• 제목/요약/키워드: Communication behavior

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청소년의 구매 행동과 관련 변인에 관한 연구 -강원 지역 중학생을 중심으로 - (A Study on the Adolescents′ Purchasing Behavior and Related Variables- Focused on the Middle School Students in Kangwon Province -)

  • 조현주;최동숙
    • 한국가정과교육학회지
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    • 제14권1호
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    • pp.1-13
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    • 2002
  • The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon Province. and to suggest a direction of consumer education for rational purchase and of Home Economics Education. through noticing the influence of socio-demographic variables and socialization-related variables. To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won Province. and 472 Questionnaires were used as the analysis data. The methods of statistical analysis used for this study were Cronbach' ${\alpha}$. Frequency Distribution, Percentile. Mean. Standard Deviation. ANOVA, t-test. Duncan's Multiple Range Test, Multiple Regression Analysis. and also SPSS PC+ was used. The summaries of the results of this study were as follows. First. the level of the adolescents'purchasing behavior was the average 3.34 which is higher than the centered number 3, and the level of pre-Purchasing behavior(3.36) was higher than that of the post-purchasing behavior (3.27). Second. the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income. Third among the socialization-related variables. the group which had much communications with their parents and friends about purchase. the group which got much consumer education in school and their home. the group which can see much advertisements about purchase showed high level of purchasing behavior. Fourth. in the regression analysis. the consumer education in school. the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory. the communication with parents. the amount of pocket money. the father's occupation were significant variables to the level of pre-purchasing behavior, And the consumer education in school. the communication with parents or friends. the father's occupation were significant variables to the level of post-purchasing behavior.

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A Study on the Effect of Nonverbal Communication of Airline's Flight Crew on Customer Attitudes

  • Lee, Yun-Young;Park, Hye-Yoon
    • 유통과학연구
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    • 제16권7호
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    • pp.17-24
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    • 2018
  • Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

스마트워크 도구를 이용한 팀 기반 학습에서 비공식적 커뮤니케이션과 마음챙김 실천이 수업외적인 행동에 미치는 영향: 자기효능감 지각의 매개효과를 중심으로 (Effects of Informal Communication and Mindfulness Practice on the Non-Class-Related Behavior in the Team-Based Learning using Smartwork Tool: Focusing on Mediating Effects of Perceived Self-Efficacy)

  • 이종만
    • 인터넷정보학회논문지
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    • 제18권3호
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    • pp.63-70
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    • 2017
  • 본 연구의 목적은 스마트워크 도구를 이용한 팀 기반 학습에서 비공식적 커뮤니케이션과 마음챙김 실천이 수업외적인 행동에 미치는 영향에 있어서 자기효능감 지각의 매개효과를 조사하는 것이었다. 이를 위해 대학생 80명을 대상으로 설문조사를 실시하였다. 본 연구의 실증결과를 요약하면 다음과 같다. 첫째, 비공식적 커뮤니케이션은 수업외적인 행동에 직접 영향을 미치는 것이 아니라 자기효능감 지각을 매개로 하여 영향을 미치는 것으로 나타났다. 둘째, 마음챙김 실천도 수업외적인 행동에 직접적으로 영향을 미치는 것이 아니라 자기효능감 지각을 매개로 영향을 미치는 것으로 나타났다. 셋째, 비공식적 커뮤니케이션과 마음챙김 실천은 자기효능감 지각에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 스마트워크 도구를 이용한 팀 기반 학습 정책 수립시 자기효능감 지각의 중요성을 제시하였다는데 의의가 있다 하겠다.

Relationships between Middle and High School Students' Experience of Viewing Media Sports Violence and the Imitation Behavior

  • Song, Young-Ung
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권2호
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    • pp.199-205
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    • 2022
  • The purpose of this study is to investigate the causal relationship between the variables related to media sports violence viewing experience, negative emotion, aggression and violent imitation behavior of middle school students and high school students. The subjects of 240 middle school students and 240 high school students were surveyed for 2 months. Among the collected data, 64 samples judged to have low reliability were excluded from the analysis, and the final 416 data were used. The questionnaire used in this study consisted of four potential variables including experience of watching media sports violence, negative emotion, aggression, and violent imitation behavior. Among the sub-variables of experience of watching media sports violence, exogenous potential variables except frequency, period and time and questions that are endogenous potential variables were composed of a questionnaire of 5-point Likert scale. results of this study were analyzed using the AMOS statistical program, which was used to identify the causal relationship between watching media sports violence and negative emotion, aggression, and violent imitation behavior. There was no significant difference in violent imitation behavior according to school grade. The causal models for media sports violence viewing experience, negative emotions, aggression and violent imitation behavior were found to be appropriate. It was found that there was a significant causal relationship between the viewing experience of sports violence and the violent imitation behavior. Therefore, in order to reduce the imitation behavior of adolescents, it is necessary to be more careful about the production and viewing of sports violence programs at the institutions and homes that produce media.

아동이 지각한 부모행동통제특성과 정서지능 및 친구 간 갈등해결전략 (Parental Behavior Control Recognized by Children and Its Effect on Children's Emotional Intelligence and Conflict Resolution Strategies in Peer Friendships)

  • 이민영;김광웅;조유진
    • 아동학회지
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    • 제27권6호
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    • pp.149-165
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    • 2006
  • This study examined the relationships of parental behavior control recognized by children and its effect on children's emotional intelligence and conflict resolution strategies in their peer friendships. Subjects were 521 $5^{th}$, $6^{th}$ grade elementary school Children in seoul. Data were analyzed by Pearson's correlation, multiple regression and path analysis. Result showed that parents' control of children's behavior affected children's conflict resolution strategies in peer friendships and affected their emotional intelligence. Path analysis showed that control by parents, demand for maturity and clarity of communication directly affected compromising-integrating strategies. Parental control was affected directly by dominating strategies. Controlling behavior by demand of maturity, clarity of communication and nurture influenced compromising-integrating, avoidance and concession strategies of children's emotional intelligence.

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A Multi-Agent MicroBlog Behavior based User Preference Profile Construction Approach

  • Kim, Jee-Hyun;Cho, Young-Im
    • 한국컴퓨터정보학회논문지
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    • 제20권1호
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    • pp.29-37
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    • 2015
  • Nowadays, the user-centric application based web 2.0 has replaced the web 1.0. The users gain and provide information by interactive network applications. As a result, traditional approaches that only extract and analyze users' local document operating behavior and network browsing behavior to build the users' preference profile cannot fully reflect their interests. Therefore this paper proposed a preference analysis and indicating approach based on the users' communication information from MicroBlog, such as reading, forwarding and @ behavior, and using the improved PersonalRank method to analyze the importance of a user to other users in the network and based on the users' communication behavior to update the weight of the items in the user preference. Simulation result shows that our proposed method outperforms the ontology model, TREC model, and the category model in terms of 11SPR value.

Testing the Mediating Role of Perceived Risk of COVID-19 and the Moderating Role of Age in the Relationship between COVID-19 related Information Sensitivity and Personal Preventive Behaviors

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권2호
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    • pp.1-9
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    • 2022
  • The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers' protective behavior toward reducing COVID-19 infections.

베트남 이동 통신 서비스 품질이 고객충성도에 미치는 영향에 관한 연구 : 베트남 사용자를 중심으로 (A Study On The Effect of Mobile Communication Service Quality On Customers Loyalty in Vietnam)

  • 응웬꾸잉리엔;이룡;김광용
    • 한국IT서비스학회지
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    • 제12권3호
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    • pp.55-71
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    • 2013
  • Mobile communication industry is attracting a lot of attention all over the world and is expected to continue developing endlessly with the current rapid development of IT industry. Nowadays, mobile communication companies of vietnam are competing about service quality in order to retain existing customers and improve customer satisfaction and customer loyalty. This study attempts to research about the effect of mobile communication service quality on customer satisfaction and affecting relationship between customers satisfaction and customer loyalty. In this research empirically examine how mobile communication service quality influence customer loyalty in Vietnam. To do this, after considering characteristics of mobile communication service quality, quality measurement instrument was designed including call quality, call charge, cellphone, added service quality, corporate image, employee's attitude, and behavior. The study finds that all factors of call quality, added servces quality, corporate image, employee's attitude and behavior have positive effect on customer satisfaction except call charge and customers satisfaction also effects customers loyalty positively. From these results, Vietnam domestic mobile communication companies and foreign companies can grasp the general information about Vietnam mobile communication industry, and then, establish customers satisfaction strategies more effectively.

chaotic behavior analysis in the mobile robot : the case of Arnold equation

  • Kim, Youngchul;Kim, Juwan;Kim, Yigon
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2003년도 추계 학술대회 학술발표 논문집
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    • pp.110-113
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    • 2003
  • In this paper, we propose that the chaotic behavior analysis in the mobile robot of embedding Arnold equation with obstacle. In order to analysis of chaotic behavior in the mobile robot, we apply not only qualitative analysis such as time-series, embedding phase plane, but also quantitative analysis such as Lyapunov exponent in the mobile robot with obstacle. In the obstacle, we only assume that all obstacles in the chaos trajectory surface in which robot workspace has an unstable limit cycle with Van der Pol equation.

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Chaotic behavior analysis in the mobile robot : the case of Chuas equation

  • Youngchul Bae;Kim, Juwan;Kim, Yigon
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2003년도 추계 학술대회 학술발표 논문집
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    • pp.5-8
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    • 2003
  • In this paper, we propose that the chaotic behavior analysis in the mobile robot of embedding Chua's equation with obstacle. In order to analysis of chaotic behavior in the mobile robot, we apply not only qualitative analysis such as time-series, embedding phase plane, but also quantitative analysis such as Lyapunov exponent in the mobile robot with obstacle. In the obstacle, we only assume that all obstacles in the chaos trajectory surface in which robot workspace has an unstable limit cycle with Van der Pol equation

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