• Title/Summary/Keyword: Company image

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OLED Light Enhancement with Nanostructured Films

  • Lamansky, Sergey;Le, Ha;Hao, Encai;Stegall, David;Wang, Ding;Lu, Yi;Zhang, Jun-Ying;Smith, Terry L.;Gardiner, Mark;Kreilich, Leslie;Anim-Addo, Jonathan;McCormick, Fred B.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.282-285
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    • 2009
  • Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

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Environmental Color Design for the Factory of the H. Company (H사 공장의 환경 색채 디자인)

  • Kim, Jung-Keun;Ju, Jung-Hee
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.233-234
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    • 2005
  • The design in this study is making a plan for the exterior color design for the factory of the H. company. The concept of this design is an integrated color program considering the physical characteristics of the buildings and the functional features of the factories. And this program is based on the aesthetic characteristics forming the men-friendly, professional environment and the environment-friendly, factory image. The scope of this design was limited to the exterior color for 1 office building and 3 factory buildings, including 7 attached facilities. All the 6 colors were selected, and the blue, the company logo color, is the main color.

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Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit- (의료기기 구매의도에 영향을 미치는 요인 -이비인후과 유니트(Unit)를 중심으로-)

  • Lee, Gil-Woo;Kim, Seung-Baum;Kim, Young-Bae;Kim, Dou-Young
    • The Korean Journal of Health Service Management
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    • v.5 no.1
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    • pp.125-132
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    • 2011
  • In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.

Study on the Image Quality Comparison between in Digital RT and Film RT (용접부에 대한 디지털 방사선투과영상과 필름 방사선투과영상의 상질 비교에 관한 연구)

  • Park, Sang-Ki;Ahn, Yean-Shik;Gil, Doo-Song
    • Journal of the Korean Society for Nondestructive Testing
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    • v.31 no.4
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    • pp.391-397
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    • 2011
  • Conventional film radiographic test has been generally and widely used in the inspection on the weldment for quality assurance. On the other hand, since the analog RT is well known for typical time and cost consuming method with complex process of inspection, the industry has researched various ways how to improve radiographic test technology. In this study, we verified the fact that digital RT provides a lot more benefit in effectively detecting defects, ever film details, through digital processing of image enhancement, compared to film RT. As a result, we reached conclusion that digital RT is positively able to replace the film RT in industry in part or in whole.

Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms: An Empirical Investigation of Contributing Factors

  • Keong, Lee Siew;Dastane, Omkar
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.5-19
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    • 2019
  • Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and distributor training system. Research design, data, and methodology - Quantitative research method is employed with collected sample size of 398 respondents using judgmental sampling technique. Normality and reliability test were performed in the first stage utilizing SPSS 22 and Confirmatory Factory Analysis (CFA) and variance analysis were obtained in the subsequent stage, following up with the overall fit of the measurement model, Structural Equation Model (SEM) using AMOS 22 with maximum likelihood estimation to assess the internal consistency, convergent validity and discriminant validity. Results - The research findings show that company image, leadership, distributor rewards system and distributor training system were supported and are factors affecting the sustainable competitive advantage of MLM companies in Malaysia. However, in this study, product innovation was not supported but this result does not depict that it is trivial and inconsequential in maintain sustainable advantage. Conclusion - Companies can build sustainable competitive advantage by focusing on these contributing factors. Several other comments and implications were brought to light and discussed in the paper.

Architectural and Interior Design of Doorae Engineering & Construction Head Office (두레종합건설 본사사옥 설계)

  • Park, Young-Ho
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.271-272
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    • 2005
  • As regards of designing, I chose a simple wall design of repeating pattern of vertical windows, rather than making the building as a glamourous obzet. This kind of approach was intended to pursue strong image of construction company, interchanging and communicating with its confused surrounding. Therefore, I boldly removed parts that I considered needless from the facade, and used simple and easy words clearly implying the organization. Lobby is the face of the building, but since the space is deep and narrow and the reality of lease should be considered, there was limit to give original image to the lobby. Instead, high ceiling is the biggest feature of this space. Doorae Engineering-Construction Corp. is young and energetic company. I wanted to highlight the young and energetic image of the company by crossing tore oblique piece of boards. This doesn't just has a simple function as ceiling, but also work as a major subject in the space. In addition of this powerful space of oblique lines, indirect lighting is used to emphasize the character of territory, continuity and deepness of the space. Character of territory that divides main and supplementary function and main and supplementary moving line is expressed by flow of dimension, and continuity and deepness of space is emphasized by indirect lighting flowing linearly through the crack between the ceiling and the wall.

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OLED Aging Characteristics for Digital Still Camera Applications

  • Cok, Ronald S.;Leon, Felipe;Silbermann, Joshua
    • 한국정보디스플레이학회:학술대회논문집
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    • 2006.08a
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    • pp.583-587
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    • 2006
  • A series of images were displayed on an OLED display placed within a digital still camera body to characterize the aging of the OLED display in a realistic environment and with an image set that matches actual consumer usage as closely as possible. The aging characteristics of the OLED display were measured and shown to meet the requirements of a digital still camera application by a wide margin.

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Effects of Operational Practices of Contract Foodservice Management Company on Relationship Quality and Recontract Intention (위탁급식 전문업체 운영요인들이 거래관계의 질과 재이용의사에 미치는 영향)

  • Chun, Dal-Young;Goo, Hye-Kyoung;Yin, Jee-Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.331-345
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    • 2012
  • The main purpose of this study is to investigate the effects of operational practices of contract foodservice management company on relationship quality and recontract intention. To verify research model, 126 data were collected from client companies of E contract foodservice management company and analyzed using structural equation modeling and multiple regression. The results of this study can be summarized as follows. First, direct factors such as operational costs, menu management, and service management had significant influences on food service quality. On the other hand, indirect factors such as operational supportability, brand image, and capacity of sales management were not important to food service quality. Second, indirect operational practices had significant effects on trust. That is, when operational supportability was increased, brand image was enhanced, and capacity of sales management was strengthened, client company's trust on contract foodservice company was increased. Among them, brand image showed the highest effect. Also, direct practices such as operational costs, menu management, and sanitary/facilities management significantly influenced on trust. Third, food service quality significantly affected trust. Finally, only trust had significant effect on recontract intention but food service quality did not. This means that food service quality alone is not enough to earn recontract intention. Relationship marketing efforts to form trust should be made between contract foodservice company and client company.

Analysis for the Distribution of the Heat Generated on a Nanji Waste Landfill in Using Landsat TM Image (LANDSAT TM 영상에 의한 난지도 매립지의 발생열 분포해석)

  • Yang, I.T.;Kim, M.D.;Yun, B.H.;Kim, Y.J.
    • Journal of Environmental Impact Assessment
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    • v.4 no.2
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    • pp.59-70
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    • 1995
  • The solution-state of a reclaimed waste would be known to the method in using an analysis for seepage. But it is not the best method in the huge landfill reclaimed all kinds of the waste at random. Especially in case of the landfill called the Nan Gi-do located along the Han-river, it is difficult to judge the generative seepage to be flowed in to the Han-river. So to plan the effective stabilization on a landfill, it is very useful survey method using the Landsat TM image. Operating a heat-distribution analysis with the Landsat TM image, in case of a landfill not having definite data, we would assume the reclaimed sections of the waste to judge a solution-speed late comparatively such as a industry waste or a harmful waste through the heat change.

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A Study on a Brand Personality Effect on a Corporate Image (브랜드개성이 기업이미지에 미치는 영향에 관한 연구)

  • Cho, In-Hee
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.315-325
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    • 2008
  • This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.