• Title/Summary/Keyword: Comparative Ad

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A Study of Ad Avoidance Level, Ad Avoidance Type and Its Predictors in Various Mobile Ad Formats (모바일 광고포맷에 따른 광고회피 수준, 회피 유형, 요인에 관한 연구)

  • Byun, Sung-Hyuk;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.345-358
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    • 2019
  • In this study, we wanted to identify the level of ad avoidance, type of ad avoidance and predictors that affect ad avoidance according to mobile ad formats. A survey was conducted on users who had experienced mobile ads and a total of 276 responses were used for the analysis. Studies showed that push ad had the highest level of avoidance. In addition, when looking at the type of ad avoidance, the highest ad avoidance type was immediate ad avoidance in all established ad formats and the lowest ad avoidance type was prior ad avoidance. The results of predicting ad avoidance showed that among 11 independent variables, perceived intrusive variable had a positive (+) effect in all ad formats except push ad and attitude toward mobile ad variable had a negative (-) effect in the push ad. This study is meaningful in that it was a comprehensive comparative analysis by subdividing the advertising formats implemented in mobile. This study is also meaningful in that studying how ad avoidance levels and avoidance types differed accordingly and what were the variables that affect ad avoidance. It also had the practical significance that could help establish an efficient ad execution strategy that reflected the characteristics of mobile devices.

Insights into the Factors Determining the Aerosol Distribution Characteristics of the Asian Dust on the Basis of the Concurrent Analysis of PM2.5, PM10, and TSP During the Spring Season of 2001 (PM2.5, PM10, TSP의 시간대별 관측결과에 기초한 황사기간 중 분진의 분포특성에 대한 고찰: 서울시의 4대 관측점을 중심으로 한 2001년 봄철 황사 기간에 대한 사례연구)

  • 김기현;김민영;신재영;최규훈;강창희
    • Journal of Korean Society for Atmospheric Environment
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    • v.18 no.5
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    • pp.419-426
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    • 2002
  • The concentrations of three different fractions of particulate matters including PM2.5, PM10, and TSP were compared between the Asian Dust (AD) and non-AD (NAD) periods during the spring season of 2001. For the purpose of this comparative analysis, the data sets were obtained from four different observatory sites located within the city boundary of Seoul that concurrently measure those three fractions of PM at hourly intervals. According to our study, several conclusions can be drawn to describe relationships between the AD event and PM distribution characteristics. First of all, it is apparent that the concentrations of PM are distinctively distinguished between AD and NAD. If the extent of contribution to the AD events are assessed on the quantitative basis, it appears that their magnitude increases on the order of PM2.5, PM10, and TSP. As a result, the increase of PM observed during AD event is dominated by the coarse rather than fine fraction of PM. Moreover, when their relationships were assessed in terms of fractional ratios, it was found that TSP/PM10 ratios were almost constant, regardless of the occurrences of AD. On the other hand, the coarse/fine or TSP/PM2.5 ratios changed dramatically between AD and NAD periods. The results of our analysis cleary distinguishes quantitative role of each PM fraction between AD and NAD period, while suggesting indirectly the possible control of source processes on such relationships.

Energy Requirements for Maintenance and Growth of Male Saanen Goat Kids

  • Medeiros, A.N.;Resende, K.T.;Teixeira, I.A.M.A.;Araujo, M.J.;Yanez, E.A.;Ferreira, A.C.D.
    • Asian-Australasian Journal of Animal Sciences
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    • v.27 no.9
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    • pp.1293-1302
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    • 2014
  • The aim of study was to determine the energy requirements for maintenance and growth of forty-one Saanen, intact male kids with initial body weight (BW) of $5.12{\pm}0.19$ kg. The baseline (BL) group consisted of eight kids averaging $5.46{\pm}0.18$ kg BW. An intermediate group consisted of six kids, fed for ad libitum intake, that were slaughtered when they reached an average BW of $12.9{\pm}0.29$ kg. The remaining kids (n = 27) were randomly allocated into nine slaughter groups (blocks) of three animals distributed among three amounts of dry matter intake (DMI; ad libitum and restricted to 70% or 40% of ad libitum intake). Animals in a group were slaughtered when the ad libitum-treatment kid in the group reached 20 kg BW. In a digestibility trial, 21 kids (same animals of the comparative slaughter) were housed in metabolic cages and used in a completely randomized design to evaluate the energetic value of the diet at different feed intake levels. The net energy for maintenance ($NE_m$) was $417kJ/kg^{0.75}$ of empty BW (EBW)/d, while the metabolizable energy for maintenance ($ME_m$) was $657kJ/kg^{0.75}$ of EBW/d. The efficiency of ME use for NE maintenance ($k_m$) was 0.64. Body fat content varied from 59.91 to 92.02 g/kg of EBW while body energy content varied from 6.37 to 7.76 MJ/kg of EBW, respectively, for 5 and 20 kg of EBW. The net energy for growth ($NE_g$) ranged from 7.4 to 9.0 MJ/kg of empty weight gain by day at 5 and 20 kg BW, respectively. This study indicated that the energy requirements in goats were lower than previously published requirements for growing dairy goats.

A Study on the Jacket Blocks for Adult Males according to their Somatotypes XS, YI, Yd, and AD2

  • Jung, Jae-Eun
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.136-152
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    • 2008
  • The purpose of this study was to provide dress forms and jacket blocks for adult males based on the analysis of their somatotypes. As the result of the research conducted for this study that was based on 1290 males of 20 to 54 years-old, the shapes of adult male were 20 and each body shape was classified by size factor, height and chest girth. Also, master sizes were selected considering appearance frequency. XS type (master size: height 165cm and chest circumference 88cm), Yd type (master size: height 170cm and chest circumference 91cm), YI and AD2 types (master size: height 170cm and chest circumference 94cm) were selected to develop dress forms and their jacket blocks in this study. The procedure and results were follows; 1. The dress forms of XS, Yd, YI and AD2 types were produced base on means of 61 body measurements and cross sections of shoulder, chest, waist, hip of subjects belong to each somatotype. 2. New jacket blocks for XS, Yd, YI and AD2 types were developed based on the body surface developments through draping and the results of comparative investigation on the existing jacket blocks by wearing test. Also the drafting methods of new jacket blocks were provided. 3. The sensory evaluation by wearing test showed that the developed jacket blocks were estimated more highly in terms of chest's allowance, the front width's allowance, neck wrinkle, front allowance and overall appearance's fitness items than existing jacket blocks.

A Comparative Study on Single Time Schemes Based on the FEM for the Analysis of Structural Transient Problems (구조물의 시간에 따른 거동 해석을 위한 유한요소법에 기초한 단일 스텝 시간 범주들의 비교연구)

  • Kim, Woo-Ram;Choi, Youn-Dae
    • Journal of the Korea Institute of Military Science and Technology
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    • v.14 no.5
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    • pp.957-964
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    • 2011
  • New time schemes based on the FEM were developed and their performances were tested with 2D wave equation. The least-squares and weighted residual methods are used to construct new time schemes based on traditional residual minimization method. To overcome some drawbacks that time schemes based on the least-squares and weighted residual methods have, ad-hoc method is considered to minimize residuals multiplied by others residuals as a new approach. And variational method is used to get necessary conditions of ad-hoc minimization. A-stability was chosen to check the stability of newly developed time schemes. Specific values of new time schemes are presented along with their numerical solutions which were compared with analytic solution.

Comparative Analysis for Node Auto-Configuration Protocols of Mobile Nodes on Mobile Ad-Hoc Networks (Mobile Ad-Hoc Network 상에서 제안된 이동노드의 자동 주소할당 및 자동설정 기법의 비교분석)

  • 봉진숙;성수련;신용태
    • Proceedings of the Korean Information Science Society Conference
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    • 2004.04a
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    • pp.673-675
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    • 2004
  • Mobile Ad-Hoc Network는 base station에 의존하지 않는 다중 홉 무선 네트워크이다. 이 기술은 동적 주소할당을 위해 일반적으로 사용되는 DHCP 프로토콜이나 경로 메시지를 전달하는 라우터를 사용하지 않고 통신에 참가하는 모든 노드가 라우터 역할을 함으로써 네트워크를 구성한다. 현재 제안되고 있는 라우팅 프로토콜은 모두 네트워크 형성 이전의 노드 설정을 가정한다. MANET의 상용화 관점에서 본 논문은 이동 노드의 주소 할당 및 설정을 위해 zeroconfiguration[2]과 MANETconf[3] 및 네 가지 종류의 주소할당 메커니즘의 특징을 살펴보고 상태 유지필요성, 주소충돌가능성, 알고리즘 복잡성, 통신오버헤드, 확장성 관점에서 비교분석 하고자 한다.

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Evaluation of Subtractive Clustering based Adaptive Neuro-Fuzzy Inference System with Fuzzy C-Means based ANFIS System in Diagnosis of Alzheimer

  • Kour, Haneet;Manhas, Jatinder;Sharma, Vinod
    • Journal of Multimedia Information System
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    • v.6 no.2
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    • pp.87-90
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    • 2019
  • Machine learning techniques have been applied in almost all the domains of human life to aid and enhance the problem solving capabilities of the system. The field of medical science has improved to a greater extent with the advent and application of these techniques. Efficient expert systems using various soft computing techniques like artificial neural network, Fuzzy Logic, Genetic algorithm, Hybrid system, etc. are being developed to equip medical practitioner with better and effective diagnosing capabilities. In this paper, a comparative study to evaluate the predictive performance of subtractive clustering based ANFIS hybrid system (SCANFIS) with Fuzzy C-Means (FCM) based ANFIS system (FCMANFIS) for Alzheimer disease (AD) has been taken. To evaluate the performance of these two systems, three parameters i.e. root mean square error (RMSE), prediction accuracy and precision are implemented. Experimental results demonstrated that the FCMANFIS model produce better results when compared to SCANFIS model in predictive analysis of Alzheimer disease (AD).

A Comparative Study of the CNN Model for AD Diagnosis

  • Vyshnavi Ramineni;Goo-Rak Kwon
    • Smart Media Journal
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    • v.12 no.7
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    • pp.52-58
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    • 2023
  • Alzheimer's disease is one type of dementia, the symptoms can be treated by detecting the disease at its early stages. Recently, many computer-aided diagnosis using magnetic resonance image(MRI) have shown a good results in the classification of AD. Taken these MRI images and feed to Free surfer software to extra the features. In consideration, using T1-weighted images and classifying using the convolution neural network (CNN) model are proposed. In this paper, taking the subjects from ADNI of subcortical and cortical features of 190 subjects. Consider the study to reduce the complexity of the model by using the single layer in the Res-Net, VGG, and Alex Net. Multi-class classification is used to classify four different stages, CN, EMCI, LMCI, AD. The following experiment shows for respective classification Res-Net, VGG, and Alex Net with the best accuracy with VGG at 96%, Res-Net, GoogLeNet and Alex Net at 91%, 93% and 89% respectively.

Performance Analysis of Routing Protocols for Mobile Ad-hoc Network under Group Mobility Environment (그룹 이동 환경에서의 무선 애드혹 네트워크 라우팅 알고리즘 성능 분석)

  • Yang, Hyo-Sik;Yeo, In-Ho;Rhee, Jong-Myung
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.45 no.6
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    • pp.52-59
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    • 2008
  • Most pier performance analysis results for ad-hoc routing protocols have been based upon the model which each node in the network moves independently without restriction. In most real environments, however, it is very common for a group or multiple groups to move under the direction of group leader or group leaders instead of each node's independent movement. This paper presents the performance analysis of routing protocols for mobile ad-hoc network under group mobility environment. The comparative simulations have been made between a table-driven protocol, DSDV, and two on-demand protocols, AODV and DSR, under a group mobility model, RPGM, which is suitable for the practical applications such as military tactical operation. Multiple group movements are also included. The results show that the protocol performances for single group movement are very similar to node independent movement case. However some differences have been observed by varying pause time and connectivity.

A Comparative Survey on MAC Protocols for Cognitive Radio Ad Hoc Networks (무선인지 애드혹 네트워크를 위한 MAC 프로토콜 비교 분석)

  • Timalsina, Sunil K.;Moh, Sang-Man
    • Smart Media Journal
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    • v.1 no.1
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    • pp.17-26
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    • 2012
  • In cognitive radio networks (CRNs), unlicensed users sense the licensed spectrum bands and opportunistically access them without interfering operations of licensed users. Especially, in ad hoc networks, the MAC layer plays an important role in coordinating unlicensed users access to the spectrum and, thus, a number of MAC protocols have been studied recently. In this paper, we comparatively examine MAC protocols in cognitive radio ad hoc networks (CRAHNs). First, we categorize the protocols on the basis of common control channel (CCC) requirements and further review major implementations for each category. Then, we make a qualitative comparison of the protocols in terms of inherent characteristics and performance.

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