organic agricultural farmers hasn't been increased. It is thought that present organic agriculture fell into the crisis. Now, organic agricultural farmers should practice farming methods based upon the philosophy and principle of organic agriculture in order to overcome its crisis.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2019.05a
• /
• pp.240-241
• /
• 2019

With slow sea trade volumes growth and increasing competition of ports, port industry is witnessing an increasing number of factors that have driven up the costs. Using financial data collected from Korea's container terminal operators, this study analyzed cost structural characteristics. The differences by terminal size, region and operating status of the terminal operators were examined and the suggestion were presented based on the result of the analysis.

• Electronics and Telecommunications Trends
• /
• v.36 no.5
• /
• pp.51-61
• /
• 2021

To reduce mobile network deployment costs and expand service coverage, mobile infrastructure sharing is becoming increasingly important. This paper introduces the concept and potential benefits of mobile infrastructure sharing as documented in the existing literature. Then, the current status of significant cases of mobile infrastructure sharing in major overseas countries is examined. Finally, sharing 5G infrastructure in rural areas in Korea is introduced. The Korean case is expected to complete national 5G coverage successfully without involving negative competition.

• Food Science and Industry
• /
• v.53 no.2
• /
• pp.183-199
• /
• 2020

Traditional food is the basis of Korean food, but in the process of industrialization, Japanese soybean fermented product making method became standardization process of Korean soybean fermented product as a factory type. As a result, traditional fermented food was pushed behind the industrialization. At present, there is anxiety in the development of the fermented soybean product industry due to the gap in management level between the manufacturers, the decrease in consumption of Jangryu due to changes in dietary life, and the negative image as high salt food. In order to overcome these problems and lead continuous growth, governmental industrial development policies such as traditional liquor and Kimchi are inevitably needed. By laying the legal and institutional foundation and making good use of it in industry, it will be the foundation for continuous development in the market where fierce competition is accelerated.

• Asian Journal of Innovation and Policy
• /
• v.11 no.1
• /
• pp.30-49
• /
• 2022

As industrialized countries transition into knowledge economies, there is a rising demand for talent and innovation. Support for start-ups through incubation, acceleration, and venture capital has turned into a key area of investment, with public and private actors searching for the next unicorn. This article examines start-up visas as an emerging policy tool in the global competition for highly innovative entrepreneurs. The study builds on a sample of eight national start-up immigration programs and applies human-capital citizenship (Ellermann, 2020) as a guiding framework. The article first proposes a conceptualization of start-up visas, suggesting that innovation and entrepreneurship also be considered in the theorization of skills. Second, the study examines the implications of start-up visas for international mobility. By focusing on the logic of entry requirements and subsequent benefits accrued through the status as a start-up founder, the findings of this study highlight the role of start-up visas in expanding privileged pathways to cross-border mobility. The article concludes with a discussion of implications for policy and research concerned with the international mobility of start-ups

• SUVANNABHUMI
• /
• v.15 no.2
• /
• pp.187-213
• /
• 2023

As migrants develop businesses abroad, entrepreneurship needs specific strategies due to some barriers when establishing and doing businesses. This paper examines the kinds of problems that have been faced in Indonesian migrant entrepreneurships in Taiwan and how the entrepreneurs cope with the difficulties. They use structural and cultural strategies for survival, seize the opportunities for self-development, and develop future careers. Research result shows that the limitations of Indonesian entrepreneurships in Taiwan are related to institutional issues, migrant status, business regulations, resource-providing institutions, language barriers, competition among migrants and locals, and capital. Hence, migrant entrepreneurs must conduct strategic actions to continue their businesses by developing innovations to grow and survive. Some measures include changing from offline to online marketing especially when the COVID-19 pandemic hit, product diversification using migrants and local people's assistance and networks, and setting competitive prices. This paper is based on qualitative research. The data were obtained through interviews in East Java-Indonesia and in Taiwan in 2022. The data were analysed using the descriptive analysis with sociological perspectives.

• Electronics and Telecommunications Trends
• /
• v.38 no.4
• /
• pp.12-24
• /
• 2023

The acquisition of advanced scientific and technological knowledge is essential for the economic and security interests of any nation. Major countries are actively accumulating capacities by strategically identifying and nurturing key technologies, aiming to gain a competitive advantage amidst internal and external environmental shifts and the global competition for technological dominance. By comparing and analyzing trends in strategic technology policies in leading countries, we may be able to understand Korea's technology status and level as well as identify technologies to focus or develop. Accordingly, this study scrutinizes policy trends, criteria for technology selection, objectives, and strategies adopted by major countries regarding strategic technologies and offers insights into Korea's technological development by means of comparative analyses across strategic technologies among these countries.

• Asia Marketing Journal
• /
• v.15 no.4
• /
• pp.187-200
• /
• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.