• 제목/요약/키워드: Communication Mediation

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패션 브랜드가 비밀을 밝힐 때 -패션 브랜드의 CSR 정보 투명성과 소비자 평가- (When Fashion Brand Reveals a Secrete -A Fashion Brand's CSR Information Transparency and Consumer Evaluation-)

  • 김송미;박선양;김하연
    • 한국의류학회지
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    • 제44권3호
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    • pp.385-399
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    • 2020
  • Corporate social responsibility is a consistently discussed theme in many industries. Most corporations engage in CSR activities and now inform consumers in detail on what they have been doing for society. It has become a critical tool of consumer communication; however, little is known regarding the role of information transparency in the context of the fashion industry. This study discusses information transparency of fashion corporations which means revealing information regarding cost and garment making processes. The research proved that the higher consumers perceive a fashion brand's CSR performance (CSP), the more they think the provided CSR information is substantial; consequently, there is a favorable evaluation of the brand. The result provides insight regarding the relationship between CSP perception, perceived information substantiality, and brand evaluation. There was a significant partial mediation effect of perceived information substantiality. Moreover, the moderated mediation effect of information transparency appeared significant on the impact of CSP perception for brand evaluation via CSR information substantiality. The process model 7 was used as an analytical tool. The results of this study implies the importance of information transparency in the fashion industry context in the digital era.

양육시설 영유아의 일반적 특성과 기질 및 애착안정성이 발달에 미치는 영향 (The Influence of General Characteristics, Temperament, and Attachment on the Development of Young Children in Institutional Care)

  • 양심영
    • 아동학회지
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    • 제37권3호
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    • pp.83-93
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    • 2016
  • Objective: This study examined that general characteristics such as gender, age, period of stay at an institution, size of facility, and temperament and attachment affect young children's development under institutional care. Methods: A total of 94 young children (ages 2-4years), who live in 32 institutions in Seoul were assessed on their development using the Korean-Age & Stage Questionnaire. Pearson productmoment correlation analysis, and multiple regression analyses were used for data analysis. Results: The major findings of this study were as follows: first, a longer period of stay at an institution had more positive effects on the development of communication. Facilities with more than 60 children had lower communication, gross motor, and fine motor development compared to facilities with less than 60 children. Second, social temperament had positive effects on communication, problem solving, and personal-social development. Emotional temperament had no effects on all development areas. Third, attachment had positive effects on all development areas. Lastly, social temperament and attachment had interactive effects on communication, gross motor, problem solving, and personal-social development. Conclusion: These results imply that caretakers in institutions should give developmental mediation services for considering temperament and facilitation of attachment.

교육서비스품질과 의사소통이 고객만족 및 고객신뢰를 매개로 고객충성도에 미치는 영향에 관한 연구 (A Study on the Effect of Educational Service Quality and Communication on Customer Loyalty through Customer Satisfaction and Customer Trust)

  • 김은정;하정옥;박종우
    • 품질경영학회지
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    • 제52권1호
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    • pp.57-75
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    • 2024
  • Purpose: The purpose of this study is to recognize the importance of a cooperative relationship in which parents of early childhood education institutions share responsibility and authority, and to suggest ways to establish efficient management strategies. Methods: The survey was conducted through online responses using Google surveys and SNS. The collected data was collected using SPSS 22.0 and Smart PLS 4.0 statistical programs. Results: Among the 13 hypotheses, only expertise in educational service quality was confirmed to have no effect on customer trust. The verification results of 11 mediation effects confirmed that customer satisfaction does not mediate the relationship between non-verbal communication and customer loyalty, and that customer trust does not mediate the relationship between expertise and verbal communication on customer loyalty. Conclusion: We presented basic data for establishing a marketing strategy that can improve the quality of services of infant and toddler education institutions and increase management performance.

조직의 안전문화가 레질리언스 역량에 미치는 영향 : 건설업을 중심으로 (The Impact of Organizational Safety Culture on the Resilience Ability : Focused on the Construction Industry)

  • 추찬호;안강민;백동현
    • 산업경영시스템학회지
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    • 제44권3호
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    • pp.73-85
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    • 2021
  • The construction industry is considered to be a fatal accident industry, accounting for 28.5% of the total industrial accidents in 2017, as the number of industrial accidents in the construction industry has steadily increased over the past decade. So it is necessary to consider introducing Resilience Engineering, which is actively applied to risky industries around the world, to drastically reduce construction accidents. Although Resilience Engineering, which has emerged as the next-generation safety management centered on Hollnagel since the 2000s, claims the importance of strengthening Resilience abilities considering organizational structure and culture, most studies focus only on developing evaluation indicators. The purpose of this study is to analyze the impact of an organization's safety culture on its Resilience abilities in the construction industry. Specifically, it conducted empirical analysis on the impact of safety culture consisting of 'communication, leadership and safety systems' on the Resilience abilities(responding ability, monitoring ability, learning ability, anticipating ability), and the mediation relationship between leadership, communication, and safety system. The survey was conducted on construction workers, and an empirical analysis was conducted on the final 154 responses using SPSS 25 and Smart PLS 3. The results showed that the safety system had a significant impact on all Resilience Abilities, and communication had a significant impact on the remaining three except for anticipating ability among Resilience Abilities. On the other hand, leadership has been shown to have a significant impact on anticipating ability only. In the verifying of the mediation relationship between leadership, communication and safety systems, it was found that leadership affects all Resilience abilities by means of safety systems, but communication can only affect responding ability. This study has practical significance in that it suggests the need for policy-level efforts to introduce and apply Resilience Engineering and then expanded the effective safety management assessment of the construction industry in the future. Moreover, the academic implications are important in that the study attempted to expand the academic scope for a paradigm shift in the future as the safety culture has identified its impact on the Resilience abilities.

브가츠키(Vygotsky)의 사회-문화적 인지발달 이론과 수학적 의견교환 (Vygotsky's Sociocultural Theory of Cognitive Development and Communication of Mathematics)

  • 조정수
    • 한국수학교육학회지시리즈C:초등수학교육
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    • 제3권2호
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    • pp.89-101
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    • 1999
  • The reform movements of current mathematics education have based on several major ideas, in order to provide a new vision of the teaching and loaming of mathematics. Of the ideas, the motto of communication of mathematics appears to be a significant factor to change teaching practices in mathematics classroom. Through Vygotsky's sociocultural theory, the psychological background is presented for both supporting the motto and extracting important suggestions of the reform of mathematics education. The development of higher mental functions is explained by internalization, semiotic mediation, and the zone of proximal development. Above all, emphasis is put on the concepts of scaffolding and inter subjectivity related to the zone of proximal development. Seven implications are proposed by Vygotsky's sociocultural theory for the new forms of the teaching and learning of mathematics.

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Linking Consumer Needs and Engagement Dimensions with Social Media Brand Pages to Brand Attachment Formation Process

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권3호
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    • pp.30-39
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    • 2022
  • This study investigates the influence of consumer needs pertaining to brand social media pages on the consumer brand attachment formation process. We collected 278 valid responses from females who have experienced the food brands' social media pages. Following the data analysis, we developed the results as follows. First, we examined the significant influence of attachment to brand social media page needs and socialization needs on consumer content consumption engagement and content contribution engagement on brand social media pages. Then we determined that consumer engagement significantly influenced consumer brand attachment. Finally, we found consumer consumption engagement exerted a significant mediation effect on the relationship between consumer needs and brand attachment. Based on the results, we outlined the potential theoretical and marketing strategy implications of this research.

Attribution of Responsibility, Risk Perception, and Perceived Corporate Social Responsibility in Predicting Policy Support for Climate Change Mitigation: Evidence from South Korea

  • Bumsub Jin
    • Asian Journal for Public Opinion Research
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    • 제11권3호
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    • pp.182-200
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    • 2023
  • A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

지식공유 기반의 XMDR을 이용한 검색 시스템 설계 (Design of Retrieval system using XMDR based knowledge sharing)

  • 황치곤;이민노;박유신;정계동;최영근
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2006년도 한국컴퓨터종합학술대회 논문집 Vol.33 No.1 (C)
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    • pp.127-129
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    • 2006
  • 최근 대부분 기업들 환경에서의 정보 시스템들은 지역적으로 분산되어 있으며 다양한 형태로 구성되어 있으므로, 사용자 의사 결정을 지원하는데 필요한 통합된 정보를 얻는 것은 어려운 일이다. 따라서 이러한 문제를 효율적으로 정보 검색에 적용하기위해 사용자에게 단일 인터페이스를 제공하고, 이기종 시스템들 간에 구축된 데이터베이스 시스템들은 각각 독립성을 유지하면서 하나의 인터페이스처럼 투명성을 제공할 필요성이 있다. 이를 위해 ISO/IEC 11179에서 연구 중인 XMDR의 개념을 이용하여 정보검색에서 발생하는 "의미적 상호운용성(semantic interoperability)"이라는 문제점을 해결하고 이 XMDR에 지식 인스턴스 계층을 통한 지식공유를 가능하게 함으로써 단순 검색의 한계점을 극복할 수 있도록 한다. 본 논문에서는 데이터 표현에 사용되는 명칭, 속성, 관계성에 대한 이질적인 문제를 해결하기 위한 표준 온톨로지, 각 레거시 시스템을 연결하는 중간자(mediation)역할을 수행하는 로케이션 온톨로지, 지식공유가 가능하도록 하는 지식 인스턴스 계층으로 구성하는 방법을 제안한다. 또한 지식 인스턴스 계층은 협업적인 검색 환경하에서 각각의 정보시스템에서 다양한 형태의 지식을 공유 및 통합에 있어 구조화 되지 않은 지식들을 어떻게 공유할 것인가에 대한 개념적인 모델을 제시한다.

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보육교사가 지각하는 부모와의 의사소통 수준이 직무스트레스와 이직의도에 미치는 영향: 교사의 적극적인 스트레스 대처방식의 조절효과 검증 (Examination of the Moderator Effect of Active Stress Coping on the Influence of Parent-Childcare Teacher Communication on Teacher's Job Stress and Turnover Intention)

  • 이민아;임선아
    • 한국보육지원학회지
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    • 제14권6호
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    • pp.53-67
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    • 2018
  • Objective: This study aimed to investigate the effect of parent- teacher communication on childcare teacher's job stress and turnover intention. This study also examined if the level of active stress coping used functions as a moderator in relationships among parent-teacher communication, childcare teacher's job stress, and their turnover intention. Methods: To achieve this, this study used data from 223 surveys from childcare teachers and analyzed the data with SEM and multi-group SEM analysis methods. Results: First, parent-childcare teacher communication influenced the teacher's turover intention through job stress. Second, the effect of parent-childcare teacher communication on job stress was not found in the higher-level of the active stress coping group. This was different from the significant effect in the lower-level of the active stress coping group. Also, parent-childcare teacher communication influenced teacher's turnover intention through job stress in the lower-level of the active stress coping group. In contrast, the mediation effect was not shown in the higher group. Conclusion/Implications: The results of this study show the effect of parent-childcare teacher communication on teacher's job stress and their turnover intention. Also, this study shows that the level of active stress coping could moderate the relationship among parent-childcare teacher communication, teacher's job stress, and their turnover intention.

중년기 여성 사회복지사의 가족스트레스와 사회적 문제해결능력 간 가족탄력성의 매개효과 (Mediation Effect of Family Resilience between Family Stress and Social Problem Solving Ability of Women's Social Worker in Middle Age)

  • 송유미
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.235-254
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    • 2016
  • 본 연구는 중년기가 가족생활주기상의 적응, 재정립 등의 탄력성이 필요한 시기임을 고려하여 사회복지 영역에서 상당수 차지하는 여성 사회복지사의 가족스트레스와 사회적 문제해결능력 간 가족탄력성의 매개효과를 살펴보았다. 표집대상은 대구 경북지역 중년기 여성 사회복지사 328명이었으며, 중다회귀분석을 시행한 후 매개효과 검증을 위해 Sobel Test를 실시하였다. 분석 결과 논의점 및 결론을 종합해 보면 다음과 같다. 첫째, 가족스트레스 하위요인 중 경제문제가 가장 높게 나타났다. 이에 대해 근본적으로 사회복지사의 보수체계의 열악함을 뒷받침하여 합리적인 보수결정에 대한 시스템 마련을 제언하였다. 둘째, 가족스트레스와 사회적 문제해결능력 간, 가족탄력성 하위요인인 의사소통과정, 신념체계, 조직유형 모두 부분매개 효과가 있었다. 특히, 의사소통과정이 가장 강력하게 매개효과가 있음에 따라 정확하고 명확한 정보교환을 의사소통의 필수조건으로 하여 개방된 감정표현의 중요성을 강조하였다. 결국, 중년기 여성 사회복지사가 직면하고 있는 가족스트레스를 정확히 분석하여 신념체계, 조직유형, 의사소통과정과 같은 가족탄력성이 제대로 기능할 수 있도록 개입한다면 사회적 문제해결 능력을 향상시킬 수 있을 것이라 판단되었다.