• 대한토목학회논문집
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• 제28권5D호
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• pp.695-703
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• 2008

중국 수처리 시장의 지속적 성장세 가운데 국내 환경기업은 BOT 방식을 통한 환경산업의 중국진출이라는 측면에 많은 관심을 가지고 있다. 그러나 중국 시장은 2000년 이후 중국기업들의 급성장과 동시에 많은 해외기업이 후퇴한 결과 소수 해외기업의 시장 독점화 현상을 보이고 있다. 본 연구는 이러한 해외기업의 시장탈피 현상과 관련하여 해외기업의 중국 수처리 BOT시장 참여의사결정에 부정적 결과를 초래하는 주요 시장참여 위험요인을 도출하고 국내건설기업의 관점에서 개별 요인이 의사결정에 미치는 영향력을 분석하였다. 분석결과 고정수익 금지조항 발효 및 낮은 물 사용료와 같은 수익 불확실성과 관련된 요인들의 영향력이 가장 높은 것으로 조사되었고, BOT사업에서 EPC업체 선정시 경쟁입찰의 의무화와 건설법인의 설립 의무화 등도 주요 영향변수로 조사되었다. 후자가 문제시 되는 원인은 현지의 대표적 다국적 전문 수처리 기업은 BOT사업 모델을 투자를 수반한 운영사업으로 인식하는 반면에 국내기업은 대다수 시장후퇴 기업들과 마찬가지로 해외 BOT 진출시 EPC사업 수주를 통한 조기 투자회수를 목표로 하고 있다는 점에 기인하는 것으로 조사되었다. 중국 정부는 본 연구결과물을 근거로 중국내 중장기 수처리시설 수요목표를 달성하기 위한 시장경쟁률 향상 메커니즘에 대한 이해를 높일 수 있으며 국내기업은 중국내 수처리 BOT시장 진입시 주요 의사결정 판단기준과 사업 참여의사결정 시스템 개정 방안으로 활용할 수 있다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• 통상정보연구
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• 제13권4호
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• pp.151-176
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• 2011

최근 한국기업의 해외진출이 활발해짐에 따라 현지국에서의 기업의 사회적 책임(CSR)의 중요성이 증대되고 있으나 이에 대한 연구는 상당히 부족한 실정이다. 본 연구에서는 중국 자동차산업에 진출한 일본의 도요타와 현대자동차의 CSR사례를 비교분석함으로써 한국기업의 글로벌CSR전략 수립에 주는 시사점을 유도하고자 하였다. 먼저 CSR에 관한 이론적 고찰을 통해 Carroll의 CSR4단계 피라미드 모형과 CSR인식모형 그리고 Porter & Kramer의 반응적 CSR과 전략적 CSR 모형 및 이부키 에이코의 CSR 모형 등을 이용하여 사례연구의 틀을 제시한 후, 도요타와 현대자동차의 중국에서의 CSR사례를 비교분석하였으며, 연구결과는 다음과 같다. 첫째, 두 회사 모두 다양한 CSR활동을 전개하고 있으나 현대자동차의 경우 상대적으로 자동차와 관련이 없는 분야의 지역사회에 대한 자선적 사회공헌활동에 치우친 데에 비해 도요타는 자동차와 관련이 있는 분야를 중심으로 다양한 이해관계자를 대상으로 균형있는 활동을 전개하고 있다. 둘째, CSR의 인식단계나 Porter & Kramer의 반응적 CSR과 전략적 CSR 모형 및 이부키 에이코의 CSR 모형에 따른 평가 측연에서 현대자동차에 비해 도요타는 보다 전략적 CSR활동이 이루어지고 있었다. 따라서 본 연구가 시사하는 바는 앞으로 한국기업의 글로벌CSR은 좀더 전략적 관점에서 이루어져야 한다는 점이다.

• 통상정보연구
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• 제14권2호
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• pp.29-52
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• 2012

1992년부터 중국과 국교수교이래 수많은 국내기업이 중국에 진출하여 왔으며, 현재도 그 진출은 계속되고 있는 실정이다. 그러나 지금 상당부분의 국내기업이 중국에서 철수하여 국내로 돌아오는 경향도 있으며 이러한 이유의 주요 요인은 중국에서의 인건비 증가와 현지인력관리의 어려움이다. 따라서 본 연구에서는 중국 흑룡강성 하얼빈 지역에 진출한 국내기업의 현지인력관리 형태를 조사하여 기존의 중국 타 지역의 인력관리 형태와 어떠한 유사점과 차이점이 있는 가를 살펴보기 위하여 하얼빈에 진출한 국내기업을 대상으로 면접 설문조사를 하여 이 지역 진출기업들의 효율적인 현지인력개발 전략을 제시하였다. 향후 이 지역 진출기업들의 현지인력개발 전략으로는, 첫째, 기업체가 요구하는 인재 발굴 시스템을 마련하는 것으로 관리직에는 업무능력 중심으로 생산직의 경우 전문기술인력과 단순생산직으로 구분하여 인력개발을 해야 한다. 둘째, 기업체가 요구하는 인력개발 전략으로 한국학 개설대학과의 교류증진과 산학교류 활동을 통한 필요인력의 육성과 인재풀시스템을 통한 원활한 인력확보 시스템을 구축해야 한다.

• 무역학회지
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• 제46권1호
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• pp.1-21
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• 2021

The main purpose of this research is to analyze the changes in investment motivation by year through time series and cross-sectional analysis of the factors and investment decisions of Korean manufacturing companies. According to the investment pattern for Asean from the 1980s to the 19th, the first expansion period was 82 to 86, the average increase in overseas investment for securing foreign raw materials due to the second oil shock, and the second expansion period was a gradual increase in exports to the U.S. in 1987 to 1996. During the first stagnation period, direct investment in Asean stagnated in the aftermath of the 1998-05 Asian crisis, and in the third expansion period, part of the production facilities invested in China were relocated to Asean, increasing Asean's investment to become Korea's largest manufacturing investment in 17. Korea's proportion of investment in Asean surpassed that of mass investment since 10 years ago, and the proportion of investment in manufacturing sector has been transferred from China to Asean, and after 17 years, it has served as an overseas production base connecting China. As such, The main purpose of the research will be to extract the determinant factors and key factors for overseas direct investment and investment patterns in conjunction with global manufacturing companies' production base relocation and investment trends through empirical analysis. This research paper gave basic reference to the motivation and determinant of investment 16 years ago, and analyzed the changes in investment motivation by year and content through empirical analysis, contributing some reasonable purpose to the decision of companies and policy makers interested in overseas direct investment.

• 국제지역연구
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• 제22권2호
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• pp.93-119
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• 2018

2004년부터 2013년까지 계속된 중국의 자동차 소비자 보호 정책 수립과정에서 소비자, 제조 업체, 판매 대리상, 수리업체 사이에 이익 표출과 이익집약이 반영되었다. 특히 중국소비자협회의 노력과 수정 안건 제시로 분산된 소비자들의 이익이 표출되는데 성공했다. 그리고 판매 업체들은 중국 자동차 유통협회를 통해 자동차 제조업체에 책임을 추궁할 수 있는 권리를 최종 규정에 넣었다. 마지막으로 자동차 업체들의 적극적인 이익 표출로 인해 정책 수립이 지연되기도 하고 소비자들에게 이익이 되는 정책을 촉진시키기도 하였다. 따라서 중국의 자동차 소비자 보호 정책 수립과정을 통해 본 중국의 국가-사회관계는 단순히 국가조합주의로 환원시키기에는 한계가 있고, 사회조합주의와 같은 상향식 이익 표출과 정책수정 활동 역시 중요하다는 것을 알 수 있다.

• 무역상무연구
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• 제56권
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• pp.77-100
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• 2012

China draws lots of attention from many multinational corporations all over the world as one of the biggest market in the world. Due to the huge territory and explosive population, it is considered that China has endless potentiality. Moreover, since China joined the WTO, China opens its market, developing the policies for opening of its market. Based on the enormous purchasing power, China gets another attention in industry of electronic commerce. With the development and expansion of information technologies, China's electronic commerce has rapidly developed. Since the market of electronic commerce in China is in the developing stage, there is still a big market for electronic commerce and also Chinese government has made much effort in order to develop the industry of electronic commerce. However, in spite of these circumstances, the Chinese electronic commerce industry is far behind the developed countries. There could be many reasons for slow development in industry of electronic commerce and the main purpose of this paper is to discuss these reasons. First of all, the current status of electronic commerce industry in China will be analysed, and then, main problems of electronic commerce industry will be discussed in order to find out the reasons why the industry of electronic commerce cannot develop as much as it is anticipated. It is expected that this paper can contribute to understanding electronic commerce industry in China, and it will be helpful for companies which have a plan to extend their businesses in China.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.41-52
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• 2012

The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.7-10
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• 2007

Since 2003, the biggest trade partner of South Korea has not been America but China. China appears to be a strong competitor of South Korea in every field of international market and even in IT industry, which has been one of the most competitive field of Korean Economy. IT Industry is now becoming a driving locomotive of economy in South Korea and China. It is reported that the IT gap between South Korea and China is shorten to be 1.7 years in 2006, from 2.6 years in 2003 and will be within one year in 2010. China has been aware of the urgent need of developing electronic and information industry in order to improve its productivity. In the results of the efforts to develop its IT industry, China has achieved average 25% yearly growth rate of IT manufacturing industry since 1991. Since 2004, South Korea has pursued IT 839 strategy. How South Korea and China can sustain the continuous development of IT industry. South Korea IT is expected to utilize China's through the mutual cooperation, which results in mutual benefit. To achieve the mutually benefited cooperation and specially to result in Small & Medium sized Korean companies' cooperation with China's, China is expected to improve the market system and create an environment of admitting intellectual property.

• 무역상무연구
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• 제31권
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• pp.155-183
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• 2006

Recently, the anti-dumping actions of China are becoming aggressive, resulting in the speculation that Korea's trade surplus to China will be reduced. Anti-Dumping Actions by the Chinese Government are also becoming harsh. According to KOTRA, 18 anti-dumping actions were taken by the Chinese government against Korean products. The Chinese government has opened two additional cases of dumping investigations again Korean products 2005 as well. Therefore, Korea will likely face more trade restrictions in the form of anti-dumping in China Accordingly, the Accused party need to understand Anti-Dumping Act of China. The trade related authorities are monitoring on the China related information, and builds system barring Anti-Dumping Actions. Also, companies strongly export the differential products to the China.