• Title/Summary/Keyword: Company image

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Design and Implementation of Information Security System to Prevent Leakage of Drawing Information (설계정보 유출방지를 위한 정보보안시스템 설계 및 구현)

  • Chang, H.B.;Lee, H.S.
    • Korean Journal of Computational Design and Engineering
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    • v.11 no.5
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    • pp.327-334
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    • 2006
  • Recently, security incidents are growing rapidly in which internal employees let the drawing leak out to competitors or other countries. This type of security incidents has a characteristic that it occurs less frequently than other types of security incidents such as network or server security incident, but the damage is a lot more serious. The existing information security technologies to prevent internal information from being leaked out are only applicable to general documents(office documents, web pages and image files in which data are encrypted one by one). However, architectural drawings made up of collection of files with various formats(extensions) have problems with the process speed of en(de) cryption and accuracy, so the developments of security technologies by new methods are required. In this study, we design and develop a security technology based on work area with which users can protect the leakage of critical information in the kernel level while maintaining their work environment when they have to use sharing information that cannot be managed by the unit of file. As a result, we developed the "Virtual Secure Disk" which allows only authorized users and applications to have an access to drawings, and have verified its security by applying it to the actual company.

Influence of Carbon Black Contents and Rubber Compositions on Formation of Wear Debris of Rubber Vulcanizates

  • Choi, Sung-Seen;Yang, Seong Ryong;Chae, Eunji;Son, Chae Eun
    • Elastomers and Composites
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    • v.55 no.2
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    • pp.108-113
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    • 2020
  • Wear particles of the model tread compounds for bus and truck tires were made using a laboratory abrasion tester and characterized based on their size distributions, shapes, and crosslink densities. The influence of the carbon black contents and rubber compositions (NR= 100 and NR/BR= 80/20) on the production of wear particles was investigated. The wear particles were separated according to size using a sieve shaker. The shape properties of the wear particles were analyzed using an image analyzer and scanning electron microscopy (SEM). Their shapes were observed as tiny stick cookies or sausages with bumpy surfaces. The particle size distribution tended to be smaller with increasing carbon black content. Moreover, the particle size distributions of the NR = 100 samples were larger than that of the NR/BR blend samples. There were different filaments in the wear particles. The filament diameters tended to be thinner with increasing carbon black content. The crosslink density increased with increasing carbon black content, and the crosslink densities of the NR= 100 samples were lower than those of the NR/BR blend ones. The particle size distribution tended to be smaller with increasing crosslink density. Based on the experimental results, the wear particles can be produced by detaching debris from the main body through repetitive strain and recovery.

Criteria for Supplier Selection in Textile and Apparel Industry : A Case Study in Vietnam

  • NONG, Nhu-Mai Thi;HO, Phong Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.213-221
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    • 2019
  • The study aims to investigate some criteria of supplier selection in the textile and apparel (T&A) sector in Vietnam. Most research on supplier selection criteria for T&A sector was mainly conducted based on the review of literature. Therefore, the purpose of this study is to explore these criteria based on a framework in which an integrated approach of qualitative and quantitative was employed. First, an in-depth interview was used to explore what supplier selection criteria T&A companies were utilized after the literature on supplier selection criteria had been reviewed. Next, a prequestionnaire was built and sent to some practitioners and experts for their revision. Then, a pilot survey of 31 T&A companies with numerous statistical tests was conducted to validate the questionnaire. Finally, an official study of 282 respondents was conducted to determine supplier selection criteria which are best suited for T&A companies through exploratory factor analysis. The findings of the study suggest that there are eight supplier selection criteria including Quality, Cost, Delivery, Service, Capability, Company's image, Relationship, and Sourcing country. Each criterion comprises certain sub-criteria to make the supplier selection criteria set more comprehensive. The findings will be a contribution to the selection process of T&A companies as they can utilize these criteria to select capable suppliers.

A Study on the Issue Lifecycle through the Analysis of News Texts - A Case of Samsung Galaxy Note 7 - (신문기사 분석을 통한 이슈 라이프사이클에 관한 연구 - 삼성 갤럭시노트7 사례 -)

  • Heo, Pil Hee;Kim, Yang Sok;Lee, Choong Kwon
    • Smart Media Journal
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    • v.7 no.4
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    • pp.99-105
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    • 2018
  • It is often the case that products or services on the market are causing problems, which hurt the business and image of the company. Responding appropriately to the problem and minimizing the damage is very important to business organizations. This study collected and analyzed the news articles related to the recall of the Galaxy Note 7, which was developed and launched by Samsung Electronics, one of the smartphone market leaders. Based on the issue lifecycle, the characteristics of the news were expressed by stages and the contents of the news were analyzed and visualized using association rules. The results of this study are expected to help business organizations to understand the changes and trends of issues and search for counter measures.

Beer Selection Properties of Consumers : Focusing on Comparative Analysis of Domestic, Imported and Craft Beer (소비자들의 맥주 선택속성 : 국산, 수입, 수제 맥주 비교 분석을 중심으로)

  • Lee, Hyeonsu;Kim, Sung-Hyun;Kim, Bo-Ram
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.167-175
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    • 2019
  • The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.

Effect of Filler on the Flow of Counter Flow Type Cooling Tower (충진재(Filler)가 대향류형(Counter Flow Type) 냉각탑 유동에 미치는 영향에 대한 연구)

  • Shin, Jeong-Hoon;Lee, Jun-Kyoung;Jin, Cheol-Gyu
    • Journal of the Korean Society of Industry Convergence
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    • v.25 no.4_2
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    • pp.565-572
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    • 2022
  • The white plume from the cooling tower can be generated by mixing between discharging hot and humid air and cold air outside. This causes various problems such as icing, traffic disturbances, and fire factors in the vicinity, moreover it can also damage the image of a company. Various methods can be used to prevent white plume, one of them is to install a heat exchanger at the outlet of the cooling tower so that the heat exchanger transfers as much heat as possible to lower the temperature. Therefore the air flow path in the cooling tower should be optimized. Installation of the filler can be used to make the air flow better, thus we investigate the effect of filler on the air flow using CFD method. The pressure and velocity profile in the cooling tower could be acquired by the calculations. The filler made the velocity of the air entering the heat exchanger uniform this was because high flow resistance of the filler suppresses the generation of eddy in the cooling tower. But the total air pressure drop increased about 2 times with filler because the pressure drop by the filler accounted for about 60% of the total pressure drop.

POSITION RECOGNITION AND QUALITY EVALUATION OF TOBACCO LEAVES VIA COLOR COMPUTER VISION

  • Lee, C. H.;H. Hwang
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 2000.11c
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    • pp.569-577
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    • 2000
  • The position of tobacco leaves is affluence to the quality. To evaluate its quality, sample leaves was collected according to the position of attachment. In Korea, the position was divided into four classes such as high, middle, low and inside positioned leaves. Until now, the grade of standard sample was determined by human expert from korea ginseng and tobacco company. Many research were done by the chemical and spectrum analysis using NIR and computer vision. The grade of tobacco leaves mainly classified into 5 grades according to the attached position and its chemical composition. In high and low positioned leaves shows a low level grade under grade 3. Generally, inside and medium positioned leaf has a high level grade. This is the basic research to develop a real time tobacco leaves grading system combined with portable NIR spectrum analysis system. However, this research just deals with position recognition and grading using the color machine vision. The RGB color information was converted to HSI image format and the sample was all investigated using the bundle of tobacco leaves. Quality grade and position recognition was performed through well known general error back propagation neural network. Finally, the relationship about attached leaf position and its grade was analyzed.

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Accuracy improvement in motion tracking of tennis balls using nano-sensors technology

  • Shuning Yan;Chaozong Xiang;Li Guo
    • Advances in nano research
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    • v.14 no.5
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    • pp.409-419
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    • 2023
  • Tracking the motion of tennis balls is a challenging task in using cameras around the tennis court. The most important instance of the tennis trajectory is the time of impact and touch the court which in some cases could not be detected precisely. In the present study, we aim to present a novel design of tennis balls equipped with nano-sensors to detect the touch of the ball to the court. In the impact instance, tennis ball receives significant acceleration and change in the linear momentum. This large acceleration could deform a small-beam structure with piezoelectric layer to produce voltage. The voltage could further be utilized to produce infrared waves which could be easily detected by infrared detection sensors installed on the same video cameras or separately near the tennis court. Therefore, the exact time of the impact could be achieved with higher accuracy than image analyzing method. A detailed dynamical property of such sensors is discussed using nonlinear beam equations. The results show that within the acceleration range of tennis ball during an impact, the piezoelectric patches of the nano-sensors in the tennis ball could produce enough voltages to propagate infrared waves to be detected by infrared detectors.

Service Distribution Strategy Development for MICE in Nakhon Si Thammarat Province, Thailand

  • Pannapa KHIAWNOI;Sor sirichai NAKUDOM
    • Journal of Distribution Science
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    • v.22 no.2
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    • pp.63-69
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    • 2024
  • Purpose: This study analyses the Service Development Strategy for MICE in Nakhon Si Thammarat Province, Thailand aim to 1) Investigate the current and desirable conditions of the service businesses in order to support the MICE 2) Undertake a SWOT analysis of service businesses with regard to supporting the MICE 3) Analyze service business distribution strategies development to support the MICE in Nakhon Si Thammarat Province. Research design, data and methodology: This study divided into 2 phases: Phase 1 involved qualitative research to study the process of service businesses in their support of the MICE. Phase 2 involved research and development with regard to the development of innovative service business development strategies to support the MICE. Results: The article showed that company executives and related parties understand the meaning of service business management to support the MICE to consist of 8 indicators: quality of meeting venues, access to meeting venues, meeting infrastructure, government support, additional activities in addition to meetings, the image and reputation of the city, MICE personnel, and security. Conclusions: Strategies for developing service business innovations to support the MICE consist of a proactive strategy, a preventive strategy, and a remedial strategy together with defensive strategies.

Relationship Between Usage Needs Satisfaction and Commitment to Apparel Brand Communities: Moderator Effect of Apparel Brand Image (의류 브랜드 커뮤니티의 이용욕구 충족과 커뮤니티 몰입의 관계: 의류 브랜드 이미지의 조절효과)

  • Hong, Hee-Sook;Ryu, Sung-Min;Moon, Chul-Woo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.4
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    • pp.51-89
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    • 2007
  • INTRODUCTION Due to the high broadband internet penetration rate and its group-oriented culture, various types of online communities operate in Korea. This study use 'Uses and Gratification Approach, and argue that members' usage-needs satisfaction with brand community is an important factor for promoting community commitment. Based on previous studies identifying the effect of brand image on consumers' responses to various marketing stimuli, this study hypothesizes that brand image can be a moderate variable affecting the relationship between usage-needs satisfaction with brand community and members' commitment to brand community. This study analyzes the influence of usage-needs satisfaction on brand community commitment and how apparel brand image affects the relationships between usage-needs satisfactions and community commitments. The hypotheses of this study are proposed as follows. H1-3: The usage-needs satisfaction of apparel brand community (interest, transaction, relationship needs) influences emotional (H1), continuous (H2), and normative (H3) commitments to apparel brand communities. H4-6: Apparel brand image has a moderating effect on the relationship between usage-needs satisfaction and emotional (H4), continuous (H5), and normative (H6) commitments to apparel brand communities. METHODS Brand communities founded by non-company affiliates were excluded and emphasis was placed instead on communities created by apparel brand companies. Among casual apparel brands registered in 6 Korean portal sites in August 2003, a total of 9 casual apparel brand online communities were chosen, depending on the level of community activity and apparel brand image. Data from 317 community members were analyzed by exploratory factor analysis, moderated regression analysis, ANOVA, and scheffe test. Among 317 respondents answered an online html-type questionnaire, 80.5% were between 16 to 25 years old. There were a total of 150 respondents from apparel brand communities(n=3) recording higher-than-average brand image scores (Mean > 3.75) and a total of 162 respondents from apparel brand communities(n=6) recording lower-than-average brand image scores(Mean < 3.75). In this study, brand community commitment was measured by a 5-point Likert scale: emotional, continuous and normative commitment. The degree of usage-needs satisfaction (interest, transaction, relationship needs) was measured on a 5-point Likert scale. The level of brand image was measured by a 5-point Likert scale: strength, favorability, and uniqueness of brand associations. RESULTS In the results of exploratory factor analysis, the three usage-needs satisfactions with brand community were classified as interest, transaction, and relationship needs. Brand community commitment was also divided into the multi-dimensional factors: emotional, continuous, and normative commitments. The regression analysis (using a stepwise method) was used to test the influence of 3 independent variables (interest-needs satisfaction, transaction-needs, and relationship-needs satisfactions) on the 3 dependent variables (emotional, continuous and normative commitments). The three types of usage-needs satisfactions are positively associated with the three types of commitments to apparel brand communities. Therefore, hypothesis 1, 2, and 3 were significantly supported. Moderating effects of apparel brand image on the relationship between usage-needs satisfaction and brand community commitments were tested by moderated regression analysis. The statistics result showed that the influence of transaction-needs on emotional commitment was significantly moderated by apparel brand image. In addition, apparel brand image had moderating effects on the relationship between relationship-needs satisfaction and emotional, continuous and normative commitments to apparel brand communities. However, there were not significant moderate effects of apparel brand image on the relationships between interest-needs satisfaction and 3 types of commitments (emotional, continuous and normative commitments) to apparel brand communities. In addition, the influences of transaction-needs satisfaction on 2 types of commitments (continuous and normative commitments) were not significantly moderated by apparel brand image. Therefore, hypothesis 4, 5 and 6 were partially supported. To explain the moderating effects of apparel brand image, four cross-tabulated groups were made by averages of usage-needs satisfaction (interest-needs satisfaction avg. M=3.09, transaction-needs satisfaction avg. M=3.46, relationship-needs satisfaction M=1.62) and the average apparel brand image (M=3.75). The average scores of commitments in each classified group are presented in Tables and Figures. There were significant differences among four groups. As can be seen from the results of scheffe test on the tables, emotional commitment in community group with high brand image was higher than one in community group with low brand image when transaction-needs satisfaction was high. However, when transaction-needs satisfaction was low, there was not any difference between the community group with high brand image and community group with low brand image regarding emotional commitment to apparel brand communities. It means that emotional commitment didn't increase significantly without high satisfaction of transaction-needs, despite the high apparel brand image. In addition, when apparel brand image was low, increase in transaction-needs did not lead to the increase in emotional commitment. Therefore, the significant relationship between transaction-needs satisfaction and emotional commitment was found in only brand communities with high apparel brand image, and the moderating effect of apparel brand image on this relationship between two variables was found in the communities with high satisfaction of transaction-needs only. Statistics results showed that the level of emotional commitment is related to the satisfaction level of transaction-needs, while overall response is related to the level of apparel brand image. We also found that the role of apparel brand image as a moderating factor was limited by the level of transaction-needs satisfaction. In addition, relationship-needs satisfaction brought significant increase in emotional commitment in both community groups (high and low levels of brand image), and the effect of apparel brand image on emotional commitment was significant in both community groups (high and low levels of relationship-needs satisfaction). Especially, the effect of brand image was greater when the level of relationship-needs satisfaction was high. in contrast, increase in emotional commitment responding to increase in relationship-needs satisfaction was greater when apparel brand image is high. The significant influences of relationship-needs satisfaction on community commitments (continuous and normative commitments) were found regardless of apparel brand image(in both community groups with low and high brand image). However, the effects of apparel brand image on continuous and normative commitments were found in only community group with high satisfaction level of relationship-needs. In the case of communities with low satisfaction levels of relationship needs, apparel brand image marginally increases continuous and normative commitments. Therefore, we could not find the moderating effect of apparel brand image on the relationship between relationship-needs satisfaction and continuous and normative commitments in community groups with low satisfaction levels of relationship needs, CONCLUSIONS AND IMPLICATIONS From the results of this study, we draw several conclusions; First, the increases in usage-needs satisfactions through apparel brand communities result in the increases in commitments to apparel brand communities, wheres the degrees of such relationship depends on the level of apparel brand image. That is, apparel brand image is a moderating factor strengthening the relationship between usage-needs satisfaction and commitment to apparel brand communities. In addition, the effect of apparel brand image differs, depending on the level and types of community usage-needs satisfactions. Therefore, marketers of apparel brand companies must determine the appropriate usage-needs, depending on the type of commitment they wish to increase and the level of their apparel brand image, to promote member's commitments to apparel brand communities. Especially, relationship-needs satisfaction was very important factor for increasing emotional, continuous and normative commitments to communities. However the level of relationship-needs satisfaction was lower than interest-needs and transaction-needs. satisfaction. According to previous study on apparel brand communities, relationship-need satisfaction was strongly related to member's intention of participation in their communities. Therefore, marketers need to develope various strategies in order to increase the relationship- needs as well as interest and transaction needs. In addition, despite continuous commitment was higher than emotional and normative commitments, all types of commitments to apparel brand communities had scores lower than 3.0 that was mid point in 5-point scale. A Korean study reported that the level of members' commitment to apparel brand community influenced customers' identification with a brand and brand purchasing behavior. Therefore, marketers should try to increase members' usage-needs satisfaction and apparel brand image as the necessary conditions for bringing about community commitments. Second, marketers should understand that they should keep in mind that increasing the level of community usage needs (transaction and relationship) is most effective in raising commitment when the level of apparel brand image is high, and that increasing usage needs (transaction needs) satisfaction in communities with low brand image might not be as effective as anticipated. Therefore, apparel companies with desirable brand image such as luxury designer goods firms need to create formal online brand communities (as opposed to informal communities with rudimentary online contents) to satisfy transaction and relationship needs systematically. It will create brand equity through consumers' increased emotional, continuous and normative commitments. Even though apparel brand is very famous, emotional commitment to apparel brand communities cannot be easily increased without transaction-needs satisfaction. Therefore famous fashion brand companies should focus on developing various marketing strategies to increase transaction-needs satisfaction.

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