• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.281-291
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• 2022

Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.33-38
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• 2023

This study examined the influence of ESG performance on the firm value of Chinese equipment manufacturing companies over the period from 2011 to 2020. The analysis indicated that while ESG performance exerted a negative influence on firm value, this impact was not statistically significant. These findings substantiate the Institutional Difference Hypothesis (IDH), which posits that country-specfic institutional variations sifnificantly shape the strategic decision-making of organizations. When disaggregating the three components of ESG, variations in the results were observed both for overall ESG performance and for each individual dimension. Of the three dimension elements, the environmental (E) and governance (G) facets had a negative bearing, whereas the social (S) facet had a positive influence. Notably, only the governance dimension (G) demonstrated a statistically significant influence. These outcomes affirm the institutional difference hypothesis, illustrating divergent results across distint ESG dimensions.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.338-345
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• 2023

Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

• 한국식생활문화학회지
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• 제22권5호
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• pp.575-581
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• 2007

The purpose of this study was to investigate the influence of additional marketing mix on overall satisfaction of customers at family restaurants in Seoul and Kyongki-province. In this research frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. Additional marketing mix were divided into 3 factors. Employee(${\beta}=0.352$, t(p)=7.221(0.000) had the most positive impact on overall satisfaction. And physical evidence(0.160, t(p)=3.271(0.001) and process(${\beta}=0.114$, t(p)=2.338(0.020) influenced positively(+) in order. As a result, all factors of additional marketing mix influenced significantly overall satisfaction of customers. These additional marketing mix are regarded as effective marketing tactic to reduce intangibility of food-service business. Therefore restaurant company needs to manage additional marketing mix sufficiently to maintain of customers' satisfaction at family restaurants.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.402-408
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• 2024

The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry.

• Journal of Microbiology and Biotechnology
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• 제17권8호
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• pp.1369-1378
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• 2007

For effective exopolysaccharide production and mycelial growth by a liquid culture of Fomitopsis pinicola in an air-lift bioreactor, the culture temperature, pH, carbon source, nitrogen source, and mineral source were initially investigated in a flask. The optimal temperature and pH for mycelial growth and exopolysaccharide production were $25^{\circ}C$ and 6.0, respectively. Among the various carbon sources tested, glucose was found to be the most suitable carbon source. In particular, the maximum mycelial growth and exopolysaccharide production were achieved in 4% glucose. The best nitrogen sources were yeast extract and malt extract. The optimal concentrations of yeast extract and malt extract were 0.5 and 0.1%, respectively. $K_2HPO_4\;and\;MgSO_4{\cdot}7H_2O$ were found to be the best mineral sources for mycelial growth and exopolysaccharide production. In order to investigate the effect of aeration on mycelial growth and exopolysaccharide production in an air-lift bioreactor, various aerations were tested for 8 days. The maximum mycelial growth and exopolysaccharide production were 7.9 g/l and 2.6 g/l, respectively, at 1.5 vvm of aeration. In addition, a batch culture in an air-lift bioreactor was carried out for 11 days under the optimal conditions. The maximum mycelial growth was 10.4 g/l, which was approximately 1.7-fold higher than that of basal medium. The exopolysaccharide production was increased with increased culture time. The maximum concentration of exopolysaccharide was 4.4 g/l, which was about 3.3-fold higher than that of basal medium. These results indicate that exopolysaccharide production increased in parallel with the growth of mycelium, and also show that product formation is associated with mycelial growth. The developed model in an air-lift bioreactor showed good agreement with experimental data and simulated results on mycelial growth and exopolysaccharide production in the culture of F. pinicola.

• Biotechnology and Bioprocess Engineering:BBE
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• 제7권5호
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• pp.275-280
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• 2002

In order to control glucose concentration during fed-batch culture for antibiotic production, we applied so called “software sensor” which estimates unmeasured variable of interest from measured process variables using software. All data for analysis were collected from industrial scale cultures in a pharmaceutical company. First, we constructed an estimation model for glucose feed rate to keep glucose concentration at target value. In actual fed-batch culture, glucose concentration was kept at relatively high and measured once a day, and the glucose feed rate until the next measurement time was determined by an expert worker based on the actual consumption rate. Fuzzy neural network (FNN) was applied to construct the estimation model. From the simulation results using this model, the average error for glucose concentration was 0.88 g/L. The FNN model was also applied for a special culture to keep glucose concentration at low level. Selecting the optimal input variables, it was possible to simulate the culture with a low glucose concentration from the data sets of relatively high glucose concentration. Next, a simulation model to estimate time course of glucose concentration during one day was constructed using the on-line measurable process variables, since glucose concentration was only measured off-line once a day. Here, the recursive fuzzy neural network (RFNN) was applied for the simulation model. As the result of the simulation, average error of RFNN model was 0.91 g/L and this model was found to be useful to supervise the fed-batch culture.

• 만화애니메이션 연구
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• 통권42호
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• pp.315-335
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• 2016

문화는 인류의 발달에 따라 여러 가지 형태로 생산되어 소비되어지고 있다. 산업화와 도시화로 인해 사람들이 특정한 곳으로 모이게 되면서 대중이 형성되었다. 그리고 대중이 향유하는 대중문화가 생성되게 되었다. 대중문화는 경제원리에 입각하여 자본을 만들어내기 위해 생산자들이 대중에 대해 분석하여 문화 산물을 만들어 낸다. 초기 대중문화는 생산자 중심으로 자본을 가진 기업이나 국가가 정해놓은 텍스트의 의미를 대중이 수용하는 형태였지만 미디어 기술의 발달로 인해 대중이 여론을 형성하며 정치력을 가지게 되면서 문화 산물을 능동적으로 선택하며 수용하게 되었다. 특히 팬덤은 문화 산물을 적극적으로 소비하여 자신들이 원하는 문화 산물의 이미지를 재생산하고 여러 가지 활동으로 문화생산자에게 영향력을 주게 된다. 본 연구에서는 대중으로 형성된 문화 소비 집단인 팬덤이 팬 아트를 이용한 문화 재생산활동을 하게 되면서 참여적 집단으로 변화되게 된다. 이러한 변화는 문화 산물의 소비가 적극적인 모습으로 이루어지게 된다. 그로 인해 문화제작자는 문화자본을 형성하는 집단으로만 여기던 팬덤을 문화 산물의 성공여부를 예측하기 위한 좋은 척도로 사용한다. 본 연구에서는 팬덤 문화 중 팬 픽션과 팬 일러스트레이션 중심으로 문화 소비가 이루어지고 재생산되는 팬 아트가 어떻게 문화 제작자에게 영향을 미치는지를 알아보도록 하겠다.

• 정보처리학회논문지D
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• 제11D권3호
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• pp.571-576
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• 2004

국내의 정보화 프로젝트 개발 소프트웨어가 대형화되고 복잡화됨에 따라 개발 업체의 소프트웨어 프로젝트 품질이 매우 중요해지고 있다. 프로젝트 품질 평가 심사 모형인 CMM 등으로 개발 사업자의 프로젝트 수행능력이 평가되고 있다. 따라서 개발 사업자들은 CMM 등급 인증획득 또는 등급을 올리기 위한 노력을 기울이고 있다. 그러나 인증의 신뢰성에 대하여 논란이 되고 있는 시점에서 프로젝트 품질 인증의 제도가 프로젝트 품질에 차이를 나타내는지에 대한 연구와 CMM등급 인증과 기업 문화의 적합이 프로젝트 품질 성과에 차이를 나타내는지에 대하여 연구를 수행하였다. 연구 결과, CMM인증 등급이 높고 기업문화의 개방성이 높은 조직이 프로젝트 품질 성과가 높은 것으로 나타났다. 프로젝트 품질 성과를 높이기 위해서는 CMM인증 등급도 중요하지만 품질을 위한 기업 문화의 개방성을 높여나가는 것이 매우 중요한 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.91-97
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• 2023

In the current era of globalization, financial and banking organizations have been facing ever-growing challenges in the global market regarding retention, customer satisfaction, commitment, engagement, proper services, and the belief of their employees. Employees are regarded as an enormous asset for every organization that plays an important role in achieving the vision of the company. The objective of this study is to explore the determinants of bank employee retention and its impact on an organization in the context of Bangladesh. In terms of research purpose, non-probability convenience sampling has been used in this study, and the targeted population was the commercial bank employees of Bangladesh. In terms of data collection, the researchers have used the adopted questionnaires from previous studies. In this study, the total sample size was 180, and a questionnaire was sent to the respondents through e-mails. For analyzing the collected data, SPSS 26.0 version has been used to test the study model and the proposed hypotheses. This study shows that there were four independent variables training and development, organizational culture, job satisfaction, and career development have a positive and significant impact on employee retention. So, the bank management should organize the retention program for the welfare of the employees.