• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• IE interfaces
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• v.5 no.2
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• pp.101-109
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• 1992

The purpose of this paper is to establish a framework of the information system design for the distribution management in the confectionery industry. First, we present the characteristics of distribution information system and the distribution information flow in the confectionery industry. Next, we present a sketch of the computer-communication system as the mechanism for improving communication within the distribution system and design the subsystems of distribution information system. And we design the data structure for manipulating distribution information. Finally, we present the case study in which we design the distribution information system in the confectionery industry.

• ETRI Journal
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• v.39 no.1
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• pp.51-61
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• 2017

This paper demonstrates a systematic approach for the design of broadband, high efficiency, high power, Class-AB RF amplifiers with high gain flatness. It is usually difficult to simultaneously achieve a high gain flatness and high efficiency in a broadband RF power amplifier, especially in a high power design. As a result, the use of a computer-aided simulation is most often the best way to achieve these goals; however, an appropriate initial value and a systematic approach are necessary for the simulation results to rapidly converge. These objectives can be accomplished with a minimum of trial and error through the following techniques. First, signal gain variations are reduced over a wide bandwidth using a proper pre-matching network. Then, the source and load impedances are satisfactorily obtained from small-signal and load-pull simulations, respectively. Finally, two high-order Chebyshev low-pass filters are employed to provide optimum input and output impedance matching networks over a bandwidth of 100 MHz-500 MHz. By using an EM simulation for the substrate, the simulation results were observed to be in close agreement with the measured results.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.6
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• pp.815-822
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• 2011

In this paper, a design and implemented of the data communication system on the entails inherent safety with the distress and urgency of maritime data communication services that are required for functional limitations of the existing mounting equipment and services to determine the likelihood MF/HF, VHF, Inmarsat satellite communication has a diversification of the GMDSS ship communication equipment. Proposed role and direction of the GMDSS on the communication media by the communication cost, throughput, communication speed and processing services available, communication range, etc. by conducting a performance analysis and evaluation in the future maritime communications environment.

• Journal of Korea Multimedia Society
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• v.20 no.7
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• pp.1136-1147
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• 2017

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

• Journal of information and communication convergence engineering
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• v.7 no.3
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• pp.247-252
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• 2009

The Internet has made a huge impact on the way we, as humans, communicate. During the last decade a series of new communication mediums have emerged and communication protocols have come and gone. This puts new requirements on the development process and architecture of the communication platforms, operated by communities, in order to proactively ensure support for future communication protocols. Even further, additional requirements are added when the software itself will be maintained by a community. In this paper we explore the world of Open Source Software. We present our suggestions of usable design-principles and our process in developing a sustainable information system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3756-3760
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• 2010

In this paper we propose network design for power line communication of electric railway using messenger wire. we carried out feasibility study on the power line communication(PLC) using Contact wire and messenger wire which are required at electric railway. First of all, full-duplex data communication was implemented using coupler which is suspended on messenger wire at non-voltage state. We verified data transfer rate was found to be good, and then proposed a design example of PLC network as the main components for PLC. we will study continuously make an effort to verify on the network design of PLC for further study.

• Journal of Communications and Networks
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• v.18 no.2
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• pp.201-209
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• 2016

In wireless sensor networks (WSNs) duty cycling has been an imperative choice to reduce idle listening but it introduces sleep delay. Thus, the conventional WSN medium access control protocols are bound by the energy-latency tradeoff. To break through the tradeoff, we propose a radio wave sensor called radio frequency (RF) wakeup sensor that is dedicated to sense the presence of a RF signal. The distinctive feature of our design is that the RF wakeup sensor can provide the same sensitivity but with two orders of magnitude less energy than the underlying RF module. With RF wakeup sensor a sensor node no longer requires duty cycling. Instead, it can maintain a sleep state until its RF wakeup sensor detects a communication signal. According to our analysis, the response time of the RF wakeup sensor is much shorter than the minimum transmission time of a typical communication module. Therefore, we apply duty cycling to the RF wakeup sensor to further reduce the energy consumption without performance degradation. We evaluate the circuital characteristics of our RF wakeup sensor design by using Advanced Design System 2009 simulator. The results show that RF wakeup sensor allows a sensor node to completely turn off their communication module by performing the around-the-clock carrier sensing while it consumes only 0.07% energy of an idle communication module.

• Korean Journal of Optics and Photonics
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• v.32 no.3
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• pp.101-107
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• 2021

In this paper, a study of the design of automotive communication lamps using microlens arrays (MLAs) was conducted. With the development of autonomous driving technology, automobiles need communication lamps to communicate with pedestrians. To reduce the size of the optical system and secure high light intensity, the communication lamp's optical system was designed using an MLA. In addition, to secure a clear image on inclined ground, the design was carried out considering the overlap method. After that, the improved performance was confirmed by comparing it to the MLA optical system before overlapping.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.45-54
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• 2023

The digital age start in earnest with the widespread use of the Internet. As a digital product, virtual idols bring new value to the design and dissemination of commercial brand images. "Luo Tianyi" is the world's first avatar and VOCALOID voice bank of Chinese. It has a large number of fans in China and is widely used in brand promotion. Therefore, "Luo Tianyi" is taken as the research object. Initially, we investigated the virtual idols through books, literature on the internet and other materials. Then we discussed semiotics and theories related to culture code brand design methodology (CCBD). After that, putting the above theories into practice, combined with brand design cases, we analyzed the strategy of virtual idols in brand promotion and dissemination, at last, we have the conclusion as followed. The results show that the virtual idols, visual symbol of "Luo Tianyi" can express the Index and Symbol corresponding to the brand information according to the characteristics of the brand. As an image of cultural code, "Luo Tianyi" can present three visual images at the same time, which are contemporary, traditional and future. In addition, these three visual images are presented in a strong and weak combination, which has a positive impact on the visual communication of the brand.