• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.221-231
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• 2017

The purpose of this study was to investigate the relationship between traditional media communication, new media communication, lovemarks, satisfaction, and behavioral intention in foodservice industry. As the results of study as followed. First, traditional media communication had a significant effect on love dimension, but no significant effect on respect dimension of lovemarks. Second, new media communication had a significant effect on love and respect dimension. Third, love and respect dimension of lovemarks had a significant effect on satisfaction and behavior intention respectively, also satisfaction had a significant effect on behavior intention. Fourth, as a result of the indirect effect analysis of the research model, the traditional media and new media communication had a significant effect on satisfaction through lovemarks, and a significant effect on the behavior intention through lovemarks and satisfaction. This result shows that the enhancement of consumer's communication experience and lovemarks recognition can promote post-purchase behavior such as satisfaction with brand and behavioral intention.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.5
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• pp.615-622
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• 2006

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in negative word-of-mouth communication of dissatisfaction responses. Results of the study demonstrated that the inclusion of past behavior improved the predictability of the negative word-of-mouth communication of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by the mediator. In the contests of negative word-of-mouth communication, the effect of past behavior on intention was partially mediated by attitude, subjective norm and perceived behavioral control.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.179-202
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• 2019

This study was designed to verify that the positive relationship between career management behavior and turnover intention is mediated by employability. Futhermore, investigation whether work-life balance and communication climate moderate this relationship was also the purpose of this study. The results from 300 office workers younger than 34 that (1) employability mediated the relationship between career management behavior and turnover intention, (2) the moderating effect of work-life balance about mediating effect of employability was not statistically significant, but when the level of work-life balance was high, the relationship between employability and turnover intention was reinforced, (3) the moderating effect of communication climate against mediating effect of employability was not statistically significant, and the moderating effect of communication climate between employability and turnover intention was also not found. Based on this non-intuitive results, researcher offered new interpretation which can be acquired from rejections of hypotheses, implications, limitations, and the proposal for future research.

• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1331-1338
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• 2020

Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.3
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• pp.1277-1284
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• 2016

Background: Early detection is a critical part of reducing the burden of breast cancer and breast self-examination (BSE) has been found to be an especially important early detection strategy in low and middle income countries such as Malaysia. Although reports indicate that Malaysian women report an increase in BSE activity in recent years, additional research is needed to explore factors that may help to increase this behavior among Southeastern Asian women. Objective: This study is the first of its kind to explore how the predicting variables of self-efficacy, perceived barriers, and body image factors correlate with self-reports of past BSE, and intention to conduct future breast self-exams among female students in Malaysia. Materials and Methods: Through the analysis of data collected from a prior study of female students from nine Malaysian universities (n=842), this study found that self-efficacy, perceived barriers and specific body image sub-constructs (MBSRQ-Appearance Scales) were correlated with, and at times predicted, both the likelihood of past BSE and the intention to conduct breast self-exams in the future. Results: Self-efficacy (SE) positively predicted the likelihood of past self-exam behavior, and intention to conduct future breast self-exams. Perceived barriers (BR) negatively predicted past behavior and future intention of breast self-exams. The body image sub-constructs of appearance evaluation (AE) and overweight preoccupation (OWP) predicted the likelihood of past behavior but did not predict intention for future behavior. Appearance orientation (AO) had a somewhat opposite effect: AO did not correlate with or predict past behavior but did correlate with intention to conduct breast self-exams in the future. The body image sub-constructs of body area satisfaction (BASS) and self-classified weight (SCW) showed no correlation with the subjects' past breast self-exam behavior nor with their intention to conduct breast self-exams in the future. Conclusions: Findings from this study indicate that both self-efficacy and perceived barriers to BSE are significant psychosocial factors that influence BSE behavior. These results suggest that health promotion interventions that help enhance self-efficacy and reduce perceived barriers have the potential to increase the intentions of Malaysian women to perform breast self-exams, which can promote early detection of breast cancers. Future research should evaluate targeted communication interventions for addressing self-efficacy and perceived barriers to breast self-exams with at-risk Malaysian women. and further explore the relationship between BSE and body image.

• Knowledge Management Research
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• v.7 no.2
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• pp.97-122
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• 2006

The purpose of this study is to investigate the relationships between knowledge sharing antecedents and knowledge sharing intention in a financial institute and knowledge sharing behavior, knowledge sharing behavior and knowledge sharing performance. This paper first reviews the influencing factors of knowledge sharing and presents the research framework on knowledge sharing with categorized four factors such as structural factors, relational factors, personal and task characteristics. Based on a research framework, survey analysis was conducted with financial institution members. This paper examined the relationship between antecedents of knowledge sharing and knowledge sharing intention, knowledge sharing intention and knowledge sharing behavior. Also it analyzed the relationship between knowledge sharing behavior and the knowledge sharing performance. As a result, the paper suggested that the knowledge sharing intention consist of two dimensions. The first is voluntary knowledge sharing intention. The second is solicited knowledge sharing intention. The former has a significant positive relationship with the innovativeness, communication, personal creative propensity and perception of the knowledge sharing. The later has a significant positive relationship with the task interdependence but has a significant negative relationship with the knowledge sharing evaluation system. Knowledge sharing intention has a significant positive relationship with the knowledge sharing behavior. Also knowledge sharing behavior has a significant positive relationship with the knowledge sharing performance. Finally, the implications and limitations of the study are discussed.

• International journal of advanced smart convergence
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• v.8 no.4
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• pp.58-67
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• 2019

The purpose of this study was to examine the relationship between sleep disorders, job satisfaction, health promotion behavior, quality of life, turnover intention. And also to find the predicting factors on turnover intention of shift and non-shift nurses. A descriptive study design was used. Study subjects were 239 nurses worked as a shift (167) and non-shift (72) in two general hospitals in P city. Turnover Intent, Sleep disorders, Job satisfaction, practicing health promotion profile and quality of life scales were used to collect the data. Data were analyzed by descriptive statistics and Pearson's correlation coefficient for find the relationship between study variables. Stepwise multiple regressions used to find predicting factors of turnover intention with other variables. The shift group showed lower Job satisfaction, practice of health promotion behavior and intention of turnover than non-shift nurses. The most important predictive factors of turnover intention in of shift group was job satisfaction (β =-. 477, p <.001) and non-shift group was health promotion behavior (β =-. 295, p = .040) than other factors. Findings showed that turnover intention highly influenced by job satisfaction than health promoting behavior and quality of life. This study suggests organizational efforts to provide sufficient staffing and nurse managersshould make more concentration to allot work schedule in order to avoid over load shift nurses and promote quality of client care.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.922-931
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• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• Journal of Family Relations
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• v.23 no.3
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• pp.77-104
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• 2018

Objectives: This study aimed to examine the general tendencies of women's divorce intention and to analyze the related variables that affect women's divorce intention. It would help explore the conditions for prevention or intervention of divorce. Methods: For this purpose, the structured survey was conducted by 521 married women aged between 20 and 70 living in Jeollanam-do and Gwangju. The data was analysed by SPSS 21.0 program. Results: First, the average score of divorce intention was 2.04, which was lower than the middle. The average score of self-differentiation, marital communication efficiency, reasonable coping, and social support were a bit higher than the median score. Second, the differences in the divorce intention according to the academic background and household income were statistically significant. Third, marital communication efficiency had the biggest effect on divorce intention and it was followed by avoidance-oriented behavior, reasonable coping, support from the local community, self-differentiation, and household income. Conclusion: It is very important to understand the various factors related to divorce intention especially in individual, marital, social aspects. In addition, it is actually required to develop the couple programs about coping strategies, effective couple communication and problem-solving methods. It also have to imply the requirements considering psychological, social aspects such as self-differentiation and social support.