• Title/Summary/Keyword: Company image

검색결과 626건 처리시간 0.025초

OLED Light Enhancement with Nanostructured Films

  • Lamansky, Sergey;Le, Ha;Hao, Encai;Stegall, David;Wang, Ding;Lu, Yi;Zhang, Jun-Ying;Smith, Terry L.;Gardiner, Mark;Kreilich, Leslie;Anim-Addo, Jonathan;McCormick, Fred B.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.282-285
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    • 2009
  • Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

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H사 공장의 환경 색채 디자인 (Environmental Color Design for the Factory of the H. Company)

  • 김정근;주정희
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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    • pp.233-234
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    • 2005
  • The design in this study is making a plan for the exterior color design for the factory of the H. company. The concept of this design is an integrated color program considering the physical characteristics of the buildings and the functional features of the factories. And this program is based on the aesthetic characteristics forming the men-friendly, professional environment and the environment-friendly, factory image. The scope of this design was limited to the exterior color for 1 office building and 3 factory buildings, including 7 attached facilities. All the 6 colors were selected, and the blue, the company logo color, is the main color.

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의료기기 구매의도에 영향을 미치는 요인 -이비인후과 유니트(Unit)를 중심으로- (Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit-)

  • 이길우;김승범;김영배;김도영
    • 보건의료산업학회지
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    • 제5권1호
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    • pp.125-132
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    • 2011
  • In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.

용접부에 대한 디지털 방사선투과영상과 필름 방사선투과영상의 상질 비교에 관한 연구 (Study on the Image Quality Comparison between in Digital RT and Film RT)

  • 박상기;안연식;길두송
    • 비파괴검사학회지
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    • 제31권4호
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    • pp.391-397
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    • 2011
  • 용접부에 대한 품질 확보를 위하여 방사선투과시험을 실시하고 있으나 기존의 방사선투과시험은 필름을 사용한 아날로그 방법을 적용하고 있는데 비용과 시간이 많이 소요되고 시험 공정이 복잡하여 개선이 요구되고 있다. 본 연구에서는 용접부에 대한 디지털 방사선투과영상과 아날로그 방사선투과영상의 상질을 비교한 결과, 디지털 방사선투과영상은 디지털 영상 개선 과정으로 인하여 필름 영상에 비해 보다 세밀한 관찰을 할 수 있었다. 따라서 디지털 방사선투과시험이 개선이 요구되고 있는 기존 필름에 의한 방사선투과시험을 대체할 수 있을 것으로 평가된다.

Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms: An Empirical Investigation of Contributing Factors

  • Keong, Lee Siew;Dastane, Omkar
    • 유통과학연구
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    • 제17권3호
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    • pp.5-19
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    • 2019
  • Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and distributor training system. Research design, data, and methodology - Quantitative research method is employed with collected sample size of 398 respondents using judgmental sampling technique. Normality and reliability test were performed in the first stage utilizing SPSS 22 and Confirmatory Factory Analysis (CFA) and variance analysis were obtained in the subsequent stage, following up with the overall fit of the measurement model, Structural Equation Model (SEM) using AMOS 22 with maximum likelihood estimation to assess the internal consistency, convergent validity and discriminant validity. Results - The research findings show that company image, leadership, distributor rewards system and distributor training system were supported and are factors affecting the sustainable competitive advantage of MLM companies in Malaysia. However, in this study, product innovation was not supported but this result does not depict that it is trivial and inconsequential in maintain sustainable advantage. Conclusion - Companies can build sustainable competitive advantage by focusing on these contributing factors. Several other comments and implications were brought to light and discussed in the paper.

두레종합건설 본사사옥 설계 (Architectural and Interior Design of Doorae Engineering & Construction Head Office)

  • 박영호
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.271-272
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    • 2005
  • As regards of designing, I chose a simple wall design of repeating pattern of vertical windows, rather than making the building as a glamourous obzet. This kind of approach was intended to pursue strong image of construction company, interchanging and communicating with its confused surrounding. Therefore, I boldly removed parts that I considered needless from the facade, and used simple and easy words clearly implying the organization. Lobby is the face of the building, but since the space is deep and narrow and the reality of lease should be considered, there was limit to give original image to the lobby. Instead, high ceiling is the biggest feature of this space. Doorae Engineering-Construction Corp. is young and energetic company. I wanted to highlight the young and energetic image of the company by crossing tore oblique piece of boards. This doesn't just has a simple function as ceiling, but also work as a major subject in the space. In addition of this powerful space of oblique lines, indirect lighting is used to emphasize the character of territory, continuity and deepness of the space. Character of territory that divides main and supplementary function and main and supplementary moving line is expressed by flow of dimension, and continuity and deepness of space is emphasized by indirect lighting flowing linearly through the crack between the ceiling and the wall.

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OLED Aging Characteristics for Digital Still Camera Applications

  • Cok, Ronald S.;Leon, Felipe;Silbermann, Joshua
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2006년도 6th International Meeting on Information Display
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    • pp.583-587
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    • 2006
  • A series of images were displayed on an OLED display placed within a digital still camera body to characterize the aging of the OLED display in a realistic environment and with an image set that matches actual consumer usage as closely as possible. The aging characteristics of the OLED display were measured and shown to meet the requirements of a digital still camera application by a wide margin.

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위탁급식 전문업체 운영요인들이 거래관계의 질과 재이용의사에 미치는 영향 (Effects of Operational Practices of Contract Foodservice Management Company on Relationship Quality and Recontract Intention)

  • 전달영;구혜경;인지현
    • 한국콘텐츠학회논문지
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    • 제12권5호
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    • pp.331-345
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    • 2012
  • 본 연구의 목적은 위탁급식업체의 직 간접 운영요인이 거래관계의 질과 재이용의사에 미치는 영향을 파악하고자 하는 것이다. 위탁급식업체 E사의 고객사 담당자들을 대상으로 유효표본 126부의 자료를 수집하였고, 구조방정식 모형과 회귀분석을 이용하여 연구모형과 가설들을 검증하였다. 주요 연구 결과를 요약하면 다음과 같다. 첫째, 위탁급식업체의 운영요인들은 급식의 질과 신뢰 즉 거래관계의 질에 유의한 영향을 주는 것으로 나타났다. 구체적으로 살펴보면, 첫째, 급식의 질에는 운영비용, 메뉴에 대한 관리 및 서비스관리의 직접운영요인과 브랜드 이미지의 간접운영요인이 유의한 영향을 미치는 것으로 나타났다. 특히, 서비스관리와 메뉴관리가 급식의 질에 상대적으로 큰 영향을 주었다. 둘째, 위탁급식 업체와 고객사간의 신뢰에는 메뉴관리, 위생/시설관리, 브랜드이미지, 영업관리능력 등이 유의한 영향을 주는 것으로 나타났다. 특히 영업관리능력과 브랜드이미지가 신뢰 형성에 상대적으로 큰 영향을 주었다. 셋째, 위탁급식업체의 급식 질은 신뢰에 유의한 영향을 주는 것으로 나타났고, 마지막으로 급식의 질과 신뢰는 재이용의사에 유의한 영향을 주는 것으로 나타났다. 이는 재이용의사를 높이기 위해서는 급식의 질 뿐만 아니라 무엇보다도 거래 상대방과의 신뢰가 더 중요하다는 것을 의미한다.

LANDSAT TM 영상에 의한 난지도 매립지의 발생열 분포해석 (Analysis for the Distribution of the Heat Generated on a Nanji Waste Landfill in Using Landsat TM Image)

  • 양인태;김만덕;윤범한;김연준
    • 환경영향평가
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    • 제4권2호
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    • pp.59-70
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    • 1995
  • The solution-state of a reclaimed waste would be known to the method in using an analysis for seepage. But it is not the best method in the huge landfill reclaimed all kinds of the waste at random. Especially in case of the landfill called the Nan Gi-do located along the Han-river, it is difficult to judge the generative seepage to be flowed in to the Han-river. So to plan the effective stabilization on a landfill, it is very useful survey method using the Landsat TM image. Operating a heat-distribution analysis with the Landsat TM image, in case of a landfill not having definite data, we would assume the reclaimed sections of the waste to judge a solution-speed late comparatively such as a industry waste or a harmful waste through the heat change.

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브랜드개성이 기업이미지에 미치는 영향에 관한 연구 (A Study on a Brand Personality Effect on a Corporate Image)

  • 조인희
    • 대한안전경영과학회지
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    • 제10권4호
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    • pp.315-325
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    • 2008
  • This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.