• 제목/요약/키워드: Company competitive power

검색결과 179건 처리시간 0.026초

Knowledge-driven Dynamic Capability and Organizational Alignment: A Revelatory Historical Case

  • Kim, Gyeung-Min
    • Asia pacific journal of information systems
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    • 제20권1호
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    • pp.33-56
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    • 2010
  • The current business environment has been characterized as less munificent, highly uncertain and constantly evolving. In this environment, the company with dynamic capability is reported to be more successful than others in building competitive advantage. Dynamic capability focuses on the link between a dynamically changing environment, strategic agility, architectural reconfiguration, and value creation. Being characterized to be flexible and adaptive to market circumstance changes, an organization with dynamic capability is described to have high resource fluidity, which represents business process, resource allocation, human resource management and incentives that make business transformation faster and easier. Successful redeployment of the resources for dynamic adaptation requires organizational forms and reward systems to be well aligned with firm's technological infrastructures and business process. The alignment is considered to be an executive level commitment. Building dynamic capability is knowledge driven; relying on new knowledge to reconfigure firm's resources. Past studies established the link between the effective execution of a knowledge-focused strategy and relevant setting of architectural elements such as human resources, structure, process and information systems. They do not, however, describe in detail the underlying processes by which architectural elements are adjusted in coordinated manners to build knowledge-driven dynamic capability. In fact, understandings of these processes are one of the top issues in IT management. This study analyzed how a Korean corporation with a knowledge-focused strategy aligned its architectural elements to develop the dynamic capability and thus create value in the dynamically changing markets. When the Korean economy was in crisis, the company implemented a knowledge-focused strategy, restructured the organization's architecture by which human and knowledge resources are identified, structured, integrated and coordinated to identify and seize market opportunity. Specifically, the following architectural elements were reconfigured: human resource, decision rights, reward and evaluation systems, process, and IT infrastructure. As indicated by sales growth, the reconfiguration helped the company create value under an extremely turbulent environment. According to Ancona et al. (2001), depending on the types of lenses the organization uses, different types of architecture will emerge. For example, if an organization uses political lenses focusing on power, influence, and conflict. the architecture that leverage power and negotiate across multiple interest groups would emerge. Similarly, if an organization uses economic lenses focusing on the rational behavior of organizational actors making choices based on the costs and benefits of action, organizational architecture should be designed to motivate and provide incentives for the actors (Smith, 2001). Compared to this view, information processing perspectives consider architecture to be designed to maximize the capacity of information processing by the actors. Using knowledge lenses, the company studied in this research established architectural elements in a manner that allows the firm to effectively structure knowledge resources to form dynamic capability. This study is revelatory single case with a historic perspective. As a result of this study, a set of propositions and a framework are derived, which can be used for architectural alignment.

온라인 패션쇼핑몰의 성공적 창업에 대한 탐색적 사례연구: 소호쇼핑몰의 기업가적 과정을 중심으로 (An Exploratory Case Study of a Successful Online Start-up Fashion Shopping Store: Focusing on the Entrepreneurial Process of a Soho Shopping Mall)

  • 손미영
    • 감성과학
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    • 제25권3호
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    • pp.91-106
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    • 2022
  • 본 연구에서는 온라인 패션시장에서 소호 패션쇼핑몰의 성공적 창업의 성장 과정을 알아보기 위해 현재 성공적으로 운영되고 있는 4개 소호 패션쇼핑몰을 대상으로 기업가 과정을 창업기회포착, 사업모델, 위기관리 및 사업성과 등 3개 단계로 구분하여 분석하였다. 사례연구의 결과는 다음과 같다. S사는 짧은 경력의 창업자가 패션감각과 기업가정신으로 전자상거래를 창업한, 가격경쟁력과 디자인력, 다양한 상품구색을 갖춘 캐주얼 쇼핑몰로 데이터 관리/분석, 유통채널 다각화를 통해 성장한 사례이다. B사는 짧은 경력의 창업자가 SNS 네트워크 역량과 기업가정신으로 제조업/전자상거래를 창업한, 아이템 경쟁력과 스타트업 특성을 갖춘 컨템포러리 쇼핑몰로 브랜드 정체성 확립, 시장 확장을 통해 성장한 사례이다. M사와 C사는 보다 긴 경력의 창업자가 브랜드 인지도가 있는 소호 패션쇼핑몰 사례이다. M사는 풍부한 경력과 디자인 정신의 창업자가 감성적/감각적 패션디자이너 브랜드를 창업하여 기업 지평을 넓히는 다양한 활동을 통해 성장하였고, C사는 디자인 역량과 기업가정신의 창업자가 감성 표현에 집중한 럭셔리 패션브랜드를 창업하여 적극적인 고객관리를 통한 브랜드인지도 및 매출 확보 등을 통해 성장한 사례이다. 본 연구 결과는 소호쇼핑몰 예비창업자나 창업과정의 교육 및 연구에서 기초자료로 활용될 수 있다.

유통시장 개방에 따른 패션 유통업의 현황과 대응방안에 관한 연구 (An Exploratory Study on Apparel Distribution system and its Countermeasure in the view of Market Liberalization)

  • 황선진;정찬진
    • 한국의류학회지
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    • 제17권2호
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    • pp.265-279
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    • 1993
  • The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

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컨테이너터미널 운영사의 경영 효율성 평가에 관한 연구 (A Management Efficiency Analysis of Container Terminal Operators)

  • 강현구;류동근;손보라
    • 한국항해항만학회지
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    • 제36권6호
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    • pp.527-534
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    • 2012
  • 오늘날과 같이 급속히 변화하는 기업경영 환경에서 조직이 생존하고 번영하기 위해 기업의 경영 성과를 향상시켜야 하고 이를 위해서는 생산성 또는 효율성을 꾸준히 평가할 필요가 있다. 최근 컨테이너터미널 업체수는 증가하였음에도 불구하고 물동량의 증가가 미미하여, 물동량 확보를 위한 컨테이너터미널 운영사간의 선사 및 화물유치를 위한 경쟁이 치열해지고 있다. 이러한 경쟁은 하역요율이 하락하고 컨테이너터미널 운영사들의 경영수지가 악화되고 있는 추세이다. 따라서 본 논문은 DEA(Data Envelopment Analysis) 방법론을 이용하여 국내 컨테이너터미널 운영사의 경영 효율성을 비교 분석함으로써 컨테이너터미널 운영사의 경영 효율성 수준을 파악해 보았다. 본 연구는 기업 경영 분석에서 산출기초가 되는 가장 중요한 인건비, 임대료, 관리비용과 같은 비용항목을 투입변수로 선정하였으며, 산출변수에는 매출액, 영업이익을 선정하여 2009년도 경영 효율성을 분석하였다. 분석 대상들은 효율적인 컨테이너터미널 운영사와 비효율적인 운영사들로 구분하고, 비효율적인 운영사는 상대적으로 얼마나 비효율적인지에 대한 정보와 경영 효율성을 갖추기 위한 개선 방안을 제시한다.

국내 건설부문 전략군 분석을 통한 전략군집분류 -국내 중규모 건설기업을 중심으로- (Classifying Strategic Types Through Strategic Group Analysis In Construction Industry)

  • 정대령;유병기;김재준
    • 한국건설관리학회논문집
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    • 제6권2호
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    • pp.102-110
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    • 2005
  • 우리나라 건설산업의 환경은 IMF를 기준으로 급격하게 변화하였다. IMF 이전에는 정부의 제도적인 보호막과 일부 관행으로 인해 안정된 환경을 보장받아왔으나 최근 대형 공공공사의 발주물량의 감소와 더불어 시장예측의 불확실성 증대, 공공 공사의 효율화 및 투명성 제고를 위한 입 $\cdot$ 낙찰 제도의 개선, 업체의 급격한 증가 등의 이유로 건설업계 경쟁은 더욱 치열해졌다. 이러한 경쟁의 심화는 조직구조가 취약하고 기술, 자금 등 경영자원이 부족한 중규모 건설업체가 환경변화에 신속히 대응하고 원가 절감 및 생산성 향상을 위한 지속적인 투자와 건설시장에서 살아남기 위한 전략수립을 요구하고 있다고 할 수있다. 따라서 본 연구에서는 중규모 건설기업을 대상으로 경영학의 산업구조분석 이론인 전략군 분석 이론을 응용하여 경쟁기업들 중 유사전략을 취하는 군집별 특성을 도출하여 제안함으로써 이를 통해 자사와 경쟁사의 경쟁영역 및 상대적 위치를 파악하고 미래 전략방향 결정을 위한 기초 자료로 활용될 수 있게 하고자 한다.

기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수 (Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy)

  • 한상설
    • 유통과학연구
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    • 제14권2호
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

패션기업의 SCM환경에서 관계구축에 영향을 미치는 CRM요인 (The Effect of CRM Factors in Supply Chain Management of Fashion Apparel Company)

  • 손진아
    • 문화기술의 융합
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    • 제3권4호
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    • pp.137-144
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    • 2017
  • 본 연구의 목적은 패션기업의 SCM(Supply Chain Management) 환경에서 B2B 관계 구축에 영향을 미치는 CRM(Customer Relationshio Management)요소들을 밝히는 것이다. 특히 이러한 CRM 요소들이 기업간 권력구조와 관계없이 비즈니스의 모든 영역에서 유의한 효과가 있는지 탐색적으로 살펴보고자 한다. 이를 위해 질적연구방법과 양적연구방법을 병행한 통합적 접근법을 이용하여 탐색적 연구가 진행되었다. 패션기업에 근무하는 전문가 5명을 대상으로 하여 심층면접을 실시하였으며 이를 통해 연구모형을 구성하였다. 그리고 설문지를 통하여 이러한 모델을 실증적으로 검증하기 위한 양적연구를 진행하였다. 그 결과 첫째, 패션기업 간 거래유형에 따라 장기지향적 관계/충성도, 전환 비용에 영향을 미치는 CRM의 모형이 구성되었다. 둘째, 구성된 연구모형을 양적으로 검증한 결과 변수 간 인과관계는 부분적으로 지지되었다. 구체적으로 기업간 관계구축에 가장 큰 영향을 미치는 CRM요인은 매출보장과 특별할인이었다. 또한 고객화된 제품과 품질, 편의성, 경쟁력 있는 가격, 제품/시스템/서비스 개발과 같은 요소들이 관계 구축 및 전환비용 상승에 영향을 미칠 것으로 나타났다.

우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究) (A Study on Global Strategy for Korean International Express Companies)

  • 안기명;김명재;권오성
    • 한국항해항만학회지
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    • 제35권3호
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    • pp.271-279
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    • 2011
  • 국제적으로 기업활동의 수직적 분화와 현지경영이 가속화 됨에 따라 국제특송시장규모가 확대되고 있다. 글로벌 특송기업들은 확대되고 있는 국제물류시장에서 점유율을 증대시키고자 M&A를 통해 대형화하고 글로벌화하고 있는 데 반하여 우리나라 특송업체들은 규모의 영세성으로 국제물류시장에서 경쟁에 밀리고 있다. 본 연구에서는 우리나라 국제특송업체의 현황을 진단하고 경쟁력을 제고할 수 있는 방안을 탐색하고자 하였다. 연구결과에 의하면 국제특송산업의 특성요인과 이러한 시장에서의 경쟁적 특성요인이 특송업체의 두 유형의 글로벌 전략에 중요한 영향을 미치고 있는 것으로 나타나고 있다. 첫 번째 유형의 전략은 특성화전략(SCM전략, 3자물류전략, 토탈물류전략 및 차별화전략)이며 두 번째 유형의 전략은 M&A와 종하물류기업화에 의한 규모확대와 단계별 시장진출전략이다. 이러한 두 유형의 전략이 제대로 실행되어야만 국제특송업체의 경쟁력을 증대시킬 수가 있으며 이를 위한 정부의 체계적인 지원이 필요한 것으로 나타나고 있다.

A Study on the Feasibility of Win-Win Growth in Wholesale Market

  • WON, Jong-Moon
    • 산경연구논집
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    • 제11권4호
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    • pp.31-38
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    • 2020
  • Purpose: At a time when the distribution industry is dominated by capital and technology, win-win growth among businesses groups (BGs) in wholesale market is becoming a social issue. Therefore, through analysis of market growth, market concentration (MC) and market power (MP), we want to identify the structure of the wholesale market and the competitiveness of the BGs in terms of market share (MS), sales-profit ratio (SPR), and labor productivity (LP) to explore the possibility of win-win growth. Market situation: Wholesale and Retail sales ratio (W/S) continues to increase, which also means inefficiency in distribution channels or opportunities in wholesale markets. Wholesale sales have grown 8.3 percent annually over the past 15 years, while the number of companies and workers has declined since 2017, which is why some restructuring is believed to begin in the wholesale industry. In terms of MC and MP, the growth potential of SBG can be found in FCB, ARM, FBT and CME BTs. Methodology and data: Through ANOVA and Regression Analysis, the 2015 Economic Census Data of KOSTAT was analyzed. Results: The results of ANOVA show that statistically significant SBG has a larger MS than LBG. The SPR was not different among BGs. LP is higher for LBG than for other BGs. Regression results show that the employment weight (EW) and the company size (SC) have positive effects on the MS, but the company weight (CW) and employment size (SE) have negative effects. In the case of SPR, the CW is positive and the EW is negative. In addition, LP appears to be more positive as SC in the BGs is larger. Conclusions: Although there is sufficient potential for SBG in the wholesale market, there is a problem that needs to increase LP. Therefore, the SBG needs to restructure in terms of number of companies and SC to improve the efficiency of employment. In terms of MC and MP, the SBG looks for possibilities in FCB, ARM, FBT and CME BTs. In addition, SBG that seeks higher returns with human services rather than simple sales is found to be competitive in the HHG, MES and CME BTs.

화학섬유로프 제조에 있어서 안전성 평가에 관한 연구 (A Study on Safety Evaluation of Chemical Fiber Rope Manufacture)

  • 박희재;목연수;최재욱;임우섭
    • Korean Chemical Engineering Research
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    • 제48권4호
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    • pp.457-461
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    • 2010
  • 산업혁명 이후 대량생산 체제는 인류의 삶을 풍요롭게 하여왔으며, 소비자들의 욕구를 충족시키기 위하여 기업들의 경쟁력은 단순한 제품의 생산에만 머무르지 않고 품질, 가격, 기술면에서 끊임없이 노력해 왔다. 그러나 이러한 변화속에서 안전성이 결여된 생산품들이 발생하게 되었다. 따라서 본 연구는 이러한 제조물책임법에 대한 안전대책으로서 실제 선박이나 운동기구 등에 사용되는 화학섬유 로프를 생산하고 있는 국내 기업을 대상으로 제조물에 대하여 연구를 하였다. 하나의 결과로 제조물책임에 대한 대비능력의 평가방법인 체크리스트는 결과적으로 기업의 현재 위치에 대한 평가와 더불어 개선되어야 할 문제점들을 제시함으로써 평가가 아닌 발전의 요소로 이용될 수 있다. 또한 체크리스트는 각종 경영관리 시스템을 효과적으로 대응할 수 있도록 되어 있어 생산안전에도 도움이 될 것이다.