• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.208-217
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• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.1
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• pp.75-82
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• 2009

The goal of this study is to find a design pattern of platform of chapel according to acceptance of community's social activities and classify a forms of platform design between urban and rural community church. It was surveyed by 18 community churches including of 8 rural churches. And it was comprised in main contents that this study surveyed about social functions of church and composition of room, a transformation of worship and platform, and furniture of platform. As a results of this study, I could suggest a conclusions as follows; firstly, community churches are trying hard to make their social functions wide and deep. Secondly it was necessary for them to prepare a spaces and rooms for service of community people like a social welfare and christian cultural activities. Thirdly, the form of platform and style of worship were serviced by transformation for the acceptance of community requirements. Finally, the service style of chapel and platform have been transformed in a view point of accommodation of community since early 2000.

• New & Renewable Energy
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• v.17 no.3
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• pp.24-31
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• 2021

Through 'The Renewable Energy 3020 Implementation Plan' for carbon neutrality, the government promised to raise the proportion of renewable energy generation to 20% and renewable energy installation capacity to 63.8% by 2030. Therefore, we plan to test a 5.5 MW offshore wind turbine near Maldo, Gunsan. In this project, we measure the level of public acceptance and perform ordinary least squares (OLS) regression analysis to show the determinants of public acceptance. The regression results are as followed. First, it is judged that the closer the distance to the offshore wind turbine, the more the economic effects considered by residents. Second, especially in Maldo, the experience of being discriminated from the Saemangeum project, is understood to have caused distrust in the surrounding fishing villages chief/Fisheries Cooperatives, converted into a local community effect. Finally, the policy implications are as follows. First, a bottom-up problem-solving method is required to improve public acceptance, based on the Living Lab. Second, the island community may be indifferent to the briefings or forums of outsiders. Therefore, a gradual approach is required through (in)formal channels based on reliability from a long-term perspective with nearby universities and research institutes using SamsØ Energy Academy.

• Journal of Distribution Science
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• v.22 no.5
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• pp.1-10
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• 2024

Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.545-559
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• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.23-44
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• 2004

This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.217-238
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• 2006

In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.981-988
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• 2020

Seeing the existence of MSME needs that have still not been met although this sector is undeniably important in Indonesian economy, changes in community behaviour and the intensity of the use of technology in the community, financial technology (fintech) has a lot of potentials to become a part of the solution of the problem commonly faced by MSMEs. Therefore this research needs to be done to observe the potential of fintech in integrating MSMEs in terms of the application of technology and knowledge from the community related to fintech. By using Technology Acceptance Model, this research tries to understand the determinant factors of the fintech application used by MSME. Based on the research framework and model, path analysis method used in this research. This research uses primary data gathered by the questioner, which was distributed to MSME. From the analysis conducted, we can conclude that the external factors tested in this research could have an effect on the behaviour intention through perceived usefulness in MSME practice of financial technology. Large variation in MSME educational background, busineess age and size would become a challenge in promoting fintech application, therefore this finding suggests that fintech should be promoted by highlighting what benefits can be obtained by using fintech application.

• Journal of Agricultural Extension & Community Development
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• v.30 no.4
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• pp.199-212
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• 2023

Recently, despite the active interest and research on biochar, there is a lack of research on the acceptance intention of farmers, who are technology adopters. Accordingly, the purpose of this study was to conduct a survey of 168 farmers and structurally analyze the factors affecting farmers' intention to accept biochar. The analysis results are as follows. First, promotion conditions and network effects have a positive influence on farmers' intention to accept biochar. Second, the mediating variable, network effect, has a complete mediating effect between performance expectations, social influence, and acceptance intention. This suggests that organizations need to be utilized to spread biochar because network effects increase the explanatory power of acceptance intention.

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.189-195
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• 2021

The point of this research is verifing the longitudinal changes in youth multicultural acceptance and to verify predictive variables of multicultural acceptance. Among the Korean Children and Youth Panal data collected by the Korea Institute for Children and Youth Policy, 1,972 data from the 3rd, 5th, and 6th data of the first-year middle school panal were used, and the data were analyzed by applying the latent growth model, and the following analysis results were obtained. First, adolescents' multicultural acceptability showed an increasing pattern, and the extent of the increase was large at the point of transition from the 3rd year(3rd year of middle school) to the 5th year. Second, predicting the change of multicultural acceptability were found to be significant in the initial values of peer communication, community consciousness and in the rate of change, life-satisfaction, peer communication, community consciousness. This study proposed some plans to improve multicultural acceptance in adolescence basing on these results.