• Title/Summary/Keyword: Company image

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QR code-based Mobile Web Platform for Viewing detailed Product Information (상품 정보 열람을 위한 QR 코드 기반의 모바일 웹 플랫폼)

  • Kim, Bong-Han
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.143-148
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    • 2012
  • QR Code is available in many areas(business cards, coupons, advertising, billing, etc) due to the increase in the smart phones. In particular, the company's image and marketing are also available and using the Internet address, personal and corporate PR and publicity are also available. I was implemented the mobile web platform by the case wine information that easily seen but difficult to understand the information. Using QR Code, consumers can get information easily and quickly. In addition, based on the idea of using mobile web platform, variety of services and benefits will be able to expected.

Authorship Attribution of Web Texts with Korean Language Applying Deep Learning Method (딥러닝을 활용한 웹 텍스트 저자의 남녀 구분 및 연령 판별 : SNS 사용자를 중심으로)

  • Park, Chan Yub;Jang, In Ho;Lee, Zoon Ky
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.147-155
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    • 2016
  • According to rapid development of technology, web text is growing explosively and attracting many fields as substitution for survey. The user of Facebook is reaching up to 113 million people per month, Twitter is used in various institution or company as a behavioral analysis tool. However, many research has focused on meaning of the text itself. And there is a lack of study for text's creation subject. Therefore, this research consists of sex/age text classification with by using 20,187 Facebook users' posts that reveal the sex and age of the writer. This research utilized Convolution Neural Networks, a type of deep learning algorithms which came into the spotlight as a recent image classifier in web text analyzing. The following result assured with 92% of accuracy for possibility as a text classifier. Also, this research was minimizing the Korean morpheme analysis and it was conducted using a Korean web text to Authorship Attribution. Based on these feature, this study can develop users' multiple capacity such as web text management information resource for worker, non-grammatical analyzing system for researchers. Thus, this study proposes a new method for web text analysis.

Optimal Shape of Blunt Device for High Speed Vehicle

  • Rho, Joo-Hyun;Jeong, Seongmin;Kim, Kyuhong
    • International Journal of Aeronautical and Space Sciences
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    • v.17 no.3
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    • pp.285-295
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    • 2016
  • A contact strip shape of a high speed train pantograph system was optimized with CFD to increase the aerodynamic performance and stability of contact force, and the results were validated by a wind tunnel test. For design of the optimal contact strip shape, a Kriging model and genetic algorithm were used to ensure the global search of the optimal point and reduce the computational cost. To enhance the performance and robustness of the contact strip for high speed pantograph, the drag coefficient and the fluctuation of the lift coefficient along the angle of attack were selected as design objectives. Aerodynamic forces were measured by a load cell and HWA (Hot Wire Anemometer) was used to measure the Strouhal number of wake flow. PIV (Particle Image Velocimetry) was adopted to visualize the flow fields. The optimized contact strip shape was shown a lower drag with smaller fluctuation of vertical lift force than the general shaped contact strip. And the acoustic noise source strength of the optimized contact strip was also reduced. Finally, the reduction amount of drag and noise was assessed when the optimized contact strip was applied to three dimensional pantograph system.

A Case Study of Retail Fashion Buying through B2B (B2B를 이용한 유통업체의 의류상품구매 사례연구)

  • 윤혜영;고은주
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.117-131
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    • 2004
  • The purpose of this study was to examine the current situation of B2B fashion buying behavior (i.e., buying motives, product characteristics, buying processes), and to analyze the buying performance, buying problems and buying strategies. In depth, face-to-face interviews with structured questionnaire were conducted with three buyers and three vendors related to 18 buying items of C Company. Results of this research were as following:1. Buying motives were mainly reduction of buying costs, improvement of profits, and increased efficiency in buying process for retail buyers, while the selling motive was mainly improvement of market share for suppliers. Suitable items for B2B buying were basic items or bulk items. The B2B buying process included the following steps: selecting auction items, target prices, and suppliers ; setting the product specification and bidding niles; training the suppliers for preparing the auction; proceeding the auction by internet. 2. The perceived B2B benefits for buyers were profit improvement and cost reduction while those for suppliers were time saving and market share improvement. The indicated buying problems were as poor product quality, low product image, and difficulty in partnership. For B2B buying strategies, a quality management system, various auction tactics based on items, and a supplier management system were recommended.

Effects of Personal Characteristics and Public Hospitals Awareness by Community Residents on use-experience of Public Hospitals (지역주민 특성과 인지도가 공공병원 이용경험에 미치는 영향)

  • Sim, In Ok;Hwang, Eun Jeong
    • Korea Journal of Hospital Management
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    • v.19 no.4
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    • pp.45-56
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    • 2014
  • Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

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Suggestions for Globalization Based on the Analysis of the Process of Korean Design Development in Modern Korean Fashion (한국 현대패션에서의 한국적 디자인 전개과정 분석과 세계화를 위한 제안)

  • 장인우
    • Journal of the Korean Society of Costume
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    • v.48
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    • pp.5-24
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    • 1999
  • The globalization of Korean beauty comes partly from the succession of korean traditional culture and its modernization will be the one of very important issues in 21st century. This paper was done in order to analyze the process of Korean design development in modern Korean fashion in terms of the succession and modernization of Koreantraditional Beauty and based on this analysis also suggest new possibilities for successful globalization of Korean traditional beauty andbased on this analysis also suggest new possibilities for successful globalization of Korean fashion in 21st century. 227 fashion designs which represent typical elements of korean traditional costume were selected from fashion magazines books SFAA collection books and company brochures published from 1986, to 1997. Content analysis was used with 8 variables including 7 design elements(line shape, color, textile, motif, detail, accessories) and year. Results of analysis showed that the process of Korean Design development in modern Korean fashion has in the use of straight lines and simple silhouettes. Diversity could be found in the application of various kinds of outwear items as well as in the variety of materials and details. Symbolic tradtional motifs and accessories were used to enliven the Korean folklore image, These trends became more salient with the turning point of 1993 when a few designers began to participate in Paris Collection. For successful globalization designers should have more active attitudes toward exploiting the essence of Korean beauty and developing them as modern and global styles.

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A Study on Knitted One-piece Design by DTP (DTP 기법을 활용한 니트 원피스 디자인)

  • Oh, Yun-Jeong;Cho, Kyu-Hwa
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.106-117
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    • 2009
  • The purpose of this study is to present a new vision for high value-added knit wear design by designing and producing knitted one-piece dress by digital textile printing which based on digital making a new industry, culture, and lifestyle in a new millenium. According as casual fashion is more and more popular, preferring knit wear, a key item of casual fashion, continues to increases. Therefore it is important to study knit wear design practically, try a new technique, and represent creative designs. As a method of the study, visual and textural data were investigated for theory of knit and DTP and a variety of knit design samples were illustrated Especially, to perform a study based on the industry, this researcher worked and experienced at J fashion Ltd., knit wear promotion company. Firstly, the theory of DTP was investigated and then 3 knitted one-pieces were designed and produced. The concept of design was digital geometry which represented chic and modern image in digital age. Target was city adult group from the late teens to the late twenties and keeping open mind and active lifestyle and enjoying the activity and unique characteristics of knit wear. This study has developed knitted one-piece design by DTP technique which has been generally applied to woven fabric. This is of great significant in opening a new way of high value-added knit wear design.

Brand-Post Factors Affecting the Social Media Success : Case of Energy/Eco-Friendly Company Brands in Facebook (에너지·친환경 기업들의 소셜미디어 브랜드 게시글 성공요인 분석)

  • Kim, Eunji;Lee, Yonnim;Cho, Jaehong;Kwon, Ohbyung
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.1-17
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    • 2014
  • Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

Automatic Boundary Detection from 3D Cloud Points Using Color Image (칼라영상을 이용한 3차원 점군데이터 윤곽선 자동 검출)

  • Kim, Nam-Woon;Roh, Yi-Ju;Jeong, Hee-Seok;Jeong, Joong-Yeon;Jung, Kyeong-Hoon;Kang, Dong-Wook;Kim, Ki-Doo
    • Proceedings of the KIEE Conference
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    • 2008.10b
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    • pp.141-142
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    • 2008
  • 본 논문은 텍스처된 3차원 점군데이터를 효율적으로 모델링하는 방법을 제안한다. 지상라이다로부터 획득한 3차원 점군데이터는 많은 노이즈를 가지고 있으며 이로 인해 자동적인 모델링이 어렵다. 3차원 모델링에 있어서 메쉬를 생성해야 3차원 랜더링이 가능하지만 3차원 메쉬 생성은 노이즈에 취약하기 때문에 디자이너들이 수작업으로 노이즈를 제거해야만 한다. 하지만 노이즈 자제가 지상 라이다로부터 들어온 데이터이기 때문에 자동적인 노이즈 제거가 어렵다. 본 논문에서는 텍스처된 지상 라이다 데이터로부터 칼라 영상의 정보를 이용한 윤곽선 정보 검출 방법을 제안한다. 대부분의 건물과 같은 구조물에서 최 외곽은 같은 색의 정보를 가지고 있다. 최 외곽 칼라의 정보를 이용하여 칼라 정보의 변화를 제한하고, 유사 칼라 정보를 가지고 있는 픽셀만 얻어냄으로써 최외각 정보를 얻어낸다. 칼라 이미지를 이용만 필터링 된 점군데이터는 xy, xz, yz 각각의 평면에서 윤곽선 데이터를 가지며 이는 구조물에 대한 모델링의 속도를 빠르게 해준다.

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A Study on the Interior Design Guidelines in consideration of Merchandising of Department Store Supermarket (백화점 수퍼마켓의 머천다이징을 고려한 실내디자인 지침에 관한 연구)

  • Park, Seoung-Zun;Choi, Sang-Hun
    • Korean Institute of Interior Design Journal
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    • v.24 no.6
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    • pp.22-29
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    • 2015
  • The purpose of this study is to investigate the details of the overall interior design of the department store supermarket retail space, interior design and development, seeks to help change. In this study, a range of research the department store supermarket located in the major department store. Since 2012, new construction or renewal has been done in a department store, was investigated by selecting a total of five locations of two places in the premium supermarket. Conclusions are as followings ; First, In-store merchandising strategies, store configuration strategy, product mix strategies, and the layout plan considering the advanced strategies. Secondly, the interior guidelines are, (1)VP should be planned as an expression of a company or brand management strategies to visualize a concept image of product planning stages of merchandising to entering the store to induce curiosity to customers. (2)PP is by planning purposes, the use of lighting, directing structure, color harmony, by utilizing such as props and small parts must be able to attract attention. (3)IP is the customer to organize display, depending on the type of the display items to facilitate fraud, and the fixture plan in association with it, the customer selects a product must induced to purchase.