• Title/Summary/Keyword: Communication companies

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Information communication technology impact on the exhibition convention effect and satisfaction (정보통신기술이 전시컨벤션 효과만족에 미치는 영향)

  • Son, Gwon-Ryon;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.61-73
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    • 2012
  • In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

Fantastic Collaboration of Financial Services and Telecommunication: a Frontier Case of Integrated Marketing Communication of 'Club SK Card'

  • Lee, Seon Min;Chun, Seungwoo;Joo, Young Hyuck;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.223-241
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    • 2014
  • In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

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Case Study of Short Animation with Facial Capture Technology Using Mobile

  • Jie, Gu;Hwang, Juwon;Choi, Chulyoung
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.56-63
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    • 2020
  • The Avengers film produced by Marvel Comics shows visual effects that were impossible to produce in the past. Companies that produce film special effects were initially equipped with large personnel and equipment, but technology is gradually evolving to be feasible for smaller companies that do not have high-priced equipment and a large workforce. The development of hardware and software is becoming increasingly available to the general public as well as to experts. Equipment and software which were difficult for individuals to purchase before quickly popularized high-performance computers as the game industry developed. The development of the cloud has been the driving force behind software costs. As augmented reality (AR) performance of mobile devices improves, advanced technologies such as motion tracking and face recognition technology are no longer implemented by expensive equipment. Under these circumstances, after implementing mobile-based facial capture technology in animation projects, we have identified the pros and the cons and suggest better solutions to improve the problem.

Factors of Job Stress influencing Job Involvement at Small and Medium-sized Printing Companies: Focusing on Daejeun City (중소인쇄업 종사자들의 직무 스트레스가 직무 몰입에 미치는 영향 - 대전광역시를 중심으로)

  • Lee, Kwang-Sook;Kwak, Bo-Sun
    • Journal of the Korean Graphic Arts Communication Society
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    • v.27 no.1
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    • pp.89-106
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    • 2009
  • The purpose of this study is to provide necessity of job stress management to chief executives officers at small and medium size printing companies. At the same time, this study offers information of successful job stress management. When managing job stress is successfully accomplished, it increases job involvement of workers and brings high productivity eventually. Independent variables are decision-making right at the job, insecurity of job, and unreasonable reward at the company, while job involvement is dependent variable at this study. After analyzing data gathered, decision-making right influences job attachment and pursuing job outcome. And insecurity of job, that is the difficult job transferring, is significant to job accomplishment.

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Electronic Data Interchange System for Hospital Demand Using XML (XML을 이용한 요양기관 청구 전자문서거래(EDI) 시스템)

  • 김진호;김경태
    • Journal of Information Technology Applications and Management
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    • v.9 no.1
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    • pp.97-110
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    • 2002
  • Many companies are using EDI (Electronic Data Interchange) for the electronic transmission of documents and information to and from other companies. The appearance of Internet can enhance existing EDI systems. Existing EDI systems have several problems such as poor system interoperability and high expense of VAN. This paper prognoses a new EDI system utilizing Internet to provide open communication environment by using XML (extensible Markup language) and this applies it to the EDI service for Hospital Demand. XML is a mark-up language extending HTML which is a standard language for the expression of WWW (World-Wide Web) pages. XML is more structural than HTML, thus it is more suitable for the repetitive tasks of EDI and for the maintenance of databases. XML can transmit EDI documents in the open communication environment of Internet and users can easily access the documents with web browsers. Therefore we can provide EDI services within more open environment and we can build an EDI system with lower expense.

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The Method of Voluntary Record Reflection for New Employment (신입사원 채용시 사회봉사실적 반영방안)

  • Lee, Seong-Cheol;Lee, Eun-Sung
    • Journal of the Korea Safety Management & Science
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    • v.12 no.3
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    • pp.303-313
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    • 2010
  • As more and more the social environment change, the companies try to improve industrial structure. The role of enterprise changed direction from position power to communication power. Social contributed activity - representative of social responsible activities in companies - is means of communication with the community and new marketing strategy. The most important element of successful social contributed activity is member's volunteering minds. Volunteer mind based on practical behavioral philosophy. This is right people for company. In this paper, we discussed company social responsibility and suggested standard guide line for voluntary record reflection when the company hire new employees.

Effects of Pharmaceutical Salesperson's Perception on Core Capabilities -Focusing on the Company Culture and Reputation of Pharmaceutical Companies-

  • Byun, Kwangmin;Ryu, Ki-hwan
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.160-166
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    • 2021
  • Due to rapid environmental-change pharmaceutical industry, sales strategy for sales survival of pharmaceutical company is necessary. In accordance with the rapid development of medicine and advancement of efforts to secure the market, competition among pharmaceutical companies make an effort to achieve their goals. However, due to various negative influence of inside and outside, this field is getting a difficult occupation. Even when securing and training new employees with quite a bit of expense and time, the rate of surviving employees over 1 year is decreasing. For this, the researcher suggested major research result through actual investigation by utilizing survey technique, and a plan to enhance pharmaceutical company salespersons' core competence and raise sales achievement. As the research result, company culture strongly influences salespersons' sales ability. We defined the formation of organizational culture, which influences communication culture where smooth communication is made in the company, also, definite and exact evaluation in promoting work, and trust formation between upper and lower organization, is important, which should be reflected in the company field.

Optimizing delivery routing problem for logistics companies based on Integer Linear Programming method

  • Cao, Ngoc-Anh;Phan, Thanh-Hang;Chinh, Nguyen Thi;Tran, Duc-Quynh;Nguyen, Ha-Nam;Trang, Ngo-Thi-Thu;Choi, Gyoo-Seok
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.4
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    • pp.212-221
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    • 2022
  • Currently, issues related to freight at Vietnamese logistics companies are becoming more and more urgent because of typical problems in Vietnam such as traffic, infrastructure, and application of information technology. This problem has been studied by applying many different approaches such as Integer Programming (LP), Mixed Integer Programming (MIP), hybrid, meta search, … In this paper, we applied the ILP model in order to deal with the VRP problem in a small size logistics company which is very popular in Vietnam. The experiments showed promising results with some optimal solutions with some small extra costs.

Peer Network Based Shopping Mall Supporting platform with Metaverse Technique

  • Kim, Sea Woo
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.222-229
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    • 2022
  • Through this technology development, companies that operate online shopping malls and prospective startups will support education, consulting and expert group matching so that they can solve various issues that may arise in the course of the entire business life cycle, from startups to closures. It is expected that differentiated consulting programs will be designed for companies that currently operate shopping malls and start ups, and customized consulting programs will be provided to improve the effectiveness of consulting while improving customer satisfaction. It is planning to develop a "successful start-up and operation helper" that helps successful start-ups. It is a system that primarily diagnoses problems of prospective entrepreneurs and operators through an automation system at the start-up and operation stage, and professional consultants participate to derive and solve problems, and takes care of all stages of shopping mall birth and growth. In this paper Metaverse based shopping mall Creation is also discussed. Through Big Data creation these accumulated data, we intend to help operators start and operate shopping malls through accurate information by managing all knowledge of shopping malls as a system in the long run.

Distribution of Six Major Factors Enhancing Organizational Effectiveness

  • Didit DARMAWAN
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.47-58
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    • 2024
  • Purpose: Achieving organizational effectiveness is the ultimate goal that every business entity or institution targets. To achieve this, organizations need to consider various factors that have an impact on their performance. This article analyzes the distribution influence of six main elements that have a central role in shaping sustainable organizational effectiveness, which are organizational culture, job satisfaction, interpersonal communication, talent management, knowledge management, and information technology. Research Design Data and Methodology: This research uses a quantitative approach, focusing on manufacturing companies located in Surabaya as the main object, involving twenty manufacturing companies as research targets, and 10 employees in each company. The sample selection process was carried out through the application of random sampling techniques. The analysis in this research uses the multiple linear regression method and uses SPSS version 26 software. Results: Distribution of six major factors used in this research are related to each other and contribute significantly to overall organizational effectiveness. Conclusion: Organizations that can combine the distribution of a positive culture, prioritize employee satisfaction, encourage effective communication, manage talent and knowledge efficiently, and utilize information technology wisely will have greater potential to achieve their goals and survive in the intensely competitive business environment.