• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

• Journal of Korean Academy of Psychiatric and Mental Health Nursing
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• v.27 no.4
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• pp.332-341
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• 2018

Purpose: The purpose of this study was to determine the impacts of vocational calling, emotional intelligence, and major commitment on nursing college students' happiness. This study also was conducted to explore major commitment's mediating effect on the relationship between vocational calling, emotional intelligence, and major commitment among nursing college students. Methods: Participants were 346 nursing college students. Data were collected in November, 2017 with self-report questionnaires and were analyzed using t-test, one-way ANOVA, Pearson's correlation coefficients, and regression analysis with IBM SPSS 19.0. Results: The regression model explained 33.0% of variance in nursing college students' happiness (F=41.44, p<.001). Significant factors were emotional intelligence (${\beta}=.30$, p<.001), grade (${\beta}=.20$, p<.001), major commitment (${\beta}=.18$, p=.002), and vocational calling (${\beta}=.11$, p=.035). Moreover, major commitment showed partial mediating effects on vocational calling and happiness. Major commitment also showed partial mediating effects on emotional intelligence and happiness. Conclusion: The results suggest that nursing college students' happiness can be increased through strategies aimed at increasing vocational calling, emotional intelligence, and major commitment.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.141-151
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• 2021

This study aims to: 1) analyze the effect of leadership style on job satisfaction and organizational commitment, 2) analyze the effect of leadership style, job satisfaction and organizational commitment on employee performance, 3) examine the indirect effect of leadership style on employee performance mediated by job satisfaction and organizational commitment. The population of this research is all employees who have structural positions totaling 95 respondents. The sample was selected using the census technique, resulting in a total of 95 respondents in the research sample. Methods of data collection was using a questionnaire. The research model is structural so that the research data is analyzed using SEM Smart PLS 2. Research results: 1) leadership style has a positive and significant effect on job satisfaction and organizational commitment, 2) leadership style, job satisfaction, and organizational commitment have a positive and significant effect on employee performance, 3) Job satisfaction and organizational commitment mediates the influence of leadership style on employee performance, and has a positive and significant effect. Indirect influence gives stronger results than direct influence. As a result, it is hoped that university leadership will use an effective leadership style and pay attention to employee work satisfaction and commitment to boost employee performance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.1031-1040
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• 2021

The purpose of this research is to analyze the influence of job enrichment and empowerment on organizational commitment. In addition, the role of work motivation and job satisfaction in mediating the influence of job enrichment and employee empowerment on organizational commitment has also been examined in this study. The sample population consists of all the employees in the regional office of DJKN Bali and Nusa Tenggara, who hold executive positions and have served the office for ≥ 4 years. This study adopts the second-order Partial Least Square (PLS) model and the Smart PLS Version 3.0 program which is used as the analysis tool. The results revealed that: job enrichment has a significant influence on organizational commitment; employee empowerment has an insignificant influence on organizational commitment; work motivation and job satisfaction partially mediate the influence of job enrichment on organizational commitment; work motivation and job satisfaction fully mediate the influence of employee empowerment on organizational commitment. The findings can be used as organizational considerations in developing policies related to job enrichment and employee empowerment, which is expected to motivate and provide satisfaction for employees and improve their organizational commitment.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.553-560
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• 2022

This study investigates the effect of job satisfaction as a mediator of job placement on employees' organizational commitment in the Sumatra-Indonesia energy sector. Permanent personnel of a PGU unit power plant in Sumatra, Indonesia, made up the population and sample. The sampling technique used was saturated sampling of 129 employees. The research model and hypotheses were tested using multiple regression analysis. This study indicate that job placement has a significant positive effect on job satisfaction. Simultaneously, job placement does not have a significant positive effect on organizational commitment. Secondly, job satisfaction has a significant positive effect on organizational commitment and finally, job satisfaction mediates the relationship between job placement and organizational commitment. The results of this study indicate that job placement has a significant positive effect on job satisfaction. Therefore, the right job placement will lead to employee job satisfaction. Another finding is that job placement has a positive and insignificant effect on organizational commitment. Furthermore, job satisfaction has a significant positive effect on organizational commitment. The results of this study indicate that the higher the job satisfaction of the PGU unit employees in the Sumatra area, the higher the level of employee organizational commitment will be.

• Korean Journal of Childcare and Education
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• v.19 no.5
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• pp.21-43
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• 2023

Objective: The purpose of this study is to reduce job stress among child care teachers and enhance the quality of child care by examining the mediating effect of job stress in the relationship between positive psychological capital and the organizational commitment of child care teachers. Methods: The subjects of this study were 560 childcare teachers in Gyeonggi-do, and 465 questionnaires were ultimately analyzed. Descriptive statistics, correlation analysis, multiple regression analysis, and structural equation model were analyzed using SPSS 23.0 and AMOS 23.0. Results: As a result of the study, first, positive psychological capital of childcare teachers showed a positive correlation with organizational commitment. Additionally, both positive psychological capital and organizational commitment showed a negative correlation with job stress. Second, the direct effect of childcare teachers' positive psychological capital affecting organizational commitment was significant, and the direct effect of job stress affecting organizational commitment was also significant. It was found that positive psychological capital of childcare teachers significantly influenced organizational commitment through job stress. Conclusion/Implications: Therefore, providing an educational program to help childcare teachers enhance their positive psychological capital and foster commitment to the organization can significantly contribute to the improvement of childcare quality.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• Journal of Information Technology Applications and Management
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• v.12 no.4
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• pp.71-92
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• 2005

As the Internet establishes and reinforces connections between people, virtual community is becoming one of considerable business model. We believe that benefits of the virtual community go to both customer and vendor organizing virtual community. Despite the explosive growth of virtual communities on the Internet, empirical research has been focused to study the issues related to characteristics of virtual community The objective of this study is to enhance the understanding about virtual communities as an e-business model by Customer Relation Management and by empirically validating their effect on the performance of website. Through path analysis, we find support for relations behavior influence the online commitment. we also find that the online commitment enhance the organization citizenship behavior. Finally, we discuss several theoretical and practical Implications, and suggest limitations for research and future research issue.

• International Commerce and Information Review
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• v.10 no.2
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• pp.63-87
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• 2008

This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach's, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.3
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• pp.1-26
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• 2011

As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.