• 한국의상디자인학회지
• /
• 제20권1호
• /
• pp.17-28
• /
• 2018

This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권5호
• /
• pp.237-248
• /
• 2020

The purpose of this study is to investigate and reconfirm the research instruments and variables that have been developed by prior study and built new concepts from empirical research results. Besides analyzing the essential role of fundamental, rational, and psychology aspects to increase employee's intention to stay in a company, which is useful for the development of human resource development strategies for millennial workers in the future. A total of 438 non-student male respondents aged 23-36 years, with unmarried status and not working in the SOE sector or as a civil servant, were surveyed with questionnaires. The study was conducted in Makassar, Indonesia. Data collection uses a survey with the second-order model approach and regression with control variables. The findings of this study suggest the existence of an inter-relationship between fundamental, rational and psychological aspects. They are inseparable and have a positive and significant influence. Broadly speaking, the link between fundamental, psychology and rational aspects states that the decision for millennial male workers to stay in the company will depend on whether the company has a good image and reputation, the level of attention the organization pays to career development, is competent, and applies regulations and rules with flexibility.

• The Journal of Asian Finance, Economics and Business
• /
• 제4권1호
• /
• pp.79-86
• /
• 2017

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

• 한국IT서비스학회지
• /
• 제1권1호
• /
• pp.67-80
• /
• 2002

This study aims to explore the ways of reinforcing the competitive edge and substance of company through e-business in furniture industry by presenting the e-business model of furniture industry which faces the opportunity of challenge in the course of industrial restructuring. e-business model can take various types depending on the environment, feature and competitive edge that each company faces. For example, it is general in the fields of manufacturing company to study the model by dividing into Sell Side for sales to the customers, and Buy Side for purchase of raw materials, Integrating both sides. In furniture industry, Sell Side has the feature of giving a priority in the quality and price rather than brand image in the purchase type of consumer. Especially, it shall not be overlooked that majority of furniture is delivered to the consumer indirectly through the construction company. As such, e-business should be promoted in a way to expand the point of contact for consumers, rather than to construct its own point of contact for consumers. The percentage of importation of raw lumber is high and the standardization was insufficient in Buy Side.

• 치과방사선
• /
• 제16권1호
• /
• pp.59-68
• /
• 1986

The purpose of this investigation was to locate the central plane of the image layer on the panoramic machine relative to a specific point on the machine. In the study of the central plane of the image layer of panoramic radiograph, using the Morrita Company PANEX-EC a series of 33 exposures were taken with the 4-5 experimental pins placed in the holes of the plastic model plate, then evaluated by human eye. The author analyzed the central plane of the image layer by Mitutoyo-A-221 and calculated horizontal and vertical magnification ratio in the central plane of the image layer determined experimentally. The results were as follows: 1. The location of the central plane of the image layer determined experimentally was to lateral, compared with manufactural central plane. 2. Horizontal magnification ratio in the central plane of the image layer determined experimentally was 9.25%. 3. Vertical magnification ratio in the central plane of the image layer determined experimentally was 9.17%.

• 유통과학연구
• /
• 제17권11호
• /
• pp.35-45
• /
• 2019

Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistics culture safety, safety compliance and logistics performance of logistics companies. Research design, data and methodology: The structure and method of this research is organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results: It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety culture and logistics performance, and corporate image has full mediation effects between logistics safety compliance and logistics performance. Conclusions: In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity for spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both logistics performance and corporate image has positive influences by logistics safety.

• Journal of Ginseng Research
• /
• 제20권1호
• /
• pp.65-71
• /
• 1996

This study was undertaken to evaluate the automatic decision-making on the grading of 6-year-old fresh ginseng (Panax ginseng C.A. Meyer) by an image analyzer. The best input method for the 6-year-old fresh ginseng was under condition of a low resolution (128u 128 pixel) and illumination direction from bottom to up (light box). It was possible to identify the main root, lateral root, and rhizome of fresh ginseng by application of OPEN process in a function of an image analyzer. Finally, we developed the grade decision-making programs, GinP-1. The fitness rates for the fresh ginseng standards which were classified by experts were 94.6, 80.6, 81.5, and 100.0% for 1st, 2nd, 3rd, and 4th grade of fresh ginseng, respectively, and the total time of decision-making was about 4.3 seconds per one root. The decision-making time was reduced to 0.8 seconds per one root by enhancemeat of the Image analyzer, which was tested by the technical company of the image analyzer,'Carl Zeiss (Germany). As a result of this study, the automatic decision-making on the grade of fresh gin send by image analyzer seems to have high possibility.

• 패션비즈니스
• /
• 제6권2호
• /
• pp.137-150
• /
• 2002

The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.

• 유통과학연구
• /
• 제15권11호
• /
• pp.83-93
• /
• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

• 여성학논집
• /
• 제26권1호
• /
• pp.73-108
• /
• 2009

후기산업사회에서 몸에 대한 관심은, 몸의 개념을 단순히 건강한 몸으로부터 스타일을 구현하는 도구로서, 개인의 품격을 드러내주는 외피로서, 그리고 자신의 정체성을 수행하는 터전으로 확장시켜 나가는데 큰 기여를 했다. 이에 따라 몸 이미지(body image)는 물질적 몸 그 자체에 못지 않게 중요한 하나의 재현으로서 존재론적 의미를 갖게 되었다. 이 경향은 여성에 있어서 극대화되고 있으며 이 과정에서 사회문화적 통념은 여성들의 몸 이미지의 전형을 제시하면서 이를 내면화하도록 강제하고 있다. 몸에 대한 사회문화적 관심이 높아지면서 중요한 학문적 개념으로 등장하고 있는 몸 이미지 개념은 정신, 육체, 개인과 사회의 특성에 대한 인식론적 가정들을 토대로 하고 있다. 이 논문에서는 주요 학문 대상으로 부상하고 있는 몸 이미지의 이원론적 형성과정, 즉 사회문화적 전형(stereotype)화와 이 전형들이 시각 체계(the scopic regime)를 통해 주관적으로 내면화되는 과정의 상호 역동성에 대한 이론적 논의를 살펴보고 이 상호작용이 실제몸매관리산업 광고에 등장하는 몸 이미지에서 어떻게 드러나는지 이미지 분석을 통하여 검증해보았다. 분석대상은 다국적 몸매관리업체인 M사 광고 이미지와 광고 문안, 그리고 보도자료 등 홍보 문건이다. 이 분석을 통해 한국의 몸 이미지의 전형이 서구화되어 있고 이에 남성적 응시가 다각도로 용해되어 있으며 이의 내면화가 매우 정교하게 이루어지고 있음을 발견할 수 있었다. 이로써 여성 몸 이미지의 건강한 생산과 확산이 여성의 주체적 노력에 의하여 이루어져야할 것이라는 당위성이 대두되었다.