• 한국언론정보학보
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• 제66권
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• pp.133-158
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• 2014

이 연구는 중앙일보, 조선일보, 한겨레, 경향신문 등 국내 주요 일간지들이 광고주 기업의 뉴스를 얼마나, 어떤 관점에서, 어떻게 보도하는지를 계량적으로 살펴보았다. 특히 이 연구는 광고주 순위와 기사빈도 간에 관계가 있는지, 광고주 관련 보도가 긍정적으로 다뤄지는지, 이런 경향이 신문의 기업관과 이념성향에 따라 차이가 있는지에 대해 내용분석을 실시했다. 또한 같은 방법으로 '삼성그룹 X파일 사건'이라는 특정사건 기간 중 4개 신문의 삼성관련 보도태도를 분석했다. 분석결과는 다음과 같다. 먼저, 전반적으로 광고수주액이 많은 기업일수록 관련기사 수가 많았다. 또한 광고주 관련 기사는 해당기업에 대해 부정적이기보다는 긍정적인 경우가 많았다. 특히, 광고주 관련 기사의 우호적인 성향(친기업성향)은 기사의 제목보다는 본문의 논조에서, 본문 논조보다는 보도 프레임에서 더욱 두드러지게 나타나는 구조적인 특징을 보였다. 이러한 보도태도는 기업에 우호적인 신문을 외부로 표방하는 중앙일보는 물론, 기업에 비교적 중립적인 입장을 취하는 것으로 알려진 조선일보, 그리고 기업에 비판적 태도를 보이는 한겨레, 경향신문 등 진보신문들도 비슷한 성향을 보였다. 광고주에 우호적인 4개 신문의 이런 보도성향은 삼성X파일 사건기간 중에서도 유사하게 나타났다.

• 경영과학
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• 제30권2호
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• pp.43-61
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• 2013

With the recent introduction of supply chain management (SCM), quality management has extended from within companies to between companies. As a result, supply chain quality management (SCQM) has received increased attention. However, existing SCQM studies only focus on what impact quality control in supply chains have on company performance while virtually no studies examine quality control efficiencies. This paper, therefore, evaluated the SCQM efficiency of a parent company and its partner companies by using Data Envelopment Analysis (DEA) based on the Quality Collaboration Index for Supply Chain Management (QCI-SCM) conducted by the Korean Standards Association for its 'Quality Innovation-Based Building and Expansion of Business.' Study results showed that a parent company and its partners showed an overall average efficiency of approximately 80% (parent company 80.37%, partner company 79.05%). By also performing a discriminant analysis based on the calculated efficiency scores using DEA, factors that made companies efficient or inefficient were different between the two groups. In parent companies, efficiency and inefficiency were determined by factors such as communication, infra-structure, support, delivery of quality, and benefit sharing, whereas in partner companies, talent development, infrastructure, crisis management, and delivery of quality were the determining factors. In this paper, we examined the efficiency of SCQM and analyzed them from the perspective of both the parent company and partner companies to offer strategic SCQM insights.

• 디지털융복합연구
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• 제18권3호
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• pp.71-81
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• 2020

본 연구는 화장품 제조판매원과 화장품 전문 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향에 대해 검증해 보고자 하였다. 이를 위해 2×2×2 요인설계를 이용하여 8개 집단을 대상으로 실험을 진행했다. 연구결과 첫째, 제조판매원의 명성과 제조원의 명성은 고 명성이 저 명성에 비해 지각된 품질을 보다 높게 인식하는 것으로 나타났다. 둘째, 제조판매원과 제조원의 명성은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 셋째, 제조판매원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 마지막으로 제조원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 이러한 결과는 화장품 업계에 있어 제조판매원의 명성 뿐 아니라 제조원의 명성 또한 매우 중요하다는 사실을 실증적으로 보여줌으로써 제조판매원과 제조원의 제품생산 및 마케팅 전략방안 모색에 매우 유용한 정보를 제공해 줄 수 있을 것으로 기대한다.

• Asian Journal of Innovation and Policy
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• 제8권3호
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• pp.362-377
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• 2019

Commercializing universities' R&D outputs is a major management challenge and there are limited studies to describe this phenomenon from the perspective of companies' management. Experiences of six small and medium size and four large companies' management's respondents are gathered through semi-structured face-toface interviews. Twelve critical success factors revealed by the respondents, namely R&D product and market readiness, good partnership with university, researcher's motivationand commitment, availability of resources, government support and motivation, control and ownership of intellectual property rights, university's management support, entrepreneurial culture in the university, an open communication and trusting relationship, researchers' skills, a risk taking attitude, and existence of performance measures as important to commercialize the universities' R&D outputs in Malaysia. The different views from the management of small and medium size, and large companies are also discussed in this study.

• International journal of advanced smart convergence
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• 제8권3호
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• pp.87-94
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• 2019

IoT-based services are being released in accordance with the aging population and the demand for well-being pursuit needs. In addition to medical device companies, companies with ideas ranging from global ICT companies to startup companies are accelerating their market entry. The areas where these services are most commonly applied are health/medical, life/safety, city/energy, automotive and transportation. Furthermore, by expanding IoT technology convergence into the area of life care services, it contributes greatly to the development of service models in the public sector. It also provides an important opportunity for IoT-related companies to open up new markets. By addressing the problems of life care services that are still insufficient. We are providing opportunities to pursue the common interests of both users and workers and improve the quality of life. In order to establish IoT-based digital life care services, it is necessary to develop convergence technologies using cloud computing systems, big data analytics, medical information, and smart healthcare infrastructure.

• International Journal of Contents
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• 제17권1호
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• pp.1-10
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• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• 한국인쇄학회지
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• 제25권1호
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• pp.43-52
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• 2007

Offset printing is one of the well known printing technique of lithographic process and consists of image area and 'non-image area on a flat image carrier. The surface tension of dampening water can be controlled by adding IPA after mixing of raw water and etching solution. The etching solution contains a surfactant for reducing surface energy, a clean agent for non-imaging area, wetting agent for protecting non-imaging area from oil components like ink and also an emulsifying agent for controlling emulsification. In this study, the present situation of dampening water maintenance has examined by collecting dampening water using at domestic companies. The pH related to dampening water, conductivity, contact angle, emulsification curve are measured to define the current situation of dampening water control of each companies and to analyze the relationship among measured properties. In the study most of companies among 16 printing companies tested controlling dampening water through pH value. However, the quality of printing has varied depending upon conductivity, contact angle, IPA content, and emulsification value. The control of dampening water should be carry at the state of the standard when adding proper ratio of etching solution. It would be more effective when pH or conductivity control carries out in parallel with controlling dampening water. Therefore the concept that pH5.5 is correct is based concept. Based on these initial tests it is defined that the standardization of dampening water control is required.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

• 디지털융복합연구
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• 제19권11호
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• pp.113-119
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• 2021

본 연구는 코로나19 팬데믹의 영향으로 매출이 상승한 정보통신업 기업을 대상으로 팬데믹 선언 전·후의 경영성과와 이익의 질을 비교하고 이러한 차이가 유의미한지를 분석하였다. 이를 위하여 경영성과는 수익성, 성장성, 유동성, 안정성의 4가지 지표를 사용하고, 이익의 질은 Dechow and Dichev(2002) 모형과 Francis et al.(2005)의 모형을 이용하여 측정한 잔차의 표준편차를 이용하였다. 분석 결과, 대표적인 경영성과 지표인 ROA는 팬데믹 이전 기간보다 이후 기간이 상승하였지만, 유동성은 오히려 악화된 것으로 나타났다. 이익의 질 또한 ROA와 마찬가지로 팬데믹 이후 기간이 이전 기간에 비하여 이익 지속성이 유지되고 있음을 확인하였다. 전반적으로 정보통신업 기업의 이익 수준과 이익의 질은 개선되고 있는 것으로 보이지만 유동성은 약화하고 있으므로 눈앞의 위기를 넘겼던 기업들이 당장 부채를 상환할 준비는 되어있지 않다는 것을 확인하였다. 따라서 앞으로 코로나19가 진정되는 시점부터 늘어난 부채를 줄이기 위한 기업들의 구조조정이 필요함을 시사한다.