• Title/Summary/Keyword: Communication Action

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A Comparative Analysis on Facial Expression in Advertisements -By Utilising Facial Action Coding System(FACS) (광고 속의 얼굴 표정에 따른 비교 연구 -FACS를 활용하여)

  • An, Kyoung Hee
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.61-71
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    • 2019
  • Due to the limit of the time length of advertisement, facial expressions among the types of nonverbal communication are much more expressive and convincing to appeal to costumers. The purpose of this paper is not only to investigate how facial expressions are portrayed but also to examine how facial expressions convey emotion in TV advertisements. Research subjects are TV advertisements of and which had the wide range of popularity for customer known as one of the most touching commercials. The research method is Facial Action Coding System based on the theoretical perspective of a discrete emotions and designed to measure specific facial muscle movements. This research is to analyse the implications of facial expressions in the both TV ads by using FACS based on Psychology as well as anatomy. From the all the result of this, it is shown that the facial expressions portrayed with the conflict of emotional states and the dramatic emotional relief of the heroin could move more customers' emotions.

A Study on the Applicability of Facial Action Coding System for Product Design Process (제품 디자인 프로세스를 위한 표정 부호화 시스템(FACS) 적용성에 대한 연구)

  • Huang, Chao;Go, Jung-Wook
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.80-88
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    • 2019
  • With more emphasis on emotional communication with users in product design field, designers' clear and prompt grasp of user's emotion has become the core activity in product design research. To increase the flexibility applying emotion measurement in the process of product design, this study has used Facial Action Coding System (FACS) of behavioral emotion measurement method in product design evaluation. To select specimens, it has flexibly used the emotional product Image Map. Then this study has selected six product irritants inducing positive, negative and neutral emotions, and conducted FACS experiment with ordinary product users of 20 generations as the experimental subject, and analyzed users' emotional state in response to the irritants through their facial expressions. It also analyzes the advantages and disadvantages of FACS in the process of product design, such as "recording users' unconscious facial expressions" and puts forward some applicable schemes, such as "choosing a product stimulus with high user response". It is expected that this paper can be helpful to the flexibility of FACS as a method to predict user's emotion in advance at the trial stage of product design before launching them to the market.

Design of an Alpine Skiing Game Using ActionScript 3.0

  • Bai-Tiantain, Bai-Tiantain;Park, Jong-Hoon;Kim, Chul-Won
    • Journal of information and communication convergence engineering
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    • v.10 no.2
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    • pp.168-174
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    • 2012
  • Flash is the most popular 2D animation and game development software, supporting vector and media technology at the core, which enables the development of small and pithy games. It is widely used in Web animation, courseware, TV commercials, game development, and other works of design. In this paper, we propose a control movement function and auxiliary functions for an alpine skiing game based on ActionScript 3.0. The control movement function is designed with moving phases (i.e., free fall, sliding, projectile, and landing). The auxiliary functions include drawing path, start/restart movement, and saving the highest score. In addition, for the visual design of our game, we designed animations in connection with a character and background. In order to facilitate testing the friction, users can input a chosen friction value. Without user input, the friction default is set at 0.97.

An Evaluation Method of Taekwondo Poomsae Performance

  • Thi Thuy Hoang;Heejune Ahn
    • Journal of information and communication convergence engineering
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    • v.21 no.4
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    • pp.337-345
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    • 2023
  • In this study, we formulated a method that evaluates Taekwondo Poomsae performance using a series of choreographed training movements. Despite recent achievements in 3D human pose estimation (HPE) performance, the analysis of human actions remains challenging. In particular, Taekwondo Poomsae action analysis is challenging owing to the absence of time synchronization data and necessity to compare postures, rather than directly relying on joint locations owing to differences in human shapes. To address these challenges, we first decomposed human joint representation into joint rotation (posture) and limb length (body shape), then synchronized a comparison between test and reference pose sequences using DTW (dynamic time warping), and finally compared pose angles for each joint. Experimental results demonstrate that our method successfully synchronizes test action sequences with the reference sequence and reflects a considerable gap in performance between practitioners and professionals. Thus, our method can detect incorrect poses and help practitioners improve accuracy, balance, and speed of movement.

Crisis Communication on Social Media during COVID-19 Pandemic: An Analysis of Facebook and YouTube (코로나19 상황에서의 소셜미디어를 활용한 위기 커뮤니케이션: 주요국의 페이스북 및 유튜브 활용 비교)

  • Kim, Sohui;Kim, Dongyeon;Ryu, Min Ho
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.47-60
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    • 2021
  • Since the outbreak of COVID-19 in 2019, the pandemic has been prolonged. This study compares and analyzes the degree of social media usage, the information type of posts (infectious disease information, promote action, psychological communication), and the level of user engagement in conducting crisis communication by country. We conduct text analysis by collecting information on Facebook and YouTube posts from January 2020 to March 2021 of disease control and prevention agencies in Korea, US, UK, and EU. As a result, the use of social media in Korea and US is higher than of the UK and EU, and all four countries are using social media as a means to provide infectious disease information and to promote action. Although social media can be a means to reach the public psychologically, such as sympathy and respect, there are no posts of psychological communication type on social media in countries other than the US. User engagement with posts is highest in the promotion action type. This study can help define the importance and role of social media in establishing an infectious disease crisis communication strategy.

Design of Mobile Supervisory System that Apply Action Tracing by Image Segmentation (영상분할에 의한 동작 추적 기법을 적용한 모바일 감시 시스템의 설계)

  • 김형균;오무송
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.2
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    • pp.282-287
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    • 2002
  • This paper action tracing by techniques to do image sequence component to watch invader based on Mobile internet use. First, detect frame in animation that film fixed area, and make use of image subtraction between two frame that adjoin, segment fixed backing and target who move. Segmentalized foreground object detected and did so that can presume middle value of gouge that is abstracted to position that is specified and watch invader by analyzing action gouge. Those watch information is stored, and made Mobile client send out SMS Message about situation of watch place to server being stored to sensed serial numbers, date, Image file with recording of time.

A situation-Flexible and Action-Oriented Cyber Response Mechanism against Intelligent Cyber Attack (지능형 사이버공격 대비 상황 탄력적 / 실행 중심의 사이버 대응 메커니즘)

  • Kim, Namuk;Eom, Jungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.3
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    • pp.37-47
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    • 2020
  • The In the 4th industrial revolution, cyber space will evolve into hyper-connectivity, super-convergence, and super-intelligence due to the development of advanced information and communication technologies, which will connect the nation's core infrastructure into a single network. As applying the 4th industrial revolution technology to the cyber attack technique, it is evolving in an intelligent and sophisticate method. In order to response intelligent cyber attacks, it is difficult to guarantee self-defense in cyberspace by policy-oriented, preplanned-centric and hierarchical cyber response strategies. Therefore, this research aims to propose a situation-flexible & action-oriented cyber response mechanism that can respond flexibly by selecting the most optimal smart security solution according to changes in the cyber attack steps. The proposed cyber response mechanism operates the smart security solutions according to the action-oriented detailed strategies. In addition, artificial intelligence-based decision-making systems are used to select the smart security technology with the best responsiveness.

Community Participatory Small Park Design (주민 참여를 통한 도시 소공원 설계 및 조성)

  • 김연금;성종상;조석만;이규목
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.1
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    • pp.78-89
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    • 2003
  • This paper presents a community participatory small-park design. It proposes that environmental planning and design can be understood as a communicative action that aims to achieve consensus among stakeholders through communication with the local residents. By studying the communicative action theory and communicative planning theory, three strategies were set for practicing small-park design as a communicative action: (1) stakeholders should how what data and actions are needed; (2) citizens should have access to the data and participate in the process; (3) the community's concerns should be consulted and their opinions heard. In applying the three strategies to the small-Park design, a council composed of experts, community members, and NGO's was established. All processes were then executed after careful deliberation. From interviews, the town-touring program and surveys, the design of the site was determined among the stakeholders. The site was subsequently designed based on the needs of the community and revised according to their suggestions. Finally, the small park was constructed. Even though the researchers experienced many limitations because the site is very small, the significance of this study can be outlined as follows: (1) the need to construct the park was suggested by the community rather than by the administration; (2) experts, members of the community, and NGO's constituted the council; (3) the design process involved deliberation among the members of council rather than a method previously established by experts; (4) the administration supported rather than led the entire process: (5) citizens discussed and reached a consensus by themselves.

The COVID-19 Crisis Response Strategy and Public Opinion: the Complexities Involved in Acquiring Public Support for the Sticky Crisis

  • Dian Purworini;Rona Rizkhy Bunga Chasana
    • Journal of Contemporary Eastern Asia
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    • v.23 no.2
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    • pp.18-34
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    • 2024
  • The Indonesian government has been under intense scrutiny as the public expects them to handle the COVID-19 crisis competently and in line with their expectations. The research used quantitative content analysis of 30 organizational status posts and 578 public comments on the Ministry of Health's Instagram account. The analysis, conducted using descriptive analysis and a chi-square test, indicates that the most widely used organizational crisis response strategies were: justification, reminder, compensation, and ingratiation. Findings also showed that the public actively used social media to evaluate the attribution of organizational crisis responsibility, perceiving the government as responsible for the crisis response. This research contributes to the study of crisis communication by providing insights into the necessity for organizations, particularly those responsible for crisis management, to conduct crisis communication that clearly shows corrective action that is aligned, responsive, and adaptive to public expectations, leveraging media channels commonly used by the public for information dissemination.

Formal Semantics for Lambda Expression of Java (자바 람다식에 대한 형식 의미론)

  • Han Jung Lan
    • KIPS Transactions on Computer and Communication Systems
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    • v.12 no.5
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    • pp.157-164
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    • 2023
  • Specifying the semantic structure for functional interfaces and lambda expressions, which are the latest features of Java, can be referenced when designing similar functions in the future, and is also required in the process of standardizing or implementing an optimized translator. In this study, action equation 3.0 is newly proposed to express the static and dynamic semantic structure of functional interfaces and lambda expressions by modifying and upgrading the existing expressions to express the semantic structures of java functional interfaces and lambda expressions. Measure the execution time of java programs by implementing the semantic structure specified in action equation 3.0 in java, and prove that action equation 3.0 is a real semantic structure that can be implemented through simulation. The superiority of this action equation 3.0 is to be confirmed by comparing the action equation 3.0 specified in the four areas of readability, modularity, extensibility and flexibility with the existing representative semantic expression methods.