• The Journal of Asian Finance, Economics and Business
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• v.5 no.4
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• pp.107-116
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• 2018

The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.209-218
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• 2018

The purpose of this study was to explore the relationship between the subjective consciousness and life satisfaction of the elderly, and to see how depression affects this relationship. This includes a new way of thinking about the causes of the elderly's life satisfaction, not only for individual factors, but also for subjective class consciousness. For this aim, we examine the degree of subjective class consciousness, life satisfaction and depression of the elderly, and verify mediation effects of depression between subjective class consciousness and life satisfaction. This study utilized data obtained from the 5th version of the Korea Longitudinal Study on Aging 2014, and considered data from 4,222 elderly aged 65 and over. As a means of study, a structural equation model analysis was conducted. The results were as follows: First, it was confirmed that the subjective class consciousness of the elderly may influence life satisfaction. It was also confirmed that the subjective class consciousness of the elderly also affected depression and life satisfaction among the elderly. When subjective class consciousness was high, depression was low and life satisfaction was high. When depression was low, life satisfaction was high. Second, depression had the mediation effect in which subjective class consciousness affects life satisfaction. Based on these results, this author suggests practical and political issues concerning social welfare to prevent and reduce depression and increase life satisfaction through improving the subjective class consciousness of the elderly. First, policy measures should enhance social capital through housing support policies and leisure use support to enhance the subjective class consciousness of the elderly. Second, the provision of services for the elderly through the establishment of a community-based network to reduce depression should be promoted.

• Korean Journal of Rural Living Science
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• v.5 no.2
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• pp.159-169
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• 1994

The Purpose of this study was to investigate the actual conditions of rural housewife's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data for the improvement of the satisfaction of household work and the value consciouseness of home management will be produce through grasping the relationship of them. For these purposes, the data were collected by using questionnaire distributed to 292 housewives living in Cheong Song. The data were analyzed using descriptive statistics, One Way Anova, Pearson's Correlation analysis and Multiple Regression analysis. The results of the research were as follows : 1. Rural housewife's sex role attitude comparatively took the transitional position and the value consciousness of home management was modernized. Housewife's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to the type of housing. 3. The value consciousness of home management of rural housewives was variable according to housewife's occupation, husband's occupation and the type of housing. 4. Among the independent variables, the number of family member, the number of children and family style. 5. There were significant differences in the satisfaction of household work according to housewife's sex role attitude. 6. Among the independent variables, the number of children, monthly family income, the sex role attitude, the value consciousness about household work, education and leadership had significant influence on the satisfaction of household work.

• Journal of Agricultural Extension & Community Development
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• v.8 no.1
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• pp.121-132
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• 2001

The purpose of the study was to search for the developmental plan of the environmental agriculture by investigating the farming consciousness and the actual condition of farmers engaged in environmental agriculture. A case study along with personal interviews were carried out to investigate the farming consciousness and actual conditions of environmental agriculture in Hongsung area. The results of the study were as follow; 1) Farmers engaged in environmental agriculture had higher educational level and was generally younger in age than that of farmers in general. There were many Christians among the farmers engaged in environmental agriculture, however, there was no significant difference in terms of religion and farming career between the groups of practicing and non-practicing environmental agriculture. 2) Farmers practicing environmental agriculture were more interested in preservation of agricultural environment than the higher prices of agricultural products. 3) Most of the farmers practicing environmental agriculture wanted to take technical education on environmental agriculture and were highly interested in the preserving traditional agricultural style. 4) Farmers practicing environmental agriculture were more satisfied with a present farming life as well as government's agricultural policy than non-practicing farmers, and had plan for increasing scale of farm.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2005.06a
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• pp.157-159
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• 2005

• Proceedings of the Korean Society of Community Living Science Conference
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• 2005.06a
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• pp.188-189
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• 2005

• Korean Journal of Organic Agriculture
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• v.12 no.1
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• pp.67-80
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• 2004

Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.4
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• pp.59-66
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• 2009

This paper presents the change and contents of rural community development project by literature review. And this paper analyzes the results and problems of rural village in rural community development project. The aim of this study is to suggest the improvement method of rural community development project. Based on this study, mainly three results can be drawn as follows ; first, rural community development project must establish sustainability and locality to main direction of project. Second, this project demand new system and role of local government. And the third, this project are performed by residents, and an educational program and public information to inspire participation consciousness are necessary.

• Journal of KSNVE
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• v.10 no.1
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• pp.41-48
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• 2000

Evaluation model for damage consciousness was established through the survey of 2,210 residents' consciousness on aircraft noise near Taegu Airport. There were none who replied that the level of the aircraft noise was as los as it was quiet. 77(3.5%) people replied the noise was normal, and 2,133(95.5%) people said it was noisy. As to the period of time when the aircraft noise occurred, 51%, 97%, 86%, 0.6% of the residents pointed out the morning time, the day time, the evening time, and the night time, respectively. Because of aircraft noise, 73%, 88%, 70%, 77%, 78%, and 33% of the residents felt it disturbing indoor conversation, telephoning, watching TV or listening to the ratio, reading or meditating, working, sleeping, and studying, respectively. It was examined that the bad effects of aircraft noise on the health were severe : 43% of the resident said they experienced embarrassment. 52% astonishment, 66% absence of mind, 61% heart-beating. 77% headaches, 78% earache, and 93% displeasure. For the survey of the residents' damage consciousness about aircraft noise, the level of aircraft noise was set as an objective variable, and gender, age, occupation. Education, the type of house, the structure of windows, the consciousness of settlement in the district, and the period of residence were set as explanatory variables. And the quantification theory I was applied to the analysis. The most influencing factor of the damage consciousness on aircraft noise was the education, the second occupation, the third age, the forth the consciousness of settlement, the fifth the period of residence, the sixth gender, the seventh the type of house, and the least influencing factor among them was the structure of windows. These findings will be a useful guideline when the government seeks to set up policies which will help solve the resident's noise problems near Taegu Airport.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.274-279
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• 2008

The significance of complexation facilities in Japan is to recognize the problems resulting from social/economic changes such as rapid informatization, globalization, low rates of birth, and aging population, and to strengthen the national competitiveness and urban advantages. Likewise, there have been increasing demands for community facilities that can meet the new requirements in terms of efficient administration and resident-centered administrative service system in line with changes in the society and administrative conditions. Thus, analyzed are cases concerning complex community facilities in Japan that have coped with changes in consciousness in the community earlier than in Korea. Specifically, the concept of modernday complex community facility is investigated, and the complexation of Korea Japan complex community facilities is divided to physical complexation and functional complexation to grasp the types. The complex community facilities are compared, and the characteristics in terms of spatial composition are also examined. The result of analyzing complex community facility cases is comprehensively analyzed to find out new possibilities in this regard.