• 제목/요약/키워드: Community-Consciousness

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Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.107-116
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    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

노인의 주관적 계층의식이 삶의 만족에 미치는 영향: 우울 매개효과를 중심으로 (The Impact Subjective Class Consciousness on Life Satisfaction of the Elderly: A Mediation Effect of Depression)

  • 최윤정
    • 한국산학기술학회논문지
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    • 제19권6호
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    • pp.209-218
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    • 2018
  • 본 연구는 노인의 주관적 계층의식과 삶의 만족과의 관계를 알아보고, 이 관계에서 우울이 어떠한 영향을 주고 있는지 살펴보는 것을 목적으로 한다. 이는 노인의 삶의 만족도의 영향요인을 기존의 개인적 차원 요인 뿐 아니라 사회 내에서 개인의 상대적 위치인 주관적 계층의식에 대해 논의해 봄으로써 노인 삶의 만족도에 대한 새로운 관점을 제시하는 의의가 있다고 하겠다. 이를 위하여 노인의 주관적 계층의식, 삶의 만족도, 우울의 정도를 파악하고, 주관적 계층의식과 삶의 만족도의 관계에서 우울의 매개효과를 검증하였다. 본 연구는 2014년 한국고용정보원의 '고령화 연구패널 5차자료'를 활용하여 65세 이상 노인 4,222명을 대상으로 구조방정식 모형 분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 노인의 주관적 계층의식은 삶의 만족도에 영향을 미치는 것으로 확인되었다. 또한 노인의 주관적 계층의식이 우울에도 영향을 미치는 것으로 확인되었으며, 노인 우울 역시 삶의 만족도에 영향을 미치는 것으로 확인되었다. 즉, 노인의 주관적 계층의식이 높을수록 우울 수준은 낮고 삶의 만족도는 높은 관계가 나타났다. 둘째, 노인의 주관적 계층의식과 삶의 만족도의 관계에서 우울의 매개효과를 검증한 결과, 우울은 노인의 주관적 계층의식이 삶의 만족도에 미치는 영향을 매개하는 효과가 있는 것으로 나타났다. 이러한 연구결과를 근거로 노인의 주관적 계층의식을 높이고 우울 수준을 낮추거나 예방하여 삶의 만족도를 높일 수 있는 정책적, 실천적 함의를 제시하였다. 첫째, 노인의 주관적 계층의식을 높이기 위한 정책적 방안으로 주거 지원 정책과 여가활용지원을 통한 사회적 자본을 활용하고 강화할 수 있어야 한다. 둘째, 우울을 감소시키기 위하여 지역사회 기반의 네트워크 구축을 통한 노인 정신건강서비스 제공 등을 제안하였다.

청송지역 주부의 가사노동 만족도에 관한 연구 (A Study on the Housewife′s Satisfaction of Household Work in Cheong-Song Area)

  • 안옥희;박인전;최선남
    • 한국농촌생활과학회지
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    • 제5권2호
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    • pp.159-169
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    • 1994
  • The Purpose of this study was to investigate the actual conditions of rural housewife's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data for the improvement of the satisfaction of household work and the value consciouseness of home management will be produce through grasping the relationship of them. For these purposes, the data were collected by using questionnaire distributed to 292 housewives living in Cheong Song. The data were analyzed using descriptive statistics, One Way Anova, Pearson's Correlation analysis and Multiple Regression analysis. The results of the research were as follows : 1. Rural housewife's sex role attitude comparatively took the transitional position and the value consciousness of home management was modernized. Housewife's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to the type of housing. 3. The value consciousness of home management of rural housewives was variable according to housewife's occupation, husband's occupation and the type of housing. 4. Among the independent variables, the number of family member, the number of children and family style. 5. There were significant differences in the satisfaction of household work according to housewife's sex role attitude. 6. Among the independent variables, the number of children, monthly family income, the sex role attitude, the value consciousness about household work, education and leadership had significant influence on the satisfaction of household work.

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환경보전형 농업종사자의 영농의식 및 실태에 관한 연구 (A Study on the Status and Farming Consciousness of Environmental Farmers - Based on Hongsung, Chungnam Province -)

  • 배성의;이승복
    • 농촌지도와개발
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    • 제8권1호
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    • pp.121-132
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    • 2001
  • The purpose of the study was to search for the developmental plan of the environmental agriculture by investigating the farming consciousness and the actual condition of farmers engaged in environmental agriculture. A case study along with personal interviews were carried out to investigate the farming consciousness and actual conditions of environmental agriculture in Hongsung area. The results of the study were as follow; 1) Farmers engaged in environmental agriculture had higher educational level and was generally younger in age than that of farmers in general. There were many Christians among the farmers engaged in environmental agriculture, however, there was no significant difference in terms of religion and farming career between the groups of practicing and non-practicing environmental agriculture. 2) Farmers practicing environmental agriculture were more interested in preservation of agricultural environment than the higher prices of agricultural products. 3) Most of the farmers practicing environmental agriculture wanted to take technical education on environmental agriculture and were highly interested in the preserving traditional agricultural style. 4) Farmers practicing environmental agriculture were more satisfied with a present farming life as well as government's agricultural policy than non-practicing farmers, and had plan for increasing scale of farm.

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도농공동체 운동의 추진방향 (Principles and Directions for Urban-Rural Living Community Movement)

  • 김호
    • 한국유기농업학회지
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    • 제12권1호
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    • pp.67-80
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    • 2004
  • Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

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농촌마을종합개발사업의 개선방안 연구 (A Study on Improvement Method of Rural Community Development Project)

  • 김강섭;전택기
    • 한국농촌건축학회논문집
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    • 제11권4호
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    • pp.59-66
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    • 2009
  • This paper presents the change and contents of rural community development project by literature review. And this paper analyzes the results and problems of rural village in rural community development project. The aim of this study is to suggest the improvement method of rural community development project. Based on this study, mainly three results can be drawn as follows ; first, rural community development project must establish sustainability and locality to main direction of project. Second, this project demand new system and role of local government. And the third, this project are performed by residents, and an educational program and public information to inspire participation consciousness are necessary.

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공항 인근주민들의 항공기소음에 대한 피해의식 구조에 관한 연구 - 대구공항을 사례지역으로 - (A Study on Subjective Nise Evaluation of Rdesidential Area on Aircraft Noise near Airport - Case Study on Taegu Airport -)

  • 김재석
    • 소음진동
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    • 제10권1호
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    • pp.41-48
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    • 2000
  • Evaluation model for damage consciousness was established through the survey of 2,210 residents' consciousness on aircraft noise near Taegu Airport. There were none who replied that the level of the aircraft noise was as los as it was quiet. 77(3.5%) people replied the noise was normal, and 2,133(95.5%) people said it was noisy. As to the period of time when the aircraft noise occurred, 51%, 97%, 86%, 0.6% of the residents pointed out the morning time, the day time, the evening time, and the night time, respectively. Because of aircraft noise, 73%, 88%, 70%, 77%, 78%, and 33% of the residents felt it disturbing indoor conversation, telephoning, watching TV or listening to the ratio, reading or meditating, working, sleeping, and studying, respectively. It was examined that the bad effects of aircraft noise on the health were severe : 43% of the resident said they experienced embarrassment. 52% astonishment, 66% absence of mind, 61% heart-beating. 77% headaches, 78% earache, and 93% displeasure. For the survey of the residents' damage consciousness about aircraft noise, the level of aircraft noise was set as an objective variable, and gender, age, occupation. Education, the type of house, the structure of windows, the consciousness of settlement in the district, and the period of residence were set as explanatory variables. And the quantification theory I was applied to the analysis. The most influencing factor of the damage consciousness on aircraft noise was the education, the second occupation, the third age, the forth the consciousness of settlement, the fifth the period of residence, the sixth gender, the seventh the type of house, and the least influencing factor among them was the structure of windows. These findings will be a useful guideline when the government seeks to set up policies which will help solve the resident's noise problems near Taegu Airport.

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한.일 복합커뮤니티시설의 복합화 유형과 공간특성에 관한 연구 (A Study on the Complexation Type Korea.Japan Complex Community Facility and Space Characteristics)

  • 서수미;김영희;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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    • pp.274-279
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    • 2008
  • The significance of complexation facilities in Japan is to recognize the problems resulting from social/economic changes such as rapid informatization, globalization, low rates of birth, and aging population, and to strengthen the national competitiveness and urban advantages. Likewise, there have been increasing demands for community facilities that can meet the new requirements in terms of efficient administration and resident-centered administrative service system in line with changes in the society and administrative conditions. Thus, analyzed are cases concerning complex community facilities in Japan that have coped with changes in consciousness in the community earlier than in Korea. Specifically, the concept of modernday complex community facility is investigated, and the complexation of Korea Japan complex community facilities is divided to physical complexation and functional complexation to grasp the types. The complex community facilities are compared, and the characteristics in terms of spatial composition are also examined. The result of analyzing complex community facility cases is comprehensively analyzed to find out new possibilities in this regard.

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