• 한국IT서비스학회지
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• 제16권3호
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• pp.1-15
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• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• 디지털융복합연구
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• 제6권3호
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• pp.35-43
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• 2008

This research was to analyze information network which contributed Anyang Venture Valley's development. And mutual communication between regional innovated companies was the essential factor of this growth. Anyang city with its Knowledge Industry Promotion Agency, KIPA, has first set up communication network, facility and other structures to create basis of communication. For that, they were able to operate various networking and promotion of communication which led to the enforcement of regional innovation in venture businesses. During its innovation, KIPA played a key role as a link between regional Innovated companies, which enabled active interactions between them. Government can verify significance of establishing network base with mediation function for lively communication for promoting innovation capability through Anyang Venture Valley's case.

• 대한가정학회지
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• 제42권1호
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• pp.17-37
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• 2004

The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.

• International Journal of Internet, Broadcasting and Communication
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• 제14권1호
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• pp.219-223
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• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• Journal of information and communication convergence engineering
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• 제21권3호
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• pp.239-243
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• 2023

Owing to the environment in which it has become difficult to face people, on-tact communication has been activated, and online video conferencing platforms have become indispensable collaboration tools. Although costs have dropped and productivity has improved, communication remains poor. Recently, various companies, including existing online videoconferencing companies, have attempted to solve communication problems by establishing a videoconferencing platform within the virtual reality (Virtual Reality) space. Although the VR videoconference platform has only improved upon the benefits of existing video conferences, the problem of manually summarizing minutes because there is no function to summarize minute documents still remains. Therefore, this study proposes a method for establishing a meeting minute summary system without applying cases to a VR videoconference platform. This study aims to solve the problem of communication difficulties by combining VR, a metaverse technology, with an existing online video conferencing platform.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.558-564
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• 2019

본 연구는 충청도와 경기도 지역에 소재한 중소기업에 재직 중인 직원 220명을 대상으로 조직의 안전에 대한 공식적 의사소통이 직원의 안전 준수 및 안전 참여, 산업재해 빈도에 미치는 영향을 실증 분석하였다. 연구 분석 결과 연구에서 제안된 가설이 모두 채택되었다. 즉, 안전에 대한 조직의 공식적인 의사소통으로 인해 직원들이 안전규칙을 더 준수하고 안전 활동에 더욱 적극적으로 참여하여 궁극적으로 산업재해빈도를 낮아질 수 있었다.

• 한국정보통신학회논문지
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• 제12권12호
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• pp.2131-2135
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• 2008

현재 유비쿼터스 헬스 시스템의 기술을 뒷받침할 수 있는 비즈니스 수익 모델의 개발 및 사업 유형화의 개발은 현실적으로 필요하며, 현재는 이러한 모델 개발을 시작하는 단계라 할 수 있다. 이러한 모델 개발과 관련하여 본 연구는 통신사업자 관점에서의 u-헬스 시장 규모 추정을 실시하였다. 이를 위해 가상시장 평가법(CVM)을 이용하여 유비쿼터스 헬스 시스템의 전체 시장에서 통신사업자 추정 비율을 적용하였다. 결론적으로 유비쿼터스 비즈니스 모델이 모바일에 근거한다는 가정 하에 유비쿼터스 시장에서는 통신사업자가 초기에 다른 시장의 참여자와의 전략적 제휴를 통해 계속적으로 시장점유율을 높일 수 있을 것으로 예측할 수 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제8권3호
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• pp.58-62
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• 2016

Due to the rapidly changing global business environment and global management environment, companies must actively act for competitiveness. By examining the development process of Enterprise Resource Planning (ERP), there is a chance to optimize the organization and find measures to improve the company competitiveness. It seems examining task process, and studying the influence of ERP introduction to management performance by considering whether the excessive maintenance cost or repetitive investment toward ERP is quiet significant. The companies which instituted ERP uses "business process model" provided by "Best Practice" compare own task to choose much efficient method. This allows simultaneous realization of ERP institution and Business Reengineering (BR).

• 산경연구논집
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• 제12권5호
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• pp.27-36
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• 2021

Purpose: This study empirically investigates the effect of collaborative communication and information sharing on the supply chain performance of South Korean pharmaceutical companies. Specifically, it understands the importance collaborative communication and suggests a method for investigating communication in academic research on the pharmaceutical industry. Investigating this sector is crucial because the importance of the pharmaceutical industry is increasing globally against the background of the Covid-19 pandemic. Research design, data, and methodology: A questionnaire was administered to employees of South Korean pharmaceutical companies and 244 valid responses were used for the statistical analysis. Additionally, structural equation modeling was used to measure the relationships between the observed and latent variables. Results: Collaborative communication has a positive effect on information sharing. However, information sharing, unlike collaborative communication, does not exhibit a significant positive relationship with supply chain performance. These results indicate that it is important to communicate effectively in the supply chain rather than strive for the right type of information sharing. Conclusions: Consumers and retailers within the supply chain should continue to strive for candid communication. This study is meaningful, as it empirically tests the relationships between collaborative communication, information sharing, and supply chain performance in the South Korean pharmaceutical industry.

• 동아시아경상학회지
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• 제6권1호
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• pp.47-63
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• 2018

Purpose - The objective of this research is to investigate how selected Korean General Trading Companies, (KGTCs), manage their international distribution channels to sustain the growth of the international marketplace. Specifically, the following questions were answered: What is the profile of the respondents in the position from the company, the experience in channel of distribution operations, the number of distribution channels existing in the international marketplace. Research design, data, methodology -The thirty-nine respondents representing 55 percent have less than 10 years of experience in channel of distribution operations while 34 respondents, equivalent to 45 percent have 10 or more years of experience. All of the respondent KGTCs are using the channel of distribution in their export operations in Asia. Respondent KGTCs' 2015 export sales in Asia were between US$ 100 to 200 million. Results - There are no significant differences in the perceptions of the two groups of respondents with regard to the perceived practices of KGTC in the management of international distribution channels. Exporting companies use common sense when managing conflicts and emphasize the importance of a clear contract which states what obligations and requirements there are of each party in order to prevent conflict. Conclusions - The higher level of details in the contract, the lesser would conflicts arise. The more intense communication, the higher level of information exchange. The higher level of details in the contract, the lesser would conflicts arise.