• 디지털산업정보학회논문지
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• 제8권3호
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• pp.171-183
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• 2012

This study intends to find a solution through the activation of community business as a business as a business model of the creation of real satisfaction for the region's residence. In this study focuses on finding out how community building project, which is recently emerging as a new paradigm of regional development. In the past, we have lived community units, but nowadays many communities have been destroyed by the capitalization and the urbanization even in the rural area. This report studies essential elements needed for successful 'Rural Community Business' through case studies of 'Dandelion Village' in Gyoengsangnamdo. In order to do so, we analyzed this villages according to a theoretical 'Sustainable Community Business Model.' We constructed successful business model of 'Rural Community Business' based on six groups - 'Community Leader,' 'Teamwork,' 'Sustainable Population Influx,' 'Sustainable Voluntary Participations of Community Members,' and 'Sustainable Networking.

• 지식경영연구
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• 제9권1호
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• pp.77-96
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• 2008

The purpose of this study is to find the new model of successful social enterprise on the basis of local economy and industry in Korea. The trends and definitions of social enterprise were discussed first of all and community business model operated by civilians and members of a community was studied. The community business of local friendly type(LFT) was focused especially. Some factors of LFT are such as the solution of economic polarization and employment aggravation, the recovery of local community, the solution of local problem, and new method of labor contract. As the result of exploratory analysis on community business in Korea, Some distinctive features were showed that the majority of business was managed by local government, the outcomes of local community business were improvement of local income and creation of employment. Also, there were barriers such as finance, marketing, and lack of entrepreneurship. In conclusion, community business enterprise on the basis of local is effective to develop local economy and it should be owned by local civilians. In addition, long-term aims, entrepreneurship, and positiveness need for making of local society wealth.

• 한국농공학회논문집
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• 제61권5호
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• pp.11-22
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• 2019

The purpose of this study was to examine the relationships between the community business, performance and the life satisfaction of local residents and to investigate the mediating effects that community business performance has on the life satisfaction of local residents. The results of the study investigating the effect of community business, performance and the residents' life satisfaction mediating effect of performance are summarized as follows: First, there were differences with the economical, environmental, and performance factors pertaining to the participants' age while there were no differences concerning the social-cultural factors and the life satisfaction of local residents. Second, the higher the impact a community business has, the higher the life satisfaction of the local residents have. In addition, the higher the performance in community business, the more ready local residents are to be inclined to be satisfied. Third, economical and environmental factors have direct effects on the life satisfaction of local residents, but also indirectly effect the performance of local residents. In addition, the level of performance that a community business plays has a mediating role in the life satisfaction of local residents.

• 지역연구
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• 제37권3호
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• pp.47-58
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• 2021

부산광역시는 도시재생특별법이 제정되기 이전인 2010년부터 도시재생 전담조직을 신설하고 산복도로 르네상스사업과 희망마을만들기사업과 같은 지역재생사업을 자체 예산으로 추진하면서 도시정책에 커뮤니티 비즈니스의 참여를 확대해 온 선도적 지자체이다. 본 연구는 도시재생정책 초기에 부산광역시를 거점으로 한 지역밀착형 커뮤니티 비즈니스의 운영현황과 특성에 대해서 분석하였다. 그 결과 지역밀착형 커뮤니티 비즈니스의 지향점은 '지역 공동체 의식 강화'에 있는 반면, '지역주민간 상부상조 기회 제공'과 '지역 주민들의 지역사회 이해 강화' 등의 파급효과는 낮으며, '충분한 사업자금 확보'와 '필요한 인재 확보'가 운영상의 중요한 요소로 나타났다. 향후 도시재생정책에서 지역밀착형 커뮤니티 비즈니스를 활성화하기 위해서는 보조금을 확대하기보다 도시재생사업의 기능조직으로 전환하고 사업참여 기회의 확대가 필요하다.

• 유통과학연구
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• 제14권11호
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• pp.75-82
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• 2016

Purpose - In order for actively pursuing medium and long term policies of Gangwon region to be effectively and efficiently driven, efficacious and practical development strategies are needed. In terms of regional revitalization in most regions that are dependent on the primary industry like Gangwon-do Province, the maintaining of local community becomes difficult and there are limitations on the support from the central government and local governments. Therefore, local communities need to implement measures not only to be financially independent but also maintain and activate themselves. And community business can be adopted to be a proper strategy to cope with this change. This study drew importance of a community business model appropriate for Gangwon-do region to figure out success factors. Research design, data, and methodology - This study aimed to come up with importance of community business model for Gangwon-do region by using AHP Method. AHP Method, which was developed by Professor Saaty in 1970', is a methodology to simplify complex problems for a rational decision making. A survey targeting related public officials and expert group was carried out and a total of 30 questionnaires were collected for the analysis. Results - Analysis model used in this study was to prioritize community business models of Gangwon-do region. The second hierarchy was divided according to local restoration type, local resource utilization type, environment improvement type, and life support type. The third hierarchy consisted of 5 items such as network, the middle structure, program, government support, and human resources to measure each importance. As a result, in the second hierarchy, local resource utilization type had the highest importance. In the third hierarchy, the middle structure had the highest importance, followed by government support, program, network, and human resources. Collectively, the results suggested that important critical factors of community business model of Gangwon-do region was the importance of local resource utilization model and the middle structure. Conclusions - Not only should projects that are already operating in the region but next community business projects that are planning in the Gangwon-do region should be practically operated in view of the importance and the models derived from this study.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.361-369
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• 2020

This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.107-116
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• 2018

The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

• 농촌지도와개발
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• 제20권3호
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• pp.603-642
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• 2013

이 연구에서는 커뮤니티 비즈니스의 개념 정의, 커뮤니티 비즈니스 현장에서 지역사회 주민과 조력자들 사이에 이루어지는 상호작용이 근거해야 할 실천 윤리, 커뮤니티 비즈니스 활동의 과정적 요소에 관한 사례 분석, 관련 정책 사업의 문제점 등을 논의하였다. 커뮤니티 비즈니스는 지역사회가 직면한 문제를 해결하려고 주민들 스스로 실천하는 비즈니스 형식의 활동으로, 주민의 자발성에 기초한 '문제 제기-집합적 학습-조직화'의 과정적 요소로 이뤄진다. 현재의 커뮤니티 비즈니스 관련 중간지원조직은 유연한 조력 활동이 아니라 정책 사업 관리의 역할을 부여받고 있다. 정부의 관련 정책 사업은 주민들 스스로의 문제 제기와 학습이라는 선행 과정을 건너뛰어 충분한 준비 없는 커뮤니티 비즈니스 실천을 조장하는 측면도 있다. 관련된 정부 보조금 정책 사업의 틀이나 중간지원조직의 역할은 지역사회 주민들이 주도하는 과정에 유연하게 조력할 수 있도록 재편되어야 한다.

• Asia Marketing Journal
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• 제16권1호
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• pp.133-148
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• 2014

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one's enthusiasm towards the same celebrities can give thempositive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one's well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members' psychological well-being through schadenfreude and trash talk. Structural equation modeling analysis revealed that engaging highly in a fan community leads members to feel malicious pleasure at rivals' misfortunes and share negative opinions of rival human brands and fan communities. These negative consequences of fan community engagement ultimately lead to a lower level of psychological wellbeing, especially in the area of personal growth whereas fan community engagement has a direct positive effect on personal growth. By showing the negative influences of engaging in fan communities on members' well-being through schadenfreude and trash talk, the results of this study are expected to add depth to the existing literature.